Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Turn Your Data Into Stories | PR Newswire

How to Turn Your Data Into Stories | PR Newswire | Public Relations & Social Media Insight | Scoop.it

4Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered.


Why these pitches were unsuccessful is explored in-depth on the Bad Pitch Blog, but a common thread among them was using—and assuming—an unusual statistic or trend was enough to get Crudele’s attention. As evidenced by Crudele’s blunt reaction, numbers alone aren’t enough to get media coverage.


What journalists are really looking for is the story behind the number that is relevant to their beat and the interests of their readers....

Jeff Domansky's insight:

Superb data storytelling and media relations advice from Shannon Ramlochan at PR Newswire.

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jose antonio gabelas's curator insight, January 16, 2015 6:24 AM

AÑADA su visión ...

Dean Ryan G. Martin's curator insight, January 16, 2015 9:05 AM

In SEO, we are surrounded with data. Yet, "what journalists and their audiences will remember in the end is how your story made them feel." 

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Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015 | Mobile Marketing Watch

Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015 | Mobile Marketing Watch | Public Relations & Social Media Insight | Scoop.it
In 2015 and beyond,” the team says, “it appears that consumers’ reliance on mobile influence and access to deals and savings offers while on the go will become increasingly prominent and play a strong role in the way Americans shop and buy.”So what are the key findings from the survey that mobile marketers need to know?...
Jeff Domansky's insight:
For marketers and especially for consumers Mobile will matter even more in the future.
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LinkedIn Revamps Its Search Engine For Speed And Relevance - Search Engine Journal

LinkedIn Revamps Its Search Engine For Speed And Relevance - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it
LinkedIn announced its team has been working to reengineer its search engine to help users find what they’re looking for faster.

The company claims that its new search engine, which is now available, can save its members more than a year of collective time spent searching.

Here is a run down of some of the changes made
Jeff Domansky's insight:

LinkedIn looks for relevance and provides better search engine results. Looking forward to it.

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What Content Has the Most Clout?

What Content Has the Most Clout? | Public Relations & Social Media Insight | Scoop.it
When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.
Jeff Domansky's insight:

The data tells you which content matters the most. Create your content accordingly.

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Brainpower: Measuring Global Interest in “Content Marketing” | Outbrain

Brainpower: Measuring Global Interest in “Content Marketing” | Outbrain | Public Relations & Social Media Insight | Scoop.it

In 2014, you likely read or viewed quite a few articles and videos about “Content Marketing” in industry publications as the topic has become embedded in the marketplace. We’ve identified over 5,500 pieces of such content that were published globally and amplified through our publisher platform, and thought it worthy enough to share the trend lines.

Interestingly, we saw the largest number of stories published early in the year, with the first two month’s accounting for the lion’s share, with a significant downward trend as the year rolled onward. Was producing more content on “Content Marketing” a New Year’s resolution that like any other tapered after a month or two? Budgetary cycles? Or were they coasting on their early content push and recirculating as any good Marketer does?...

Jeff Domansky's insight:

What's up with content marketing and how does it vary around the globe?

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The WordPress Theme Buyers' Guide to ThemeForest - Market Blog

The WordPress Theme Buyers' Guide to ThemeForest - Market Blog | Public Relations & Social Media Insight | Scoop.it

ThemeForest is an incredible repository of well developed themes. It’s probably my favorite website on the entire internet. There are other companies offering great themes, but I’ll focus on ThemeForest for this guide since it’s the most comprehensive and diverse library of themes.

Jeff Domansky's insight:

A comprehensive guide to finding the right WordPress theme for your next project on ThemeForest.

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10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger

10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger | Public Relations & Social Media Insight | Scoop.it
We did it by better optimizing the traffic we received from each piece of content that we posted online. We decided to blog smarter, and not just harder.The good news is that you can easily do it, too.Here are the 10 ‘hacks’ that we used to optimize traffic on our own blog. Most of them will make an instant impact on your traffic growth, so plan to implement a few as soon as you can....
Jeff Domansky's insight:
Garret Moon shares 10 valuable tips to help you get the most out of your blogging.
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Dean Ryan G. Martin's curator insight, January 16, 2015 9:23 AM

Reading this blog post makes me realize being a blogger who blogs every day isn't enough. Be a smart blogger instead.  

Audrey T's curator insight, January 17, 2015 7:37 AM

Do you write a blog post, automatically post it to your social platforms and then just forget it? With a few tweaks to your editorial calendar, you can make that content you worked so hard to create work harder for you. Check out this handy chart for a sample of how you can do this.


Sales Renewal's curator insight, January 17, 2015 7:40 AM

Get more from your blogging efforts by sharing and re-sharing (that's the key). When you're scheduling your blog posts, be sure to take the time to "re-schedule" them. This social sharing schedule timetable is a good guide for getting started.

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17 Tutorials for Creating Beautiful Graphics with Canva

17 Tutorials for Creating Beautiful Graphics with Canva | Public Relations & Social Media Insight | Scoop.it

Although most blog posts are primarily text, graphics and images can be extremely effective for holding the interest of your visitors and for improving your results with social media. With major social networks like Facebook and Twitter become more graphically-oriented, quality images can go a long way in helping your content to stand out, get shared more frequently, and attract more traffic.


And with Pinterest visual content is everything.But if you are not a designer you may be unsure of how you can get quality graphics for your blog without hiring a designer.


