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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
Curated by Jeff Domansky
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How to Open a Bottle of Wine with Everything But a Corkscrew

How to Open a Bottle of Wine with Everything But a Corkscrew | Public Relations & Social Media Insight | Scoop.it
Say you’re stranded on a desert island with nothing but a bottle of wine and—inexplicably!—the contents of your entire junk drawer. But a corkscrew is nowhere to be found amidst the clutter.
Jeff Domansky's insight:

Who knew?  Merveilleux! Incredible tips any self-respecting marketing, PR or social media consultant can use to open a wine bottle without a corkscrew. ;-) Recommended fun reading/viewing.

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Why You Should Discuss Content Marketing Strategy Before Tactics

Why You Should Discuss Content Marketing Strategy Before Tactics | Public Relations & Social Media Insight | Scoop.it
...Most organizations fail because they jump right into content marketing without first creating an overall content marketing strategy. They know they need to produce content, so they just start producing it. Not much effort is given to why they’re doing it or whom they’re targeting. Sadly, what often happens is these organizations try content marketing for 3 to 6 months and then, when they don’t achieve immediate and monumental success, they declare that it doesn’t work.Unfortunately, without developing a strategic plan, these organizations are destined to fail before they even get started.
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Consumers to brands: Stop irrelevant ads! | New Media and Marketing

Consumers to brands: Stop irrelevant ads! | New Media and Marketing | Public Relations & Social Media Insight | Scoop.it

96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break off communication...


... The study conducted by Blue Research, an independent research consultancy, which surveyed a nationally representative sample of nearly 600 social media consumers in October 2013, confirms that marketers are wasting money providing content to consumers-ads, offers, promotions, etc., that has nothing to do with their interests. People are fed up and taking action. One of the ironies of marketing is that marketers are taught to “go where consumers are” but consumers don’t want marketers interrupting their online time....

Jeff Domansky's insight:

Beware consumers wrath at mistargeted messages and marketing.

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10 actual uses of big data

10 actual uses of big data | Public Relations & Social Media Insight | Scoop.it

First off, what is it?... Datasets are multiplying as we measure lots more than we used to. This means our thinking has to broaden – no longer is ‘what can we do with our database of email addresses?’ the question, rather ‘what data can we look at to give us the best idea possible of a customer’s stage in the buying cycle and what they’ll be receptive to next?’The definition of big data isn’t really important and one can get hung up on it. Much better to look at ‘new’ uses of data.So, here’s some examples of new and possibly ‘big’ data use both online and off....

Jeff Domansky's insight:

Great case studies and essential reading for marketing and PR people. 9/10

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Writing novice? 6 best pieces of advice from successful authors

Writing novice? 6 best pieces of advice from successful authors | Public Relations & Social Media Insight | Scoop.it

I’ve been reading some advice from successful writers lately and exploring what their routines are like to see what I can learn about.Here are six of the most common pieces of advice I came across that have helped me a lot improving my writing here at Buffer.It also features actionable tips for you on how to implement them in your own writing....

Jeff Domansky's insight:

Belle Beth Cooper shares inspiration and superb writing tips from very big authors

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Jeff Domansky's curator insight, January 18, 2014 10:41 AM

Superb writing tips.

Bright Medusa's curator insight, January 22, 2014 11:38 AM

The best piece of advice to just get started is to just get started. I (and many other novice writers) fear not getting it perfect out of the gate. There’s a nugget of wisdom in only commiting to do the first 80% of the writing. That is, get it about 80% of the way there. The first draft. Unpretty. Unpolished. Then pass it to someone you trust for edits and critiques. This helps keep momentum going and prevents you from getting stuck, unsure how to pull it together or finish it up.

Christopher Philbin's curator insight, August 3, 2014 9:33 PM

This article has some good information about how to become a better writer.

