Public Relations ...
Follow
Find
202.3K views | +461 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Storytelling 101: How to Seize the Attention of a Distracted Audience

Storytelling 101: How to Seize the Attention of a Distracted Audience | Public Relations & Social Media Insight | Scoop.it

We are all hopelessly distracted. It’s not a disorder -- it’s the new world order. Can I have your attention, please?


Whichever methods we put in play with our marketing, we’re powerless unless we’re able to get a prospect to pay attention. It doesn’t come easy. As long as we’re online, on earth, and in a media-centric society, there will always be a shiny object scattering, shattering, and battering our focus.


Okay, when you practice inbound marketing for a while, you start getting good. You figure out how to write a headline cursors and fingers are magnetically attracted to. But a click is nothing more than a click until you, the messenger, truly click with your customer....

Jeff Domansky's insight:

Set aside a few minutes to learn how to become a captivating storyteller, as told by Barry Feldman.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

100 Best Websites For Entrepreneurs

100 Best Websites For Entrepreneurs | Public Relations & Social Media Insight | Scoop.it

We’ve searched high and low to bring you the first annual list of FORBES 100 Best Websites For Entrepreneurs. Whether you’re seeking advice on raising capital, scaling your business or looking for general industry insight, these sites are worth reading.


The picks here are arranged in no specific order. Selected unscientifically, they have been chosen for their ability to address a range of topics of interest to entrepreneurs. Frequent posts and content quality helps get a nod. The list is a combination of practical tools – sites to crowdsource funding like Rock The Post or AngelList, or sites with educational resources, like Stanford’s eCorner – and inspirational advice from bloggers like Seth Godin and Steve Blank....

Jeff Domansky's insight:

Great resource for digital advice for business.

more...
Scooped by Jeff Domansky
Scoop.it!

How To Ace A TV Interview: Tips From An Emmy Nominated Producer

How To Ace A TV Interview: Tips From An Emmy Nominated Producer | Public Relations & Social Media Insight | Scoop.it

When you see someone like Oprah or Anderson Cooper on television, it's easy to think that they're naturally talented speakers and interviewers. After all, the ease with which they interact with their guests, and share ideas on stage, is rare. But what if it's not all talent? What if the real secret to being that comfortable comes down to learning the right techniques and practicing them over and over?  


Emmy nominated TV producer Rachel Hanfling has worked with some of the biggest names in television. She has spent 20 years finding and nurturing guests, from survivors of domestic violence to power players like former Secretary of State Hillary Clinton, Julia Roberts, Vera Wang and Ryan Seacrest. And in that 20 years, she's learned that it's never just talent that makes you a great guest. There's a formula.

Jeff Domansky's insight:

What's the secret to acing a TV interview? TV producer Rachel Hanfling shares valuable TV tips.

more...
Janine Lloyd's curator insight, November 13, 2013 2:14 AM

There really isn't any secret around giving great TV interviews - its all in the subject matter, preparation and delivery...these are some great tips from an expert...

 

 

Scooped by Jeff Domansky
Scoop.it!

26 Unique Ways to Create Social Media Magic

26 Unique Ways to Create Social Media Magic | Public Relations & Social Media Insight | Scoop.it

Do you find the creation of valuable content that both activates and inspires a thriving community elusive?


The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you create social media magic within your business!


How can you do it? Believe it or not, you don’t have to spend hours per day formulating your perfect post. You need a roadmap, a basic understanding of who your target market is and these first 26 tips! (part one of our two-part series)...

Jeff Domansky's insight:

This is a terrific social media blueprint for beginners and old hands. Recommended reading. 9/10

more...
wolfsuniworld's curator insight, November 11, 2013 6:20 PM
Great article shows basic rules
Scooped by Jeff Domansky
Scoop.it!

A look at Facebook Interests, and what this data can do for marketers

A look at Facebook Interests, and what this data can do for marketers | Public Relations & Social Media Insight | Scoop.it

...It is the world’s largest unfiltered focus group for brands to listen to, and it’s arguably the richest CRM database for marketers to take advantage of.


Consumers provide large amounts of data through their Facebook activities, enabling marketers to access far more information about who they are than a survey or poll might reveal. And, thanks to the high-frequency of consumer activity on Facebook, all of this wonderfully rich data is consistently kept up to date.


Best of all, the accessibility of consumer data on Facebook means that marketers can utilize it without interfering in their consumers’ lives...

