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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Evolution of Big Data, and Where We're Headed | Wired.com

The Evolution of Big Data, and Where We're Headed | Wired.com | Public Relations & Social Media Insight | Scoop.it

...Few fully understand what big data is, much less what the term’s offshoots entail. But big data is evolving and smart data, identity data and people data are here to stay. Think of them as the human discovery of fire, the wheel and wheat. Just as those inventions couldn’t have occurred without humans, these subset terms couldn’t exist without big data.


Of course, the human race wouldn’t be where it is today without those three key finds, and these data segments will prove to do the same for big data — making it comprehensible for the masses.


Are these definitions all-inclusive? No, but they will help you to wrap your head around the terms that will influence digital media careers and online experiences for years to come...

Jeff Domansky's insight:

What's the big deal about big data? It starts with the challenge of defining it and goes from there.

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10 reasons why people follow brands on Twitter | Twitter Blogs

10 reasons why people follow brands on Twitter | Twitter Blogs | Public Relations & Social Media Insight | Scoop.it
Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....
Jeff Domansky's insight:
Can a content marketing tsunami be just ahead?
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Jodi Dichter Kaplan's curator insight, March 31, 2014 12:48 PM

Has your brand tweeted today? Perhaps it is time to outsource this necessary daily task.

Maj-Britt Cassé's curator insight, April 20, 2014 1:22 PM

10 raisons de suivre une marque sur twitter - la première rassurez-vous - tout simplement parce qu'on l'aime ...

Mukesh Chakarwarti's curator insight, August 20, 2014 2:18 AM

Business Idea for Software solution today there site.. on visit 

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Why I Write: 23 Fascinating Quotes from Famous Authors - Aerogramme Writers' Studio

Why I Write: 23 Fascinating Quotes from Famous Authors - Aerogramme Writers' Studio | Public Relations & Social Media Insight | Scoop.it

Quotes from Sylvia Plath, George Orwell, Zadie Smith, Roald Dahl, Junot Diaz, Harper Lee and others on 'Why I Write'.

“I want to write because I have the urge to excel in one medium of translation and expression of life. I can’t be satisfied with the colossal job of merely living. Oh, no, I must order life in sonnets and sestinas and provide a verbal reflector for my 60-watt lighted head.” – Sylvia Plath

Jeff Domansky's insight:

A little Friday writing inspiration.

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LinkedIn Launches "Content Marketing Score" and Trending Topics Site

LinkedIn Launches "Content Marketing Score" and Trending Topics Site | Public Relations & Social Media Insight | Scoop.it
LinkedIn introduced two new tools for content marketers today. Here's what they are and how you can use them in your marketing.
Jeff Domansky's insight:

The "Content Marketing Score" and "Trending Topics" look like useful tools for content marketers. They just launched today, so time will tell how they can be used.

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Measuring the ROI of Public Relations: Five Experts Weigh In | Huffington Post

Measuring the ROI of Public Relations: Five Experts Weigh In | Huffington Post | Public Relations & Social Media Insight | Scoop.it

Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated wasn't because of some advertisement. It was through word of mouth. And as we often say at my company, PR is the ultimate word of mouth....


So, to help you better advocate for a slice of the marketing pie, I have asked five experts to provide their best practices on PR measurement....

Jeff Domansky's insight:

Useful tips to consider when measuring PR results.

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How Google Determines Where to Rank Your Website | QuickSprout

How Google Determines Where to Rank Your Website | QuickSprout | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?


A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.


In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of Google’s algorithm. I hope it will give you a better understanding of what Google looks at when ranking websites....

Jeff Domansky's insight:

Useful basic SEO tips and the link to 200+ factors has MUCH more.

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10 ways to make your content stand out | Mark Schaefer

10 ways to make your content stand out | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization's information front and center.


I wrote about a third factor—the development of advanced content filters—as another issue that will make it harder for our content to emerge as signals instead of noise.


My conclusion was that these pressures are bound to thin the herd. Content marketing as we know it will not be a sustainable strategy for some businesses, and it will become more difficult and expensive for almost all of us. I concluded the article with a tantalizing question: How can we win in this environment?....

Jeff Domansky's insight:

Mark Schaefer's recipe for "content shock"? "Be. More. Human." I like that a lot.

