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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
Curated by Jeff Domansky
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3 Steps For Using Big Data To Drive Faster Marketing Growth

3 Steps For Using Big Data To Drive Faster Marketing Growth | Public Relations & Social Media Insight | Scoop.it
Insights from big marketing data can be leveraged to create compelling experiences tailored to individual behaviors and preferences. By accurately processing and "actioning" big data, marketers can customize individual messages at remarkable scale.By taking the time to leverage your company's existing big data assets and following three simple steps, you can deliver personalized marketing that can grow sales this year...
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Amelia Brazell's curator insight, October 21, 2013 11:30 AM

Does the thought of big data send you into overwhelm?   Why not take adavantage of big data to move your buisness forward? This article provides insight on how to do that.  

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Creating Marketing Messages that Resonate #FutureM

This was marketing brilliance this morning — and we hadn't even rolled up to the FutureM Boston conference yet. There they were, two awesome young musicians, a violinist and a cellist, banging out tunes so crisp, so beautiful, that even the smartphone and tablet-obsessed morning Boston commuters gave a look. One commuter even approached the duo in between songs and asked if they do weddings.


Just Play Your Music

We asked the musicians if this was some sort of social experiment — similar to what the Washington Post did. The Post won a Pulitzer after it disguised violinist virtuoso Joshua Bell in a subway station and took note of the ways people noticed — or ignored — his brilliant playing....

Jeff Domansky's insight:

Brilliant marketing advice In this post is captured beautifully in this phrase: "Just play your music."

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7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial

7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial | Public Relations & Social Media Insight | Scoop.it
Social Media Automation is essential. Here are 7 fantastic social media automation tools that you should be using.


Social Media Marketing is also so frustrating.  There is no end to it. You never feel you have done enough. But there is light at the end of the tunnel.


The social media tools are maturing and getting more useful and there is more automation that is available. Here are 7 time saving social media automation tools:

Jeff Domansky's insight:

Ian Cleary shares useful, time-saving social media tools.

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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Public Relations & Social Media Insight | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.


While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.


Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.


Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....

Jeff Domansky's insight:

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

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Bernadette Chin Lee's curator insight, October 14, 2013 2:12 PM

Once we all have the same goal in mind...

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No More Generalists in Marketing

No More Generalists in Marketing | Public Relations & Social Media Insight | Scoop.it

In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day...


Strangely (or not) entire cultures have grown up around the type of people who are Facebook users verses Twitter users, texters versus people who use voicemail. (I have a friend who says on his voice mail that he never responds to voicemail.)


VCulture is driving marketing because the mass in mass marketing is going away. That's not news, but what is replacing it, is. We're going from mass marketing to communicating among micro cultures.


A fable: Recently I needed glasses. I decided to try Warby Parker, an online purveyor of glasses with a certain look to their website, a certain flavor to their images, a certain culture. For every pair of glasses a customer purchases, they donate a pair, after the one-for-one Tom's Shoes model. There exists an entire culture-class of glasses buyers who want style, a good price, and to feel like they've done something good. The culture of Warby Parker is as distinct from Lenscrafters as Four Barrel Coffee is from Starbucks....

Jeff Domansky's insight:

We've moved! Mass Communication no longer works. It's micro-cultures that count most.

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Ali Anani's curator insight, October 13, 2013 12:17 AM

This posts resonates with me. I am calling it Clusterized Marketing or Groups Marketing.

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The Only Two Things Customers Will Buy - Improve Your Small Business Marketing

The Only Two Things Customers Will Buy - Improve Your Small Business Marketing | Public Relations & Social Media Insight | Scoop.it

Small business marketing begins with compelling desires. People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice.


Creating effective marketing, which I define as marketing that delivers sales, requires you to have an understanding of your service and your customers. First consider your offering and determine its key benefits. Don’t confuse features and benefits here (read more), benefits are what your customers buy, features describe the service. Think of it in these terms: features “so that” benefits....

