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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Guest Post: Brian Solis on Empowering Employees with Social Media | Social Media Monitoring Software | Expion

Guest Post: Brian Solis on Empowering Employees with Social Media | Social Media Monitoring Software | Expion | Public Relations & Social Media Insight | Scoop.it

...In January 2014, the San Francisco Chronicle, one of the country’s oldest remaining metropolitan newspapers, opened a technology incubator. The declining but still important media company is investing in a rigorous digital boot camp for reporters to learnhow to use social and mobile media to boost views, amplify sharing, and increase views and engagement. The Chronicle has no choice. Circulation plummeted 50% between 2009 and 2012. Revenue too is just not what it used to be. More importantly, readership is no longer the same as it was. Gripping headlines, animated GIFs, infographics, punchier copy, and innovative content marketing techniques are changing how people read and also how and what they share.


This move sends a loud and alarming message to executives everywhere, “adapt or die.” And to do that, businesses need to embrace not only new technology but also empower employees to engage with customers and stakeholders in the places where their attention is focused in ways that are culturally relevant. Employees must add value in every touch point and at every moment of truth throughout the customer lifecycle if they hope stay competitive...

Jeff Domansky's insight:

Brian Solis says empowering employees on social media can have a powerful positive impact on growth of your business.

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What's With New Blogging Platforms Like Medium? Should I Use One?

What's With New Blogging Platforms Like Medium? Should I Use One? | Public Relations & Social Media Insight | Scoop.it

Dear Lifehacker,I keep seeing these new blogging platforms pop up like Medium and Svbtle. Why would I use one of these new platforms instead of more powerful classics like Wordpress?

Sincerely, Blog to Live


Dear BL,

Medium and Svbtle (not to mention our own platform, Kinja) are all pretty new to the world of blogging, and while they're all blogging platforms at their core, they do certain things a little differently. Let's take a look at how they work and try to figure out if they're right for you....

Jeff Domansky's insight:

Lifehacker take a really practical look at new blogging platforms and makes some useful recommendations.

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Humans Now Account for Less Than 40% of Web Traffic - The Usabilla Blog

Humans Now Account for Less Than 40% of Web Traffic - The Usabilla Blog | Public Relations & Social Media Insight | Scoop.it

You might assume that all web traffic is generated by actual people browsing the internet, but actually you would be wrong. In fact, statistically the human race is now a minority on the internet.  


Does this mean your pets are browsing the internet while you’re asleep? No! What it does mean is that now a days, bots are generating more internet traffic than humans.


Many people assume that bots are only around for negative reasons and get worried when they realise that over 60% of traffic online is created by bots. It is important to realise that online bots exist for all sorts of reasons – for search engine crawling for example....

Jeff Domansky's insight:

Jenny Cortez looks at the impact of bots on social marketing and Internet traffic.

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Death Of An Ad Network: John Battelle Explains The End Of Federated Media And What's Next

Death Of An Ad Network: John Battelle Explains The End Of Federated Media And What's Next | Public Relations & Social Media Insight | Scoop.it

Backed originally by media and tech luminaries like billionaire Pierre Omidyar, Tim O’Reilly and Mitch Kapor, Federated Media launched in 2005 as a network for online ads and eventually raised just under $60 million over its lifetime, riding the wave of digital advertising to a reported $200 million valuation in 2008.


By 2014, its name and the heart of its traditional business was worth $22 million to a Texas-based television station operator and advertiser, LIN Media.Reaction from the ad tech industry was muted but consistent–”this just shows how hard it is to be an ad network anymore,” multiple executives told me–but I checked in with Federated’s founder, John Battelle, to ask him what happened with the brand....

Jeff Domansky's insight:

The impact of social media, sophistication of readers and consumers have each impacted the advertising business and the new media ad networks. The bigger question is what's next?

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The newsonomics of The Guardian’s new “Known” strategy

The newsonomics of The Guardian’s new “Known” strategy | Public Relations & Social Media Insight | Scoop.it

The Guardian has been a journalism leader. Can it build a business strategy that can match its growing global reach?


The Guardian is an enigma.


Long a storied editorial brand, it’s been propelled toward the top of global news audience, both by its open strategy and its hard-nosed journalism. In the past year, it’s broken story after story on NSA spying as the primary recipient of the Edward Snowden files. It’s also expanded its efforts in both the U.S. and Australia, enlarging its global readership. With “open” as its watchword, The Guardian has pushed into every nook and cranny of the social sphere, ascataloged here at the Lab.


