Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Important Stats Your Company Needs to Know About Providing Discounts | Convince and Convert

10 Important Stats Your Company Needs to Know About Providing Discounts | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts...

Jeff Domansky's insight:

What's in a discount? Plenty and marketers need to know all about it.

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Visual Content Amplifies Your Building Products Marketing Message

Visual Content Amplifies Your Building Products Marketing Message | Public Relations & Social Media Insight | Scoop.it

Visual content could well be the secret sauce you’ve been seeking to juice up your marketing plan. Research has shown that our brains process visual images much faster and more easily than words – written or spoken. And reportedly, most of the information received by our brains (90 percent) actually is visual.


In addition to faster, easier processing (or perhaps because of it) visual content is also more shareable. Visual building products marketing content such as photos, videos, infographics and even visual “memes” may prove effective within a campaign, on your social media platforms, and on your website.Here’s how to best leverage four types of visual content for building product marketing....

Jeff Domansky's insight:

When it comes to social marketing results, visuals mater.

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104 Fascinating Social Media, Marketing Statistics for 2014/2015 | @TomPick

104 Fascinating Social Media, Marketing Statistics for 2014/2015 | @TomPick | Public Relations & Social Media Insight | Scoop.it

What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?


Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....

Jeff Domansky's insight:

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle according to Tom Pick.

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The Ultimate List of 95 Blogpost Ideas for Content Creators

The Ultimate List of 95 Blogpost Ideas for Content Creators | Public Relations & Social Media Insight | Scoop.it

Having all the best blogging tools and resources, having a plan to share  your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.


Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.


I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....

Jeff Domansky's insight:

Kevan Lee offers a list of the strategies, post types, and questions that lead to an endless supply of writing and blogpost ideas.

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20 Content Marketing Tips Guaranteed To Yield Results - Heidi Cohen

20 Content Marketing Tips Guaranteed To Yield Results - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

While most businesses use some form of content marketing, does it generate the results their executives demand?


For many, their content marketing is a leap of faith. Therefore, the candidates can’t answer this question.


20 Content Marketing Tips Guaranteed To Yield Results


But your content doesn’t have to be. Just pay attention to the actionable marketing advice of these 9 top content marketers.


Each expert provides actionable advice you can apply to your business’s content marketing efforts to improve your results. (Big tip of my hat to each one for their contributions.)...

Jeff Domansky's insight:

Want to get your content marketing on track for 2015? Integrate these 20 Content Marketing Tips Guaranteed To Yield Results from 9 experts into your plans.

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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | Public Relations & Social Media Insight | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...

Jeff Domansky's insight:

Sharing will be at the epicenter of marketing trends in 2015. We have tools and technology – the challenge is exercising our ability to change the paradigm. Recommended reading. 9/10

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María Dolores Díaz Noguera's curator insight, December 3, 2014 4:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Bart van Maanen's curator insight, December 3, 2014 8:36 AM

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

Jan Wallen's curator insight, December 3, 2014 1:34 PM

More trends - of a disruptive nature 

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These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious.

These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious. | Public Relations & Social Media Insight | Scoop.it

No, these aren't pictures from inside of a funhouse. These are real-life building disasters that somehow made it from architect to contractor without anyone noticing. (That is, until someone tried to use a set of stairs that led literally nowhere.) Check out all 31 - how did anyone let this happen?!

Jeff Domansky's insight:

Such fun! No matter how long you stare at these, you won't be able to figure out how it happened.

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Why Amazon and Facebook Are Gaining on Google | SEJ

Why Amazon and Facebook Are Gaining on Google | SEJ | Public Relations & Social Media Insight | Scoop.it

Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat.


Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic.


Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy Google. The battle is much bigger than that.


Here’s why Amazon and Facebook are about to make things more interesting....

Jeff Domansky's insight:

OK seriously, if you're researching for "quality" results and insight for writing and blogging will you really find what you need on Amazon or Facebook? Not! You might find marketing or data for other uses though.