Jeff Domansky's insight:

Great explanation of selling benefits Instead of features as well as tips on how to improve your small business marketing.

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nicole ferrara's curator insight, October 13, 2013 5:20 PM

In understanding the marketing small businesses must employ, we have to consider the accessibility consumers have to digital marketing today. Consumers have unlimited ability to find a small-business' marketing, so it needs to be consistent and on-point, never wavering from the core messaging.

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Viral Marketing Campaigns: Seven of the Best in Small Business

Viral Marketing Campaigns: Seven of the Best in Small Business | Public Relations & Social Media Insight | Scoop.it

Creating viral marketing campaigns isn't easy, but seeing others that have succeeded helps. These are some of the best viral ads from small businesses.


Many small businesses who have enjoyed the excitement of a viral marketing campaign will actually tell you that, although they wish they had been clever enough to plan it, it was an accident. There are certainly things you can do to try and create viral marketing campaigns, but these methods never offer any guarantees.


As a small business owner trying to create the next big thing, it’s important to look at examples of successful viral marketing campaigns to see what you can learn. Then give it a try yourself, see what happens – and then try, try again if necessary....

Jeff Domansky's insight:

Great lessons to help you possibly go viral with your next marketing campaigs.

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Sophie Portet's curator insight, September 24, 2014 12:19 AM

What all businesses desire.. a viral marketing campaign. Here are some great examples from some well known small companies.

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3 Ways Color Can Influence Buying Behavior

3 Ways Color Can Influence Buying Behavior | Public Relations & Social Media Insight | Scoop.it

There are many things that influence human behavior and color is definitely one of them. The effect is often so subtle that we have no conscious realization that we are being influenced by color...


Research shows however, that color can actually influence buying behavior. In fact, color has the power to evoke strong emotional responses and depending on your culture and your geographic location, using the wrong color could be enough to turn potential and existing customers away from your business. As a result many marketers, like myself, have studied the meaning of color and the psychology behind color. So let’s take a 50,000 foot view of color and give you some tips to help you influence customers the right way....

Jeff Domansky's insight:

New, colorful research and tips to help marketers use color to enhance results.

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Why Native Advertising is the Opposite of Porn

Why Native Advertising is the Opposite of Porn | Public Relations & Social Media Insight | Scoop.it

Here's why native advertising is the opposite of porn.It's a do-over from the past 20 years of online advertising. It's a bold new path for brands and publishers. It's the hoary advertorial dressed up in 21st-century clothes.


Native advertising is at least some of these things. Top publishers and brands met in Washington, D.C., on Wednesday for an American Press Institute summit to determine whether it is also the industry's salvation.


Fittingly enough, the host of the event was Atlantic Media, whose flagship publication, The Atlantic, introduced the native-advertising industry's first scandal when it ran an article entitled “David Miscavige Leads Scientology to Milestone Year" on its site in January. Commissioned by the Church of Scientology, the article was labeled as advertising, but raised hackles among fans and critics. A day later, Atlantic Media issued a three-word apology: "We screwed up."...

Jeff Domansky's insight:

Will marketers and media learn the appropriate lessons? And can future spam be prevented?

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Why Relationships Matter More Than Ever in Social Selling

Why Relationships Matter More Than Ever in Social Selling | Public Relations & Social Media Insight | Scoop.it

Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.


I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.


You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....

Jeff Domansky's insight:

Good reminder about the importance of relationships.

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Phyllis Smith's curator insight, September 29, 2013 3:30 PM

Build a relationship before you try to sell.

BSN's curator insight, September 30, 2013 9:05 AM

#BusinessTips

Phil Lauterjung's curator insight, September 30, 2013 2:28 PM

add your insight...

 
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How Ads Online Affect Sales Offline | Social Media Today

How Ads Online Affect Sales Offline | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A new study by Twitter and Datalogix has finally brought us data on the impact that online ads have on offline sales. The report? Ads on Twitter absolutely contribute to greater sales in the offline realm.