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How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics

How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics | Public Relations & Social Media Insight | Scoop.it
The Google Glass phenomenon has gotten a ton of coverage from the tech press, but how does it work? Creator Martin Missfeldt explains the inner workings in his How Google Glass Works infographic.
Jeff Domansky's insight:
Intricate and informative.. A good example of an effective infographic.
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Jeff Domansky's curator insight, March 27, 2014 9:54 AM

Interesting and informative. The definition of an effective infographic.

aanve's curator insight, March 27, 2014 11:33 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, March 28, 2014 6:12 PM

This is new to me as well.

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New technology, new money, new newsrooms, old questions: The State of the News Media in 2014

New technology, new money, new newsrooms, old questions: The State of the News Media in 2014 | Public Relations & Social Media Insight | Scoop.it

Pew's annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.


In Pew Research Center’s latest State of the News Media report, just out, you get a glimpse of how the worlds of journalism and technology are continuing to merge and the impact that convergence has on the business and editorial prospects of media companies.


A majority of Americans now say they get news through a digital platform: 82 percent reported using a desktop or laptop, while 54 percent got news through mobile devices, according to Pew. Half of social media users share or repost news stories, while 46 percent discuss news on those sites. Audiences are also spending more time watching their screens: 63 percent of U.S. adults now watch online video, and of that, 36 percent watch news video.


At the same time, the companies that are helping to redefine digital news are expanding aggressively: Pew estimates that digital news operations, from the small hyperlocal shops up to the likes of ProPublica, The Huffington Post, and Vice have produced almost 5,000 full-time editorial jobs. Not enough to make up for a decade of losses in newspapers, but significant....

Jeff Domansky's insight:

This latest report is full of insight and is recommended reading for anyone in PR, marketing and journalism. One of the really interesting takeaways was how many new jobs have been created in "new" Journalism. The bigger question is are they training for these new jobs in journalism schools? And will journalistic ethics apply?

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Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Mashable

Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Mashable | Public Relations & Social Media Insight | Scoop.it

In case anyone doubted Twitter's commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.


You can now add four photos to a single tweet and for the first time, you can tag up to 10 friends in a Twitter photo, without taking away from your 140-character count....

Jeff Domansky's insight:

Cool feature if used smartly. Now if you could only use that feature when auto-posting.

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PR's Next Big Challenge: Tooling Up For The War With Ad Agencies | Silicon Valley Watcher

PR's Next Big Challenge: Tooling Up For The War With Ad Agencies | Silicon Valley Watcher | Public Relations & Social Media Insight | Scoop.it

Can PR companies “Show Up Differently” as Richard Edelman, CEO of Edelman, the world’s largest privately held PR firm, wrote in his New Year’s rally cry for his troops? Edelman understands that PR agencies will need to show up differently if they are to win against the advertising agencies. 


My post this week about the lack of automation technologies in PR is directly related to this coming confrontation. There’s a great business opportunity for PR agencies to compete for  lucrative advertising budgets — if they can prove  performance with solid metrics and at scale....

Jeff Domansky's insight:

Tom Foremski sounds the battle cry for PR. I wonder if anybody's listening?

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How We Research: A Look Inside the Buffer Blog Process

How We Research: A Look Inside the Buffer Blog Process | Public Relations & Social Media Insight | Scoop.it

There's no magic bullet when it comes to blog post research, but a few tips and tools can make the process easier. Here's how we research at Buffer.

Jeff Domansky's insight:

Belle Beth Cooper shares research basics and writing tips for blog posts. 

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5 Most Successful Female Bloggers In 2014 | Mashable

5 Most Successful Female Bloggers In 2014 | Mashable | Public Relations & Social Media Insight | Scoop.it

It’s always gratifying to see women succeed in the world of blogging when far too many males seem to garner attention in this business category. Yes, blogging really has become big business for both genders where big money is being made.


And just because a blog is written by a particular gender doesn’t mean it can’t be read and enjoyed by everybody.Take a look at these great women, female bloggers, from last year who turned their blogs into major enterprises full of entertaining content anyone can learn from...

Jeff Domansky's insight:

Great bloggers, lots of lessons and inspiration.

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Key Data From Pew's "State Of News Media" Report

Key Data From Pew's "State Of News Media" Report | Public Relations & Social Media Insight | Scoop.it

The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital.


I won’t try to summarize the full sweep of this “best of times, worst of times” report. However, below I’ve excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption....

Jeff Domansky's insight:

Nice summary and visuals depict where digital and traditional news media are at in 2014.