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Advanced Media Training Tip: Push Back In Both Directions | Mr. Media Training

Advanced Media Training Tip: Push Back In Both Directions | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

If a reporter asks an unfair question, you should push back against the premise. But did you know there are times you must reject friendly questions?... While most “incorrect premise” questions are negative in tone, some are overly charitable. And if you bite on the reporter’s overly charitable bait, your response can make you appear self-indulgent, self-pitying, or both.


For example, let’s say your company made a product—a poorly designed auto part—that is likely responsible for four deaths. The reporter might ask the company’s CEO, Bob Miller, this question: “You make more than ten million auto parts each year, and only four have been linked to deaths. Do you ever feel that it’s a bit unfair for your company to be viewed as irresponsible when you have such an impressive safety record?


”BE CAREFUL!

Jeff Domansky's insight:

Here's a smart way to respond when reporters ask flawed questions.

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‘This used to be a newsroom’ — the scene at the Cleveland Plain Dealer

‘This used to be a newsroom’ — the scene at the Cleveland Plain Dealer | Public Relations & Social Media Insight | Scoop.it

Editor’s note: The photo that appeared above this post has been removed at the request of the photographer. References to the photo in the story have been edited for clarity.


DETROIT, MI — As a major reorganization of the Cleveland Plain Dealer takes shape, veteran reporters are adjusting to “backpack journalism,” the division of staff into two companies, a looming move to a new office, and demands to post stories more quickly.


At the same time, they are memorializing their old newsroom in striking images that are circulating on social media and in email chains. One such photo was sent to CJR by a former Plain Dealer employee with the subject line, “This used to be a newsroom.”...

Jeff Domansky's insight:

it's a sad but all too familiar story about another daily newspaper in decline.

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Top 10 Free Online Marketing Tools for Small Business Owners | CodeCondo

Top 10 Free Online Marketing Tools for Small Business Owners | CodeCondo | Public Relations & Social Media Insight | Scoop.it

You are a small business owner, finding yourself struggling and losing temper between your daily tasks, it's almost like nothing is moving forward....I’m still in a bit of a shock after finding out that there are roughly 16M new websites launched every month. That adds up to 200M every year, and of course the number is growing as the years ago by. You know what else is growing? The amount of tools that we see launching and developing for not only bloggers or webmaster, but also small business and their owners.The whole term marketing is very broad and includes a ton of sub-niches, but the general idea behind having a set of tools for a business that are essential is fairly simple. You need the basic tool-set to always have things like statistics and the ability to engage with users at your disposal...

Jeff Domansky's insight:

Several new social marketing tools worth a look.

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Mr Tozzo's curator insight, January 17, 2014 11:11 AM
Top 10 Free Online Marketing Tools for Small Business Owners | CodeCondo
chinhhq's curator insight, January 17, 2014 9:49 PM

http://www.youtube.com/watch?v=mZTJqIId8yo

http://www.youtube.com/watch?v=Es8iGDnJAZw

http://www.youtube.com/watch?v=-GlEY85evY8

http://www.youtube.com/watch?v=cNVSsSpfCJM

Marie Clement's curator insight, January 20, 2014 11:43 AM

Some interesting new ones here - others remain the mainstay for online tools

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Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]

Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool] | Public Relations & Social Media Insight | Scoop.it

Ever get writer's block? Here's a free tool that'll help you kick it to the curb.


The tool won't just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts -- so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you're always featuring relevant, but interesting posts on your blog


.If you're one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you're the type who likes to be walked through using tools step by step, that's cool too. Just keep reading....

Jeff Domansky's insight:

I'm there! Potential cure for the common writers block. Fun tool, but repetitive after several uses.

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James Cracknell's curator insight, January 17, 2014 6:48 AM

Natty little tool to overcome blog-block. Give it a go

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No time to read? Blinkist wants to help.

No time to read? Blinkist wants to help. | Public Relations & Social Media Insight | Scoop.it

As sad as it may be, many people just don't have the time to read these days. When we say 'read', we don't mean 140-character-long rants on Twitter...


