Public Relations ...
Follow
Find
170.9K views | +203 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Here’s How to Unlock The PR Value of Integrated Communications

Here’s How to Unlock The PR Value of Integrated Communications | Public Relations & Social Media Insight | Scoop.it

While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.


At our recent PR Agency Elite Luncheon, PR News spoke with Lia LoBello, a management supervisor at Peppercomm, which captured the Elite Award for Integrated Communications. LoBello shared a few tips on how PR execs can maximize integrated communications.


LoBello said that Peppercomm’s motto, “Listen, Engage, Repeat,” is the agency’s driving force behind working with other marketing disciplines. She added that in order to demonstrate their value, PR execs need a “deep understanding” of myriad marketing disciplines and should help decide how melding the various marketing channels together will create the best go-to-market strategy.


In helping to create integrated-marketing plans, PR agencies also need to take a “deep dive” into social media, LoBello said. “You need to take a hard look at all of the social channels,” she said. “Using Instagram may require a different approach” than Facebook or Twitter, for example. You have to match each social channel, if it’s appropriate for the campaign, with the ultimate goals of the client....

Jeff Domansky's insight:

Agencies need to get more social. And how!

more...
Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:40 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Jared Hill's curator insight, September 23, 2013 1:50 PM

Highly useful information to have in regards to marketing, as well as other perspectives of PR

Scooped by Jeff Domansky
Scoop.it!

5 Steps to Determine the Perfect Social Media Strategy

5 Steps to Determine the Perfect Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few simple steps and creating a strategic plan, a perfect social media strategy is well within your reach.


Today, comprehensive social media strategies are implemented and some have even been around long enough for thorough evaluation. Each business model garners an appropriate social media strategy. For instance a retail business will have a commerce focus, while a non-profit organization may hone in on public support and donations. However your business decides to tackle its social media marketing efforts, there are five steps that set the foundation for a successful social marketing strategy regardless of your company’s makeup....

Jeff Domansky's insight:

Teddy Hunt offers 5 simple steps for small to medium sized businesses to develop a social media strategy.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Blogging Is No Longer Enough

Blogging Is No Longer Enough | Public Relations & Social Media Insight | Scoop.it

Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks and an amplification strategy?


Have you noticed your corporate blog may be getting fewer comments? How’s traffic in general and what about that bounce rate?


Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as a public relations strategy understand the importance of owned media for overall integrated marketing.


Today, however, there are factors contributing to a blog’s one dimension. Before we understand what that means, we have to know how you regard success...

Jeff Domansky's insight:

Time to give your corporate blog a shakeup. Here's how.

more...
Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:36 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Scooped by Jeff Domansky
Scoop.it!

45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner

45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you looking for some practical tips and tools to help with your social media marketing?


Do you find it difficult to keep up with how quickly social media is evolving?


In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.

Jeff Domansky's insight:

The awesome @IanCleary shares another treasure chest of 45 insocial media tools and tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The who’s who of who’s running social media for America’s top companies

The who’s who of who’s running social media for America’s top companies | Public Relations & Social Media Insight | Scoop.it

...showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.


Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.


Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.

Jeff Domansky's insight:

Who's on first... in social media...Great list from @ArikHansen and lots more potential follows in comments.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Use Tumblr To Complement Your WordPress Blog

How To Use Tumblr To Complement Your WordPress Blog | Public Relations & Social Media Insight | Scoop.it

Tumblr or WordPress is one of the most frequently asked questions for people that are starting to get into blogging. Recently my opinion on this choice has changed to not being a choice at all. Instead of choosing one over the other, I now prefer to use both in a way that they compliment each other.


So how and why can we use both of them at the same time you may be asking. Use wordpress.org as your main blog that you completely control with your own domain name, nice design and all the other things that WordPress does very well. Many consider Tumblr not a blogging platform at all but more of a social network so in this case I aim to get the most out of Tumblr’s social properties. If you currently blog on Tumblr and are looking to switch to WordPress this is the guide that you need.


How to use TumblrInstead of using Tumblr as my main platform for a blog I only post excerpts, pics and links back to the main blog there. This is a nice way of keeping the benefits of Tumblr social network features to drive attention and traffic to your blog while getting all the good stuff from WordPress like complete ownership and control over the look and feel of your site....

Jeff Domansky's insight:

Here's a smart blogging strategy... Combine WordPress with Tumblr.

more...
wanderingsalsero's comment, September 20, 2013 11:26 PM
Interesting idea but it does sound like extra work.
Scooped by Jeff Domansky
Scoop.it!