But it’s also the Rodney Dangerfield of commercial journalism: It gets no respect.  That contradiction — between a worldwide reach and respect and a business strategy that has seemed unstrategic — may be passing into history....

Jeff Domansky's insight:

Interesting look at the Guardian's journalism and social business strategy by Ken Doctor at the Nieman Lab.

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Are Your B2B Buyers More Evolved than Your Content? - Marketing Interactions

Are Your B2B Buyers More Evolved than Your Content? - Marketing Interactions | Public Relations & Social Media Insight | Scoop.it

The noise online is deafening. But there is also a lot of really great content available on nearly every subject imaginable - from addressing simple ideas to the highly complex.


... If you know your buyer uses a social platform in their buying process, go try searching on some of those - groups in LinkedIn they may belong to or hashtags on Twitter, for example. What can they learn about solving those problems in those environments?


Now go look at your content. Given what your buyer may have engaged with, is your content off the mark? Is it too advanced or too simplistic? Is it possible that any of the rabbit holes you followed could provide new insights for how your content might be positioned to enter the thread? This can be critical if the keyword isn't one that will allow you to quickly reach page 1 in the search results....

Jeff Domansky's insight:

Ardath Albee shares breakthrough strategies for content marketing to B2B customers. The secret is in the buyer's search path. Useful tactics.

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What's your sports sponsorship worth?

What's your sports sponsorship worth? | Public Relations & Social Media Insight | Scoop.it

How much is it worth to sponsor Tiger Woods or Lionel Messi or Rafael Nadal? What’s the payoff for being a sponsor of the Super Bowl, Olympic Games or the World Cup? Considering the huge amounts being spent on sponsorships, companies have surprising difficulty answering these questions.


Corporate spending on sponsorships in the United States is expected to grow to $20 billion in 2013—equal to one-third of total US television advertising and one-half of digital advertising. Yet industry research reveals that about one-third to one-half of US companies don’t have a system in place to measure sponsorship ROI comprehensively.In our experience, executives who implement a comprehensive approach to gauge the impact of their sponsorships can increase returns by as much as 30 percent. A good marketing ROI program uses five metrics to measure the performance of sponsorship spending....

Jeff Domansky's insight:

Here's a really good look inside the sponsorship industry.

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75 Content Starters for Any Industry

75 Content Starters for Any Industry | Public Relations & Social Media Insight | Scoop.it

Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.


Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea....

Jeff Domansky's insight:

If you've got blogging blues, this awesome list of 75 tips will motivate you and get you writing: quickly. Recommended reading. 9 / 10

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Scoop.it Secrets For Content Marketing Success

Scoop.it Secrets For Content Marketing Success | Public Relations & Social Media Insight | Scoop.it

Want to know how to make the most of content curation site scoop.it? Find out this simple secret tip to drive traffic to your content.


Via Guillaume Decugis
Jeff Domansky's insight:

Really valuable tips for your curation on Scoop.it.

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oconnorandkelly's curator insight, February 3, 2014 11:24 AM

What a really clever idea .... check it out.

aanve's curator insight, February 8, 2014 12:37 AM

www.aanve.com

 

ELISA TANGKEARUNG's curator insight, February 8, 2014 7:57 AM
...
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You Can't Buy Pinterest Fame

You Can't Buy Pinterest Fame | Public Relations & Social Media Insight | Scoop.it

Pinterest updated its Acceptable Use Policy, condemning users who pay others to follow them or re-pin their images.


If you want to build your following on Pinterest, there's no easy shortcut.


That's the message Pinterest sent to users after the company updated itsAcceptable Use Policy late last week. The subtle changes to the policy now condemn users who pay others to follow them or re-pin their images. In other words, users can't buy new followers or shares.


"We recently updated our Acceptable Use Policy to simplify language and clarify our stance on a few things," a Pinterest spokesperson said in a statement given to Mashable. "We want Pinterest to be a place where people can be authentic and share the things that interest them most, so we now prohibit paying per Pin or follow."...

Jeff Domansky's insight:

Changes to Pinterest policy may give some marketers heartburn. I recommend you have a very close lock at these changes so you are in compliance.

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For Brands, Being on Twitter Means Always Having to Say You're Sorry - Businessweek

For Brands, Being on Twitter Means Always Having to Say You're Sorry - Businessweek | Public Relations & Social Media Insight | Scoop.it

Cleveland Browns fans looking for some action on Super Bowl Sunday found their antagonist in Purell. The hand sanitizer brand took to Twitter during the game with a taunt about how the Broncos looked as bad as the Browns.


