Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 Simple Strategies for Building Your Mobile-Marketing List | Brett Relander

12 Simple Strategies for Building Your Mobile-Marketing List | Brett Relander | Public Relations & Social Media Insight | Scoop.it

Put in these terms, businesses begin to see the potential power and profit of using mobile marketing (aka SMS or text marketing or push notifications). About 95 percent of mobile messages are received and read within five minutes. Responses to these types of messages happen, on average, within 90 seconds.


When you factor in costs, the case for mobile marketing is overwhelming. The costs of printing and postage alone dwarf any costs associated with SMS (only 2-3 cents each) and push notifications (free in most cases). Not to mention the USPS plan to begin cutting services means even less timely responses for direct mail....

Jeff Domansky's insight:

The convincing case for mobile marketing....

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Jean-Claude CARO's curator insight, December 29, 2014 4:38 AM

Construire une offre mobile  nécessite une offre claire et lisible, mais surtout adaptée au format de lecture et d'interaction au mobile. Nombre d'entreprises sont désorientées face à l'opportunité ou pas de construire cette offre.


Building a mobile offer requires a clear and legible offer, but especially suitable for playback format and in mobile interaction. Many companies are facing disoriented whether or not to build this offer


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Not PR: A Top 10 Check List of What PR is Not - exploreB2B

Not PR: A Top 10 Check List of What PR is Not - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.

Jeff Domansky's insight:

So what the heck is PR? Well, here's what it's not.

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GAGparis's curator insight, December 4, 2014 9:44 AM

on se sent moins seul d'un coup... ;) 

Media Marketing Mgmt.'s curator insight, December 4, 2014 10:42 AM

Read

Amanda Nadon-Langlois's curator insight, December 5, 2014 11:42 AM

I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter. 

 

I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes. 

 

The next time I am asked this question, I would feel comfortable sharing this article.

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Less talk, more action when integrating Marketing with IT, says study

Less talk, more action when integrating Marketing with IT, says study | Public Relations & Social Media Insight | Scoop.it

We have heard about the need for interdepartmental collaboration, but a new 2014 report from Forrester CMOs And CIOs Must Turn Collaboration Into Action published this month points out that there needs to be less talking and more action. 


The report follows this year’s annual survey by Forrester and Forbes Insights of 308 marketing and tech management leaders to understand how CMOs and CIOS are collaborating across four core dimensions: people, process, technology, and data.


There were some positives – the survey did show that marketing and tech management leaders were more understanding of each other’s strategic priorities in 2014 than they have been previously and are doing this by better communicating with each other. The survey showed that 70% of tech management leaders and 59% of marketing leaders said their CMO and CIO now meet regularly to review objectives and priorities – a rise on last year....

Jeff Domansky's insight:

Reality check.

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10 Important Stats Your Company Needs to Know About Providing Discounts | Convince and Convert

10 Important Stats Your Company Needs to Know About Providing Discounts | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts...

Jeff Domansky's insight:

What's in a discount? Plenty and marketers need to know all about it.

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Visual Content Amplifies Your Building Products Marketing Message

Visual Content Amplifies Your Building Products Marketing Message | Public Relations & Social Media Insight | Scoop.it

Visual content could well be the secret sauce you’ve been seeking to juice up your marketing plan. Research has shown that our brains process visual images much faster and more easily than words – written or spoken. And reportedly, most of the information received by our brains (90 percent) actually is visual.


In addition to faster, easier processing (or perhaps because of it) visual content is also more shareable. Visual building products marketing content such as photos, videos, infographics and even visual “memes” may prove effective within a campaign, on your social media platforms, and on your website.Here’s how to best leverage four types of visual content for building product marketing....

Jeff Domansky's insight:

When it comes to social marketing results, visuals mater.

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104 Fascinating Social Media, Marketing Statistics for 2014/2015 | @TomPick

104 Fascinating Social Media, Marketing Statistics for 2014/2015 | @TomPick | Public Relations & Social Media Insight | Scoop.it

What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?


Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....

Jeff Domansky's insight:

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle according to Tom Pick.

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The Ultimate List of 95 Blogpost Ideas for Content Creators

The Ultimate List of 95 Blogpost Ideas for Content Creators | Public Relations & Social Media Insight | Scoop.it

Having all the best blogging tools and resources, having a plan to share  your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.


Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.


I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....

Jeff Domansky's insight:

Kevan Lee offers a list of the strategies, post types, and questions that lead to an endless supply of writing and blogpost ideas.

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20 Content Marketing Tips Guaranteed To Yield Results - Heidi Cohen

20 Content Marketing Tips Guaranteed To Yield Results - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

While most businesses use some form of content marketing, does it generate the results their executives demand?


For many, their content marketing is a leap of faith. Therefore, the candidates can’t answer this question.


20 Content Marketing Tips Guaranteed To Yield Results


But your content doesn’t have to be. Just pay attention to the actionable marketing advice of these 9 top content marketers.


Each expert provides actionable advice you can apply to your business’s content marketing efforts to improve your results. (Big tip of my hat to each one for their contributions.)...

