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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Content Marketing Will Never Beat Earned Media

Why Content Marketing Will Never Beat Earned Media | Public Relations & Social Media Insight | Scoop.it

Brands are devoting substantial resources to content marketing, when it may be more profitably invested in content consumers actually trust — earned media.


...As more brands saturated consumers with content, content marketing has become a song played one too many times on the radio. Consumers got tired of hearing the same tune and began to recognize the difference between high-quality, independently-produced content and captive owned content.


Content marketing is still an effective strategy, but only when used strategically and sparingly. Companies must use owned media only to educate customers, not to “dupe” them into buying products.Earned Media Stands out from OwnedContent marketing can not replace earned media. The most successful companies partner with the media rather than try to replace it with content marketing. This is due to several factors....

Jeff Domansky's insight:

I agree that PR can deliver earned media of large value but content marketing can tell more interesting stories in a wider range of media.

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Using Selfies in Social Media Marketing | Social Media Today

Using Selfies in Social Media Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

...If you look up ‘#selfie’ on Instagram you’ll be bombarded with millions of matches to scan through – more than 88 millionto be precise. Everywhere you go you’ll see people, arm stretched out in front, hand hooked round their phone, pouting and flashing peace signs. It’s become so normal that no one even looks twice anymore, there’s a general understanding of the selfie process. And with so many selfies being taken, it’s a no-brainer for brands think about how they can utilise that trend for exposure. And many have already done just that.


Brands and Selfies


There are already a raft of examples of brands building campaigns around selfies, some successfully, others not so much. As with any trend, businesses will seek to access a ready-made audience, but it also takes a level of comprehension on how best to do so – as with all aspects of social media, understanding your audience is critical to success. There is definitely opportunity within the selfie trend, but brands have to establish the best way to realise it, what will resonate with your target consumers. This requires listening, monitoring trends to know what your audience will and won’t engage with. But it also necessitates an understanding of the psychology of selfies, of why people engage in this activity in the first place.

Jeff Domansky's insight:

Thanks to @JanLGordon for this share

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highcodata's comment, June 10, 2014 10:05 AM
Les Selfies n'ont pas fini de nous surprendre : ci-après exemple du popup store de Weight Watchers où les paiements en Selfies sont acceptés : http://goo.gl/Jf3OJ3
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Why Your Life Needs A Mission Statement | Fast Company

Why Your Life Needs A Mission Statement | Fast Company | Public Relations & Social Media Insight | Scoop.it
The same strategies used to create a business plan can tell you if you're on the right track in your career and personal life.


...Rimm says not having a direction is the number one mistake we make in our careers and personal lives. “Every great strategic plan starts with a declaration of an entity’s purpose that expresses why they exist, what they value and what they intend to accomplish,” says Rimm. Too many of us, she argues, wallow in our unhappiness, waiting for a new opportunity to come along, or something that will change our current situation.


“An organization would never leave their business results to chance,” she says. “You would never get an investor to put up money for a project if they couldn’t see what the return was going to be on that investment.” In order for a business to know that they’ve been successful, they first need a mission statement.

Jeff Domansky's insight:

Why a mission statement matters for your life.

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10 Most Essential Sites For Cool Men's Products

10 Most Essential Sites For Cool Men's Products | Public Relations & Social Media Insight | Scoop.it

If there is one thing that is true when it comes to finding cool products for men, it's that unless you are an extremely decisive person, sometimes these unique style and tech products are hard to find.


With this in mind, we decided to highlight the most essential websites to follow for insights on cool products and gear. These are websites that we check almost everyday and we wanted to share them with you as well. We didn't rank them in any order. We recommend bookmarking all of them and make sure to follow them on social media....

Jeff Domansky's insight:

Ecommerce innovators. Sorry gals.

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Meet The Top 30 Social Salespeople In The World

Meet The Top 30 Social Salespeople In The World | Public Relations & Social Media Insight | Scoop.it
“Never underestimate the fondness of people and organizations for the status quo,” Enterprise 2.0 author Andrew McAfee warns businesses.... I’ve gathered five lessons from these top social salespeople to help those who are still afraid of the transformative powers of social media take steps towards becoming more effective, efficient social sales professionals...
Jeff Domansky's insight:
Useful list of top 30 social sales people and some excellent advice from Meghan Biro on how to use social media for selling.
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25 Excellent Content Marketing Tools for Your Brand

25 Excellent Content Marketing Tools for Your Brand | Public Relations & Social Media Insight | Scoop.it

Overview of 25 content marketing tools for creation, curation, promotion/distribution, and analytics/tracking to help you grow your business.


