Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter

6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter | Public Relations & Social Media Insight | Scoop.it

Did you know Twitter is a great way to improve your personal branding?Did you know leveraging Twitter to do this is actually pretty easy?


Yup!.. and to prove it, I’m sharing 6 no-brainer Twitter marketing tactics that will beef up your personal branding on Twitter in no time....

Jeff Domansky's insight:

Really practical Twitter tips.

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Arja Parpala's curator insight, December 7, 2014 3:08 AM

A great article about the Twitter Etiquette. Reading is learning :)

Lindsay's curator insight, January 21, 2015 9:48 AM

Add your thoughts here

SENAME Interactive's curator insight, August 4, 2015 1:03 AM

Really practical Twitter tips.

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Is Content Marketing a Definitive Strategy for SEO Success?

Is Content Marketing a Definitive Strategy for SEO Success? | Public Relations & Social Media Insight | Scoop.it

Search Engine Optimization (SEO) isn’t the same as what it used to be. You just cannot crop up an ugly website, and publish mediocre content, and build a few links and expect to rank well.


A well-crafted website, high-quality content, and thousands of links can fetch you decent number of social shares. But the real problem lies when it comes to scaling all of these.


Building thousands of links is expensive and time consuming. And if you don’t have anything worth sharing on social web, you’ll not receive any social shares unless you buy them from spammy accounts. So how to build those thousands of links and naturally get thousands of shares. All you need to do is, think beyond – build strong content marketing strategy

Jeff Domansky's insight:

Why content marketing? Search Engine Optimization (SEO) isn’t the same as what it used to be.

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Evans on Marketing

Evans on Marketing | Public Relations & Social Media Insight | Scoop.it
Marketing in an Interactive World B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations.Here is an infographic summary of the 2014 report....
Jeff Domansky's insight:
Excellent infographic
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Slide Show: The Future of Content Consumption

Slide Show: The Future of Content Consumption | Public Relations & Social Media Insight | Scoop.it

Effective content has never been more important for successful brand marketing. The proliferation of social media channels and mobile technology, coupled with the hyperconnected-consumer’s demand for instant, personal, and relevant content, have changed the way marketers engage with consumers.


While a handful of brands have cracked the code and consistently deliver high-performing content, a majority of brands still fall short on their content efforts, failing to meet consumer expectations and business objectives. The difference between those brands that succeed and those that fall short is their content model. Successful brands implement an insights-driven, consumer-centric approach, allowing them to think and act more like a publisher and less like a traditional advertiser....

Jeff Domansky's insight:

Slide show worth viewing for its insight into consumer buying.

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Marco Favero's curator insight, November 25, 2014 3:40 AM

aggiungi la tua intuizione ...

Janique Durocher's curator insight, November 25, 2014 3:36 PM

Interesting to see the predictions of how we will consume and manage information in the future. 

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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Public Relations & Social Media Insight | Scoop.it

When you’re finding amazing content to share on social media—the kind of thing that grabs attentionand gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create.


So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses.


Writing tips are a good place to start. And to supplement the words you use to build your blogposts, I’ve found a huge number of blogging tools that help with everything from coming up with ideas to spread the content far and wide....

Jeff Domansky's insight:

Kevan Lee shares the 39 best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

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The 3 Elements of an Irresistible Blog, Regardless of Your Budget

You’re a new business without big bucks for your content marketing. You don't have the money to shoot beautiful HD videos or the time to interview celebrities for your blog but that is fine. The most cost-effective way to create a successful blog is to make it a source of quality information that people enjoy reading.A good blog is the powerful center of content marketing strategy. Here are three suggestions to help you create a blog that people will visit again and again....
Jeff Domansky's insight:
Three useful blogging insights.
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8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study

8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study | Public Relations & Social Media Insight | Scoop.it

Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.


Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent....

Jeff Domansky's insight:

How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014.

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Five Myths About SlideShare | LEWIS PR

Five Myths About SlideShare | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

With 60 million unique visitors every month,It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition.


SlideShare gets 5 times more traffic from business owners than any other platform.


As such an easy, simple way to boost your business’s content marketing strategy, SEO strategy, and social media strategy it is a wonder that many companies still don’t take advantage of this unique platform. Especially since just this August, SlideShare made their PRO version free for all users.


The reason many companies still don’t take advantage of SlideShare is because of these five misinformed myths about it....

Jeff Domansky's insight:

Here is how to use SlideShare for some impressive B2B content marketing.

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Marco Favero's curator insight, November 24, 2014 5:51 AM

aggiungi la tua intuizione ...

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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Public Relations & Social Media Insight | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.


If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.


