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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Why I Say "Digital First" - Doktor Spinn

Why I Say "Digital First" - Doktor Spinn | Public Relations & Social Media Insight | Scoop.it
Digital First is the new paradigm of marketing, because if marketing works well in the complex world of social media. it works everywhere else as well.... ... if you look at the simplified model below, if it works in digital, it’s easy to make it work elsewhere as well. Digital is the best representation of how communication flows through a society that we have to date....
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Social media doesn't work for Small Businesses? | Intelligent Head Quarters

Social media doesn't work for Small Businesses? | Intelligent Head Quarters | Public Relations & Social Media Insight | Scoop.it

...About 61% of small businesses don’t see any return on investment on their social-media activities, according to a survey from Manta, a social network for small businesses. Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time.

 

What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.”

 

While the stats give food for thought, is it true to say that social media does not work? Magda Hercheui from the guardian writes: “Social media platforms have huge potential to foster innovation in businesses of any size. They offer a space in which companies and individuals can benefit from having access to creative clusters of professionals who are willing to share their ideas. However, this creative stock of ideas is very difficult to properly exploit, because there is also a huge level of fragmentation: the conversations are going on everywhere, all the time, and it can seem that you need significant resources to explore these virtual spaces properly.”...

Jeff Domansky's insight:

If it's not working, you're doing it wrong  or you need help.

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Jared Hawkins's curator insight, April 22, 2013 1:56 PM

This article shows that social media doesn't really benefit those small businesses that keep our economy running, but instead they benefit the large business chains like McDonalds and Microsoft. We need these small businesses to survive. They are the back-bone of our society.

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It's Time for Truth on Social Media | Mashable

It's Time for Truth on Social Media | Mashable | Public Relations & Social Media Insight | Scoop.it

It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people.... "Contrary to conventional wisdom, one actually has more access to evidence with social media than traditional off-line sources." In some instances, perhaps this is a good thing. But this week, that "evidence" became fodder for hasty accusation, as Redditors attempted to crowdsource the investigation and identification of the Boston Marathon bombers.

 

As the week played out, it became apparent the Reddit search would not trump the one led by authorities. Verification Required Unfiltered information, without context or verification — usually the job of journalists — can be dangerous, as Storyful founder Little points out: When I was a young TV journalist, the phrase ‘golden hour’ meant the early evening light that bathed faces and landscapes in a warm forgiving glow. As a social journalist, I've started to use the term in a different way. I now think of the golden hour as the time it takes social media to create either an empowering truth or an unstoppable lie, when a celebrity death trends on Twitter or an explosive video surfaces on YouTube. In other words, when journalism can matter most....

Jeff Domansky's insight:

Journalism and social media are a challenging combination. 

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What is Digital PR? - Rock The Status Quo | Carrie Morgan

What is Digital PR? - Rock The Status Quo | Carrie Morgan | Public Relations & Social Media Insight | Scoop.it
...One of the first questions that was asked was this: How do you define digital PR and what strategies are vital for success? PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago. Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience than ever before in history. It allows us to maximize news like never before. Instead of being satisfied with a single placement, your news can be shared exponentially....
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Hertz Is Now Using Twitter To Resolve Customer Complaints

Hertz Is Now Using Twitter To Resolve Customer Complaints | Public Relations & Social Media Insight | Scoop.it

Great social business case study... Herz is the first car rental company to integrate social customer service into its business. Customers can now resolve service problems by tweeting at the brand.

 

"It is time to get over this misconception that brands can ignore tweets about their brand because social media is relatively inconsequential in comparison to other channels like phone or email," said Joshua March, CEO of Conversocial, the company working with Hertz....

Jeff Domansky's insight:

Hertz is quickly becoming a "social business" to the delight of its customers.

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How to Unleash the Power of Content | Business 2 Community

How to Unleash the Power of Content | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention.... It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has provided the means for everyone to become a publisher. So your competition is everyone with a smart phone, a blog and a website. At last count there were 1 billion smart phone users, 550 million websites and 300 million blogs. That’s a lot of competition! Social networks have allowed us to not only create content but reach a global audience. But shouting at 2 billion people who have internet access is hard. But you don’t have to reach everyone, just those that care about your type of information. It might be feline lovers who want see cats cats in pyjamas or pet owners that love dressing up their dogs in tights. Social platforms such as Twitter allow us to speak to our tribes, fans and followers that are interested in your topic of choice. Keep it focused and the battle for attention is much easier....
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PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me

PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me | Public Relations & Social Media Insight | Scoop.it

... There's something more current, like the GOP hiring a PR strategist to educate America that it is not the "stupid party." Perhaps you remember the infamous case study of "Big Tobacco" hiring top-dog lobbyists to tell Congress that smoking doesn't kill people...stupid people jonesin' for a cigarette kill themselves.

