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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

How to Create Effective Content to Help SEO & Sales: 3 Top Ideas | Public Relations & Social Media Insight | Scoop.it

Great tips and case studies on how content can impact SEO and generate website traffic...

 

..coming up with great ideas that cut through the noise and stand out can be the hardest part of our jobs. As everyone else steps up their content marketing efforts, how do you come up with ideas that captivate the masses?

 

If you’re going to invest large chunks of your budgets on creating share‐worthy content, then it’s natural to want to get the maximum mileage from each one.

 

Here are three great broad categories to use for your next brainstorming session. Remember, think of the core idea first and then decide upon the medium. Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? Channeling the idea through the right medium that your target audience is most likely to consume the information in will help you set yourself up for maximum success....

Jeff Domansky's insight:

How content marketing impacts SEO including three useful ways to get a better, measurable ROI.

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Why Facebook is blue: The science of colors in marketing | The Buffer Blog

Why Facebook is blue: The science of colors in marketing | The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage: Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me I can see all of blue.” Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions. After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really? Let’s dig into some of the latest, most interesting research on it....

Jeff Domansky's insight:

Just an excellent post that provides great depth on the impact of color in marketing. Mark Zuckerberg aside, there are relevant case studies, examples and also a good read. Highly recommended.

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MTD's curator insight, April 29, 2013 9:37 AM

Colours have fixed meanings in our heads. You can blend them, twist them,  even subvert them but the meaning's inbuilt. Here, some ideas on how to use them to get ahead. 

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How to Plan Your Entire Website with a Content Map

How to Plan Your Entire Website with a Content Map | Public Relations & Social Media Insight | Scoop.it

How do you create strong, meaningful, powerful content that sells, converts and engages your customers? The secret lies in creating a fool-proof content strategy that works for each and every website right from a small business to a large corporate site. In creating a content strategy for your website, essential tasks such as keyword research, content gap analysis, site maps and content audits take a back-seat to the creation of a content map, a simple diagram that places key pieces of info at your finger tips.

 

A content map is an invaluable tool that assists content strategists and it’s elements are the building blocks for your entire website right from content to design to development and marketing. I like to use the content map that Joe Pulizzi and Christina Halverson used on slide 42 of their slideshare presentation – Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI....

Jeff Domansky's insight:

Great suggestions and description of "content maps." I agree with the authors that Piulizzi/Halverson's content map model is worth a look.

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Gary Pageau's curator insight, April 29, 2013 1:17 PM

Great tool for planning your website.

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Boost your Google rankings with social media | In-cumbria

Boost your Google rankings with social media | In-cumbria | Public Relations & Social Media Insight | Scoop.it
Ever wondered how using social media can boost your search rankings? Rachel Murray from Hydrant web design reveals all in this week's top five tips... By considering the following five tips of these Social Networking techniques you can enhance the content that you are socially sharing for SEO purposes, and create effective ranking results on Google....
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Do You Need A Social Media Tune-up? | Business 2 Community

Do You Need A Social Media Tune-up? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Is your social media community sputtering along? Are your social media campaigns hitting on all cylinders? Are you fueling your social media marketing with the right content? If you are unsure of your social media marketing performance, then it’s time for a branding and community management social media tune-up!...
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Men Are From Google+ And LinkedIn, Women Are From Twitter And Pinterest | all twitter

Men Are From Google+ And LinkedIn, Women Are From Twitter And Pinterest | all twitter | Public Relations & Social Media Insight | Scoop.it

Historically (and statistically), social media has always skewed slightly favourably towards women, and recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sites, compared to slightly less than two-thirds (62 percent) of men.

 

Typically, women are more likely to use Twitter (which has a 62 percent female populous), Facebook (58 percent women) and, of course, Pinterest (70 percent women), whereas men dominate Google+ (64 percent men), LinkedIn (54 percent men) and YouTube (54 percent men). Of course, collectively both genders add up an awful lot of social networkers. Indeed, there are more combined social media users in the U.S. than there are people in Japan. The infographic below takes a closer look at how men and women are using social media....

Jeff Domansky's insight:

Here's a helpful infographic that looks at key demographics for each of the major social media channels. Useful for marketers.