The Biggest iPhone 5S Feature Nobody's Talking About

The Biggest iPhone 5S Feature Nobody's Talking About | Public Relations & Social Media Insight | Scoop.it

Touched upon at Apple's WWDC conference in June but wallowing in radio silence since, iBeacons is Apple's answer to NFC. Whereas NFC relies on inexpensive tags at very close proximity to trigger an action, iBeacons uses small wireless sensors equipped with Bluetooth low energy (BLE) that can detect an iPhone at a wide variety of ranges up to roughly 160 feet, allowing for different actions depending on the distance from each beacon.


Sensing both region and range, it's kind of like an indoor GPS system but with greater precision. To be sold to store owners and myriad potential users, and hovering at around $99 for a set of three, the beacons themselves are far more pricey than the NFC sticker tags, which can run about a buck apiece. But the technology allows for almost limitless possibilities.


At the retail level, stores can use iBeacons as a means to draw the customer inside. Once within a beacon's wireless region near the entrance, a retailer can transmit a coupon or sales promotion that could beckon potential customers. And once inside the store, several indoor beacons can triangulate a customer's position and allow the shopper's micro-location to trigger information on the products he or she is near. (iBeacons' developers used a museum tour as an example.)...

Jeff Domansky's insight:

While everyone argues the merits of fingerprint sensors and gold trims, one overlooked feature could be the real game-changer for the iPhone.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool]

How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool] | Public Relations & Social Media Insight | Scoop.it

Our stat-hounds cannot keep up. Figures for website traffic from mobile devices have jumped again. This time from 13% in 2012 to nearly one-fourth (24%) in the first quarter of 2013 -- a 78% increase in total.


So if it's all the same to you, whenever someone asks about mobile driven traffic from this point forward, we're just going to say, "more than the last time you looked."


You already know that mobile is a force to be reckoned with, and odds are, you've put some thought into it. You may have pulled up your site on your mobile phone or checked it out on a tablet to see how the experience comes across. But as you add more content and consumer tech adds more and more devices, it can be difficult to scale that approach.


Enter HubSpot's Device Lab, a free tool we've just created to help you see how your site looks across all sorts of devices -- from iPhones to Galaxys to Desktops. It's a little like playing dress up with your website, except this game could save you from losing a hefty slice of your visitors to competitor sites....

Jeff Domansky's insight:

Use this free tool to see what your site looks like across the most popular mobile devices.

more...
wanderingsalsero's curator insight, September 20, 2013 11:17 PM

This isn't the only such tool but it does appear to work quiet well.

Scooped by Jeff Domansky
Scoop.it!

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Who would have known that the popularity of blogs would grow to reach such mammoth levels.Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.


Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world.


This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships.


So what is the best approach for blogger outreach?...

Jeff Domansky's insight:

There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.. Each tool has useful features worth a look.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

13 awesome interweb things that have amused us this week

13 awesome interweb things that have amused us this week | Public Relations & Social Media Insight | Scoop.it

Good afternoon illustrious readers! Welcome back to our alternative to the big newspaper editorials. Where else can you find hard hitting opinion as in Econsultancy's interweb round up of crazy stuff?


I would say it's been a vintage week, and I will, because it has. Enjoy!Hat tipped to Matt Owen for finding most of these. Enjoy your severance pay, Matt!BTW, the glorious top image is from The Wurzel's Facebook page....

Jeff Domansky's insight:

Just a little Friday fun.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Ways to Increase Traffic to Your Blog - Jeffbullas's Blog

7 Ways to Increase Traffic to Your Blog - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives.


But what is the point of having a blog if no one is going to read it?


There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow.


So, how can you get more visitors to your blog? 

Jeff Domansky's insight:

Here are 7 easy ways to increase traffic to your blog....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Study: Social Influencers Can Easily Manipulate Online Reviews - PRNewser

Study: Social Influencers Can Easily Manipulate Online Reviews - PRNewser | Public Relations & Social Media Insight | Scoop.it

We all know how important consumer reviews can be to clients, especially those in the publishing, service and retail fields. For that reason, we were taken aback by a new study demonstrating how easily the reviews that authors and businesses work so hard to earn can be manipulated.


In short, online critics behave like sheep: the first and most prominent reviews drive the herd’s behavior, lending an inordinate amount of power to these first-touch “influencers” (who may or may not be legitimate critics).It seems the wisdom of the masses isn’t as pure as we’d like to think.


Researchers for Science magazine conducted an extensive experiment by measuring the public’s reaction to more than 300,000 reviews over a five-month period. Some of the reviews had been manipulated by the researchers while others had not....

Jeff Domansky's insight:

There was valuable insight and a great look at the impact of customer reviews on sales, both positive and negative. the real eye-opener was how easily influencers and impact can be manipulated.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8 Crucial Steps to Building an Inbound Website

8 Crucial Steps to Building an Inbound Website | Public Relations & Social Media Insight | Scoop.it

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, a recent study concluded that before the consumer picks up the phone to talk to a sales person, they're already 57% through the buying cycle. Every business needs to start paying attention to how the buying process has changed.