 

And now there's this, brought to us by the National Confectioners' Association. This is the proud D.C.-based organization that is breaking open its big piggy bank to the tune of $2 million (put your pinky up to your mouth when you say that) to tell D.C. — wait for it — that candy doesn't make you fat. ...

Jeff Domansky's insight:

Let the BS begin with this ill-conceived public affairs program. 

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12 Roles Essential to the Future of Content Marketing

12 Roles Essential to the Future of Content Marketing | Public Relations & Social Media Insight | Scoop.it
It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.... ...As Robert Rose says, “In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).” If our new call to arms is around creating and growing owned audiences, it’s clear that our marketing skill sets may be, well, a bit out of date. The new roles of content marketing While there is no perfect structure for a marketing organization, it’s apparent that we are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in the key business roles that marketers must now fill. Don’t think of the list below as new job titles, per se, but rather as the core competencies that need to be accounted for across the enterprise...
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Agnes Furst's curator insight, August 12, 2013 6:30 PM

Some pretty cool ideas about a brand new marketing department layout.

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When Following Breaking News, Why it Helps to Think Like a Journalist

When Following Breaking News, Why it Helps to Think Like a Journalist | Public Relations & Social Media Insight | Scoop.it
A lot is happening in Boston, just like a lot has happened in past months, including a lot of hype on the news, a lot of confusion, and the spread of quite some misinformation. But eventually, the chase ends, the investigations close, the who, what, where, when, and how get answered, and the why gets speculated over until everyone agrees on a narrative that can help us digest the horror. The journey involves a lot of hype, and lot of (digital and analog) talk around the coffee-machine, Facebook feeds and Twitter channels. Some people end up very hurt, some people cynical, some people apathetic, some people clueless, some people motivated to help however they can. So what can we take away from events like today in Boston? We can think about how we read about it. And in the era of everyone having a voice and a blog and the power to create content, it might help to think a little bit like a journalist....
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Stephanie Katcher's curator insight, April 20, 2013 7:05 PM

Social media has encouraged to be more vocal. Perhaps it has also encouraged people to forget their analytical side and foster only their irrational emotional side. Can everyone benefit from thinking like a journalist?

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3 Reputation Management Cases You Don't Want to Miss

3 Reputation Management Cases You Don't Want to Miss | Public Relations & Social Media Insight | Scoop.it
Whatever services you provide, whether it be pizzas or hosting services, you should learn how to communicate with your audience, build up a positive image and react to negative reviews and comments of unsatisfied customers (or probably evil competitors!). This post focuses on some recent online reputation management tactics that can be useful for any website....
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Why Social Media Marketing Is More Effective Than PR | Social Media Today

Why Social Media Marketing Is More Effective Than PR | Social Media Today | Public Relations & Social Media Insight | Scoop.it
COUNTERPOINT... I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how businesses should approach them in order to get press coverage. I was struck by the journalists' imperious attitude. They covered things like how to email them, how often you need to follow up with them and generally how you can kiss their rings to potentially get press coverage. At a certain point, I heard Charlie Brown's mother's voice, but instead of "whah, whah, whah" I was hearing "me, me, me, me." What these journalists don't seem to realize is that they are being disrupted. Let me explain....
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4 Big Social Media Lessons from Small Businesses | Dashburst

4 Big Social Media Lessons from Small Businesses | Dashburst | Public Relations & Social Media Insight | Scoop.it
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale. Smaller businesses are using social not only as a marketing tool, but also as a customer service platform....
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Horsemeat Scandal: How Organic Food Brands are Using Content Marketing | Business 2 Community

Horsemeat Scandal: How Organic Food Brands are Using Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

So, while the entirety of the UK were sharing horse puns online at the expense of Tesco and Findus, the organic food companies were given their chance win by a nose. Supermarket organic food sales, accounting for about 70% of all organic food sales in the UK, rose by 8.4% in February 2013 compared to the four weeks before the horsemeat revelation.


Reading up on the reactions seen by many local butchers and organic vegetable retailers, it became clear that customers were suddenly very interested in how their food was produced, where their meat was sourced and whether it had ever been ridden at the Derby? These smaller businesses were suddenly being rewarded for their lack of horseplay with new customers with a refreshed interest in where food comes from.