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Against beautiful journalism | Felix Salmon

Against beautiful journalism | Felix Salmon | Public Relations & Social Media Insight | Scoop.it

The stripped-down, minimal approach to page design has its place -- but most of that time, that place isn't for news stories.


... For a prime recent example of the disconnect, check out NYT public editor Margaret Sullivan’s recent post on trend stories in general, and that monocle trend story in particular:

Media watchers received the story like a Christmas present, tearing off the wrapping to get at the goods. The fun began on Twitter, after the story went online but well before its print publication. Dustin Gillard tweeted: “NYTimes does a trend piece on monocles. It is about as good/bad as it sounds.” (No one ever said the Internet was good at nuance; the wags ignored that the short piece was tucked inside the Styles section in its “Noted” column, treating it instead as if it were front-page screaming-headline news.)


But here’s the thing: on the internet (which, Sullivan admits, was for a long time the only place where you could read the story), the story wasn’t “tucked” anywhere. Instead, it looks like this...

Jeff Domansky's insight:

Even the grey lady, The New York Times, is vulnerable to poor journalistic judgement. What a goofy story!

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Marketing Personas: The Complete Beginner's Guide

Marketing Personas: The Complete Beginner's Guide | Public Relations & Social Media Insight | Scoop.it

Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.


I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you.


You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide is a touchstone forcreating content: When I can put a name and a background to the people reading what I write, I can hopefully meet their needs even better.


The same holds for marketing and sales. Building personas for your core audience can help improve the way you solve problems for your customers. The process of creating personas is well worth the time. Here is a blueprint and beginner’s guide to getting started...

Jeff Domansky's insight:

Kevan Lee serves up a really comprehensive beginners guide to creating buyer personas. It's a really useful blueprint if you're new to this tactic.

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5 Steps to Building Quality LinkedIn Connections |

5 Steps to Building Quality LinkedIn Connections | | Public Relations & Social Media Insight | Scoop.it

Are you trying to find quality leads for your business on LinkedIn?


Are you rising above the noise with quality engagement?


Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.


In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn....

Jeff Domansky's insight:

Practical starting steps for relationship building on LinkedIn.

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royale projects : contemporary art | Lucid Stead | Phillip K Smith III | Joshua Tree CA 2013

royale projects : contemporary art  | Lucid Stead | Phillip K Smith III | Joshua Tree CA 2013 | Public Relations & Social Media Insight | Scoop.it

October 12th in Joshua Tree, California, artist Phillip K Smith, III revealed his light based project, Lucid Stead. Hundreds of people from New York City to Canada traveled to experience it. The installation is composed of mirror, LED lighting, custom built electronic equipment and Arduino programming, amalgamated with a 70 year old preexisting structure.


This architectural intervention, at first, seems alien in context to the bleak landscape but upon further viewing, imposes a delirious, almost spiritual experience. Like the enveloping vista that changes hue as time passes, Lucid Stead transforms. It also adapts personal perception, realigning one’s sensory priorities....

Jeff Domansky's insight:

Creativity with your coffee: Is it a desert cabin or just light and mirrors? Wonderful art by Phillip K Smith III.

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US CEOs: Marketing Not Prepared For Expected Tech Advances | Shelley Kramer

US CEOs: Marketing Not Prepared For Expected Tech Advances | Shelley Kramer | Public Relations & Social Media Insight | Scoop.it

Price Waterhouse Coopers (PWC) asked some 150 CEOs about the trends they expected to be prevalent in the coming years as part of their 17th Annual CEO survey and found most bets were on technology. Some 86% of CEOs cited tech advances as the dominant global trend. But marketers beware! When it came to how well prepared their organizations are to capitalize on these transformative trends, only 36% of the CEOs surveyed considered that their corporate marketing capabilities were up to speed and ready to embrace change.


According to the report, more than half of the CEOs responding were planning to change their customer growth and retention strategies to address the situation. The next few years are likely to see a new kind of interaction with customers as organizations acknowledge how technological advances are changing their relationships with consumers.


The emphasis will no longer be on the single transaction—instead, the focus is shifting to a more sustainable “always on” relationship with customers. It’s what we’ve been preaching for longer than I can remember and it’s nice to see, even in a small study, that this mindset is catching on....

Jeff Domansky's insight:

Shelley Kramer says the implications are clear for marketing departments. Prove your value  to your CEO or risk big changes.