While an internet marketing campaign primarily strives to push the consumer to the company’s website, where the potential for sales lies, this data now shows that online ads are also effective in pushing consumers toward all kinds of brands in stores. This is great news not only for Twitter, but also for marketers who have taken advantage of advertising on Twitter

Jeff Domansky's insight:

Research shows that social media ads drive in-store purchase by consumers as well.

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How Video Plays a Crucial Role in the Rise of Content Marketing

How Video Plays a Crucial Role in the Rise of Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content - Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing...


In this article you'll learn…

- Why it's important to include video content for C-Suite buyers

- How video analytics help you continually improve video content

- Why video is the rising star for content marketing ROI.


"The next big thing in content marketing is video," Justabout Everyone, Company ABC.


Ican't credit that "quote" to anyone in particular because it's been said by so many, from those in online media to B2B marketers. The truth is... as much as marketers love surveys and trend data, sometimes it's just blatantly clear that something is upon us. Enter video.


But, knowing hasn't yet translated into doing. Most folks are stuck. Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. It's a black box. But it's time to crack it open....

Jeff Domansky's insight:

Outlining the importance of adding video into your content marketing because research shows the power and the results.

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IOANNIS APOSTOLOU's curator insight, September 22, 2013 4:43 AM

One image, one thousand words!!!

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Can You Ever Really Scale Social Media Marketing?

Can You Ever Really Scale Social Media Marketing? | Public Relations & Social Media Insight | Scoop.it

Excerpt:


Me: So let me ask you a question about scaling social media marketing ... is it really possible? Today, everyone wants to scale things so it's efficient. And I get that. But social media seems to want to run in the opposite direction -- personalized, one on one conversations. What do you think about that? Can we have both?


Alisa: Yes and no. There is some limited value to having identical generic Facebook updates sent to many pages at once. I've seen this with home care agencies and independent pharmacies. It's better than not doing anything at all! However, to really take advantage of social media's strengths -- relationship building, networking, and customer service, you really need to get personal. So, we've moved to a modified version of "scalable."...

Jeff Domansky's insight:

Read about scaling social media marketing, and whether it's ever really possible.

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China Top 50 Brands - CMEX

China Top 50 Brands - CMEX | Public Relations & Social Media Insight | Scoop.it

Business leaders in much of world have sought for a long time to build local, regional and global brands that add significant value to their organizations. Today, in China, we see the same phenomena emerging as Chinese brands move from being local to regional to national and now to global entities.China’s people drive the change. Historically, the people of China generally have been savers rather than spenders. However, as the economy strengthens the Chinese are changing and causing the businesses they buy from to change too. Government policies and initiatives encourage the formerly conservative Chinese consumers to release some of their hard earned money and spend it on goods and services, driving GDP growth.


This slow but steady, and now very noticeable, transformation is affecting every business across China. Consumers are learning to buy more products and services for reasons other than price. They’re paying attention to brand....

Jeff Domansky's insight:

China Top 50 Brands is a fascinating look at evolving brand and consumer trends in China.

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7 ridiculously clever ways to advertise - Mainstreethost Blog

7 ridiculously clever ways to advertise - Mainstreethost Blog | Public Relations & Social Media Insight | Scoop.it

There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the latter category.


These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.


So take a gander at some of the best advertising methods I’ve come across, and add your thoughts at the end if I’ve missed anything noteworthy....

Jeff Domansky's insight:

Inspired advertising, great ideas and fun reading.

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Amplification: Content Marketing's Missing Piece | iAcquire

Amplification: Content Marketing's Missing Piece | iAcquire | Public Relations & Social Media Insight | Scoop.it

It doesn’t matter how great your content is if nobody ever finds out about it. This post walks through the ins and outs of crafting an effective amplification strategy.I’d like to propose a change to the droning, tired-out mantra of “Create great content.”


