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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Get an Inside Look at Mad Men’s Final Season Poster Designed by Milton Glaser | AMC

Get an Inside Look at Mad Men’s Final Season Poster Designed by Milton Glaser | AMC | Public Relations & Social Media Insight | Scoop.it

AMC unveiled the official poster for the final season of Mad Men, designed by renowned artist Milton Glaser. As Glaser explains in an exclusive interview with amc.com, the imagery plays on recurring themes from the series,”notably the head of a woman and the wine being poured.” Another familiar element that Glaser incorporates is “the figure that has become symbolic of the program” — the iconic silhouette of Don Draper from the show’s opener. Juxtaposing Don’s original Season 1 image with psychedelic art indicative of the new season was a challenge that Glaser happily accepted, and the result is, as he puts it, “harmonious and convincing as a single experience.”

Jeff Domansky's insight:

Designer of the iconic 1975 Bob Dylan poster, Milton Glaser, does a very creative depiction of Don Draper. 

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9 Most Useful Apps and Services for Marketing Your Small Business Locally | Business 2 Community

9 Most Useful Apps and Services for Marketing Your Small Business Locally | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
There are many ways to increase visibility and market your small business but nothing is more effective than Internet marketing. The problem is that most small business owners don’t have the time or know how to effectively market their business. The following apps and services are what I have found to be the most effective in my many years of Internet marketing....
Jeff Domansky's insight:
What works in marketing your small business into a local market? Here are some tips.
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The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications

The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications | Public Relations & Social Media Insight | Scoop.it

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.”


This is Caryn Marooney, Head of Technology Communications for Facebook. But before that, she co-founded OutCast, the elite PR agency that worked with one-time startups Amazon, Salesforce.com, Netflix and VMware. She’s seen firsthand how hard it is for young companies to capture press attention when they have zero brand recognition and limited resources.


Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources...

Jeff Domansky's insight:

Caryn Marooney shares a combination of agency and Facebook Tech communications insight and experience. Recommended reading for PR, marketing, and content strategists. 9/10

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Gas caroline's curator insight, March 13, 2014 9:39 AM

Des RP comme Facebook pour réussir?

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The Internet of Things Taught My Dog to Text

The Internet of Things Taught My Dog to Text | Public Relations & Social Media Insight | Scoop.it

Adventures with a new platform called SmartThings.


Imagine coming home after work. Your door unlocks as it senses you approaching. When you step inside, the lights come on and the thermostat adjusts to the perfect temperature. If you’ve reached your fitness goals for the day, your TV turns on and a machine pours you a glass of whiskey. If you haven't, your stereo plays “Eye of the Tiger,” prompting you to get dressed for the gym. Hours later, when you climb into bed, your door locks automatically and soothing ocean sounds play; when you wake up the next morning, your coffeemaker starts brewing.


This sounds like a Jetsons plot premise, but it's what we've been promised by futurists in Silicon Valley for years. They call it “the Internet of Things” — a system where every object is connected to every other object via the Internet — and until recently, it was a kind of amorphous geek fantasy, reserved in practice for early adopters and the ultrarich. (Bill Gates has had such a system installed in his mansion for years.) For normal people, though, the Internet of Things has been slow to arrive.


So when a company called SmartThings offered to send me a kit that would help me connect all of the devices in my home, I was skeptical. Why would I need this? How would it help me?


But after a week of testing it, I’m convinced the Internet of Things is almost here. And it could be huge....

Jeff Domansky's insight:

Lots of smart things coupled with dumb ideas. The growth of the Internet of Things.

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15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog

15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog | Public Relations & Social Media Insight | Scoop.it

You’ve decided to start your own site. You may have even purchased a domain name and installed WordPress. Hopefully my step-by-step guide helped. You create an article about your goals for the site or something you think your future audience is interested in. Then you hit the publish button and wait for the traffic to flood in. But nobody shows up.


Successful content marketing is not only about publishing a post. There’s a lot more groundwork to be done. WordPress features many customization options, even before you start considering all the different plugins. Let’s look at this to-do list I go through as soon as I install a new site. Implement the following tips in order to launch your new site with a bang and give yourself a better chance of success....

Jeff Domansky's insight:

Essential reading for WordPress bloggers and a great checklist for success.

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EJ Morris's curator insight, March 11, 2014 9:44 PM

Yes.. Learn how to earn a good income  on the Net with WordPress Blog Platforms.... and use this Check List to kick off your WordPress on a Successful and profitable  .. Check out one of mine WP blogs..

http://healthblogs101.com/anti-aging-blog   

aanve's curator insight, March 11, 2014 10:49 PM

www.aanve.com

 

StrutturaFine | pl's curator insight, March 13, 2014 6:08 AM

Un elenco | non tecnico | di cose da fare / opzioni utili per un sito o blog in Wordpress.

