Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Nansen blog: Digital consumers don't experience what we expect

Nansen blog: Digital consumers don't experience what we expect | Public Relations & Social Media Insight | Scoop.it

A new eConsultancy Digital marketing report about what consumers find really important online vs. what we as an agency finds important contained some groundbreaking facts.


Our view of the consumers’ digital experience doesn't always correlate with their own.


Especially the -70% factor regarding how consumers request "information about your account" support and the -65% difference regarding the importance of "account details" is remarkable. Integrity aside, a digital solution never seems to become too relevant for users. Worth keeping in mind....

Jeff Domansky's insight:

These social media gaps between business and consumers are very important to understand for better marketing results

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SageRave of Get Custom Content's curator insight, March 24, 2015 1:32 PM

Useful data, if you can digest it!

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Public Relations & Social Media Insight | Scoop.it

So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.


Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format ´┐╝Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....

Jeff Domansky's insight:

Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing

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Hanah Fadrigalan's curator insight, March 24, 2015 10:22 AM

If somebody would look at your website for 6 seconds, will they have a good opinion about your website? Your blog? At this point, they'll judge you by your cover.

BlogdosNegocios's curator insight, March 24, 2015 12:26 PM

Os conteúdos visuais são aqueles que despertam mais atenção nas redes sociais. Todavia é importante considerar que algumas regras devem ser seguidas por forma a obter os melhores resultados. Neste artigo poderão ler 10 das principais regras no marketing de conteúdos visuais.

DJ Casteel's curator insight, March 24, 2015 8:13 PM

Consumers have access to an abundant amount of information.  Make your content stand out from the rest!

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50 Of The Best Email Marketing Designs We've Ever Seen | Canva

50 Of The Best Email Marketing Designs We've Ever Seen | Canva | Public Relations & Social Media Insight | Scoop.it

As a business tool, McKinsey & Company found emails to be 40 times more successful at acquiring new clients than either Facebook and Twitter – just one of the many interesting statisticsto support the success of email marketing.


If you’re a startup or brand wanting to leverage this success, a well-designed email is crucial to break through the pack. Amongst so much competition, a great email design needs to capture the attention of the reader bright away to avoid being deleted and risk never being seen.


Engage your customers and create email marketing campaigns to reach a massive audience. Here’s how the pros did it – we hope this post inspires you to create your own awesome email designs!...

Jeff Domansky's insight:

With over 4 billion email accounts in 2015 – it's a market your business can't afford to ignore. Great lessons from 50 of the most creative email designs.

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James J. Goldsmith's curator insight, March 24, 2015 9:27 AM

Presents a lot of good design ideas that can also be applied to presentations and other formats.

Pierre-Alexandre STANISLAS's curator insight, March 24, 2015 4:08 PM

Un peu d'inspiration... Mais ce n'est pas une raison pour oublier les bonnes pratiques emailing (ratio texte / image - version texte - poids etc...). Cf : http://www.dolist.net/blog/ (j'ai pas d'action mais je les aime bien) 

Keith Gutierrez's curator insight, April 6, 2015 9:31 AM

Great tips and ideas for email marketing! 

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Communications theory: AIDA Model

Communications theory: AIDA Model | Public Relations & Social Media Insight | Scoop.it
The acronym AIDA stands for Attention, Interest, Desire and Action. These are the four stages that a consumer goes through when watching or viewing an advertisement.  According to Lewis, first and foremost, the role of an advertisement is to attract the customers. Once an ad grabs attention, it has to invoke interest towards the product in the minds of the consumers. After creating an interest, the ad has to bring desire in consumers mind to use the product and finally the consumer has to take a favorable action towards the product by ultimately purchasing the product..,.
Jeff Domansky's insight:
Even though the world of advertising has become more and more competitive, the principle behind the ad copy remains the same. The four steps we call AIDA.
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Engage Consumers Across Multiple Channels | SmartData Collective

Engage Consumers Across Multiple Channels | SmartData Collective | Public Relations & Social Media Insight | Scoop.it
With the advent of new technologies, more digital channels, and numerous social media platforms, the consumer shopping journey has undergone a complete transformation. Checking messages on smartphones is the new norm, getting recommendations from social peers is commonplace, and using more than 1 channel when making a purchase decision is now standard. In fact, numerous studies show that a large percentage of consumers make their purchase decision before they even walk into your store or reach out to your sales team....
Jeff Domansky's insight:
Your customer data is truly the driving force behind successful omni-channel marketing. Data must be collected and integrated from online and offline sources, as well as 3rd party sources.
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The 37 best tools for data visualization

The 37 best tools for data visualization | Public Relations & Social Media Insight | Scoop.it

Not a web designer or developer? You may prefer free tools for creating infographics.


As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”


There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web....

Jeff Domansky's insight:

This great list of valuable data visualization tools is recommended reading. 9/10

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Winners Education's curator insight, March 26, 2015 12:24 PM

Adressing the visula part of the learning brain with easy-to-use, web-dased tools 

Vinicius Vinny Araujo's curator insight, April 17, 2015 12:55 AM

#data

Nora Morton's curator insight, April 22, 2015 6:23 PM

Colorful charts/graphs/maps are my type of eye candy!  This site illustrates the vast ways you can visually present data.  Among the many: iChart, Polymaps, Google Charts, Many Eyes, Leaflet, Exhibit, and Zing Chart.