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7 Ways To Be More Productive On Social Media

7 Ways To Be More Productive On Social Media | Public Relations & Social Media Insight | Scoop.it
If you’re reading this, you’ve bought into the concept that social media is important for your business.  I spend a lot of time talking to small businesses around the country, and it often surprises me how many people still feel daunted by social media marketing and engagement.  So, here are 7 ways to be more productive on social!...
Jeff Domansky's insight:
Use these these tips as a checklist for social media efficiency.
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Ten Examples of Subliminal Advertising in Social Media

Ten Examples of Subliminal Advertising in Social Media | Public Relations & Social Media Insight | Scoop.it

Subliminal advertising is slowly creeping its way into social media.In 1957, market researcher named James Vicary inserted the words “Eat Popcorn” and “Drink Coca-Cola” into a movie. The words flashed on a single frame, long enough for the subconscious to absorb it, but too short for the audience to consciously acknowledge it. The subliminal ads supposedly created an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales, notes Business Insider.


While this all sounds convincing, Vicary eventually admitted that he fabricated his findings as a marketing stunt, and many experts debate whether using subliminal advertising really works, or if the idea is just another example of pop psychology. Still, some companies now attempt to use their own version of subliminal advertising on social media websites....

Jeff Domansky's insight:

The question? Is subliminal advertising seductive, silly or successful?

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Mae Combridge's curator insight, September 25, 2014 11:04 PM

I think though, once you're aware it's there it becomes even worse. for example I realised Beats head phones are in almost every single music video, film and tv show alongside samsung phones, iphones and apple products. 

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Examining the Product Life Cycle to Become Better Content Marketers

Examining the Product Life Cycle to Become Better Content Marketers | Public Relations & Social Media Insight | Scoop.it

Content marketing is growing up.According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013. And why not?


Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products.


But if content marketing is ultimately meant to drive interest in your products, the irony is that any given piece of content is best thought of as a product in itself: you’ve got to determine if there’s a market for your content, and then create and distribute it, just as you do with your products.


This means that we can learn a lot about content marketing simply by looking at how the product life cycle works....

Jeff Domansky's insight:

Ben Plomion asks a critical question: Is there a market for your content marketing?

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Going Viral in the Nineteenth CenturyCentury | Lapham's Quarterly

Going Viral in the Nineteenth CenturyCentury | Lapham's Quarterly | Public Relations & Social Media Insight | Scoop.it

The American reader of any nineteenth-century newspaper or magazine would be confronted at end of an article with short pieces of filler that contained odd and compelling little stories to distract from the serious news of the day. Known as “squibs,” this filler included humor columns which served up a couple of jokes, a gentle anecdote, or a tidbit of doggerel to round out a page. Newspaper editor Frederick Hudson despaired of the practice in his 1873 history of American journalism...


These odds and ends, often undignified with bylines, offered distinctive servings of that history-is-weird feeling so beloved by the Internet these days. The columns often included racist overtones, sexist underpinnings, and were blithe about topics we now perceive as sobering, or sober about topics we find hilarious. The context for the jokes are often now completely lost, leaving one to grope for meaning on Google, not even knowing which search terms to enter...

Jeff Domansky's insight:

Who knew that BuzzFeed and other digital publications were simply going back to the future? Recommended reading for lovers of journalism and history. 9/10

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33 More Compelling Statistics That Will Power Your Marketing Strategy

33 More Compelling Statistics That Will Power Your Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy.


A second edition of our previous fact post, here are 33 moreriveting stats that could impact your strategies....

Jeff Domansky's insight:

Here's an excellent set of stats you can put into action in your social marketing.

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How to discover social media influencers | Ian Cleary

How to discover social media influencers | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Here are 7 great tips on how to discover social media influencers that will help increase profit for your business.


Influence is important in social media, and social media influencers are people who have a lot of this highly-prized influence.  If you’ve got a large, relevant audience that listens to you, then you’ve got influence.  How much of it you are considered to have depends on what action your followers and fans take as a result of what you say.


If you can build relationships with people who have influence over your target audience, you can generate sales on the back of this.But how do you assess influence and know who to approach?...

Jeff Domansky's insight:

Ian Clearly offers seven excellent ways to find influencers in social media.

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Tannah Gravelis's curator insight, August 22, 2014 1:33 AM

This article looks into how social influencers can be found and harnessed, from a public relations and marketing stand point. This article is helpful to me as it is not exactly the most authoritative or reliable of sources, but it provides some interesting information and links to some useful tools that i can use in my presentation to collate influencers in the social media space.

 

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