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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital

Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital | Public Relations & Social Media Insight | Scoop.it

Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....

Jeff Domansky's insight:

Amen.

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Emmanuel Roussel's curator insight, August 20, 2014 6:27 AM

M'en doutais mais ça va mieux en se le faisant dire !

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40 Creative Ads That Will Inspire You

40 Creative Ads That Will Inspire You | Public Relations & Social Media Insight | Scoop.it

Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly modified approach to traditional advertising. Instead of telling consumers why they need a product, they’re showing them.


Some businesses are literally turning the world upside-down with their ads. These ads encourage people to reflect on the world around them, so it will stick with them long after they see it. Here are 40 of the most creative advertisements out there. Hopefully these will inspire you to launch your own perfect ad campaign...

Jeff Domansky's insight:

40 very creative ads to inspire your inner creative.

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WHICH 50 : Amazon's rivals have learnt how to push back

WHICH 50 : Amazon's rivals have learnt how to push back | Public Relations & Social Media Insight | Scoop.it

Since it launched two decades ago Amazon has become the world's  “Everything Store”, defined retailing and established itself as a member of the Internet big four. But those early shell shocked retail rivals are fighting back. 


A recent L2 intelligence report shows that some retailers have started to “push back” and gain ground at the same time as Amazon’s growth is slowing according to a new report by L2. The evidence suggests that consumers largely prefer in-store pick-up than fast shipping like one-day shipping options.


The authors write, “Retailers have realized the value of their brick-and-mortar locations as fulfilment assets”....

Jeff Domansky's insight:

Retail stores start to see the light and compete with Amazon.

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TV Shows Are Now Blatantly Ads For Crap You Don't Need

TV Shows Are Now Blatantly Ads For Crap You Don't Need | Public Relations & Social Media Insight | Scoop.it

These days, we are constantly being sold products and experiences but now, companies are getting more trixsy.


...Over at AdWeek, David Gianatasio writes that advertising and television shows (and music videos) are getting more integrated by the day, especially since consumers are so good at tuning out what we don’t want to hear. When was the last time you clicked a banner ad or a sponsored tweet or Instagram post? Never, unless it was by accident and then you were pissed about the seconds you'd never get back.


In response, advertising agencies are finding new ways to woo us with funny commercials or, say, placing their products in the middle of Top Chef, instead of, say, having Halle Berry mention the brand name of her lipstick on the Today Show....

Jeff Domansky's insight:

Good snapshot of the trend to, ugh, intergrate advertising and programming.

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July 31st-MY BDAY! ¶'s curator insight, August 14, 2014 9:02 PM

It's not that this "improved" ad integration won't work. It will. What worries me is what we'll do next, when *this* stops working? Brand babies? ¶

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A Cheap Way to Discover Brand-Topic Affinities on Twitter

A Cheap Way to Discover Brand-Topic Affinities on Twitter | Public Relations & Social Media Insight | Scoop.it
Seth Grimes goes into detail on how you can use promoted tweets to study competitive positioning and identify influencers around particular topics of interest.
Jeff Domansky's insight:

Interesting way to gather influencer data and insight.

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Can marketers tell the difference between lies and truth?

Can marketers tell the difference between lies and truth? | Public Relations & Social Media Insight | Scoop.it

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.


You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?...

Jeff Domansky's insight:

Is spin turning us into professional liars? Reflections from Nichole Kelly.

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The Rise of Sadvertising: Why Brands Are Determined to Make You Cry

The Rise of Sadvertising: Why Brands Are Determined to Make You Cry | Public Relations & Social Media Insight | Scoop.it

There was a time in the not so distant past when funny ruled advertising. Whether  absurd and awkward, sharp and wry, or broad and ball-busting, comedy in all its forms was the dominant language in marketing. Then something changed. Quietly at first, then in a more pronounced fashion. In the beginning, certain people (not us) would find themselves discreetly, incredulously, wiping a tear from their eye while watching an ad online. These individuals might blame things like new parenthood on the lapse in steely resolve. “It’s nothing,” they’d say, brushing off the moist impact of a touching story, adding a defensive reminder that, c’mon, they weren’t made of stone!


But then, things began to escalate. Ad-induced tears flowed across the land, and even diehard cynics started admitting to welling up over commercials. And these weren’t just your public service announcements, carefully crafted to emotionally manipulate you into action on issues that were already emotional powder kegs. These were spots for shampoos, for Internet services, for banks, for soft drinks, for retailers, for peanut butter, for beer! They were contemplative, moving, and all scored with the Piano Chord of Emotion. Even Super Bowl viewers were no longer safe from baldfaced lunges at the cockles. Pretty soon the promise of a good cry became an engine of social sharing.

Jeff Domansky's insight:

Have you been brought to tears by an ad, or five, over the last while? Fast Company looks at the rise of "Sadvertising." It's an epic article, great read and hugely recommended 10/10.

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Why your brand needs a style guide, and how to create one

Why your brand needs a style guide, and how to create one | Public Relations & Social Media Insight | Scoop.it

...Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why.


If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on….

Jeff Domansky's insight:

Very useful blueprint to help marketers set up a brand style guide.

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Socially-M's curator insight, August 10, 2014 2:31 PM

We can help you with your style, look, feel and tone of voice.
#TellYourStory 

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7 Marketing Tactics That Increased My Growth by 679%

7 Marketing Tactics That Increased My Growth by 679% | Public Relations & Social Media Insight | Scoop.it

What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimizationA good marketer needs to be creative.


Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to be.


Luckily for you, my creativity gets the best of me sometimes, which leads me to discover marketing strategies that can help you grow your business too. Here are 7 that are worth leveraging....