Jeff Domansky's insight:

Recommended reading. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist | Public Relations & Social Media Insight | Scoop.it

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.


... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.


Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:

“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....

Jeff Domansky's insight:

Thoughtful post on the folly of interruption marketing from Tom Fishburne.

more...
malek's curator insight, November 11, 2013 9:06 AM

Like TV: "We interrupt this houselold to present this wonderful commercial"

EJ Morris's curator insight, November 11, 2013 4:18 PM

Sorry to interrupt you ...   but,  what are the symptoms of someone having a Heart Attack .. ?

 

Thanks ...( and, now ...  No More Interruptions from me ! )

http://stg.do/I0Md

 

Really Useful Train's curator insight, November 23, 2013 9:15 AM

If only it worked like this all the time 

Scooped by Jeff Domansky
Scoop.it!

A new analysis model for content marketing from Kraft Foods - Swipp

A new analysis model for content marketing from Kraft Foods - Swipp | Public Relations & Social Media Insight | Scoop.it

The post, "The Details Behind Kraft’s Content Marketing Strategy" had three things that were high-value: two matrices and a video from Julie Fleischer, Director of Media and Consumer Engagement at Kraft Foods.


....Reading through this point-of-view on content marketing also tied nicely into a conversation I had last week with Vernon Niven, CEO of the very-cool NeedTagger service, which is a “customer search engine for social media.” (Vernon is also, notably, an early investor in Flipboard.) In our conversation, he noted that as content marketing continues to grow, a successful and scalable content strategy increasingly relies on content curation as much as it does on content creation. Just like Joy’s Law, which states that “No matter who you are, most of the smartest people work for someone else,” there is a content corollary, which is that “The best content on the internet was created by someone else.”


Tying these two threads together comes up with the realization that the executional half of Fleischer’s model must have content curation as part of the model as well, not just content curation. Otherwise, the model can’t scale and, more importantly, you are under-serving your community by not sharing the best things with them....

Jeff Domansky's insight:

This is valuable insight into the important role curation can, and should, play in content marketing.

more...
Scooped by Jeff Domansky
Scoop.it!

6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce

6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce | Public Relations & Social Media Insight | Scoop.it

Think of SlideShare's link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network's search clout.


SlideShare is incredibly search-friendly — in fact, the website’s engineers built the site with search optimization in mind. The platform attains SEO superstardom by automatically transcribing copy from uploaded presentations. The search value of this is incredible.


Since a strong search presence is a huge boost for content marketing, SlideShare could be just what your brand needs for more successful content marketing. Think of SlideShare’s link juice as rocket fuel for the content you post on the platform. All you need to start borrowing some of the professional network’s clout is a coordinated plan...

Jeff Domansky's insight:

Learn more about using SlideShare - an underutilized content marketing for business.

more...
Jeff Domansky's curator insight, November 11, 2013 1:41 AM

sSmart SlideShare tips for your content marketing arsenal.

Scooped by Jeff Domansky
Scoop.it!

Google Analytics Debuts Real Time Widgets, Customer Journey Tool | Website Metrics

Google Analytics Debuts Real Time Widgets, Customer Journey Tool | Website Metrics | Public Relations & Social Media Insight | Scoop.it

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.


Publishers, marketers and ecommerce sites can all benefit from seeing more closely how their customers find them and exactly what they are doing on a given site. With Google Analytics’ customer journey tool, a map of sorts can be created that shows the steps those customers take before they finally buy something.


This kind of 360 degree view of customers is valuable because it can show where the strengths and weaknesses are in a site layout or strategy. The Customer Journey to Online Purchase benchmarking tool is an interactive data set that demonstrates how buyers act in different industries and regions, and what kind of time frames they operate in...

Jeff Domansky's insight:

Social media geeks and measurement wonks take note of Google Analytics new tools.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Do’s and Don’ts of Twitter’s New DM Feature

The Do’s and Don’ts of Twitter’s New DM Feature | Public Relations & Social Media Insight | Scoop.it

On October 15th, Twitter released a new feature that gives users the option of receiving direct messages (DMs) from any follower. This means that I could send a direct message to anyone that I follow who doesn’t necessarily follow me back.


I decided to test this feature out of curiosity as an active Tweeter (seeing if any of my followers who I don’t follow back would actually DM me) and from a consumer’s standpoint (would businesses send me direct messaging of their services?).It’s been two weeks since the initial release and from what I have experienced so far with this feature, I’ve made a quick guide of how you should go about using the new DM format, AKA the Do’s and Don’ts....