This is time for organic food production brands to jump on the social media apple cart and promote their products. Use your knowledge of the way organic food is sourced and produced in this country to educate the vast majority of us who assume “it’s all the same, isn’t it?” Promote the farmers you work alongside and build a new digital community as organic as the food you bring to the market.

Jeff Domansky's insight:

Interesting crisis and content marketing strategy by organic marketers.

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Kevin Green's comment, May 22, 2013 6:12 AM
indeed its interesting :)
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How Social Media Affects Buyers Decisions | Caroline Baxter

How Social Media Affects Buyers Decisions | Caroline Baxter | Public Relations & Social Media Insight | Scoop.it

Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions.

 

Two key stats shared here instantly grabbed my attention:

1. 37% of consumers visited a brand using their mobile phone.

2. 73% said that Facebook contributed to their buying decision

 

This re-enforces my current business advice for local business owners that mobile marketing and Facebook business pages are essential for brand awareness campaigns and for growing audiences....

Jeff Domansky's insight:

Valuable business perspective on social media and social marketing trends. 

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The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today | Public Relations & Social Media Insight | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers....
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Caribou Coffee Brews Social Media Crisis | Social Media Today

Caribou Coffee Brews Social Media Crisis | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age. 

Jeff Domansky's insight:

Not only that, mixing marketing with layoffs is just bad social media and marketing practice. Lots bad PR lessons in this tempest in a coffee pot...

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Stop Blogging, Stop Marketing. It’s Not Working | ClickZ

Stop Blogging, Stop Marketing. It’s Not Working | ClickZ | Public Relations & Social Media Insight | Scoop.it

This may sound outrageous, but – stop blogging. And for that matter, stop marketing too. Trust me on this. I’m about to share a secret that will make your online business FUN again… See the photo above? That’s me on the left, enjoying a slice of pizza in Atlanta with several people from my Private Brainstorming Group. I like to attend events and meetups around the world every chance I get, and meet people in person that I’ve gotten to know online through my work. It has really personalized my business! And that leads me to this HOT tip that could make a BIG difference in yours… Stop blogging, Stop Marketing, and Start Talking....

Jeff Domansky's insight:

Talking? Maybe it could work?

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5 Content Creation Lessons From Journalists | Business 2 Community

5 Content Creation Lessons From Journalists | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

While there are major differences between content marketers and journalists, the two groups do have one important thing in common: They want to make their writing the best that it can possibly be.

 

This requires a whole lot more than just writing nice turns of phrase. It requires doing research, reading widely, and interacting with others. So with that in mind, we’ve outlined 5 things that content marketers can learn from journalists...

Jeff Domansky's insight:

Content marketers can learn a lot from journalists. 

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How to Build a Content Marketing Machine: Part I | Business 2 Community

How to Build a Content Marketing Machine: Part I | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
... Now as it’s clear in 2013 writing a blog post or sticking some articles online with backlinks to your website is no longer enough for managing your brand online. Marketers need to create content which is great, unique and that too in huge amounts on a regular basis. Marketo and Kapost have done a wonderful job in preparing this ebook. Now have a look at this picture. Here they have identified the 7 steps from planning to measuring your results. The steps identified in the picture above are as follows: Plan Team Ideas Production Audience Development Conversion Measure +Optimize Now let’s discuss each of these steps in detail...
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1 Simple Trick that Can Increase your Blog Post's Social Reach Tenfold

1 Simple Trick that Can Increase your Blog Post's Social Reach Tenfold | Public Relations & Social Media Insight | Scoop.it
So you wrote a blog post, but what can you do to get even more reach? Try reaching out to people you mentioned in your post to increase total reach tenfold. ... It’s no secret that pushing out blog content via social media is the go-to method for helping it achieve this visibility. What many bloggers don’t know, however, is that there is a very simple way to potentially increase your blog posts social reach tenfold… I call it a trick because a surprising number of bloggers aren’t actually utilising it, but in-fact it’s more of a common sense way to leverage social media to distribute your message. In a nutshell, all you need to do is reach out to people you’ve mentioned/linked to in your posts to let them know that they feature via social media. This encourages them to either thank you, share or retweet your message (or post itself); actions that their own fans or followers will see and become curious about, eventually leading them to check out your post themselves and, better still, share again. You see how the reach is increasing?...
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Min Kim's comment, April 21, 2013 12:30 AM
Hi, Jeff. Thank you for sharing. I will rescoop it!
Ji Woong Jang's comment, April 21, 2013 3:23 AM
oh...my senior...you're still utilizing Scoop.it..I just curated through NMT class~ I will also try to utilize for good~, See you soon bro~
Jeff Domansky's comment, April 21, 2013 4:30 PM
Glad it was useful Min.
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The New ‘New’ Journalism

The New ‘New’ Journalism | Public Relations & Social Media Insight | Scoop.it

The week of the Boston bombings has been a cascade of embarrassments for the news industry. On Wednesday, CNN falsely reported that arrests had been made. The New York Post, never known as a pillar of journalist ethics, sunk to a new low with a front-page photo on Thursday of two young men, captioned, “Feds seek these two pictured at Boston marathon.” The only hitch: These weren’t the suspects. One of them says he’s now afraid to leave his house.