Jeff Domansky's insight:

Want to get your content marketing on track for 2015? Integrate these 20 Content Marketing Tips Guaranteed To Yield Results from 9 experts into your plans.

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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | Public Relations & Social Media Insight | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...

Jeff Domansky's insight:

Sharing will be at the epicenter of marketing trends in 2015. We have tools and technology – the challenge is exercising our ability to change the paradigm. Recommended reading. 9/10

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María Dolores Díaz Noguera's curator insight, December 3, 2014 4:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Bart van Maanen's curator insight, December 3, 2014 8:36 AM

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

Jan Wallen's curator insight, December 3, 2014 1:34 PM

More trends - of a disruptive nature 

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These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious.

These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious. | Public Relations & Social Media Insight | Scoop.it

No, these aren't pictures from inside of a funhouse. These are real-life building disasters that somehow made it from architect to contractor without anyone noticing. (That is, until someone tried to use a set of stairs that led literally nowhere.) Check out all 31 - how did anyone let this happen?!

Jeff Domansky's insight:

Such fun! No matter how long you stare at these, you won't be able to figure out how it happened.

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Why Amazon and Facebook Are Gaining on Google | SEJ

Why Amazon and Facebook Are Gaining on Google | SEJ | Public Relations & Social Media Insight | Scoop.it

Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat.


Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic.


Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy Google. The battle is much bigger than that.


Here’s why Amazon and Facebook are about to make things more interesting....

Jeff Domansky's insight:

OK seriously, if you're researching for "quality" results and insight for writing and blogging will you really find what you need on Amazon or Facebook? Not! You might find marketing or data for other uses though.

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Laura Brown's comment, December 2, 2014 9:38 AM
You might find better searching on DuckDuckGo. Don't know why they picked a name like a nursery rhyme but they give better, tighter, search results than Google. Which is ironic because that is how Google beat out Yahoo all those years ago. Now Google is the one with a lot of garbage in their search. Sadly, Yahoo has still not cleaned up and pretty much packed it in as far as being a search engine.
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Nielsen global share community report may 2014

Nielsen global share community report may 2014 | Public Relations & Social Media Insight | Scoop.it

Welcome to the share economy, also known as collaborative consumption and peer-to-peer rental arrangements, where people around the world leverage unused capacity of things they already own or services they can provide by leveraging them for a profit. A down economy, coupled with the ease-of-use and reliability of the Internet, has given rise to a network of part-time entrepreneurs turning personal assets into income....

Jeff Domansky's insight:

Nielsen research study provides fascinating insight into the new global trend called collaborative consumption.

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Sofiane Doyon-D'Amour's curator insight, December 1, 2014 11:53 PM

#new #media #new #economy #sharing #profit 

Chuck Taylor's curator insight, December 2, 2014 10:31 AM

Interesting concept

BackOffice Thinking's curator insight, December 2, 2014 10:42 AM

Interesting study.  Nielsen finds that people are willing to share/rent their underutilized physical assets for a profit.  I wonder if nonprofits can take advantage of this trend?

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Social Media Frontiers: YouTubers Asked To Label Paid-For Videos

Social Media Frontiers: YouTubers Asked To Label Paid-For Videos | Public Relations & Social Media Insight | Scoop.it

It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos.


It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.


While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....

Jeff Domansky's insight:

Important UK development for YouTube marketing programs to note. Stay tuned in the US and elsewhere.

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How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content Sources

How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content Sources | Public Relations & Social Media Insight | Scoop.it

Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.


The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles, such as VP/SVP of Sales, Director of Sales, etc.). The data set included B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets and 44,043 links shared between July and September 2014 were examined.


The analysis found the hashtags used most frequently by sales leaders included a mix of terms related to business (#sales, #BigData, #LinkedIn), topical issues (#alsicebucketchallenge, #ferguson), sports (#NFL, #SFGiants), and personal betterment (#fitness, #inspiration, #motivation)....

Jeff Domansky's insight:

This look inside the head of sales leaders provides some fascinating insight.

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Google Can Now Tell You're Not a Robot With Just One Click | WIRED

Google Can Now Tell You're Not a Robot With Just One Click | WIRED | Public Relations & Social Media Insight | Scoop.it

When Alan Turing first conceived of the Turing Test in 1947, he suggested that a computer program’s resemblance to a human mind could be gauged by making it answer a series of questions written by an interrogator in another room.


Jump forward about seven decades, and Google says it’s now developed a Turing Test that can spot a bot by requiring it to do something far simpler: Click on a checkbox.


On Wednesday, Google announced that many of its “Captchas”—the squiggled text tests designed to weed out automated spambots—will be reduced to nothing more than a single checkbox next to the statement “I’m not a robot.”


No more typing in distorted words or numbers; Google says it can, in many cases, tell the difference between a person or an automated program simply by tracking clues that don’t involve any user interaction. The giveaways that separate man and machine can be as subtle as how he or she (or it) moves a mouse in the moments before that single click....

Jeff Domansky's insight:

Captcha begone! And good riddance to this frustrating impediment to user happiness.

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