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Fake Twitter followers: A Dirty Marketing Secret | Forbes

Fake Twitter followers: A Dirty Marketing Secret | Forbes | Public Relations & Social Media Insight | Scoop.it

A few weeks ago, I alerted readers to the growing problem of Twitter spam and now news comes that this is not the domain of underground players but one where large brands and stars may also be playing, purchasing fake followers to puff up their social media presence.

 

To understand how one identifies the presence of fake followers, a little pattern study must happen. In the case of someone who has purchased fake followers, the account generally sees a spike in user numbers followed by an equivalent drop in the number of followers about a month later. According to the New York Times, two Italian security researchers, Andrea Stroppa and Carlo De Micheli, are naming a few of the larger buyers of such fake followers, a list that includes brands like Pepsi, Mercedes-Benz and Louis Vuitton , politicians like Newt Gingrich, Representative Jared Polis and Russian Prime Minister Dmitri Medvedev, and the rappers 50 Cent and Sean Combs, known as Diddy....

Jeff Domansky's insight:

Bad practices that will lead to bad PR and loss of reputation.

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4 Quick and Simple Ways to Increase Page Views on Your Blog - Dukeo

4 Quick and Simple Ways to Increase Page Views on Your Blog - Dukeo | Public Relations & Social Media Insight | Scoop.it

Anytime a new visitor comes to your blog and reads more than one page that’s a good thing. It means he likes your blog and he’s finding value in your content. Sometimes those new visitors leave after that first page because your blog just isn’t their cup of tea, and that’s OK. You can’t please everyone. But sometimes they leave because they don’t realize you have a lot more to offer, and that’s not OK. Here are 4 quick and simple ways to increase page views on your blog so those new readers can see what a star you are....

Jeff Domansky's insight:

Great blogging tips including using: internal links, related posts, sidebars and series posts.

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Advertising is Changing Rapidly, but Great Storytelling Remains the Star | Techvibes.com

Advertising is Changing Rapidly, but Great Storytelling Remains the Star |  Techvibes.com | Public Relations & Social Media Insight | Scoop.it

A great multi-screen strategy can ensure advertisers reach consumers wherever they are, no matter what they are doing. By using multiple platforms, advertisers can also build consistent and cohesive experiences from the ground up, giving companies the ability to reach incredibly targeted audiences. Still, we must always remember to keep coming back to the consumer: listening to their needs and desires, their dislikes and concerns, and always putting them first.

 

Through native advertising experiences on mobile devices, gaming consoles, smartphone apps, Skype and web browsing, advertisers can deliver the most relevant message to the right audience, but we must keep striving to tell brand stories in the most unique, personal and interesting ways. At its core, great advertising is great storytelling. It surprises and delights audiences while remaining relevant, memorable and unobtrusive....

Jeff Domansky's insight:

Storytelling is still at the heart of every communications program.

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Small businesses not excited to pay Facebook for enhanced marketing | ADMAX Media Mojo

Facebook is the preferred social media channel for small companies trying to leverage free social media offerings from networks to promote their products and practices, but when it came to paid social media offerings, the reality was quite different, according to a recent small business poll of 3,434 MerchantCircle member merchants, conducted by Reply. When queried what zero-cost social networking sites they used to market their businesses, survey participants in the distinct majority named Facebook, at over 68 percent, topping Google Plus (49 percent), Twitter (33 percent), other (19 percent), and none (18.5 percent).David Cohen at AllFacebook.com reports...

Jeff Domansky's insight:

Frustrated with Facebook? You're not the only business that finds Facebook difficult to work with. it's all about ROI.

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It's not just Tumblr -- most social networks don't understand original content

It's not just Tumblr -- most social networks don't understand original content | Public Relations & Social Media Insight | Scoop.it

The trend among social networks to produce original content often ends badly, as Tumblr’s shuttering of Storyboard showed. Here’s where other big services, from Facebook to YouTube, are going wrong – or, in the case of LinkedIn, going right. Community-inspired initiatives, much like journalism, need a sense of purpose, passion and objective urgency – the ability to look unflinchingly at a subject and capture it in a way that’s surprising and insightful. With that in mind, here’s how some of the most popular communities and social networks are experimenting with original content — and what works and doesn’t....

Jeff Domansky's insight:

Looking inside major channels and how they handle content.

