Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Our Marketing Models Are Broken. We Need To Make A Shift.

Our Marketing Models Are Broken.  We Need To Make A Shift. | Public Relations & Social Media Insight | Scoop.it

We can no longer think in terms of rifles vs. shotguns or push vs. pull. It’s not nodes that we need to target, but the networks. We can no longer coerce customers to do what we want, but must inspire them to want what we want.


Now that strategy is broken. Put up an attention grabbing TV campaign today and consumers won’t flock to the stores, but to the Internet.  Their activity will leave a data trail, which your competitors will use to retarget your consumers with competing messages before a purchase event can occur.


In effect, the rise of digital marketing technology means that building awareness is no longer a sales driver, but a lead generation service for your competition.  So marketers have started to look for another way....

Jeff Domansky's insight:

It really is time to rethink the traditional marketing model. It's broken and we need a fresh, new one.

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Rebellious millennials are turning into a huge problem for retailers

Rebellious millennials are turning into a huge problem for retailers | Public Relations & Social Media Insight | Scoop.it

Athleisure is here to stay.


While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. 


"There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....

Jeff Domansky's insight:

Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!

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Helene Kremer's curator insight, February 25, 2015 12:28 PM

No one should ever believe they are capable of predicting shopping habits of any generation or demographic.

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The Importance of Social Validation in Online Marketing

The Importance of Social Validation in Online Marketing | Public Relations & Social Media Insight | Scoop.it

Why Is Social Validation Important to Marketers?


The idea of social validation is important because self-propagating strategies are no longer as effective as they once were. People have grown to distrust brands, especially large corporations, and instead look to peer reviews and peer actions above any other means of justification. Cultivating social validation in a broad group can sharply increase the trust people have in your brand, and can make them far more comfortable doing business with you.


There are several reasons why social validation has such a powerful effect for businesses....

Jeff Domansky's insight:

Jayson Demers serves up some strategic thoughts on social marketing.

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Marco Favero's curator insight, February 21, 2015 5:35 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 21, 2015 3:31 PM

 

321
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How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History

How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History | Public Relations & Social Media Insight | Scoop.it
Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the biggest stunts of His career, He turned to Montreal's 1one Production—at least, according to this "never-before-seen original footage" of Christ and his marketing team from a couple thousand years ago...
Jeff Domansky's insight:
Amen!
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Praveen Prabhakaran's curator insight, February 18, 2015 7:28 AM

Love this beautiful concept :)

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29 Awesome Content Marketing Quotes | NewsCred

29 Awesome Content Marketing Quotes | NewsCred | Public Relations & Social Media Insight | Scoop.it

Have other quotes you love? We’d love to hear from you! Tweet us @NewsCred with the hashtag #ThinkContent.

- "Content Marketing is all the Marketing that’s left." - Seth Godin
- "We need to stop interrupting what people are interested in and be what people are interested in." - Craig Davis, former Chief Creative Officer at J. Walter Thompson
- "Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share." - Shafqat Islam, CEO and Co-Founder at NewsCred
- "If great content is the hero, then banners are the villain." - Michael Brenner, Head of Strategy at NewsCred
"- Banners have 99 problem and a click ain’t one." - Scott Sorokin, Chief Strategy Officer at Razorfish
- "Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it." - Marc Mathieu, Global SVP of Marketing at Unilever...

Jeff Domansky's insight:

29 great marketing quotes and recommended reading.  9/10

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Hubspot
2014 Year In Review

Hubspot <br/>2014 Year In Review | Public Relations & Social Media Insight | Scoop.it

Get a glimpse into the monumental year we've had with HubSpot's 2014 Year in Review.


Highlights include:

- Customer Growth

- International Expansion

- Culture

- News...

Jeff Domansky's insight:

Hubspot shares inbound success in its 2014 Year in Review Magazine.

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106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity

106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity | Public Relations & Social Media Insight | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?


What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?


Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....

Jeff Domansky's insight:

Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more. A terrific social marketing and content marketing resource from Tom Pick. Recommended reading.  10/10

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Pure Visibility's curator insight, February 12, 2015 9:12 AM

"In B2B buying, emotions matter even more than logic and reason".

