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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?


The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....

Jeff Domansky's insight:

What's the measure of content marketing success? @PamDyer shares tips.

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Public Relations & Social Media Insight | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?


The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.


So, the real question that comes to mind is: how should you use color within your marketing?...

Jeff Domansky's insight:

Neil Patel paints a picture of how color impacts response and marketing.

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Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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People Prefer Big, Interruptive Web Ads

People Prefer Big, Interruptive Web Ads | Public Relations & Social Media Insight | Scoop.it

So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens....

Jeff Domansky's insight:

WTH? Don't know about you, but I'm skeptical.

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5 Ways For Purposeful Brands To Stand Out

5 Ways For Purposeful Brands To Stand Out | Public Relations & Social Media Insight | Scoop.it

Everyone has a CSR plan but not everyone does it in a way that is meaningful to consumers or is good at telling people about it.


What’s the difference between a brand with purpose and a purpose-driven brand? Sounds like a subtle nuance, but according to new research, the distinction is proving ever more important, especially in an era where consumers remain skeptical and business leaders expect corporate values to translate into tangible returns.


As Edelman’s recent brandshare and Trust Barometer studies reveal, when it comes to purpose, there is a widening gap between what people expect and what many brands and organizations deliver. While 92% of consumers want to do business with companies that share their values, only 14% have faith in business or believe that brands engage them well. Additionally, 40% of consumers don’t think brands are doing enough to demonstrate their beliefs in helping the world.


40% OF CONSUMERS DON’T THINK BRANDS ARE DOING ENOUGH TO DEMONSTRATE THEIR BELIEFS IN HELPING THE WORLD.


The Reputation Institute reveals similar findings. The

institute’s 2013 survey shows that while 73% percent of consumers are willing to recommend companies that stand for something meaningful, only 5% believe that companies actually deliver on their promises....

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Are Marketers Facing A Technology Gap?

Are Marketers Facing A Technology Gap? | Public Relations & Social Media Insight | Scoop.it

Are marketers facing a technology gap, or is there a gap in their ability and willingness to adapt to available software?


A recent study by Econsultancy and Adobe Quarterly Digital Intelligence Briefing, attempts to show that we — marketers — are facing a technology gap. This gap is making it especially hard for consultants and agencies to successfully monitor, manage and implement integrated marketing campaigns.


After reading the study I was able to make several correlations with the “technology gap” and our own experiences as a small marketing agency....

Jeff Domansky's insight:

Brooke Ballard shares her agency's challenge with technology and we can all relate!

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No time to read? Blinkist wants to help.

No time to read? Blinkist wants to help. | Public Relations & Social Media Insight | Scoop.it

As sad as it may be, many people just don't have the time to read these days. When we say 'read', we don't mean 140-character-long rants on Twitter...


.... To give you an idea of what kind of books you can read in 15 minutes, there’s everything from Popular Science and Business & Career, to Entrepreneurship and Health & Happiness. In terms of specific titles, well, there’s Richard Dawkins’ The Greatest Show on Earth, Barack Obama’s The Audacity of Hope, and the 2005 classic Freakonomics, from University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner.


Blinkist wants to help.


Once you’ve found the book you wish to read, click, and you’ll see a series of chapters condensed into around 250 words each. Then there’s a ‘Final Summary’ chapter that basically sums up the key points from the whole book....

Jeff Domansky's insight:

Even though it's a paid app, Blinkist may be a great asset for time-challenged people. Worth exploring.

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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | Public Relations & Social Media Insight | Scoop.it

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established – that of your competitors. Yes, you can steal your competition’s followers right out from under their noses.


Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition’s social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider..

Jeff Domansky's insight:

Here's a useful set of guerrilla marketing tactics you can put to work easily for quick results.

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Lisa Fulmer: The value of the marketing funnel

Lisa Fulmer: The value of the marketing funnel | Public Relations & Social Media Insight | Scoop.it

The "marketing funnel" concept has been around for over 100 years. It's about the journey a typical customer takes to buy a product or service.


The marketing funnel has many versions, but this is the jist of it. The funnel shape represents the number of people at each stage of the journey. Lots of people to reach out to at the top, and their numbers naturally dwindle as some people continue toward a purchase...

Jeff Domansky's insight:

Well said by Lisa Fulmer.