Jeff Domansky's insight:

Useful Twitter tips worth noting.

more...
Rein Hof's curator insight, November 10, 2013 4:47 AM

Kende je deze mogelijkheid in Twitter al? Altijd handig om even te lezen wat de nieuwe opties betekenen voor je.. 

Barbara Chambers's curator insight, November 10, 2013 8:02 PM

Great information.

Chris Agro's curator insight, November 11, 2013 9:44 AM

A new way to make first contact with prospects. I will be interesting to see how this DM service pans out.

Scooped by Jeff Domansky
Scoop.it!

How to get me to pay for news

How to get me to pay for news | Public Relations & Social Media Insight | Scoop.it

I’ve been worried about this. Information should be free – not in the sense that it should cost me nothing, but in the sense that it should cost me nothing, but in the sense that I should be able to access a variety of news sources, so that my view of the world is not coming from one source alone. If I have to pay per news source, I have an incentive to limit my news consumption, to let just one small group of people filter my world for me.


The great strength of online news is the possibility of aggregating across sources. I am willing to pay for that. I pay for NewsBlur, although it is far from my ideal RSS service. I would gladly have paid for Google Reader...

Jeff Domansky's insight:

Giving away news for free online has been called “the dumbest choice ever made by the media”.... Julie Andersen offers good suggestions on what she'd like to see digital media subscriptions in the future.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Leverage Infographics for B2C Marketing

How to Leverage Infographics for B2C Marketing | Public Relations & Social Media Insight | Scoop.it

The effectiveness of an infographic as a marketing material depends in large part on the presentation or layout. The visual appeal plus the way information is displayed can go a long way to securing a sale.


Infographics present statistical data in a more palatable manner. Basically, it delivers information as a story, in a way that’s easier to understand. That’s why data shown in these graphics are more easily retained by viewers than if they read it in a paragraph.


With that in mind, marketers can take advantage of this potential and present their products in such a way that it will remain in the minds of the consumers. One of the best ways to do that is to tell a tale....

Jeff Domansky's insight:

Content marketing with infographics.

more...
Marc Kneepkens's curator insight, November 9, 2013 12:39 PM

This explains very well what infographics can do, images in general, and Pinterest for ecommerce.

Scooped by Jeff Domansky
Scoop.it!

Growing Your Audience, How to Increase Your Social Following

Growing Your Audience, How to Increase Your Social Following | Public Relations & Social Media Insight | Scoop.it

...Marketing was traditionally organized around a campaign. Jeff Rohrs refers to it as a beginning, a middle and an end, then a cake to celebrate the results and then repeat it.


You’ll discover why audience development is a responsibility, primary to marketing. Originally marketers delivered the promise via email, but now you have to take that style of thinking into the social and mobile channels. Proprietary audiences will only be there if you build them. If not, you’ll have to pay in the form of advertising....

more...
Jared Hill's curator insight, November 8, 2013 2:06 PM

Growing in social following is vital to business growth nowadays.  Here is some great info on how to do it

Scooped by Jeff Domansky
Scoop.it!

What Medium Will the Digital Revolution Destroy Next?

What Medium Will the Digital Revolution Destroy Next? | Public Relations & Social Media Insight | Scoop.it

Henry Blodget's presentation of The Future of Digital is a mammoth slideshow with some delicious nuggets. The three-word takeaway is "Money follows eyeballs." If you want to know where the money is going, follow our attention.That makes this graph, adapted from the widely shared (and occasionally maligned) Mary Meeker presentation, perhaps the most important of the slide. It shows consumer attention vs. U.S. ad spending....

Jeff Domansky's insight:

Valuable insight for marketing and PR pros.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Top 5 Digital Trends For 2014

Top 5 Digital Trends For 2014 | Public Relations & Social Media Insight | Scoop.it
I am starting to think marketers and astrologers have more in common than meets the eye. We are both asked to stargaze and look into the future on a regular basis. Every year around this time, I see similar emails from clients and reporters alike, all wanting to know what 2014 holds in store. Luckily, I don’t need the stars to predict what comes next because technology always leaves telltale signs. Here are the Top 5 Digital Trends you can look forward to for 2014...
more...
MarcoFabris2013's curator insight, November 13, 2013 8:01 AM

saper gestire la multicnanalità e la multimedialità è la competenza più ricercata. non c'è più confine tra Marketing e  Retail.