.... To give you an idea of what kind of books you can read in 15 minutes, there’s everything from Popular Science and Business & Career, to Entrepreneurship and Health & Happiness. In terms of specific titles, well, there’s Richard Dawkins’ The Greatest Show on Earth, Barack Obama’s The Audacity of Hope, and the 2005 classic Freakonomics, from University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner.


Blinkist wants to help.


Once you’ve found the book you wish to read, click, and you’ll see a series of chapters condensed into around 250 words each. Then there’s a ‘Final Summary’ chapter that basically sums up the key points from the whole book....

Jeff Domansky's insight:

Even though it's a paid app, Blinkist may be a great asset for time-challenged people. Worth exploring.

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The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study | Public Relations & Social Media Insight | Scoop.it

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!)


Today, we’re sharing 3 of the most surprising insights we found. A lot of you have asked us about general rules of thumb around what drives (and doesn’t drive) attention – in this post you’ll learn why rules of thumb are difficult to establish and how a lot of the common ideas we have about human attention are more complicated than they seem. In fact, what you’re about to read is going to be rather surprising and we’re hoping to dispel some common myths about attention and web design with data. :)...

Jeff Domansky's insight:

This eye tracking research study offers valuable insight. Recommended reading. 9/10

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7 Ways to Use Twitter for Business

7 Ways to Use Twitter for Business | Public Relations & Social Media Insight | Scoop.it
...When you want to put social media to work for you with your own business, you can do so by launching your very own Twitter account. Having a Twitter account that represents your business or brand professionally gives you the chance to create an expansive platform to reach hundreds, thousands and even potentially millions of users on daily.
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dan's curator insight, January 16, 2014 8:48 AM

RT    7 Ways!

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Influencer marketing is the new Eldorado: who will lead the gold rush?

Influencer marketing is the new Eldorado: who will lead the gold rush? | Public Relations & Social Media Insight | Scoop.it

... Social media spend is over-concentrated on top networks, esp. Facebook.


It’s absurd to me that 75% of social media budgets are invested on Facebook and Twitter. Yes, the two leading platforms are huge traffic generators, but they are certainly not the only place where content is shared and where influence takes place.


Asking your friends is not always the best way to obtain information about a service or a product. 140 characters do not allow for a very articulated argument.Influencers use a much richer combination of channels to publish their content: blogs mostly, and - increasingly - public content-driven platforms such as Quora, Pinterest or Instagram. It is time for brands recognise that...

Jeff Domansky's insight:

Nicolas Chabot makes the case for influenicer marketing and its ability to deliver results.

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Top 10 Social Media Blog Finalists 2014: This Week in Social Media

Top 10 Social Media Blog Finalists 2014: This Week in Social Media | Public Relations & Social Media Insight | Scoop.it

Welcome to our weekly edition of what's hot in social media news.


We received over 600 nominations for our fifth-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs). The list of 22 finalists is pretty impressive! See for yourself below....

Jeff Domansky's insight:

Great selection of marketing blogs to add to your reader for reading list.

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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | Public Relations & Social Media Insight | Scoop.it

Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...

Jeff Domansky's insight:

Six practical tips and a starting point for authors and writers.

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IOANNIS APOSTOLOU's curator insight, January 19, 2014 3:36 AM

A little research has never been harmful!

Denise Gabbard's curator insight, January 19, 2014 1:52 PM

Writing an ebook can build credibility for you as an expert in your field--IF your ebook offers value to readers! These tips are great ones to take before you start writing! 

Marie Clement's curator insight, January 20, 2014 8:30 AM

eBooks are a great way to position yourself as an expert in particular areas.  They are by design quick, easy to distribute and fantastic to use as lead magnets for PPC or social media campaigns. This is a good artilce that takes you through the "is it a good idea" to getting it written.

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Social Media Shafted in This Year’s Holiday Spending?