I’ll start off with a few of the basics, and then get into some more advanced tips....

Jeff Domansky's insight:

It might just be time to rethink and reactivate your presence on Google+.

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joaopauloavila's curator insight, November 24, 2014 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 25, 2014 1:39 AM

Astonishing, the division of opinions on Google+ (it is dying vs it is flourishing). Incidentally, I swear by Google+.

Bart van Maanen's curator insight, November 25, 2014 11:10 AM

Voor je persoonlijke profiel bij Google+ is het belangrijk het goed in te vullen. Lees deze 12 tips die je gelijk kunt gaan toepassen. Dat gaat ook op als je nog niet zo actief bent. 

 

Google+ is met 540 miljoen gebruikers in omvang inmiddels het tweede netwerk na Facebook.

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Learn to draw and paint using this Photoshop alternative | Creative Bloq

Learn to draw and paint using this Photoshop alternative | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

However, if you're familiar with Photoshop, Manga Studio will offer few surprises. As a digital drawing program it's a pretty stunning addition to anyone's toolset. The perspective tools alone make the small price of admission worth it. The paint engine is also pretty powerful, and it certainly gives Photoshop and Painter a run for their money.


I'm only scratching the surface of this software, and I'm sure with time I will discover much more. It's comforting to know that no software will have a monopoly on digital creation. Some will be easier to use than others, but the ability to create digitally won't be dictated by one powerful player....

Jeff Domansky's insight:

Having been so vocal on my aversion to renting my tools, I've been asked by the fine people at ImagineFX to put an alternative to Photoshop through its paces.

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Public Relations & Social Media Insight | Scoop.it

"Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”


This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.


Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google.


Nobody wants to be standing in the corner at a New Year’s Eve party without having someone to kiss at midnight. The same can be said for digital marketers. They crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.


If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition....

Jeff Domansky's insight:

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.

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Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen

Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Is Twitter integrated into your 2014 holiday marketing plans?


If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.


Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....

Jeff Domansky's insight:

Looking to increase holiday sales at the last minute? Check these Twitter holiday tips that you can implement in real time. Includes research and charts.

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Marco Favero's curator insight, November 23, 2014 7:30 AM

aggiungi la tua intuizione ...

Michelle Smith's curator insight, November 23, 2014 6:12 PM

This article gives great reasns why you should use Twitter to increase your sales in the holiday season. According to this article, Twitter users use Twitter to find the lowest prices on items and 54% of Twitter users check their Twitter while shopping in retail stores. 52% of people say they have learned about products through Twitter and later purchase those products. With the holiday season going around, all businesses should be promoting themselves via Twitter because it is super beneficial.

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How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog

How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue.


While this may very well be true to a certain extent, it’s important to always keep your end goal in mind, and worrying about traffic shouldn’t be your stopping point. There are other ways to increase revenue that also need your time....

Jeff Domansky's insight:

Don't try to reach everyone! Robyn-Dale Samuda of InboundJunction says you should focus your social media and SEO on direct customers to increase revenue.

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WebTech Group's curator insight, November 25, 2014 8:01 AM

How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog

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9 Tools to Find Awesome Font Combinations | TheNeoDesign.com

9 Tools to Find Awesome Font Combinations | TheNeoDesign.com | Public Relations & Social Media Insight | Scoop.it

Designers working on different projects either for themselves or their clients well know the importance of tools and other useful resources that are handy and help make their tasks (big or small) easier.


Fonts play a vital role in designs be it for print, for website, mobile app or anything. It is for this reason that we came up with the compilations of latest fonts at the scheduled days.


However, that’s not all that falls in the fonts category. Just recently, we came up with the list of 6 Best Free Tools to Create Fonts. Hope it solved the purpose of making you all happy for the handy availability of such functionally smart tools....

Jeff Domansky's insight:

Check out some best font combinations tools that are available on the internet that will designers to create long lasting impression for website visitors.

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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | Public Relations & Social Media Insight | Scoop.it
Is it time to look at your social media from a fresh perspective?Are you ready to make some changes?There are a variety of ways to improve how your business is seen on social media.In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing....
Jeff Domansky's insight:
Excellent social media tips from Debbie Henley.
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27 ways to MOTIVATE shoppers who research online TO BUY

27 ways to MOTIVATE shoppers who research online TO BUY | Public Relations & Social Media Insight | Scoop.it
27 ways to MOTIVATE shoppers who research online TO BUYData from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.
Jeff Domansky's insight:
Good read for retailers and online shoppers.
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Elsie Whitelock's curator insight, November 28, 2014 9:44 AM

Helps you understand what your prospective customers are doing online.