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Laura Brown's comment, December 2, 2014 9:38 AM
You might find better searching on DuckDuckGo. Don't know why they picked a name like a nursery rhyme but they give better, tighter, search results than Google. Which is ironic because that is how Google beat out Yahoo all those years ago. Now Google is the one with a lot of garbage in their search. Sadly, Yahoo has still not cleaned up and pretty much packed it in as far as being a search engine.
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Nielsen global share community report may 2014

Nielsen global share community report may 2014 | Public Relations & Social Media Insight | Scoop.it

Welcome to the share economy, also known as collaborative consumption and peer-to-peer rental arrangements, where people around the world leverage unused capacity of things they already own or services they can provide by leveraging them for a profit. A down economy, coupled with the ease-of-use and reliability of the Internet, has given rise to a network of part-time entrepreneurs turning personal assets into income....

Jeff Domansky's insight:

Nielsen research study provides fascinating insight into the new global trend called collaborative consumption.

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Sofiane Doyon-D'Amour's curator insight, December 1, 2014 11:53 PM

#new #media #new #economy #sharing #profit 

Chuck Taylor's curator insight, December 2, 2014 10:31 AM

Interesting concept

BackOffice Thinking's curator insight, December 2, 2014 10:42 AM

Interesting study.  Nielsen finds that people are willing to share/rent their underutilized physical assets for a profit.  I wonder if nonprofits can take advantage of this trend?

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Social Media Frontiers: YouTubers Asked To Label Paid-For Videos

Social Media Frontiers: YouTubers Asked To Label Paid-For Videos | Public Relations & Social Media Insight | Scoop.it

It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos.


It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.


While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....

Jeff Domansky's insight:

Important UK development for YouTube marketing programs to note. Stay tuned in the US and elsewhere.

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Pinning to Perfection: 3 Ways to Leverage Pinterest Marketing this Holiday Season

Pinning to Perfection: 3 Ways to Leverage Pinterest Marketing this Holiday Season | Public Relations & Social Media Insight | Scoop.it
In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.

With holiday pinning so popular, it's the perfect time of year to take your Pinterest game to the next level. Not sure how to take advantage of the network? Don't worry; Pinterest has some helpful hints to get you pinning up a storm.
Jeff Domansky's insight:

During the holidays, Pinterest is a powerful marketing tool.

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Sarah Woloson's curator insight, December 8, 2014 10:39 PM

The best piece of advice in this article is to remember to refresh older boards. I don't follow a lot of boards, but I use Pinterest daily because the boards I do follow are updated so frequently. I never run out of ideas for the holidays and searching keywords like "holiday" and "sequins" makes my search easier so don't forget to add hashtags! Pinterest is, essentially, one giant compilation of wish lists so you're already a step ahead of other brands.

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How To Create Infographics Using PowerPoint | PowerPoint Presentation

How To Create Infographics Using PowerPoint | PowerPoint Presentation | Public Relations & Social Media Insight | Scoop.it

Aside from being time-saving, using PowerPoint for infographics is easy. To start with, you can create infographics using hundreds of readily available PowerPoint templates and infographic templates from our website. All you have to do is look for a template that best matches your theme, subject, topic or idea and you can easily work around that template. For more specific needs, you can read on and follow the instructions on how to create infographics using PowerPoint....

Jeff Domansky's insight:

This is a smart little tutorial on infographics created from PowerPoint.

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CTD Institute's curator insight, December 1, 2014 11:34 AM

reliable tool available to anyone with a computer.

John O'Connor's curator insight, December 2, 2014 2:41 AM

Haven't tried it yet but worth a go...

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Instagram users turn flash into cash, as companies eye new advertising market

Instagram users turn flash into cash, as companies eye new advertising market | Public Relations & Social Media Insight | Scoop.it

Seen through the filter of Instagram, the world is a beautiful place: high-contrast blue skies; sepia-tinted sunsets; exquisite plates of food and raindrops sliding down windows in perfect formation. It may be a manipulated perspective on life, but 200 million people across the world now use the photo app, sharing 60m pictures a day. Yet for some users, Instagram is generating more than appreciative likes and comments as they document their lives, travels and eating habits on their smartphones.

From Nike to the Namibian tourist board, brands and organisations are turning to the most followed users in the pursuit of a broader and younger audience – and are paying handsomely for their services.

Cue the rise of the Instagram professionals, users who began using the app for fun but are now earning six-figure salaries and being flown around the world to take photos to share with their thousands, sometimes hundreds of thousands, of followers....

Jeff Domansky's insight:

The big bucks have arrived and Instagram and some smart content pros are capitalizing.

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