By early Monday morning Purell had pulled the tweet, apologized on Twitter and on the website of Cleveland’s major newspaper, and promised that nothing like that would happen again.


And Purell wasn’t the only corporate Twitter account using the Super Bowl as pretext to tweet its foot in its mouth: MSNBC ran into trouble for a racially charged message about a Cheerios ad. The frequency with which companies tweet apologies can make it seem like they’re not doing much of anything else on social media.


There’s evidence to back this up. A study published recently by Ruth Page in the Journal of Pragmatics, which covers linguistics, looked at the way we apologize on Twitter, studying 1,183 apologies issued by corporations, celebrities, and normal folks between 2010 and 2012. The first finding: Corporations apologize a whole lot. Corporate accounts used the word “sorry” at 8.6 times the frequency of individuals, while the words “apology” or “apologize” pop 7.4 times more for corporations and the word “regret” is used a whopping 37.5 times more frequently in corporate tweets. The study filtered out nonapologetic uses of these words....

Jeff Domansky's insight:

Sorry about that! Research shows that companies are saying sorry a whole lot on social media and especially on Twitter.

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Can Content Marketing Help Improve Your Search Engine Rankings?

Can Content Marketing Help Improve Your Search Engine Rankings? | Public Relations & Social Media Insight | Scoop.it

Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.

But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.


And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....

Jeff Domansky's insight:

Francesco Morales makes a convincing case for content marketing.

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Jeff Domansky's curator insight, February 7, 2014 1:51 AM

Francisco Morales makes a convincing case for content Marketing ROI.

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Russian Response to Sochi Problems Goes Creepily Wrong

Russian Response to Sochi Problems Goes Creepily Wrong | Public Relations & Social Media Insight | Scoop.it

Apparently, Russian authorities think journalists are sabotaging hotel rooms in Sochi -- thanks to bathroom surveillance cameras.


The press arrived in Sochi this week for the Winter Olympics, and it did not go well.


Tweets, photos and full-on articles told the world of shoddy, unfinished accommodations that gave Vladimir Putin's Olympic Games a black eye before they'd even started. Russian officials remained largely mum as Sochi's unfinished construction — rooms without doorhandles, toilets that can't flush paper — became the story of the week that ends Friday with the Olympics' opening ceremony.


Then, on Thursday, a Russian official finally addressed reporters, ostensibly to set the media straight and correct the false narrative that gained so much momentum....

Jeff Domansky's insight:

So much for setting the agenda and controlling the PR key messages. Setting up to be the bad PR Games.

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Why Startups Seeking Funding Should Use Content To Build Their Credibility

Why Startups Seeking Funding Should Use Content To Build Their Credibility | Public Relations & Social Media Insight | Scoop.it

Today, venture capital (VC) is more democratic than ever. Investors are becoming increasingly sophisticated, and geography is no longer a constricting factor.


Lower barriers, however, create stricter filters. With so many startups jockeying for funding, the Internet also enables investors to make snap judgments. Therefore, if you’re looking for funding, you can be sure that your online presence will be the subject of intense scrutiny.What do investors want to see?


According to Edith Yeung, founding partner at RightVentures, there are two main criteria: the passion of the entrepreneur and the potential of the startup.


What better way to convey passion and potential than with well-crafted content? Yeung says that, with strong content, you can “take a stand publicly…addressing issues that [investors] care about in a timely manner.”...

Jeff Domansky's insight:

The case for content marketing - well said.

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The Real Reason Why Your Twitter Marketing Isn’t Working

The Real Reason Why Your Twitter Marketing Isn’t Working | Public Relations & Social Media Insight | Scoop.it

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.


Let's face it, when things don't work out in our favor, it's easy to point the finger at an inanimate object, but quite frankly, it's not Twitter's fault, it's yours. The real reason why your Twitter marketing isn't working doesn't lie within the functionality of the social platform, it's actually your lack of balance as a content creator. So we're here to help. The first step is admitting you have a problem, right? Looks like we're already off to a good start!...

Jeff Domansky's insight:

If it's time for a Twitter tune up, here's a great place to start with tips to help you tweet better.

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Coleman Weeks's curator insight, February 9, 2014 9:42 AM

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.

aanve's curator insight, February 9, 2014 11:46 PM

www.aanve.com

 

Patricia Mignone's curator insight, February 10, 2014 5:10 AM

Usage de Twitter : une cruelle vérité sur laquelle il est utile de se pencher.