Social Media Shafted in This Year’s Holiday Spending? | Public Relations & Social Media Insight | Scoop.it

Holiday sales metrics are in for Cyber Monday, and social media made a poor showing. Is social just not as important as ecommerce businesses think, or is something else keeping social from getting the credit it deserves?For a few years now, social media has been the darling of ecommerce. Experts for inbound marketing suggest a well-rounded marketing plan that doesn’t include social is bound to fail. Reports regularly share how Pinterest and Facebook convert visitors to customers, or how Twitter builds a brand audience. So, what does it mean when the latest reports say social had no bearing on holiday sales?...

Jeff Domansky's insight:

Eric Phillips wonders if we have a marketing "attribution" problem?

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The State of Information Visualization, 2014

The State of Information Visualization, 2014 | Public Relations & Social Media Insight | Scoop.it

2013 was another exciting year for visualization. Between many new developments in data storytelling, a new wave of news graphics, new visualization blogs, better automated infographics, and visuals designed to hit you hard, it is difficult to decide what was most important. Here is a look back, and some ideas about where we’re going....

Jeff Domansky's insight:

Robert Korsara's excellent overview of data storytelling and visualization is a must read for content marketers, bloggers, PR and marketing pros.

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laura mata's curator insight, January 19, 2014 11:56 AM

Presentación y análisis, entender las diferencias permite establecer buenos criterios de presentación y narración

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I Got a New Job: An Explanation

I Got a New Job: An Explanation | Public Relations & Social Media Insight | Scoop.it

This is a very strange situation, so I should explain. In October, about a month after I'd started my new job as a tech columnist for the Wall Street Journal, long-time New York Times tech writer...Indeed, even after I got the NYT offer, I agonized about what to do. Yes, this is sort of like the agony of choosing between two very delicious pieces of cake, but still. I was on the fence about this, and though I’m thrilled beyond words about the NYT, I really hope those guys at the WSJ know that I bear them no ill will.I’d wish them the best of luck, but they don’t need it.I start at the NYT in February. It will be fun....

Jeff Domansky's insight:

Ooops! Talented Farhad Manjoo explains his decision to flee hishis brand new job at The Wall Street Journal to join The New York Times as technology columnist.

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5 Tools Everyone In Social Media Should Be Using | Social Media Today

5 Tools Everyone In Social Media Should Be Using | Social Media Today | Public Relations & Social Media Insight | Scoop.it

There are literally thousands of social media tools that are worth investigating these days; however, these five are all essentials that you must have in your locker ready to use when you need them.


Social media is becoming more and more of a data game in 2014.  Those in the know can optimize and dominate those who aren't running their campaigns in a data-led way.  Combine this with the ever increasing usage of social, the fragmentation of audience by platform, and the trend towards paid reach on some platforms and many social media managers will be at a loss as to how to manage their social presence in a sensible way.  Fear not though, we've put together a handy guide on 5 of the tools that everyone in social media should be using to help you survive and thrive in an ever-expanding marketplace!...

Jeff Domansky's insight:

5 great additions to your social media toolbox.

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Google contact lens could help diabetics track glucose

Google contact lens could help diabetics track glucose | Public Relations & Social Media Insight | Scoop.it
Google has unveiled a contact lens that monitors glucose levels in tears, a potential reprieve for millions of diabetics who have to jab their fingers to draw their own blood as many as 10 times a day.
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Meridian HOM's curator insight, January 18, 2014 7:45 AM

This is a great idea for our family members that are diabetics

Jonathan Rivard's curator insight, January 18, 2014 9:58 AM

Technological Innovation!

Bill Hurley's curator insight, January 18, 2014 3:23 PM

Next up: Brain chip? 

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New Markets Need New Tools

New Markets Need New Tools | Public Relations & Social Media Insight | Scoop.it

There is a trap with tools.  They work very well in a particular setting, but when the environment changes, if you keep trying to use the same tool in the same way, you can go out of business.  