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5 Essential Tips For Local Businesses On Twitter | AllTwitter

5 Essential Tips For Local Businesses On Twitter | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Twitter is working hard to become a place for local businesses and customers to connect – so now’s the time to develop your local strategy.

 

We’ve compiled 5 tips for local businesses to maximize their impact on Twitter, helping you use your 140 characters to reach the customers that care about your product most. These tips are hot on the heels of yesterday’s news that Twitter is quietly working on a local tweet discovery tool. Although details are still sketchy, it looks like the tool will surface tweets sent by local tweeters using geolocation.

 

This is a pretty big deal, since this is only a hop, skip and jump away from Twitter offering local businesses the opportunity to target ads based on how close someone physically is to their store. If you’re looking to get a head start on all this exciting local tweeting, here are 5 tips to get the most out of Twitter....

Jeff Domansky's insight:

Twitter is getting closer to delivering marketing tools that will meet the needs of local business. These tips will help set the table for local marketing. Time to get ready.

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4 Truths About Content Marketing Agencies | Business 2 Community

4 Truths About Content Marketing Agencies | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene? You may be wondering why, but this trend has been building...

 

... I had a recent conversation with an SEO executive team, and they were seriously contemplating taking the entire company in a new direction… to content marketing. Why? Their reasoning was (besides pure SEO budgets drying up) that the value they used to provide to customers (which used to be immense) simply wasn’t there anymore. Hundreds, if not thousands, of SEO agencies are in the same position.

 

I’ve seen a few — such as TopRank Online Marketing and Vertical Measures — make this transition incredibly well. Others have simply put the “content marketing” moniker on their SEO content production service and called it content marketing. Yes, they’ve added such services as infographics creation, video production, and blog content creation, but content production is only one small part of the content marketing process. Strategic planning aspects of mission statement creation, audience persona gathering, internal content integration, and measurement outside of content consumption metrics are often absent.

 

The lesson for brands: A holistic content marketing strategy includes up-front planning and multiple goals, which in turn must bring in non-digital channels (such as print and in-person vehicles). SEO is just one very small part that covers a few marketing objectives. Make sure your content marketing strategy goes beyond top-funnel considerations....

Jeff Domansky's insight:

Here's some great advice on working with content marketing agencies. Most important, a reminder to start with strategy and to recognize SEO is only one part of a program for best results.

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How to determine what’s working in your social media campaign | memeburn

How to determine what’s working in your social media campaign | memeburn | Public Relations & Social Media Insight | Scoop.it

...Naturally, it’s common sense that businesses want to see if their social media campaign is helping them reach their goals. Social media is all about the community which you do your business with, and actually has little to do with “media”. So in truth, if you are measuring your social media campaign, it must focus on and reveal insight about the members of your community and how engagement with them impacts your business.

 

Social media is a medium that works because it allows people to communicate with each other and it’s not about disruptive communication where you don’t have a say. With social media it is key to continuously evaluate and monitor what people are talking about that is relevant to your company and respond to them appropriately. There are hundreds of tools available that you can use to measure basically everything regarding your social media campaign, but in reality it’s a waste of resources, time, and money if you fail to monitor only selective metrics that matter to you.

 

There are many metrics you can use to measure your campaign and many of the tools that measure this will have their own metrics, but which actually matters? Find below a couple of metrics that I use as a baseline for all my social media campaigns....

Jeff Domansky's insight:

Key quote: "...it’s a waste of resources, time, and money if you fail to monitor only selective metrics that matter to you." in other words, measure what matters to your business. Great suggestions on the metrics that count to business.

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Facebook loses 1.4million UK visitors in a MONTH as users switch social media

Facebook loses 1.4million UK visitors in a MONTH as users switch social media | Public Relations & Social Media Insight | Scoop.it

Facebook - the world's largest social network - is losing millions of users each month. Experts say Facebook's popularity may have peaked, with jaded users joining newer social media sites. In the last six months, Facebook has lost nearly 9million monthly visitors in the US and 2million in the UK.

 

Experts say as new social media sites grow, Facebook's users are deserting the network. They say that figures aren't helped by the lack of new Facebook members. It is believed that most people who want to sign up to the site have already done so. New media specialist Ian Maude said the fall in numbers was due to 'a boredom factor'. It is believed there is stagnation as most people who want to join the site have already done so 'The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it. 'People like to try something new. Is Facebook going to go the way of Myspace? 'The risk is relatively small, but that is not to say it isn't there.'...