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Is Longer Better for Blog Content? | Social Media Today

Is Longer Better for Blog Content? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings.


350, 500, 1,000, 1,500, 2,000… all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your audience doesn’t have time to read. Other sources say longer blogs are ideal because they build credibility, authority and SERPs. Finally, there are still more sources that claim shorter is better because it does everything a long blog does in a short, sweet package. So, which is it?

Jeff Domansky's insight:

Julia  McCoy shares a valuable post and asks some intriguing questions about blogging and whether short or long posts are in fact more effective. Recommended reading. 9/10

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Patricia Mignone's curator insight, February 10, 2014 6:01 AM

Long ou court?
Voilà des tonnes d'arguments pour vous mettre à pondre des contenus longs comme une traîne sans fin!

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4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn | Public Relations & Social Media Insight | Scoop.it

Not only are more professionals on social media, but they are also consuming more information fed to them by their networks while at the same time sharing more information to their networks. Wouldn’t it be to a company’s advantage to try to influence this paradigm by having their employees share their brand’s message? After all, Edelman’s 2013 Trust Barometer reminds us that,

"Employees rank higher in public trust than a firm’s PR department, CEO...

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aanve's curator insight, February 9, 2014 12:22 AM

www.aanve.com

 

Elisabetta Tosi's curator insight, February 9, 2014 2:56 AM

Do not underestimate the influence of your employees...if they are satisfied in their work place,  your company can takes advantage of this, but if they are unhappy, you are in troubles.

MarcoFabris2013's curator insight, February 10, 2014 3:48 AM

Prima di cercare nuovi ambasciatori della marca altrove guardate nel vostro giardino. Quest'articolo ricorda come il network dei dipendenti di un'azienda  è spesso più' credibile ed efficace degli account ufficiali. 

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5 tips to increase awareness of your brand on Instagram

5 tips to increase awareness of your brand on Instagram | Public Relations & Social Media Insight | Scoop.it

With 150 million active users around the world, Instagram is not just a great place to upload selfies and pictures of your latest meal. The platform also offers a lot of potential for businesses.


Ready to leverage this potential to increase awareness of your brand? Here are five tips to help you get started on the right track....

Jeff Domansky's insight:

Cendrine Marrouat offers 5 tips to get you started on Instagram.

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How To Tell If A Social Media Expert or Agency is Legitimate

How To Tell If A Social Media Expert or Agency is Legitimate | Public Relations & Social Media Insight | Scoop.it

I used to get a lot of pitches by agencies and solo marketers when I was running Social Media for a client. I would get emails and sometimes pitches on Facebook. Very few were legitimate. And they charged a lot of money for doing nothing. One client recently left me for someone because she was the typical small business owner who gets caught up in spin. It is why Marketers rank with Politicians and Used Car Salespeople for trustworthiness.


So what can you do to see if they are on the level? Here are a few very simple tips that will expose them....

Jeff Domansky's insight:

Howie Goldfarb calls BS on all the social media gurus.

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Pinterest Tools: 8 Tools to make your life more Pinteresting

Pinterest Tools: 8 Tools to make your life more Pinteresting | Public Relations & Social Media Insight | Scoop.it

Are you taking advantage of the Pinterest tools available to grow your presence on Pinterest?


Did you know that if you get traffic referred from Pinterest it is much more likely to convert than traffic from other channels such as Facebook?


Here’s a report from Shareaholic (a social sharing tool) which shows the average percentage of referral traffic publishers get from different social networks.  Last September, the referral traffic to publishers from Pinterest made up 3.68% of the traffic from all social networks, and this is growing....

Jeff Domansky's insight:

Ian Cleary sharesanother awesome social media toolbox post. If you're on Pinterest, this is invaluable.

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LKGayton's curator insight, February 8, 2014 8:20 AM

8 Great tools for Pinterest

Wendy Eagleson's curator insight, February 8, 2014 12:51 PM

Amazing tools make your Pinterest experience PIN-TASTIC!

Carmen Saunders's curator insight, February 8, 2014 2:10 PM

Great tools for your Pinterest

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How to Write Awesome Tweets Your Followers Actually Reply To

How to Write Awesome Tweets Your Followers Actually Reply To | Public Relations & Social Media Insight | Scoop.it

2 cups of coffee per day… do you drink more or less?


Did that get your attention?


If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.

Jeff Domansky's insight:

Aaron Lee shares his tweeting secrets. Good social media advice.

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Jeff Domansky's curator insight, February 7, 2014 9:29 AM

Twitter secrets worth noting from Aaron Lee.