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How to Identify Relevant Hashtags for Your Business

How to Identify Relevant Hashtags for Your Business | Public Relations & Social Media Insight | Scoop.it

Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.


By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness).


I have developed this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag....

Jeff Domansky's insight:

Three valuable tools for strategic research and identifying influencers in social media.

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Wolff: The end of advertising | USA Today

Wolff: The end of advertising | USA Today | Public Relations & Social Media Insight | Scoop.it

Last week, Disney, which owns ABC, made a deal with Dish Network, the satellite provider, that, for the first time, will formally allow the use of technology to let viewers skip ads on ABC shows. The fig leaf compromise here is that Dish, which will now stream ABC shows over the Web, will have to wait three days after first broadcast before letting its ad-skipper, AutoHop, go to work. But it's a big breach in an up-to-now implacable network wall. Finally, a major network has bent to the obvious — people expect to be able to skip ads.

Jeff Domansky's insight:

If you think advertising was struggling yesterday, this is a  defining moment for the industry going forward.

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25 B2B Marketing Automation Thought Leaders to Follow on Twitter

25 B2B Marketing Automation Thought Leaders to Follow on Twitter | Public Relations & Social Media Insight | Scoop.it

I had just stepped off the stage at Dreamforce 2013 when I was asked by an audience member, "Who are other thought leaders I should follow in the marketing automation industry?"


...To help better answer this question in the future, and make it easier for people to find the thought leaders they are seeking, I have broken down marketing automation into its underlying elements: Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment. Let's take a look at some of the thought leaders that you should be following within each category....

Jeff Domansky's insight:

Valuable list of marketing automation experts.

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5 Breathtaking ‘Time Slice’ Photographs of Sunsets over Urban Landscapes [TIMELAPSE]

5 Breathtaking ‘Time Slice’ Photographs of Sunsets over Urban Landscapes [TIMELAPSE] | Public Relations & Social Media Insight | Scoop.it

The most beautiful part of a sunset isn’t any one particular moment; rather, it’s watching the colors slowly transition into a beautiful series of gradients. To capture this breathtaking aspect of sunsets over urban landscapes, Los Angeles-based motion designer and photographer Dan Marker-Moore created the Time Slice series that combines photographs from his sunset timelapses into single images.


In each of Marker-Moore’s time slice images, every diagonal or vertical line represents a different photograph from Marker-Moore’s  timelapse shots taken over minutes. The series is an attempt to share his timelapses in a single photograph, Marker-Moore told My Modern Met....

Jeff Domansky's insight:

Creative with your coffee: 

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Ten Must-Have WordPress Plugins

Ten Must-Have WordPress Plugins | Public Relations & Social Media Insight | Scoop.it
Every few months, developers create a new series of WordPress Plugins, which ease the process for your content providers, while enhancing the experience for your website visitors. Download these innovative plugins, and keep your website up to date and user friendly....
Jeff Domansky's insight:
In this list are some essential plugins for your WordPress blog. Well worth checking them out.
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Carlos Polaino Jiménez's curator insight, March 10, 2014 11:22 AM

Elemento básico para el community management es contar con una web y/o blog actual y adaptado a la necesidad de los visitantes. De modo que sean el pivote para la generación de tráfico (no ruido) y de compartir información de calidad. 

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Sad But True: Social Media ROI Still in Question - Kruse Control Inc

Sad But True: Social Media ROI Still in Question - Kruse Control Inc | Public Relations & Social Media Insight | Scoop.it

Some say social media ROI is elusive. I say, only if you're doing it wrong. Here's some tips on how to do it right!


What are you doing to leverage social media as a platform for driving leads into your sales pipeline?


According to a new study by the CMO Council, social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent.


Social media is currently influencing purchasing behaviors and smart marketers should be doing more to capitalize on their investments and efforts....

Jeff Domansky's insight:

What's your COI? The cost of ignoring social media? It may be steeper than you think.

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How to use Instagram to Promote Your Business | CodeCondo

How to use Instagram to Promote Your Business | CodeCondo | Public Relations & Social Media Insight | Scoop.it

You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.


Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.


Photography doesn’t require words, itself it speaks thousands...

Jeff Domansky's insight:

Here's a selection of useful tips for Instagram marketing.

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Vicky Dobbin's curator insight, March 11, 2014 12:14 PM

Can local businesses make an impact with Instagram or do you need the exposure of a big brand to get the momentum needed to go big?

Kathryn Kurzanski's curator insight, March 24, 2014 1:43 PM

"Photography doesn’t require words, itself it speaks thousands of words, and can burst many emotions into those who care."  With that being said, it is more than likely beneficial for big businesses like Nike to have an Instagram because those who enjoy Nike products will enjoy their promotions over Instagram as well. 