Jeff Domansky's insight:

Out of the box thinking and marketing ideas from Neil Patel. Think curiosity, quizzes and creativity that's unorthodox.

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How Most Startups Mess Up Their Marketing | Hubspot

How Most Startups Mess Up Their Marketing | Hubspot | Public Relations & Social Media Insight | Scoop.it

Spamming reporters, consumers or investors about your startup is a surefire way to screw up your marketing before you even launch. So without further fanfare, here are the massive, common mistakes most startups make, and how your team can avoid them at all costs

Jeff Domansky's insight:

Good look at startup marketing mishaps, how to avoid them and a few lessons from companies that got it right.

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Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote

Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote | Public Relations & Social Media Insight | Scoop.it

The selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?


The AP recently reported on the growing trend of group selfies.“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal....

Jeff Domansky's insight:

Marketing alert. Here they come the "usies".

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Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek

Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek | Public Relations & Social Media Insight | Scoop.it
Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it.
Jeff Domansky's insight:

It's not to late for your brand to Jump the Sharknado 2 too! ;-)

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TheIWC_AJA's curator insight, August 1, 2014 7:41 AM

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt

The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt | Public Relations & Social Media Insight | Scoop.it

Why can't movie-streaming sites deliver the selection of movies that customers obviously want? This was the question posed by a recent New York Times column, comparing undersupplied services like Netflix with unauthorized platforms like Popcorn Time.


The answer, the Times explains, is windowing—the industry practice of selling exclusivity periods to certain markets and platforms, with the result of staggered launches. But the Times fails to ask a more fundamental question: why do streaming sites have to listen to Hollywood's windowing demands in the first place?...

Jeff Domansky's insight:

Interesting look at how Hollywood's practices impact consumers choice of videos.

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5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Public Relations & Social Media Insight | Scoop.it

After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.


The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.


The following triggers are proven ways to increase action on your website....

Jeff Domansky's insight:

It's all in your head! Here's how you can use psychological principles to spur action on your site and boost conversions.

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Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Public Relations & Social Media Insight | Scoop.it

...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.


But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. 


What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...

Jeff Domansky's insight:

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.


Thoughtful reading about the disruption coming soon in marketing. 9/10

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Gonzalo Moreno's curator insight, August 20, 2014 3:27 AM

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

 

...I don't see marketers' future as sad and boring as accountants'!
:-P

Ben Ricchio's curator insight, August 20, 2014 9:00 AM

Interesting to consider we've only scratched the surface of digital marketing...

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WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture

WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture | Public Relations & Social Media Insight | Scoop.it

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.


The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...

Jeff Domansky's insight:

Hey marketing! Might be a great report to share with your CEO.

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What's Up With That Trivago Guy? | Mashable

What's Up With That Trivago Guy? | Mashable | Public Relations & Social Media Insight | Scoop.it

What is so mesmerizing about the Trivago Guy?


One of the most unexpected marketing success stories in recent months has been the ascendance of Trivago, a Düsseldorf-based travel search engine.


Some data from researcher YouGov's BrandIndex shows Trivago has come out of nowhere to become as well-known among travelers as Priceline. Some 29% of 3,200 leisure travelers polled by YouGov recall seeing an ad for Trivago — the same amount as Priceline. Expedia got 19% in the same poll. Tripadvisor, which recently launched a $30 million ad campaign, went from 5% to 15%, which is about half of Trivago's score....

Jeff Domansky's insight:

It's a breakthrough campaign but nobody's quite sure why the pitch guy is working so well.

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7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
Marketing success requires a commitment to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels. Unfortunately, many marketing leaders struggle to win and maintain internal support for digital marketing transformation.
Jeff Domansky's insight:

Paul Roetzer writes a thoughtful post and reflections on marketing leadership.

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Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek

Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek | Public Relations & Social Media Insight | Scoop.it
You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or not. We descended upon the signage capital of the world, New York's Times Square, to test passersby on their knowledge of some of the more famous taglines in American culture. 

Take a look above, and see how they fared. And see how you'd do. Pop quiz, hot shot!...

Jeff Domansky's insight:

Fun test of your marketing smarts.

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Mae Combridge's curator insight, August 16, 2014 1:28 AM

I find this really interesting! Personally I don't really pay attention to advertisements but I do seem to remember the songs instead.

 

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7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | Public Relations & Social Media Insight | Scoop.it

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.d


Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.


...In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:...

Jeff Domansky's insight:

 Fun examples of product placement in big Hollywood movies. 

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Hamish Parker's curator insight, August 17, 2014 1:47 AM

Product placement allowing us to incorporate brands into movies and TV shows

Sophie Portet's curator insight, August 17, 2014 8:08 PM

How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 

Janardin Bhana's curator insight, August 18, 2014 5:56 AM

Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. 

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CX Journey™: Why is Customer Experience a Journey?

CX Journey™: Why is Customer Experience a Journey? | Public Relations & Social Media Insight | Scoop.it

Customer experience is a journey, not a destination. Ever wonder why?


...“Destination” means to me that there’s an endpoint; you’ve arrived, and it’s over. I don’t believe we ever want to rest on our laurels and be satisfied that we’re delivering the best experience possible. Customer needs and expectations evolve over time – so must our efforts to deliver a great experience.


When we engage with customers (or, when they engage with us), we are (hopefully) engaging for the long-term, developing a relationship. We want customer relationships, not just customer transactions. And relationships take time and work, every day; the focus and the desire to keep the relationship alive and strong should never stop because, when it does, the relationship will end. That never-ending focus – that’s the journey....

Jeff Domansky's insight:

Thoughtful reflection on marketing by Annette Franz.

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