Kim Swagemakers's curator insight, February 12, 2015 9:36 AM

106... it's a hell of a lot, but comes in handy for workshops and presentations

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Internet IPOs : Where Are They Now? | Staff.com

Internet IPOs : Where Are They Now?  | Staff.com | Public Relations & Social Media Insight | Scoop.it

Just last month, Twitter raised 1.8 billion on the New York Stock Exchange (NYSE) to become the second largest Internet IPO of all time after Facebook, overtaking global giants like Google, Yandex and Zynga.


The online social networking service now trades $41 a share, a huge improvement from its $26 initial price issued by lead underwriter Goldman Sachs. LinkedIn shares are reaching record highs, with share prices now at $224.54, from initial price of $45 a share in 2011. For more updates on the share prices of some famous Internet IPOs, check out the infographic below....

Jeff Domansky's insight:

In this infographic, Staff.com looks at a few Internet IPOs and how their stocks are doing now.

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The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future

The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future | Public Relations & Social Media Insight | Scoop.it

We tapped the Economist Intelligence Unit to survey almost 500 high-level marketing executives from around the world to get a real sense of what’s on all of your minds.


The results are insightful, encouraging, and exciting. Why? Because when you step back and look at the overall big picture, it tells me that, more than ever, marketing is in charge and the future is really, really bright for marketers everywhere. We are at the center of business and if we make the right investments we are going to find ourselves setting strategy, driving revenue, and shaping the future of our own organizations. A real “Marketing First” world.


I would strongly recommend you read the report in its entirety. There is a ton of insight in here. But let me give you a few of my highlights....

Jeff Domansky's insight:

Marketo shares insights about the future of marketing. This look at trends is highly recommended reading. 10 / 10

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6 Types of Content B2B Marketing Can’t Thrive Without

6 Types of Content B2B Marketing Can’t Thrive Without | Public Relations & Social Media Insight | Scoop.it

But usage doesn’t mean it’s working. And I get asked all the time, “What types of content work best for this stage of buyer’s journey?”


The honest answer is, “It depends.” It depends on your industry, the content consumption habits of your buyers, the complexity of your product or service. There’s no one-size-fits-all approach.


But there are at least six kinds of content I’ve seen as invaluable to just about every B2B marketing organization. So I’m going to name the go-to content types for B2B, along with an explanation of why they’re so useful....

Jeff Domansky's insight:

Here are the six types of content that matter in social marketing today.

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Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day

Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day | Public Relations & Social Media Insight | Scoop.it

Hey there, marketer. I’m curious … what’s really going on in that day-to-day work life of yours?


When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn?  It's time to speak the truth. 


Below are 15 graphs and charts showing how we really spend our days....

Jeff Domansky's insight:

Great marketing fun! Check out these 15 charts and graphs that describe what life is really like as a marketer. Recommended reading. 9/10

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Watch All The Ads From Super Bowl 2015 So Far

Watch All The Ads From Super Bowl 2015 So Far | Public Relations & Social Media Insight | Scoop.it

Bud's puppy returns, Newcastle actually does it, BMW goes back in time, and much more.

The week before the Super Bowl has predictably seen a flurry of commercial activity, hype and hyperbole with more and more brands rolling out their big game ads to kickstart some momentum before Sunday. Celebrities! Puppies! GoDaddy even managed to ban its own ad ahead of time.

Not everyone has spilled their Super Bowl ad secrets, but here are all the commercials so far....

Jeff Domansky's insight:

All the Super Bowl ads, all in one place.

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Survey: Real Forces Disrupting Marketing Effectiveness

Survey: Real Forces Disrupting Marketing Effectiveness | Public Relations & Social Media Insight | Scoop.it
In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results.
Jeff Domansky's insight:
Whar are the real forces disrupting marketing effectiveness? Data-driven decisions, matrixed organizational structures and mobile are the top challenges for businesses according to McKinsey
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Understanding User Intent Differences Across Devices to Supercharge Your Marketing

Understanding User Intent Differences Across Devices to Supercharge Your Marketing | Public Relations & Social Media Insight | Scoop.it

Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in the form of search keywords, purchase intent, and site interactions, but it can also come from very different devices.


Marin Software projected last year that mobile devices would account for over 50% of paid search clicks by 2015. Additionally,eMarketer recently reported that nearly 200 million users are expected to search on mobile by 2018.With consumers increasingly using a plethora of devices for research and purchasing decisions, it’s important that marketers analyze data across multiple online environments to understand signals of intent.


Below are four varying factors that impact intent: the time element, local flavor, on-the-go component and functionality considerations....

Jeff Domansky's insight:

Four key things to know about reaching consumers on various devices.

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