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3 Free Website Analysis Tools You Should Be Using | Business 2 Community

3 Free Website Analysis Tools You Should Be Using | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors....

Jeff Domansky's insight:

Three excellent free website analytical tools: My Site Auditor, SEO Report Card and Woorank.

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5 Perfect Headlines and Why They Work

5 Perfect Headlines and Why They Work | Public Relations & Social Media Insight | Scoop.it
The headline is the first and sometimes only impression that you make upon a reader. If your headline isn’t catchy enough to hold a reader’s interest then they will move on and read something else.
Jeff Domansky's insight:
Good blogging and writing tips.
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Florian Eisele's curator insight, March 12, 2014 11:40 AM

True for your blog and even for your press releases and publications

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5 Ways to Use Pictures to Tell Visual Stories With Social Media |

5 Ways to Use Pictures to Tell Visual Stories With Social Media | | Public Relations & Social Media Insight | Scoop.it

Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.


Are you sharing your stories with your fans?


Do you use pictures in your social marketing?


People want pictures in their social channels.


When done right, these pictures become visual stories.


In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....

Jeff Domansky's insight:

Ekaterina Walter offers sound advice for better storytelling with pictures.

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aanve's curator insight, March 12, 2014 10:59 PM

www.aanve.com

 

Ali Anani's curator insight, March 13, 2014 4:26 PM

Images and videos are connecting bridges with your fans

Michele Tsoi's curator insight, March 17, 2014 4:17 PM

Often we gloss over a picture as a last thought to a post, or we load one up to do some hard selling.

 

If we are imaginative, we write a thought provoking line or make some funny remark and then let the picture sit like some ornament on our web page.

 

This post illustrates some good points as to why that is a big missed opportunity to tell your story. After all, what's a story without pictures? and the more compelling your pictures, the most engrossed the readers will be.

 

Take them on a journey, their journey with you as a guide; and like the pied piper, you will gain many followers.

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5 LinkedIn Marketing Tips to Optimize Your Social Media Success

5 LinkedIn Marketing Tips to Optimize Your Social Media Success | Public Relations & Social Media Insight | Scoop.it
...With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn web properties, there’s a remarkable opportunity for companies to connect with business professionals on LinkedIn. Luckily, when we interviewed a selection of SMMW14 speakers, 5 of them gave specific tips about how to optimize LinkedIn for social media marketing. Here are their excerpts from the SMMW14 eBook...
Jeff Domansky's insight:
Useful LinkedIn tips.
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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | Public Relations & Social Media Insight | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.


The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.


As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....

Jeff Domansky's insight:

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

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Patrick Frison Roche's curator insight, March 12, 2014 7:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

Debra Walker's curator insight, March 12, 2014 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.

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Stephen King Creates a List of 96 Books for Aspiring Writers to Read

Stephen King Creates a List of 96 Books for Aspiring Writers to Read | Public Relations & Social Media Insight | Scoop.it

...Below, we’ve excerpted twenty good reads he recommends for budding writers. These are books, King writes, that directly inspired him: “In some way or other, I suspect each book in the list had an influence on the books I wrote.”


To the writer, he says, “a good many of these might show you some new ways of  doing your work.” And for the reader? “They’re apt to entertain you. They certainly entertained me.”..

Jeff Domansky's insight:

Stephen King's list of must-read books for writers is a must-read. Highly recommended. 9/10

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Nevermore Sithole's curator insight, March 12, 2014 2:39 AM
Stephen King Creates a List of 96 Books for Aspiring Writers to Read
Katelyn Brunner's curator insight, July 24, 2014 12:15 PM

Great list!

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Four key questions that will determine the future of news

Four key questions that will determine the future of news | Public Relations & Social Media Insight | Scoop.it

The future of news might be difficult to predict, but by looking at successful consumer apps and the broader news industry, we can start to develop a picture of what a truly next-generation news industry could look like.


Despite the recent flurry of activity like Jeff Bezos buying the Washington Post and investing in Business Insider, Pierre Omidyar starting First Look, Flipboard’s acquisition of Zite, and new products like Facebook Paper and Yahoo News Digest, fundamental questions remain about the future of news:

1. How will news products grow and retain large 7-day-a-week customer bases?

2. How will news products make money?

3. How will news products address the content discovery problem?

4. What’s the demarcation between the future of publishers and next-gen news product companies?


If we examine what’s working in consumer products and news more broadly, we can make educated guesses about some of these questions and get a sense of where the future of news is headed....