Scooped by Jeff Domansky
Scoop.it!

The Marketing Guide to Instagram | Marketing Strategy HQ

The Marketing Guide to Instagram | Marketing Strategy HQ | Public Relations & Social Media Insight | Scoop.it

There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.


Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat.

Jeff Domansky's insight:

Tips for content marketing on Instagram.

more...
Chris Jones's curator insight, November 11, 2013 5:50 PM

Instagram is really catching on for marketers. Here's a guide to get you started! #Instagram 

Terry Dunlop's curator insight, November 12, 2013 2:04 PM

Another media that hits millions of users. If it fits your expertise and skills, its a no brainer. Use it, master it, make it work for your online business.

Marie Ennis-O'Connor's curator insight, November 13, 2013 10:26 PM

add your insight...

Scooped by Jeff Domansky
Scoop.it!

How Local Businesses Can Overcome Obstacles To Mobile Conversion

How Local Businesses Can Overcome Obstacles To Mobile Conversion | Public Relations & Social Media Insight | Scoop.it

For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast.


The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile devices to find and research local products and services do so when they are ready to buy....

Jeff Domansky's insight:

How local businesses can use mobile marketing for local marketing success

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Employee Advocates for Brands | Social Media Today

Employee Advocates for Brands | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about the brand.


... Leading brands are turning to employees to amplify brand content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting. Employees have unique experience and expertise that can be extremely valuable to customers and prospects.


Check out these numbers from Cisco’s employee program:

-  Employees have 10x more followers vs. corporate accounts. Plus only 2% of the employee’s audience overlaps with the audience of the corporate accounts.

-  Employees share 29% more URLs about the company vs. corporate accounts

-  Employees URL reach is 2x vs. corporate accounts...

Jeff Domansky's insight:

Learn more about the power of employee advocates for communications and marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

18 Social Media Blogs Worth Reading

18 Social Media Blogs Worth Reading | Public Relations & Social Media Insight | Scoop.it

I follow blogs. I particularly read blogs that give me insights into the world of digital marketing, social media and trends relevant to the internet in general. I like subscribing to blogs by email. I scan what’s on, then click into it if there’s anything I’m interested in further. So, for your convenience and perusal, here is my list of Social Media & Related Blogs Worth Reading...

Jeff Domansky's insight:

Sabine McKenna shares a good list of social media blogs and several were new to me.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Crowdsourced Content: Beyond Creation and Curation

Crowdsourced Content: Beyond Creation and Curation | Public Relations & Social Media Insight | Scoop.it

In addition to seemingly endless supply of freelance writers, there are also crowdsourcing websites that make the process a little more streamlined and smooth. The List.ly list below features several of the more prominent sites.


...Crowdsourcing content moves beyond simple creation or curation and opens a world of opportunities for freelance writers as well as business owners....

Jeff Domansky's insight:

if contact is king, crowdsourced content must be, I don't know, Emperor of the universe? ;-) Useful tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

46 Experts Share Their Top Social Media Management Tools | Blogging Wizard

46 Experts Share Their Top Social Media Management Tools | Blogging Wizard | Public Relations & Social Media Insight | Scoop.it

A list of social media management tools is all well and good but which tools are the experts using? Find out here.


... Back in September of this year I published a post on social media management tools (you can find the post here) where I shared some of the most useful social media tools that I have used. This got me thinking – there is a crazy amount of social media tools out there that I haven’t tried, but what are other experts using? and why?


And, not just social media experts or social media influencers, but successful marketers and business owners too.


I then set out to contact some of the most influential people on the web and the result was simply amazing.


I asked: What are your top 3 tools for managing social media campaigns and why?...

Jeff Domansky's insight:

This is an exceptional resource with social media management tools recommended by 46 experts. Recommended reading 9/10

more...
Jeff Domansky's curator insight, November 11, 2013 1:28 AM

Just an excellent list of social media management tools from 46 experts.

Marie Ennis-O'Connor's curator insight, November 12, 2013 12:26 AM

add your insight...

Sara Fiorentino's curator insight, November 13, 2013 10:29 AM

46 esperti di social media ci danno una top 3 degli strumenti di gestione dei social. Tra i primi Hootsuite, Buffer e Tweet Deck

Scooped by Jeff Domansky
Scoop.it!