Via massimo facchinetti, Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Great resource for content marketers and curation pros.

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Marketing Can No Longer Rely on the Funnel | Harvard Business Review

Marketing Can No Longer Rely on the Funnel | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase.

But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, social, mobile age?


We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel.  What we found says as much about the future of business as it does about the future of marketing....

Jeff Domansky's insight:

The sales funnel is extinct. Now, in marketing, it's the relationships that matter.

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BillHeiden's curator insight, May 9, 2014 12:23 AM

The funnel isn't dead, but it is no longer king....

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A Simple Nuance that Produces Great Strategy Discussions

A Simple Nuance that Produces Great Strategy Discussions | Public Relations & Social Media Insight | Scoop.it

All too often strategy meetings devolve into pitched battles over who is right and who is wrong about the company’s future direction. How can you reshape the discussion to produce collaboration rather than discord?


The key is to switch the fundamental question you consider from what is true to what would have to be true?....

Jeff Domansky's insight:

in the latest Harvard Business Review, Roger Martin says "Don't make strategy a battleground."

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Wild Apricot Blog : “Selfie” Generation Wants to See Your Stories

Wild Apricot Blog : “Selfie” Generation Wants to See Your Stories | Public Relations & Social Media Insight | Scoop.it

...According to Ben Baker (npEngage), “1.1 posts including the hashtag “#selfie” were uploaded to Instagram every single second, that means 4,000 were uploaded per hour, 95,700 were uploaded per day, and a whopping 34,924,648 were uploaded across the entirety of 2013.”


1.1 per second! And of course, that's just the photos that were tagged and uploaded to Instagram, never mind all those shared on Facebook, Snapchat, etc. 

Understanding how this impacts your communications 

So why should we care that an entire generation (and many of us older folks too) are taking "selfies"? As Baker suggests in his post, while the “selfie” trend might fade away, it offers some insight into an entire generation of Millennials – their social media habits and more generally, the ways they prefer to connect and be communicated with....

Jeff Domansky's insight:

You can run, but you can't hide from selfies. Here's how to use them before they get old!

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28 Awesome Tips for Creating and Marketing Ebooks

28 Awesome Tips for Creating and Marketing Ebooks | Public Relations & Social Media Insight | Scoop.it

Ever thought about using ebooks to grow your brand? This guide will walk you through the exact steps required for creating and marketing ebooks online.


Besides the millions of passionate authors who can now self-publish their next Pulitzer Prize—winning novel for pennies, anyone looking to share ideas and build a tribe can easily create and publish an ebook as quickly as they can create the content. But more importantly, readers care about ebooks because they’re immensely portable, searchable and super convenient. And to top it off, the financial barriers to consuming ebooks have been reduced to almost free....

Jeff Domansky's insight:

The infographic accompanying this post is an excellent resource for those planning to write and publish an eBook.

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webpublication's curator insight, July 2, 2014 4:49 AM

interesting tips & tricks

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Why Storytelling Matters for PR | Sarah Skerik

Why Storytelling Matters for PR | Sarah Skerik | Public Relations & Social Media Insight | Scoop.it

There’s a lot of talk about storytelling today amongst communicators, and for good reason.   In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us.  A few things stick, and those are generally stories.

The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity.  And affinity is important to brands.

A good narrative can also spur the audience to act.  The best social media campaigns are all underpinned with strong stories....

Jeff Domansky's insight:

Storytelling can fit into many PR places, including news releases, and generate surprising results says Sarah Skerik.

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7 Stages of the Content Hourglass | John Jantsch

7 Stages of the Content Hourglass | John Jantsch | Public Relations & Social Media Insight | Scoop.it

...if marketing content is to become the essential element that it must become in your business, you need to view its production from a strategic point of view.


You may indeed need more content, but you certainly need content that addresses every one of your base business objectives and you need to view the editorial calendar of sorts in this strategic light.


In other words, you need content for every aspect of the customer life cycle and you need to stage that content in something I call the Marketing Hourglass™....

Jeff Domansky's insight:

Content marketing is hot right now. Duct Tape Marketing's John Jantsch explains how to develop the right content for each stage of the customer life cycle.

