Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years

Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years | Public Relations & Social Media Insight | Scoop.it

Since 2009, Bill and Melinda Gates have written a letter every January discussing the work of their foundation (which is to receive the bulk of his wealth). Last year, they wrote about why they believed that people around the world are doing better today than ever, despite some people's perceptions otherwise.


This year, on the Gates Foundation's 15-year anniversary, two of the world's biggest optimists are predicting a better future, often through interventions that seem basic, but will drastically improve the lives of billions of people around the world.


"The lives of people in poor countries will improve faster in the next 15 years than at any other time in history," they write. "And their lives will improve more than anyone else’s."...

Jeff Domansky's insight:

I have immense respect for what Bill and Melinda Gates are trying to do with their foundation.

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Ultimate Recap: Top new social media tools of 2014

Ultimate Recap: Top new social media tools of 2014 | Public Relations & Social Media Insight | Scoop.it

It is always a fan favorite and for good reason. As marketers, we love learning about new tools.


This year’s list is our longest yet. There were a ton of new tools and a lot of great feature adds for existing tools. For instance, I had no idea that you can now edit Instagram captions (#1 on the list). I clearly need to up my Instagram game a bit.


We want to know what new hot app every cool kid is using so we don’t miss out on it. This year those are Buzzsumo (#4) and Slack.


We want to know what tool is going to save us time. Look to Edgar (#10) and Likeable Local (#8) and Coschedule (#5) for that.


Or even what new tool will make us money, Facebook Video Ads (#3)....

Jeff Domansky's insight:

Jason Keath's ultimate recap: the top new social media tools of 2014.

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14 Data Visualization Tools to Tell Better Stories with Numbers | Schaefer Marketing

14 Data Visualization Tools to Tell Better Stories with Numbers | Schaefer Marketing | Public Relations & Social Media Insight | Scoop.it

Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. They range in sophistication from “drag and drop,” plug-ins and widgets to JavaScript that is likely to involve a web developer; prices range from open source to thousands of dollars per year.


Data visualization adds a narrative element to your data, and can be a great way for a business to tell their story.


Which tools are best to tell your story?Here are 14 of the best data visualization tools. They are grouped by categories to help determine how you tell better stories with data....

Jeff Domansky's insight:

Rob Pedersen shares this useful list of data visualization tools.

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E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women

E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women | Public Relations & Social Media Insight | Scoop.it

The conventional wisdom is that women account for the lion's share of consumer spending, including online purchases. But it turns out that men are the power shoppers when it comes to purchases made on smartphones and tablets. 


In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ. It's important for retailers to know who their potential customers are online in order to market to them effectively....

Jeff Domansky's insight:

There's huge potential in targeting male shoppers on mobile according to a recent research study.

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Designing for Different Online Personality Types | UX Magazine

Designing for Different Online Personality Types | UX Magazine | Public Relations & Social Media Insight | Scoop.it

In my work as a web psychologist, I’m exposed to many different types of user behavior and online decision-making processesu. Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.”


In this piece, I’ll discuss the six pattern types, explain the psychological drivers of their behavior, and provide site optimization tips that online businesses can use to leverage each type’s unique desires....

Jeff Domansky's insight:

Six types of online behaviors that can drive your sales higher.

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The Social Network of Advertising Icons

The Social Network of Advertising Icons | Public Relations & Social Media Insight | Scoop.it
Some claim that the best way to learn a craft is by imitating -- studying and copying the authorities of your industry with the intention of adopting their techniques. But too often, we rely only on the current lanscape of creative to inspire us. You need a dose of history -- in a modern format, of course!

We created a "social profile" for 10 icons of the advertising industry to guide you in discovering more about his or her creative work, famous words, and life.

Be inspired and challenged by these masters of creativity.
Jeff Domansky's insight:

Terrific resource for writers and creatives.

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15 websites that use white space the right way

15 websites that use white space the right way | Public Relations & Social Media Insight | Scoop.it
Whenever anyone says white space, then we literally visualize white blank/empty spaces in our mind (white space can be of any color though). Well, that is true and is applicable even while designing. White space is actually the space that exists between elements to give a clean look to your web design. These days, many and many designers are understanding the importance of white space for creating clean, user friendly and elegant designs. The white spaces are being used in headers, footers, between images, between menus, text and sidebars....
Jeff Domansky's insight:
15 websites that use white space the right way. Creativity with your coffee.
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How to optimize content creation according to customer acquisition

How to optimize content creation according to customer acquisition | Public Relations & Social Media Insight | Scoop.it
Creative content is an art. You can’t simply assume that by publishing a post you will automatically generate traffic and sales. The content needs to be relevant and convincing that the product or products are something your readers not only need but should purchase from you. But not every post will accomplish this and as a result will require you to understand which posts, content or creative is the most successful in driving traffic and sales.ClickMeter, a leading startup in Pi Campus with strong organic growth, found the easiest way to optimize content creation according to customer acquisition: a Wordpress plugin that measure how many visits, conversions and value every single post produced for the company....
Jeff Domansky's insight:
Content marketing is not about traffic, but value. ClickMeter developed a Wordpress plugin to test how much value each blog post adds to results.
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What Does It Take To Tell A Successful Corporate Story In 2015?