What does this mean, practically? This means that we have to become the authority in our space, and provide relevant, helpful information to delight our prospects and guide them to become customers and evangelists. If we don't, we risk losing the race with our competitors.


Many businesses get caught up in the "look" of a website design or redesign, but we find that almost all of our clients need to pay more attention to “how inbound their website is.” For this to be achieved, we always ensure we've hit these 8 key steps that result in good inbound website design. We recommend to always check for the following to transition over to an inbound-friendly website....

Jeff Domansky's insight:

Learn how to redesign your website to be more "inbound" in eight simple steps.

more...
Phil Lauterjung's curator insight, September 19, 2013 1:47 PM

add your insight...

 
A Beauty Feature's curator insight, September 19, 2013 7:42 PM

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. 

Debra Walker's curator insight, September 21, 2013 1:40 PM

terrific guide for ensuring that your website meets the needs the the audience today and help with that customer conversion we are all looking for.

Scooped by Jeff Domansky
Scoop.it!

Marketing automation: how it works and why it's important for modern marketers

Marketing automation: how it works and why it's important for modern marketers | Public Relations & Social Media Insight | Scoop.it
Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions.In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimise marketing messages.Digital channels provide new and valuable sources of data and customer insight that can be acted upon in real time.This is one of the central themes in our new Modern Marketing Manifesto, which forms the basis of the upcoming Festival of Marketing....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Owned and Earned Media – The Online Trophy Shelf

Owned and Earned Media – The Online Trophy Shelf | Public Relations & Social Media Insight | Scoop.it

Organizations which take the time to cultivate and support thought leaders, giving them an online channel or outlet to enable their participation on a community, blog or other social channel, often reap the benefits of their efforts threefold. Especially in the B2B world, clients depend on their suppliers to be experts. What better way to showcase expertise than through online thought leadership?...

Jeff Domansky's insight:

Vanessa DiMauro discusses Owned and Earned Media – The Online Trophy Shelf.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Things Content Marketing ISN'T

10 Things Content Marketing ISN'T | Public Relations & Social Media Insight | Scoop.it
Content marketing does a lot of things, fills a lot of holes, and plants many seeds.


However here's 10 things it is NOT.

Jeff Domansky's insight:

Good post by Brooke Ballard. Amen:

"Like any other business initiative, content marketing is a STRATEGY, not a tactic and iit should be planned and executed with well thought out processes and procedures."

more...
Emilie Faffe's curator insight, September 24, 2013 4:29 AM

Le content marketing n'est pas (ne doit pas être) :

 

- Trop promotionnel

- Trop orienté sur l'entreprise (mais vers le client / prospect)

- Cher 

- Un projet (mais une opération notion de continuité)

- Trop uniforme (mais orienté selon les cibles et le cycle de vie de leur processus de décision)

- Le travail du service marketing uniquement (tous les services doivent être mis à contribution, surtout dans des domaines pointus)

- Un blog (le blog est un canal de diffusion, il en existe d'autres)

- Une communication à sens unique (mais il faut encourager l'interaction)

- Pauvre (mais riche et intéressant, il faut identifier les attente des cibles en matière d'info)

- Difficile à partager

Scooped by Jeff Domansky
Scoop.it!

Pixar's 22 Rules of Storytelling - Imgur

Former Pixar story artist Emma Coats tweeted this series of “story basics” in 2011.https://twitter.com/lawnrocket These were guidelines that she learned from her more senior colleagues on how to create appealing stories. I superimposed all 22 rules over stills from Pixar films to help me remember them. (All Disney copyrights, trademarks, and logos are owned by The Walt Disney Company.)

Jeff Domansky's insight:

Good tips for storytellers.

more...
Jerome D. Simon's curator insight, October 8, 2013 4:33 PM

une belle keynote, instructive de plus

Scooped by Jeff Domansky
Scoop.it!

It’s Time To Kill #followfriday Dead

It’s Time To Kill #followfriday Dead | Public Relations & Social Media Insight | Scoop.it

Do you toss and turn every Thursday night, unable to get more than a fitful sleep, and wake up in a cold sweat every Friday? If so, you’re deep in the first stage of #followfriday (#ff). We’ve all been there. I sure was, for close to two years. I feel for you. We all do. It’s a tough place to dwell.


You know how it goes. When you’re brand-new to Twitter, you’re probably blissfully oblivious to #ff for a couple of weeks. You might see other people doing it, but no one does it to you, so you’re good. Then, at some point, maybe when you have 50 followers or so, someone does it to you. You know, something like this:


Happy #ff @WarrenBuffett @JoeSchmoe @PhilMcCrackin @YourNameHere...