Jeff Domansky's insight:

I think the larger problem with social media is trying to evaluate its growth and relating it to the usual quarterly growth expected by investors inpublic companies . No question, with the pace of change in social media, shiny new technology and social media channels are going to constantly appear and challenge and sometimes deliver better features. In Facebook's case, piling on new features and trying to be everything for everybody in order to maintain revenue growth is a path to failure eventually.

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The Keys to Creating Unmissable Content - Dukeo

The Keys to Creating Unmissable Content - Dukeo | Public Relations & Social Media Insight | Scoop.it
Unmissable content is content that makes you feel like you’re life has changed for the better because you didn’t miss it. How Do You Create Unmissable Content? Stop posting just so you can say you posted something today, post when you have something remarkable to say. (Pretty good, huh?) Now that’s not to say you have to completely dump your posting schedule and forget about planning ahead. We both know how important it is to post frequently and consistently....
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Reputation Management: When Your Business is Disparaged Online | Forbes

Reputation Management: When Your Business is Disparaged Online | Forbes | Public Relations & Social Media Insight | Scoop.it

“Question: Where do you hide a dead body? Answer: On the third page of Google results.” – Lori Randall Stradtman, Online Reputation Management for Dummies. Yes, we’ve come that far. The theme of internet reputation has even spawned a genre of jokes....


... While reputation management as an industry may not yet have de facto appreciation, the issues it addresses can instantly command your respect. Even if your business is too small for a reputation management department or program, the principle behind the science is one every company ought to master: Communicate. When an issue happens, and ideally well before an issue can happen, your business should make the effort to communicate accurately, often and well. With this goal in mind, here are six tips to help you manage your venture’s reputation online...

Jeff Domansky's insight:

Great advice for reputation and crisis communication managers. Nothing beats communicate\ions in a crisis, online or off-line.

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How To Create The Best Case Studies

How To Create The Best Case Studies | Public Relations & Social Media Insight | Scoop.it
Some of the activities to acquire new clients are a no brainer; cold calls, referrals, social media and other forms of marketing. However, one of the best tools to capture new business is one that flies under the radar. You should invest some time and energy into creating a few solid case studies. A case study is a document that can be used during a cold call or a blog post or can easily be shared. It highlights when you were at your best with a client and proves viability in your product or service. The case study shares a challenge your client had, the solution your product or service was able to create for the challenge, how that solution was implemented and finally, the results of that hard work for the client. Today, most potential buyers are looking for reviews from peers or past customers. Those same potential buyers can be pulled in the other direction if they see a mountain of negative feedback. So what can you do to use case studies to bring in more customers? Let’s look at who you should ask to participate in your case studies...
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The Customer's Shoes's curator insight, May 13, 2013 4:29 PM

So what can you do to use case studies to bring in more customers? 

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20 Offbeat Twitter Resources You Must Read | The PR Coach

20 Offbeat Twitter Resources You Must Read | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Twitter is pretty cool for a 7-year old Twitter is cool and it does so many things so very well. In a crisis it's an important source for news, updates and tips. When you're researching, it can be a vital source of information for PR and marketing.

 

...I thought it would be fun to highlight a few of the unusual aspects of Twitter. After all, it is the weekend and inquiring minds need to know.  It’s also a belated celebration of Twitter’s seventh anniversary (March 6, 2006).

Jeff Domansky's insight:

For your weekend reading enjoyment, here are 20 Twitter trivia posts you must read:

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Breaking News Is Broken; Could Buzzfeed Be the One to Fix It?

Breaking News Is Broken; Could Buzzfeed Be the One to Fix It? | Public Relations & Social Media Insight | Scoop.it

Breaking news has long been part of Buzzfeed's DNA (it describes itself as embodying "a pioneering mix of breaking news, entertainment, and shareable content"); the idea that one staffer would be dedicated to it, though, was a product of evolution.

 

"It took us a little while to figure out how breaking news works on the social web and how it travels," Smith says. Now that it's doubling down on breaking news, Buzzfeed will have the challenge and the opportunity that every startup does: It isn't weighed down by institutional history. It can -- and in some sense it has to -- invent new approaches to breaking news. And one way it will do that is to take a slightly meta view of what a "breaking news story" is in the first place.