 

But should these media fails really surprise us? Those who have been paying attention know that media bosses have been in a race to the bottom for over a decade. As journalist Nate Thayer describes it, “Not only have all the editors and others responsible for ensuring balanced and accurate story, which was crucial to ensuring believable information, been eliminated in budget cutbacks, but the more overwhelming new reality is the age of instant in the new borderless digital information age.”

Jeff Domansky's insight:

As social media and traditional media collide, the result seems to be a scramble to be first regardless of the facts or journalistic integrity.

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Breaking News and Social Media: Stop Fighting It | 10,000 Words

Breaking News and Social Media: Stop Fighting It | 10,000 Words | Public Relations & Social Media Insight | Scoop.it

Social media and journalism are back in the ring this week. They’re both pretty strong contenders, but not without their weaknesses. In the immortal words of Paulie Pennino, let’s blow these punch-outs. In this corner: Journalism As the underdogs trying to maintain a presence and a living wage, we all know journalists have the power of story-telling and, hopefully, credibility, when news breaks.

 

This Nieman Lab post illustrates the timeline of breaking the Boston bombing on Monday. It shows social media users were able to catch events up to the minute, but it’s only when Reuters retweets it that it becomes News. That’s all because of context. Journalism takes its hardest blows when it forgets that its mission is to provide context.

 

To keep up with social media, journos have fallen prey to the allure of being first. Cable news outlets broadcast, and then tweeted, information about the ongoing investigation and hunt for the bomber without verifying information. Instead of relying on their credibility, their only other strength, media outlets engaged in a strange feedback loo....

Jeff Domansky's insight:

More on the traditional media's challenges in the digital and social media world.

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Mastering the Three S Model of content marketing: Make it shareable! | SmartBlogs

Mastering the Three S Model of content marketing: Make it shareable! | SmartBlogs | Public Relations & Social Media Insight | Scoop.it
At last month’s Content Marketing Summit, hosted by Rise Interactive and my company, Skyword, leaders from IBM, Rise Interactive and Norton by Symantec gathered to discuss strategies for producing “shareable” content to generate brand awareness through search and social media. I’ve included their insights below....
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7 Tips for New (and Inactive) LinkedIn Users | Social Media Today

7 Tips for New (and Inactive) LinkedIn Users | Social Media Today | Public Relations & Social Media Insight | Scoop.it

... As mentioned last week in LinkedIn: 5 Important and Often Neglected Profile Areas, “LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.” Last week’s article provided five important and often neglected tips to setting up your LinkedIn profile:

- Create ‘Your public profile URL’

- Use a Professional Photo

- Customize the Professional Headline that shows below your name

- Add three ‘websites’ and Twitter to your profile

- Write a Background overview/summary role that is interesting, informative, concise and typo-free.

 

Now that you’ve got the bare bones of your profile set up, here a few other areas to pay attention to as you develop your LinkedIn profile and online reputation....

Jeff Domansky's insight:

Great tips for better LinkedIn results.

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Ladina Zimmermann @MeltingPotArt's curator insight, April 21, 2013 3:28 PM

7 Tips to build your brand on LinkedIn

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Why Twitter Is Getting Into the Music Discovery Business

Why Twitter Is Getting Into the Music Discovery Business | Public Relations & Social Media Insight | Scoop.it
Twitter billed its foray into music discovery as a mechanism to "surface songs people are tweeting about." Yet Twitter doesn't actually plan to make any money off of the music itself. So why bother? In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. The former addresses a major weakness for Twitter. As the following graph shows, Twitter is far behind Facebook on time spent...
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Joanne Castillo's curator insight, January 14, 6:09 PM

I think that getting into the music discovery business will help attract more users onto Twitter.  Twitter is already used as a networking tool.  For example, users will give their soundcloud or reverbnation link.  Getting involved with the music business bring potential users to the platform and will get users to stay on Twitter longer.