Jeff Domansky's insight:

Bradford Cross, CEO of Prismatic, offers impressive insight into the state of the news business, and its future. This is a must-read for news watchers. 9/10

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Bill Ackman's Hilariously Inept Crusade Against Herbalife | Bloomberg View

Bill Ackman's Hilariously Inept Crusade Against Herbalife | Bloomberg View | Public Relations & Social Media Insight | Scoop.it

Bill Ackman isn't playing nice in his campaign against Herbalife, but he's playing the system the same way big corporations do.


Astroturf-marketing campaigns and manufactured news events are standard fare for big corporations looking to influence lawmakers, regulators and the public. We've grown numb to their antics. So it's usually not a big story when some hare-brained promotion or lobbying effort goes wildly off track.


But when a billionaire hedge-fund manager uses the same techniques to attack a company whose stock he's shorting, the dark arts of public relations suddenly seem novel again. And so the New York Times today delivered a well-researched opus on Bill Ackman's hilariously inept crusade against Herbalife Ltd., the nutritional-products distributor....

Jeff Domansky's insight:

Astroturf grows on Wall Street. Am I the only one that finds something unseemly in this hedge fund manager's tactics?

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13 Damn Good Ideas from 13 Dead Copywriters | Copyblogger

13 Damn Good Ideas from 13 Dead Copywriters | Copyblogger | Public Relations & Social Media Insight | Scoop.it

Advertising is an ancient art. Its history is full of tools and strategies you still use. Here's why this matters.


Advertising is an ancient art.


In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.


Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.


And elaborately painted signs (billboards) sprung up throughout Pompeii to announce plays, carnivals, and races.Surprised?You shouldn’t be. The history of advertising is full of the tools, tactics, and strategies you — as online marketer — still use. Let me show you why this matters....

Jeff Domansky's insight:

Enjoy this epic, entertaining post from Demian Farnworth. Recommended reading. 9/10

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Want Links from Time, Wired and Upworthy? Build This Team.

Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers.
Jeff Domansky's insight:

Kelsey Libert's presentation offers useful media and blogger relations lessons and tips.

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3 Top Corporate Blogs to Inspire You - Jeffbullas's Blog

3 Top Corporate Blogs to Inspire You - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Company blogs have so much potential. Businesses can use these platforms for a range of purposes, from developing a reputation as an industry thought leader, to engaging with customers and building brand loyalty.


One of the most difficult aspects of running a good company blog is generating the right kind of content. Posts need to be consistently interesting and innovative, remaining on-brand without resorting to generic sales-speak.


Here are three top corporate blogs you can learn from....

Jeff Domansky's insight:

Great blogging lessons from Marriott, Virgin Atlantic and Instagram.

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Top 31 Social-Media Sites Essential for your Business

Top 31 Social-Media Sites Essential for your Business | Public Relations & Social Media Insight | Scoop.it

With the rise of Social Media and the increasing pressure on companies to produce engaging and regular content for social networks, it is key to use the available social tools effectively. By increasing their online presence and through engaging their target audience through a variety of portals, companies can create a loyal customer following, as well as forge new links and obtain new leads.


CXO’s 2010 survey has found that 70 percent of consumers want access to company experts and support via social media channels. It follows that the businesses which fail to use social media to interact with their customers do so at their own peril. This article is designed to help businesses to navigate the wealth of online social networks and websites and help them optimise their business’s presence online....

Jeff Domansky's insight:

Helpful checklist of social media sites and services that can help your social business grow.

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Idris Grant's curator insight, July 8, 2014 1:49 PM

Social Media is essential component for a business' marketing strategy.  Social Media crosses borders and time zones allowing to reach your customers anytime and anywhere.

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Confessions of a disgraced crowdfunder

Confessions of a disgraced crowdfunder | Public Relations & Social Media Insight | Scoop.it

Two years ago Savannah Peterson worked as the head of marketing for a design firm in Silicon Valley. She was introduced to a company making a newfangled photo device. The gadget, called Instacube, ...


Instacube launched a Kickstarter campaign in August of 2012 with the promise of a March 2013 ship date. The Internet fell in love with Instacube, and the device raised nearly three times what it sought. Cut to March of 2014 and not one Instacube has been shipped. Today, at a one-on-one interview at South by Southwest, Peterson told her story....


It worked. Peterson was able to wrangle an article by Engadget, and from there the dominoes fell. Instacube was on CNET, Mashable, and TechCrunch. The campaign had intended to raise $250,000. Within the first 24 hours it had secured more than $100,000. By campaign’s end D2M had raked in $621,049.


Then D2M had to build it. This is where things begin to fall apart. The March 2013 deadline came and went and zero devices had been shipped. Backers, understandably, became impatient....

Jeff Domansky's insight:

A cautionary technology tale.

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