I’d like us to start saying, “Create – and promote – great content.”The “creation” part is getting all the fuss and hubbub right now, but what I see time and time again are great pieces softly plunked into the infinite space of the web by companies who are just hoping that somehow, somewhere, prince charming will find them and show them to the world...

Jeff Domansky's insight:

Without amplification and distribution your content is just a noise maker

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99 Ways to Market Your Art

99 Ways to Market Your Art | Public Relations & Social Media Insight | Scoop.it

You're an artist -- a writer, a musician, a drawer, a dancer. Maybe you're into doll sculpting, keepsake jewelry making, fashion photography, plein air pain....The problem is, learning to be a good marketer really is a matter of life or death to an artist. You simply can’t make money unless people are buying your products, coming to your shows and exhibits, or reading your work.


But — there is good news. You don’t have to spend the rest of your life hiding, boring but safe, behind protective glass. With the proper training, preparation, and official pro safety gear, you can learn not only to be a master marketer but also to actually relish the thrills of your commercial daring and death-defying, cash flow-generating feats....

Jeff Domansky's insight:

Lots of useful marketing tips for business of any size as well as artists.

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Competitive Advantage Redefined | Social Media Today

Competitive Advantage Redefined | Social Media Today | Public Relations & Social Media Insight | Scoop.it

As the industry’s fall conference schedule continues, those in attendance all seem to agree on one new reality: The definition of competitive advantage has changed. What advertisers, brands, marketers and tech innovators don’t agree on is how that advantage is achieved.


Some industry experts have replaced their dogged defense of a pre-set strategy with a more flexible course. Others have opted for a C-suite commitment to creating an agile social enterprise with an “always-on” listening and rapid response credo. Still others have developed a more hybrid solution that exists somewhere between a mission statement that is more consumer-centric but one without ample C+ leadership, budget or organization-wide execution. At the opposite extreme—which can lead to social intransigence— a C-suite paying “white knuckle” lip service to a loose customer listening strategy.


Thanks to social media, a new world order has taken charge. Brand ownership—indeed!—has changed hands to the consumer, creating a new competitive landscape wherein digital Darwinian “dis-order” (or as Brian Solis might say “disruption”) has turned the top-down corporate structure on its head. As a result, market share—even brand survival—depends now on organizational willingness to reverse engineer....

Jeff Domansky's insight:

This is one of those posts that will rock your traditional idea of branding and marketing. Candida McCollam explores how the definition of "competitive advantage" has changed forever thanks to social media. Best quote:

 "Well, to paraphrase Albert Einstein: 

If/when you expect change but resist changing your thinking, failure likely will follow."

9/10

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The Artist Formerly Known As The Marketing Funnel

The Artist Formerly Known As The Marketing Funnel | Public Relations & Social Media Insight | Scoop.it

The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel. The marketing funnel is probably the most iconic shape in marketing analytics....


It’s less about a downward-sloping filter and more of a forward-moving progression. It’s more customer-centric, rather than marketer-centric. And it encompasses not just the run up to an initial purchase, but also the ongoing relationship with customers, who may grow to become advocates and influencers.


Put another way: there’s more to the marriage than the wedding day. (Admittedly, there are exceptions to that adage, but what happens in Vegas stays in Vegas.)


I like the buyer’s journey much better than the funnel. It sounds more like karmic advancement and less like a frat party prop. As marketers, more than anyone, we can appreciate the power of positive language.


However, one advantage of the funnel was that it provided relatively well-defined stages to mark a buyer’s progression. That helped us match the right programs to the right people at the right time.So doodling one evening (as I’ve been known to do), I sketched the above staged flow of the buyer’s journey to blend the best of both models....

Jeff Domansky's insight:

Scott Brinker has the visual of the week LOL. It's also an interesting look at the former marketing funnel.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Public Relations & Social Media Insight | Scoop.it

Two things I love a lot:

 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.