 

The 5 W's -- a Buzzfeed-y list if ever there was one -- may work for wire services, but they're not enough for an organization that puts itself so implicitly in dialogue with the social web. "You have to be really transparent," Smith says. "The information is part of the story now in a way that it didn't use to be."...

Jeff Domansky's insight:

Buzzfeed continues its growth into a full fledged news organization.

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Which Social Media Tool is Best for My Small Business? | Socialnomics

Which Social Media Tool is Best for My Small Business? | Socialnomics | Public Relations & Social Media Insight | Scoop.it

Which Social Media Tool is Best for My Small Business? Social media marketing is a vast landscape. When you decide it’s time you started making better use of social media to promote your small business, it’s easy to get distracted for hours looking at all the different social networks and wondering: ‘Which of these should I be using?’

 

Let’s break this down and look at the big networks one at a time....

Jeff Domansky's insight:

Sophie lizard looks at the advantages and disadvantages of each of the three major social media channels.

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6 Social Contest Ideas and Examples | Business 2 Community

6 Social Contest Ideas and Examples | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social Contests are a great way to increase engagement, reach, followers and leads. You can run social contests on a variety of platforms such as Facebook, Twitter, your website – all while being mobile compatible. There are a variety of different types of social contests you can combine with your contest ideas – Wishpond offers sweepstakes, photo contests, vote contests, pinterest contests, essay contests, photo caption contests, video contests, and group deals all available to you in our Social Marketing Suite. In this article, you’ll discover some contest ideas and have a better understanding of how you could run a contest for your business.These are just a few examples, There are endless possibilities for contest ideas....

Jeff Domansky's insight:

Contests and promotions can generate big engagement. Here are some ideas to get you started.

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How Business Blogging Can Build Your Credibility Offline | Business 2 Community

How Business Blogging Can Build Your Credibility Offline | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
When I speak to business owners about blogging, sometimes I hear, “Does anyone even read these things?” or even, “Why bother?” There are plenty of online benefits to posting high-quality content on your business blog regularly, and one of the most important is this: Information seekers and search engines will both recognize you and your website as authorities on the topic you’re blogging about. This can help attract new potential customers and increase their trust to purchase your product or service, even though you haven’t met in person. Networking, if done well, can also help you establish trusting relationships with potential customers. That is, as long as you attend networking events regularly, and cultivate long-term relationships with your fellow professionals. It’s your job to train your network to recognize your ideal customers and the unique problems that you solve in your business. That way, when members of your network come across these people, they can introduce you. This creates an optimal situation where you’re solving, not selling. Here are five ways that blending business blogging with in-person networking will help you attract new clients, grow your network, and make a meaningful contribution to those you meet....
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Evgeniy Beloshytskiy's curator insight, April 28, 2013 5:17 AM

Как блоггинг способствует росту бизнес-авторитета в оффлайне

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70+ epic social media case studies, stats, blog posts and more | Econsultancy

70+ epic social media case studies, stats, blog posts and more | Econsultancy | Public Relations & Social Media Insight | Scoop.it

At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.

 

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset....

Jeff Domansky's insight:

This is a great resource from Econsultancy. Lots of valuable material for social media, marketing and PR pros.

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8 Ways to Use Vine For Business – Even B2B! | Business 2 Community

8 Ways to Use Vine For Business – Even B2B! | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Just about the time a client becomes proficient using Facebook and LinkedIn, another new social media platform comes along to complicate things. Pheed, Snapchat, the new and improved MySpace, Thumb…not every platform is right for every business, and a few are a guaranteed waste of time for some.

 

So what about Vine? Vine is an application from the makers of Twitter that allows you to create 6-second looping video using your iPhone or iPad, and share using Twitter and/or Facebook. You don’t need any editing skill to put something together – just your iPhone or iPad and your thumb (your digit acts as the camera’s start/stop tool). Posting to social media is easy, too, and explained below. We think this latest entry into the social media universe is both viable and valuable to business, if used properly...

Jeff Domansky's insight:

it's time to take another look at Twitter's Vine for video marketing. These eight tips will be very helpful in getting you started.

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