Bob Schieffer on the 50th Anniversary of JFK’s Death: ‘There Were No PR People.’ - PRNewser

Bob Schieffer on the 50th Anniversary of JFK’s Death: ‘There Were No PR People.’ - PRNewser | Public Relations & Social Media Insight | Scoop.it

...“There was no Miranda rule, no PR people. We dealt directly with the cops,” said Bob Schieffer, then a cub reporter working the night shift police beat at the Fort Worth Star-Telegram. He was still asleep when his brother woke him to say the president had been shot. With most of his colleagues dispatched to Dallas, Schieffer was left to answer the phones when a woman called asking for a ride to Dallas.


“Lady, we don’t run a taxi service here, and besides, the president’s been shot,” he said, almost hanging up on her. “I know,” she replied, “I think it’s my son they’ve arrested.” The caller was Lee Harvey Oswald’s mother. At the National Press Club panel “Where Were You When Kennedy Was Shot?” this week, Schieffer said it was “odd but not unbelievable” that Marguerite Claverie Oswald would call the newspaper. The Star-Telegram had done stories about Russian defectors, and newspapers then were a bigger part of the community than they are today.


Mouth. Friggin’. Dropped.


Can you imagine what just happened? Oswald’s mother called Schieffer…directly. Today, that very call would have gone through a publicist or possibly a surreptitious tweet because Schieffer wasn’t following Oswald’s mother on Twitter. Riveting....

Jeff Domansky's insight:

Interesting reflections on journalism and public relations from the era when JFK was shot by Sean Paul Wood.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Infographics

Infographics | Public Relations & Social Media Insight | Scoop.it

An infographics collection showcasing some of the best internet marketing and social media graphics for B2B and B2C marketers. Begin here.

Jeff Domansky's insight:

Kayak has an excellent collection of infographics for marketing and Digital PR pros.

more...
Ritu's curator insight, August 6, 2014 1:39 PM

Some really good infographics!

Scooped by Jeff Domansky
Scoop.it!

Starting a website? Tips on going niche, working smart and growing fast [WCCT]

Starting a website? Tips on going niche, working smart and growing fast [WCCT] | Public Relations & Social Media Insight | Scoop.it

If you’re looking for examples of niche, it’s difficult to imagine a slimmer area of focus than one page websites. It sounds obvious, but you’re building a site for an audience — so why wouldn’t you consider their experience and ways to communicate with them?


Hope explained that he personally contacted the teams behind the first 500 sites he found to let them know they’d been featured and ask if they thought their work had been presented in the best way possible.


They then visited his site and shared the fact that they’d been featured with their followers on social media, forming the foundation of One Page Love’s own following. When they asked if he could make an award banner for their own sites so they could show thatthey’d been featured, he did it — now they’re passively sending him traffic.


Hope suggested that you focus on your users’ experience – don’t make them jump through hoops to find the content, enter a gallery, or navigate around. Don’t have unnecessary clutter, ugly ads or, as he puts it a “social Christmas tree of sharing buttons” if they don’t add any value. Make it easy for visitors to follow you and subscribe to your site, and try out new features often to see what works best for them...

Jeff Domansky's insight:

Great philosophy and success story in developing small business websites.  Recommended reading.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Blog SEO: How to Easily Optimize your Blog for Search - The Wishpond Blog

Blog SEO: How to Easily Optimize your Blog for Search - The Wishpond Blog | Public Relations & Social Media Insight | Scoop.it

Do you write a great business blog but struggle for readership? Have you heard of Search Engine Optimization but think it’s too complicated or too time-consuming?This article will dive into the SEO world and leave you still breathing on the far side. I’ll break down 6 easy-to-use SEO strategies you can take to drive blog traffic and increase your blog’s search rank...

Jeff Domansky's insight:

Doh! How SEO can help your blog get better search ranking.

more...
Isabel Santos's curator insight, November 8, 2013 5:48 PM

Do you write a great business blog but struggle for readership? Have you heard of Search Engine Optimization but think it’s too complicated or too time-consuming?This article will dive into the SEO world and leave you still breathing on the far side. I’ll break down 6 easy-to-use SEO strategies you can take to drive blog traffic and increase your blog’s search ran

UK Ecommerce Solution's curator insight, November 9, 2013 7:25 AM

Whatever your project demands, our Web Designers can deliver on time and on budget

http://www.ukecommercesolution.co.uk/