The good news is that you don’t need to be a designer in order to get effective images, and you don’t need to hire a designer or own Photoshop. Canva is a free web app that makes it possible for anyone to create graphics for a variety of purposes, including use with your blog posts.


In this post I want to highlight several tutorials that will help you to get more familiar with Canva, it’s tools, and what you can create with it....

Jeff Domansky's insight:

Awesome tutorials to help bloggers and marketers use visuals and create them with ease using Canva.

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Weekends are Optimal for Online Shopping | Trinity Insight

Weekends are Optimal for Online Shopping | Trinity Insight | Public Relations & Social Media Insight | Scoop.it

In a world where the importance of mobile optimization is being increasingly vocalized, brands are still experiencing a low number of online sales and conversions through mobile products. A new study from Opera Software, however, aimed to better explain the shopping behaviors of consumers while browsing and buying through mobile and desktop devices.


Opera Software’s report compared traffic and conversions through different platforms for each day of the week, and their research produced a few interesting discoveries. First off, while the holidays are always thought of as the most popular time of the year to shop online, Opera found that June was the month which experienced the highest global volume of traffic to mobile shopping sites. On a weekly basis, it appears that mobile traffic to ecommerce sites spikes on Sundays, while desktop traffic is highest on Mondays.


Overall, shopping traffic tends to be more consistent and strong on weekdays; however, Friday experiences the lowest number of mobile visits. The company explains this phenomenon with a notion that shoppers tend to research and browse on their mobile devices on weekends, but add the the actual purchasing of the item to do their to do lists during the week....

Jeff Domansky's insight:

If you're a marketer, this online shopping research is essential reading. Learn which day of the week, which month and which platforms are critical to online marketing success. 9/10

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WHICH 50 : Gartner magic quadrant shows Adobe, Oracle and Salesforce striking a lead for marketing hubs

WHICH 50 : Gartner magic quadrant shows Adobe, Oracle and Salesforce striking a lead for marketing hubs | Public Relations & Social Media Insight | Scoop.it

Money can’t buy you love, but it can buy you leadership in the marketing hub space. Three of the industries biggest buyers of digital marketing businesses over the last decade - Adobe, Oracle and Salesforce - dominate Gartner’s newly released marketing hub magic quadrant.


While the three big software brands stand alone in the leadership quadrant, IBM which was long regarded by many as a leader appears to be slipping.


Digital marketing hubs provide standardized access to audience profile data, content, workflow elements, messaging and common analytic functions. These are used for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically, says Gartner....

Jeff Domansky's insight:

Who's on first when it comes to social marketing? Gartner research has the answers.

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Patrick Wallace's curator insight, January 15, 2015 10:55 AM

As a longtime user of Salesforce.com it is good to see the impact it has.....  anywhere, anytime access to my CRM is a definite must have in 2015!

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How Internet of Things will transform the way you do business - SVIC

How Internet of Things will transform the way you do business - SVIC | Public Relations & Social Media Insight | Scoop.it

The Internet of Things really represents the next iteration of the internet, or as sometimes it’s called, Web 3.0, and some are predicting that this will be bigger than anything we’ve seen so far. Cisco has readily embraced the whole Internet of Things movement.


CEO John Chambers claims IoT will have five to 10 times the impact on society as the Internet itself and is projecting a $19 trillion dollar market for this industry over the next decade. We’ve seen some early commercial successes like the Nest thermostat, Fitbit, and many are readily anticipating the Apple Watch to also be a big conduit for IoT.


We get the idea that IoT will be huge, but what we really want to know more specifically is how it will transform the way we do business. What are some of the things that startup owners, entrepreneurs, and CIOs of enterprises need to be paying attention to in 2015 as IoT takes off? There are a number of ways that IoT will impact your business. Here are some of the most salient ones to consider....

Jeff Domansky's insight:

In case you haven’t heard the Internet of Things is now, according to Gartner’s annual report, the most hyped technology, and has even replaced Big Data to claim that distinction.

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Jeff Domansky's curator insight, January 14, 2015 9:33 AM

How much is the internet of everything worth? Cisco says 19 trillion dollars.

jean-sebastien pelerin's curator insight, January 15, 2015 8:48 AM

Société ?

Kaleb Matthies's curator insight, January 21, 2015 11:37 AM

very true, shows how revolutionary the internet has become.

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The Future of Content

The Future of Content - Ideas @ Sartaj Anand - Medium

All our stories are ultimately a reflection of our humanity and the world we inhabit. We may not notice it but everything around us is steadily changing and so stories exist to remind us of who we really are and all the places we have and have not been. Dickens, Rumi, Achebe and all the other literary giants shared this unique ability to transport their readers to a different place, a different time. They would paint foggy March mornings in London with the same detail as the warm evenings in the Grand Bazaar of Tehran and in that moment all their stores would become our own forever...

Jeff Domansky's insight:

Thoughtful post about how our Lives are changing the Stories we tell.

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Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing

Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing | Public Relations & Social Media Insight | Scoop.it

This week, I want to share a recent conversation with Marc Mathieu, SVP of Marketing at Unilever. He explains that while marketing used to be about creating a myth and selling, it’s now about finding a truth and sharing it. And to that I say amen. Technology, Marc explains (and as we all know), has changed the way people communicate, making it more open and real-time. Thus, the onus is on us to understand and embed it into our marketing strategies and approach. A few of other things that really resonated with me

Jeff Domansky's insight:

This quote brilliantly captures the goal of marketers today compared to the old days: "...marketing used to be about creating a myth and selling, it’s now about finding a truth and sharing it."

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