Jeff Domansky's insight:

What a great question for the watercooler or drinks after work: Is it time to keep or kill #FF Follow Fridays on Twitter?


Do you toss and turn every Thursday night and wake up in a cold sweat every Friday? If so, you’re deep in the first stage of #followfriday angst. Guess what? It ain't working anymore.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

#PPADigital: 4 tips on creating magazines for mobile devices | Media news | Journalism.co.uk

#PPADigital: 4 tips on creating magazines for mobile devices | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

The 'magic of mobile' session at yesterday's PPA digital conference was a chance for key players in mobile publishing to explain what has made their products a success.Jonny Kaldor, whose Pugpig publishing platform provides mobile apps for Grazia, Which?, The Spectator, Men's Fitness, The Week and more, told Journalism.co.uk what he believes are the key points to remember for publishers looking to go mobile....

Jeff Domansky's insight:

Jonny Kaldor from the Pugpig publishing platform offers advice on developing mobile and tablet apps for magazines...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Mobile strategy for small businesses in three easy steps

Mobile strategy for small businesses in three easy steps | Public Relations & Social Media Insight | Scoop.it

At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting.


Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?


At Brighton SEO last week, Distilled’s Bridget Randolph tried to answer all these questions and give small businesses a helping hand with their mobile strategies.


She suggested there were three things on which to focus:

- A mobile optimised website.

- Search and discovery.

- Reaching your customers where they are.


And here’s a run through of those three main points in more detail...

Jeff Domansky's insight:

Here's a really simple blueprint for small businesses to adopt mobile into their social marketing.

more...
Peter Wilkinson www.peter.uk.com's curator insight, September 20, 2013 4:55 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls

Scooped by Jeff Domansky
Scoop.it!

Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward

Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward | Public Relations & Social Media Insight | Scoop.it

In the latest in his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences.


Despite our continued homage to the almighty 30-second spot and the much heralded promise of the virtual and digital realm, as Marvin Gaye sang in his 1968 hit “Ain’t nothing like the real thing.”


The greatest irony in advertising is that despite continued heavy media investments, branding doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences....

Jeff Domansky's insight:

This is a really interesting read about the role of neuroscience in  marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What Is Pressgram and Why Every WordPress Blogger Should Use It

What Is Pressgram and Why Every WordPress Blogger Should Use It | Public Relations & Social Media Insight | Scoop.it

If you are a WordPress blogger or have a WordPress powered website, Pressgram is the newest tool you need to add to your toolbox. Why? In a few words, content ownership, more content creation, and more page views! For some of you, that’s enough and you’ll probably just want to jump over and download Pressgram right now.


Keep reading though.Pressgram is a photo publishing iOS app with a focus on content ownership and WordPress. It allows you to take and/or add stylized filters to your photos and then publish them directly to your WordPress powered blog (.com or self-hosted). So essentially, it’s Instagram without the whole “we own your content and can do whatever we want with it” thing. You own the content and it’s published on your web property. You keep the rights, and you get the page views....

Jeff Domansky's insight:

Cool new blogging tool Pressgram lets you showcase your visuals and keep the traffic on your own site.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions

Feed the beast: 7 practical tips to improve your blog's search ranking - Schaefer Marketing Solutions | Public Relations & Social Media Insight | Scoop.it

It's difficult keeping up with the rules of Google but these seven tips are tried and true.


There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them.


But with 12.8 billion monthly searches, Google search results are still very important for your business. Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website.Here are seven ways to look down on your competitors on search results!

Jeff Domansky's insight:

@IanCleary shares valuable blogging advice.... 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Forrester's 2013 Interactive Marketing Predictions

The ultra-connected customer base will continue to grow at a staggering pace. Marketers must integrate technology into the customer experience, leverage data and more...5 Insights into interactive marketing rom Forrester Research
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Can Google Glass help retailers?

Can Google Glass help retailers? | Public Relations & Social Media Insight | Scoop.it

It's difficult to believe that the iPad only launched three years ago. Everyone knew a naysayer: 'Why do I need it? I have a laptop, I have a mobile – the iPad is just a gimmick somewhere in between'.here's a heavy sense of deja vu with Google Glass.


The naysayers of the world once again unite to knock a device before it has even had time to get off the ground.


Perhaps they will be proved correct or, as with the iPad, the naysayers will eat their words and Google Glass will become the new must have device.


Some innovative uses of Glass have already begun to be showcased, the latest including the broadcast of an operation through the eyes of a surgeon. Recent reports revealed that an app store is on the way as early as next year, which will only stand to increase adoption rate. Such opportunities for third party developers, together with the massive hype behind Glass’ arrival, will no doubt prompt brands and retailers alike to explore how it can improve the shopping experience....

Jeff Domansky's insight:

Exploring the issues, challenges and opportunities for Google and for retailers. 

more...
No comment yet.