Ed Carpenter's curator insight, March 5, 2014 2:36 AM

Cool tool. Kinda pricey though. Needs capability to do more than Facebook, don't you think?

Heather Koroll's curator insight, March 7, 2014 8:00 PM

add your insight...

 

 
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Market research can no longer predict what consumers will like

Market research can no longer predict what consumers will like | Public Relations & Social Media Insight | Scoop.it

In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCannMcCann.


...There’s a growing feeling that something is not working with market research, where billions are spent every year but results are mixed at best. Some of the problems relate to the basic challenge of using research to predict what consumers will want (especially with respect to products that are radically different). But marketers face one additional key problem: Study participants typically indicate preferences without first checking other information sources—yet this is very different from the way people shop for many products today.


In the Universal McCann study, for example, people were asked how much they agree with the statement, “I like the idea of having one portable device to fulfill all my needs.” Indeed, there was a significant difference between the percentage of people who completely agreed with this statement in Mexico (79%) and in the United States (31%). So, in theory, people in the United States were much less excited about a phone that’s also a camera and a music player.


But it was a different story when people got closer to making a decision. They heard about the iPhone in the media, where it was declared a revolutionary device, and read blogs and reviews from real users. As iPhones started rolling into the marketplace, the idea of “having one portable device to fulfill all my needs” was replaced by actual reports from users....

Jeff Domansky's insight:

There's critical insight here that may cause business, market researchers and marketing pros to rethink consumer research.

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Jesse Soininen's curator insight, February 7, 2014 3:41 AM
...There’s a growing feeling that something is not working with market research, where billions are spent every year but results are mixed at best. Some of the problems relate to the basic challenge of using research to predict what consumers will want (especially with respect to products that are radically different).
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Marketing Disruptors To Watch In 2014

Marketing Disruptors To Watch In 2014 | Public Relations & Social Media Insight | Scoop.it

Moving into 2014, there are companies and emerging sectors that we as marketers should keep our eyes on. While some already boast tens or even hundreds of billion-dollar market caps, they continue to innovate in unexpected ways.


Conversely, where others are unproven, they still warrant attention for the uncharted territories they ambitiously explore.  All, however, are bold market disruptors paving roads for marketers and agencies to follow and learn from as we look to bring some of 2014’s promises to life....

Jeff Domansky's insight:

This look at disruptors to watch in 2014 also gives useful strategic advice for marketers and social business.

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Gonzalo Moreno's curator insight, February 7, 2014 6:34 AM

Value Cluster by continuously Disrupting Market rules...

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Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)?

Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)? | Public Relations & Social Media Insight | Scoop.it

Marketing metrics tend to overlap with key business analytics. Here's a handy overview on how to distinguish their differences and leverage both to make better informed business decisions..


Ever wonder how Amazon predicts exactly what you want to buy? The answer lies in business analysis – understanding patterns of what happened in the past to predict what might happen in the future.


With the explosion of lead and customer data available at marketers fingertips, it is no surprise that marketing analytics has become the rising star of business analytics. In fact, spending on marketing analytics is expected to increase 60% by 2015.


This post explores the goals of business analytics, how marketing analytics is playing an ever crucial role in business analysis, and how organizations can make better business decisions using real market feedback....

Jeff Domansky's insight:

Hubspot looks at the difference between business analytics and Marketing Analytics.

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CEOs Don’t Trust Marketing – What’s The Solution?

CEOs Don’t Trust Marketing – What’s The Solution? | Public Relations & Social Media Insight | Scoop.it

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role. It’s the same story here where only 46% have a content marketing strategy and this in-depth McKinsey study.


It appears that we’re quick to dive into solutions, new techniques, tactics and channels – but we lack the over-arching strategic thinking necessary to optimize for success. The good news is, this is a choice, and we can make different choices.


CEOs don't trust marketing

Worse, a recent survey by Fournaise Group in London highlights that senior executives don’t believe the marketing function demonstrates objective commercial thinking, with 73% of CEOs stating “marketers lack business credibility and the ability to generate sufficient growth”. 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs. Ouch. Though is it a surprise if the marketing function is, in some volume, admitting it lacks the necessary plans and strategy?...

Jeff Domansky's insight:

Long a critique of PR, marketers also have failed to inspire confidence in the C-suite. KISSmetrics offers some valuable advice and some great tips for those who want to learn more about acting strategically. Recommended reading. 9/10

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Gonzalo Moreno's curator insight, February 7, 2014 6:31 AM

triste, pero TAN cierto...