2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.


This post is at the intersection of those two lovely things.


Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge....

Jeff Domansky's insight:

Here's a thoughtful look at how visuals can be used to communicate data much more effectively.

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How to Make a Visual Call-to-Action for Social Media [Quick Tip]

How to Make a Visual Call-to-Action for Social Media [Quick Tip] | Public Relations & Social Media Insight | Scoop.it

Lots of people take the latter path ... but think about it for a second. If you're slapping up any image on social media, you're losing out on valuable lead generation real estate. What if, instead, you used that image as a visual call-to-action to help you get even more clicks, leads, and customers? That'd be pretty cool, huh?


But generating leads from visuals on social media isn't as simple as attaching a bright red "Download Your Ebook Here" CTA button. Because of the way social networks like Facebook, Twitter, Pinterest, and Google+ display images, users can't just click on an image to be taken to your landing page. You've got to use images to spur clicks on the link in the copy of your post. Basically, there's a huge opportunity to optimize social media images to help generate leads, but we just have to be very particular about how we use them. We'll walk you through every part of creating a social media call-to-action image below so you can generate even more leads from your social media accounts. Let's get on with it....

Jeff Domansky's insight:

Discover how to generate leads through visual calls-to-action on social media With these really smart tips.

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Is showrooming really a myth?

Is showrooming really a myth? | Public Relations & Social Media Insight | Scoop.it

A new report from Verdict, reported here, labels 'showrooming' as a myth, basing this on the finding that only 2% of respondents had bought an item online while at a retailer's store. I'm not convinced, having seen plenty of evidence of the growing use of mobiles when shopping offline, whether to purchase there and then or to check prices from rival retailers. So is it a myth? Let's have a look at the evidence...

Jeff Domansky's insight:

The debate continues...

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Psychology of Influence and the Social Media Graph - Part 2 - Intelligent Head Quarters

Psychology of Influence and the Social Media Graph - Part 2 - Intelligent Head Quarters | Public Relations & Social Media Insight | Scoop.it

The way to love anything is to realize that it might be lost. —G. K. CHESTERTON

According to the scarcity principle, people assign more value to opportunities when they are less available. So, this law is almost always used in marketing and advertising. The use of this principle for profit can be seen in such compliance techniques as the “limited number” and “deadline” tactics, where practitioners try to convince us that access to what they are offering is restricted by amount or time. Simply stated, the ‘law of scarcity’ or ‘scarcity principle’ states that if what you desire is in limited supply or seemingly limited supply, its perceived value increases. This also increases the urge for people to want it and want it immediately.


As practical examples of this law it is noteworthy the way Gmail or Spotify (or even the new facebook email) distributed like the bill become very desirable. Or release of any version of the playstation or the iPads or iPhones....

Jeff Domansky's insight:

Good reminder of the value of the scarcity principle in marketing.

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Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI

Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI | Public Relations & Social Media Insight | Scoop.it

A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries.Almost half of the consumers responding to the 2013 Recommendation Study said that YouTube video reviews serve as the best online recommendations while a Facebook “like” from a "connected" friend comes in a very close second. Conversely, a tweet about a brand or a product does not carry nearly as much weight (17%)....

Jeff Domansky's insight:

Great report on which content marketing tactics work best and which social media channels are trusted most.

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Roy N. Kusemererwa's curator insight, September 23, 2013 5:41 AM

this is good analysis for #SEO research

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Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward

Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward | Public Relations & Social Media Insight | Scoop.it

In the latest in his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences.


Despite our continued homage to the almighty 30-second spot and the much heralded promise of the virtual and digital realm, as Marvin Gaye sang in his 1968 hit “Ain’t nothing like the real thing.”


The greatest irony in advertising is that despite continued heavy media investments, branding doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences....

Jeff Domansky's insight:

This is a really interesting read about the role of neuroscience in  marketing.

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