What Does It Take To Tell A Successful Corporate Story In 2015? | Public Relations & Social Media Insight | Scoop.it

One of the by products of this research is that we’re learning how much of decision-making is unconscious, and indeed beyond the reach of the conscious mind until the decision is already made. So your traditional means of testing – the focus groups, the in-depth interviews, the surveys, and so on – by their very nature miss out on the interesting parts of consumer choice.


If you’re not tapping into this new kind of data, you’re not only behind the curve, you’re out of the loop, the one that matters, the consumer decision-making loop.Can your story stand up to that kind of pressure? Does your story meet these new kinds of tests?...

Jeff Domansky's insight:

Business storytelling? Corporations are going to have to up their game in 2015 if their stories are going to touch the public.

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Marco Favero's curator insight, January 21, 2015 9:57 AM

aggiungi la tua intuizione ...

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43% of consumers prefer to shop online: IBM | Luxury Daily

43% of consumers prefer to shop online: IBM | Luxury Daily | Public Relations & Social Media Insight | Scoop.it

“IBM’s research found a few areas where retailers may have some interesting opportunities,” said Kali Klena, global retail industry leader for IBM’s Institute for Business Value, San Mateo, CA. “First, there is a growing gap between shoppers’ enjoyment of digital shopping — online and mobile — and their last purchase behavior.“


Said another way, some retailers are delivering more enjoyable digital shopping experiences than others,” she said. “This indicates an opportunity for retailers to look at their digital shopping offerings and be sure they are truly tailored by channel....

Jeff Domansky's insight:

Online shopping is poised to grow even further although there are opportunities for bricks and mortar retail.

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Samuel Falmagne's curator insight, January 22, 2015 2:48 AM
43pc of consumers prefer to shop online
mba audencia's curator insight, January 30, 2015 6:39 AM

This article shows how online commerce is overtaking the web, and becoming the preferred purchasing method by consumers.

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10 Specific 2015 eCommerce Trends to Watch for | PFSweb

10 Specific 2015 eCommerce Trends to Watch for | PFSweb | Public Relations & Social Media Insight | Scoop.it
The holiday season, successful for many online retailers, is now in the rear-view mirror. With 2015 officially under way, what should online retailers be on the lookout for this year? Here are 10 specific 2015 eCommerce trends to be looking for…
Jeff Domansky's insight:
Retailers should keep an eye on these ecommerce trends for 2015.
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Nissen Media | Social Media and Marketing Consultant

Nissen Media | Social Media and Marketing Consultant | Public Relations & Social Media Insight | Scoop.it
When I meander back to how I used Twitter back in the day, I'm embarrased. How did I not really see the amazing business potential of Twitter? It's way too sad to spend too much time on, but now that I do understand its value I can connect with some pretty stellar people. These are my top content marketers on Twitter who share tips, industry news, and how-to's for marketing your content.
Jeff Domansky's insight:

Very good list of good content marketing pros to follow on Twitter.

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deepak's curator insight, January 21, 2015 12:58 AM

When I meander back to how I used Twitter back in the day, I'm embarrased. How did I not really see the amazing business potential of Twitter? It's way too sad to spend too much time on, but now that I do understand its value I can connect with some pretty stellar people. These are my top content marketers on Twitter who share tips, industry news, and how-to's for marketing your content.

<p>When I meander back to how I used Twitter back in the day, I'm embarrased. How did I not really see the amazing business potential of Twitter? It's way too sad to spend too much time on, but now that I do understand its value I can connect with some pretty stellar people. These are my top content marketers on Twitter who share tips, industry news, and how-to's for marketing your content.</p>Rich Text Area   add your insight...Rich Text Area   

Nissen Media | Social Media and Marketing Consultant

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 Want to point users from social media directly to the original content?Upgrade to Scoop.it Pro now to get:           Direct link sharing                    5 Topics                    5 Social Accounts                    1 Newsletter per month                    Limited Customization                    Social Analytics                    Ad-free topics         No, thanks Continue

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What #IoT Products Consumers Want (Infographic)

What #IoT Products Consumers Want (Infographic) | Public Relations & Social Media Insight | Scoop.it

The tech world is abuzz with interesting possibilities for the Internet of Things (IoT) lately, but regular folks haven’t caught up yet. Why the enthusiasm gap? That’s the question that Affinnova, a Nielsen company, set out to answer in a recent study of nearly 4,000 consumers.


First, it’s worth noting that while people have great faith in technology to come, even early adopters have trouble articulating what they would want from smart products. While 57 percent of all consumers who responded to this study strongly agree that the IoT will be “just as revolutionary as the smartphone” for our culture, they can’t explain how or why.

Furthermore, 92 percent say that it’s very difficult to pinpoint what they’d want from smart objects, but they’ll know it when they see it....

Jeff Domansky's insight:

Things? The internet has them. What consumers are confused about IoT.

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