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Stunning Shades of Grey in Web Designs | SmashingApps.com

Stunning Shades of Grey in Web Designs | SmashingApps.com | Public Relations & Social Media Insight | Scoop.it

A grey website design looks very professional and gives a very neat and sophisticated feel. Grey is one of the most widely used colors in web designs because it is a neutral color that is a perfect option to be used for website backgrounds.


Here, we are presenting a creative and inspirational collection of some clean grey website designs for you. All the website designs presented in this collection are handpicked. This means we have spent hours in finding out the best and creative grey website designs. We went through hundreds of websites to find the cream of the crop. Enjoy!

Jeff Domansky's insight:

Enjoy this website design creativity from Smashing Apps.

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Create Interactive Online Presentations, infographics, animations & banners in HTML5 | Visme

Create Interactive Online Presentations, infographics, animations & banners in HTML5 | Visme | Public Relations & Social Media Insight | Scoop.it

Easily Create online Presentations, animations, animated HTML5 banners, infographics and other rich visual content free in your browser.


Transform otherwise boring data into engaging visuals that will turn heads and get the point across.

Jeff Domansky's insight:

Visme is a very cool new content creation tool.

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Why Amazon And Coca-Cola Have The Best Corporate Reputations | Fast Company

Why Amazon And Coca-Cola Have The Best Corporate Reputations | Fast Company | Public Relations & Social Media Insight | Scoop.it
What goes into a good company reputation? Consistency. But having vision, and appealing to emotions, don't hurt either.


...“A company’s reputation is created through committed behaviors,” says Robert Fronk, senior vice president of Nielsen Reputation Management and Public Affairs. “It’s not something you do once," he explains.


Six in ten consumers decide not to do business with a company based on something they learned about its conduct, the study found. The companies that rank highest--including Amazon, Coca-Cola, and Whole Foods--offer transparency, honest communication, and a proactive and focused approach. Fronk says reputation is formed by six dimensions that influence consumer behavior:...

Jeff Domansky's insight:

Lots of insight into corporate reputation and its six dimensions: emotional appeal; financial performance; products and services; social responsibility; vision and leadership; and workplace environment.

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Blogging Didn’t Save My Business. Neither Did Content Marketing | Marcus Sheridan

Blogging Didn’t Save My Business. Neither Did Content Marketing | Marcus Sheridan | Public Relations & Social Media Insight | Scoop.it
In the world of marketing, the words we use often deter the true understanding of what’s really being said. Here’s why…


From now until the end of the internet (and well beyond that), the businesses that see themselves as teachers and problem solvers, and then take the time to tell the world what they know, are going to earn the most trust and ultimately the most business.


This reality will not change.


Nor will the fact that most businesses will never make the simple connection between sales and teaching/helping, which is why those that do will have all the advantage in the years and decades that lie ahead.

Jeff Domansky's insight:

Simply profound business insight from Marcus Sheridan AKA The Sales Lion.

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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Public Relations & Social Media Insight | Scoop.it

Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.


Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared....

Jeff Domansky's insight:

Practical tips for better infographics.

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Jeff Domansky's curator insight, May 12, 2014 11:35 AM

Great tips for better Infographics.

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Recognizing The World's Top 40 Social Marketing Talent

Recognizing The World's Top 40 Social Marketing Talent | Public Relations & Social Media Insight | Scoop.it
Hiring talent with ‘Klout’ is a double-edged sword. Some employers believe influencers make excellent candidates because they are natural sharers and outspoken community builders that can add a ton of value inside an organization and out....The discussion about how social is impacting talent management and challenging business culture is just beginning, and is led in part by intelligent prospecting and social sales platform provider KiteDesk.  Early this year, the company announced the world’s top 30 social selling experts.  As a follow-up, KiteDesk today published the top 40 social selling marketing masters, based on research conducted by influencer marketing agency Evolve!, Inc..
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The economics of The Simpsons

The economics of The Simpsons | Public Relations & Social Media Insight | Scoop.it

Homer Economicus is a new book which uses the fictional world of Springfield on The Simpsons to explain the basic concepts of economics.


Since The Simpsons centers on the daily lives of the Simpson family and its colorful neighbors, three opening chapters focus on individual behavior and decision-making, introducing readers to the economic way of thinking about the world. Part II guides readers through six chapters on money, markets, and government. A third and final section discusses timely topics in applied microeconomics, including immigration, gambling, and health care as seen in The Simpsons....

Jeff Domansky's insight:

Doh! Where was this book when I was laboring through economics class in university?