Here is how Seth Godin describes it:

"One study found that when confronted with a patient with back pain, surgeons prescribed surgery, physical therapists thought that therapy was indicated and yes, acupuncturists were sure needles were the answer. Across the entire universe of patients, the single largest indicator of treatment wasn’t symptoms or patient background, it was the background of the doctor.

When the market changes, you may be seeing all the new opportunities and problems the wrong way because of the solutions you’re used to. The reason so many organizations have trouble using social media is that they are using precisely the wrong hammer. And odds are, they will continue to do so until their organization fails. PR firms try to use the new tools to send press releases, because, you guessed it, that’s their hammer."


The best way to find the right tool for the job is to learn to be good at switching hammers....

Jeff Domansky's insight:

A very thoughtful post by Tim Kastelle on how to avoid the tool  trap. Recommended reading. 9/10

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How the @-Mention Took Over Social Networks

How the @-Mention Took Over Social Networks | Public Relations & Social Media Insight | Scoop.it
The "@" symbol used to be just for email. Then it was for Twitter too. Now, it transcends networks.In 2006, Robert Andersen, then a freelance designer who later joined Square as a founding team member, became the first person on Twitter to use the "@" symbol to reply to another user. Andersen didn't do a proper @-mention as we know it today — a space separated the symbol and the username — but it helped establish a language for communicating that is now commonplace on Twitter....
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The Power of Authors and Content for Link Building

The Power of Authors and Content for Link Building | Public Relations & Social Media Insight | Scoop.it

Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers


...What I propose (and what I've been doing for some time now) is that we approach this from a different angle. Try starting with authors.Influential authors and bloggers have the ability to not only write great content, but they have access to channels that they can distribute the content through. Additionally, these authors will often have lots of existing relationships with big industry publications that can be taken advantage of, giving you a competitive advantage.


Considering this, it makes much more sense to be building relationships with authors instead of webmasters, especially when it comes to scaling high-quality link building....

Jeff Domansky's insight:

Matthew Barby suggests we rethink influencer marketing starting with authors. Its a full circle for blogger and media relations A long post but good reading for PR and markmeeting pros.

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12 Most Innovative Ways to Create Content That Gets Shared

12 Most Innovative Ways to Create Content That Gets Shared | Public Relations & Social Media Insight | Scoop.it

Rebekah Radice breaks down the 12 Most Innovative Ways to Create Content That Gets Shared.


Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.


Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared...

Jeff Domansky's insight:

If you're looking for a good basic blueprint for content marketing results, you'll find it here.

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laura mata's curator insight, January 16, 2014 9:22 AM

Ideas para generar contenido interesante que compartir...

Luis V. Morales-Escobar's curator insight, January 19, 2014 1:48 PM

 Realmente es muy cooperativo tener una buena lista de e mails y apreciar los contenidos. Creando buenos títulos y compartiéndolos cada vez que sean exitosos

Marie Clement's curator insight, January 20, 2014 11:33 AM

Some of these are basic but it gives you a good set of guidelines to generate shareable content

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How Long Does it Take for Inbound Marketing to Work?

How Long Does it Take for Inbound Marketing to Work? | Public Relations & Social Media Insight | Scoop.it

The reality is that inbound marketing results don't happen overnight. However, this type of marketing can get you greater return on your investment over time.


...Inbound marketing focuses on helping companies establish themselves as thought leaders in their industry by providing valuable content like blogs,ebooks, and infographics. It focuses on educating prospects and guiding them through the buyer journey. It's helpful and not self promotional (too much!).


The cool thing is that as long as your content is relevant and valuable to your target audience, prospects begin to get to know you. They start to trust you. So, when they're ready to move into the latter stages of the buyer journey, you're the first place they go. Bingo bango! Qualified lead....

Jeff Domansky's insight:

Krista Moon makes a strong case for inbound marketing.

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