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Three Blogging Tricks That Will Save Your Sanity | Liz Strauss

Three Blogging Tricks That Will Save Your Sanity | Liz Strauss | Public Relations & Social Media Insight | Scoop.it

Bloggers are always “on deadline.”


No matter what the posting schedule is like (daily, weekly, monthly), there is always another deadline looming. It can feel like one of those hamster wheels where you can’t get off.


With several years of blogging under my belt, I have accumulated some tricks that keep me from losing my mind.

Keep These Blogging Tricks Up Your Sleeve...
Jeff Domansky's insight:

Liz Strauss shares some valuable blogging wisdom.

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Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld

Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld | Public Relations & Social Media Insight | Scoop.it
What's your story? Adobe's brilliant new Voice app, released Thursday, is designed to help you answer that question. Here's our review.


When you first launch Voice, you’re presented with a quick tutorial video about the app. Its basic tenet: Vocals are key. When you create anything in Voice, you start by laying down a short audio recording. You can then add royalty-free clipart, photos, or text (or all three), and blend it with some backing music....

Jeff Domansky's insight:

Macworld says: "For the inexperienced presentation-maker, Voice is a godsend. It’s simple to learn, hard to mess up, and fills a gap that Apple’s Keynote and Microsoft’s PowerPointprobably didn’t even realize they were leaving. Even more experienced users may enjoy this program for quick-hit pieces—after all, sometimes it’s in the limitations, not the features, where you can find true beauty."

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Snapchat Admits That It Made Up All That ‘Privacy’ Stuff | PRNewser

Snapchat Admits That It Made Up All That ‘Privacy’ Stuff | PRNewser | Public Relations & Social Media Insight | Scoop.it

We’ve known for some time that Snapchat‘s privacy claims don’t quite add up, and today the network and the Federal Trade Commission have reached an agreement on that point.


What does this mean? Basically, Evan Spiegel and company will officially admit that snaps don’t really “disappear forever” (they never did) and that recipients may, in fact, preserve the images/clips indefinitely in several ways without letting the sender know....

Jeff Domansky's insight:

A great reputation management reminder not to say or share anything you wouldn't want to see on the front page of the newspaper or on Twitter tomorrow morning.

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How This Nonprofit Created a “Game-Changing” Annual Report Infographic | Kivi's Nonprofit Communications Blog

How This Nonprofit Created a “Game-Changing” Annual Report Infographic | Kivi's Nonprofit Communications Blog | Public Relations & Social Media Insight | Scoop.it

At GreenUP, it’s no different. The task of creating our annual report begins in early February, to be completed in time for our late March Annual General Meeting. The report traditionally was a four page, text-heavy document that involved facts and figures, lists of community partners and compelling photos. This year, however, we decided to do things differently.


Over the past year, the organization went through a rebranding and strategic planning process, the result of which was an increased focus on donor communications. Our previous annual reports consisted of a lot of facts and figures that showed accomplishments, but in a format that wasn’t donor friendly. We realized this had to change for the 2013 report, and wanted a document that not only clearly communicated our accomplishments, but also wouldn’t put the reader to sleep. Enter, the infographic....

Jeff Domansky's insight:

Fresh approach to the annual report from GreenUP.

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7 Branded Images You Need | Best Infographics

7 Branded Images You Need | Best Infographics | Public Relations & Social Media Insight | Scoop.it

Building your brand online takes work. Every image that you associate your business with needs to represent your brand in some way. You certainly don’t want to cut corners in this area. This infographic by Turn Around Design covers 7 images you need to build your brand online:

Jeff Domansky's insight:

Get the picture? These basic tips will help.

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The Onion Poll: 56% Of Voters Say Country Better Off Than It Was 4 Eons Ago

The Onion Poll: 56% Of Voters Say Country Better Off Than It Was 4 Eons Ago | Public Relations & Social Media Insight | Scoop.it

WASHINGTON—With many respondents saying the country has made notable strides during that time, a poll published Wednesday by the Pew Research Center revealed that over half of American voters believe the United States is better off now than it was four eons ago.


“Obviously things aren’t perfect, but on the whole I’m pleased with our breathable atmosphere and the lack of massive asteroid impacts, which is something you couldn’t say a few eons back,” poll respondent David Freeman told reporters, noting that while the economy could be stronger, he thinks America has moved forward since existing as the roiling mass of molten stone it was just a few billion years ago....

Jeff Domansky's insight:

Inquiring minds need to know...

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