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A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com

A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com | Public Relations & Social Media Insight | Scoop.it

Brilliant Ads is a Twitter account that showcases “the most creative, unique, remarkable and powerful advertisements, signs and marketing-related things from around the world.” The ads featured range from small scale advertising by smaller companies to campaigns by big corporations like McDonald’s and Nike, all bound by a common thread of out-of-the-box ideas and innovation....

Jeff Domansky's insight:

@Brilliant_Ads is definitely worth following on Twitter.

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Kathleen Smith's curator insight, September 27, 2014 7:54 PM

This small article talks about the twitter account that showcases the most creative, powerful, and unique advertisements from around the world. The twitter username is @Brilliant_Ads and I just started following this user. It has over 2,000 tweets and over 570,000 twitter followers. It features ads from small scale to big corporations such as Nike. I noticed that most ads featured on the page are often guerrilla marketing and ambush marketing.

Juan Pablo Cevallos's curator insight, October 21, 2014 8:13 PM

marketing

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The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog

The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

You may love it, you may hate it, but there’s no ignoring it. It's called social media. Here is some of the worst social media marketing advice to look out for.


…True to human nature, those who’ve tried social media marketing are always willing to part with valuable advice on what to do and what not to do. How much of what they say is based on sound logic is questionable, but when people gather these ‘pearls of wisdom’ and string together a social media marketing strategy that isn’t very productive, we have trouble on our hands.


In this article, I make the attempt to go over a few common practices that may appear harmless but have the potential of sabotaging your social media campaign in the long run. Sounds scary, doesn’t it? If you don’t want that happening to you, stay hooked all the way to the end of the article. It promises to be educational....

Jeff Domansky's insight:

Jeff Bullas provides good advice about the bad social marketing advice out there.

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Alison D. Gilbert's curator insight, December 31, 2013 8:38 AM

Social media is not a fad. It is not a political issue. It is communication just as smoke signals, the telegraph and the traditional telephone have been over time. It is just the next step in communication technology in our time. It is a bit step and more complicated. So we want to learn how best to do it. Read on.

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How and Why You Should Create Buyer Personas for Your Business

How and Why You Should Create Buyer Personas for Your Business | Public Relations & Social Media Insight | Scoop.it

Buyer Personas 101.Do you know what keeps your Prospects up at night? Do you know what motivates them to go into work every day? Do you care?


If not, you should. The answers to these questions are vital to effectively targeting and selling your products or services.


What Are Buyer Personas?

A Buyer Persona is a fictional person created to represent your key buyers. They are created to help you understand the buyer’s goals, concerns, preferences and limitations. They help internalize the ideal customer your company is trying to attract. It also helps each company member relate to these customers as real humans, regardless of the department and role in the company....

Jeff Domansky's insight:

Useful basic marketing tips you can use.

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Ray Beauchamp's curator insight, December 28, 2013 4:22 PM

A Buyer Persona is a fictional person created to represent your key buyers. They are created to help you understand the buyer’s goals, concerns, preferences and limitations

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Top 10 blogs every marketing pro should read

Top 10 blogs every marketing pro should read | Public Relations & Social Media Insight | Scoop.it
If you're not following these 10 best marketing blogs, you should be. It's a useful checklist for you.
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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Public Relations & Social Media Insight | Scoop.it
The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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20 interesting Infographics on email marketing

20 interesting Infographics on email marketing | Public Relations & Social Media Insight | Scoop.it

Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers.


Almost 70% of internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease.


Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services....

Jeff Domansky's insight:

Remember email? These infographics will remind you of the power of email marketing.

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paul babicki's curator insight, January 26, 2014 3:06 PM

more the need for #netiquette iq

http:netiquetteiq.blogspot.com

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The Nine Letter Word Every Marketer Needs To Remember At All Times - Business 2 Community

The Nine Letter Word Every Marketer Needs To Remember At All Times - Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Now the reason I preface my article with all this is due to the fact that my prediction then ties in precisely what I want to talk about today. My foretelling spoke of the need to go back to the beginning, as Inigo Montoya (my pop culture reference) stated so eloquently in the film The Princess Bride.“Collectively we need to go back to the beginning; to a time where people matter most. Living, breathing people who have emotions and feelings and sentiments.”That’s an excerpt but you get the idea of where I was going....
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4 Ways Coupon Sites Help Retailers Better Engage Consumers

4 Ways Coupon Sites Help Retailers Better Engage Consumers | Public Relations & Social Media Insight | Scoop.it

Today's consumers, who increasingly view online shopping as a competitive sport, use many different tools to find the products they want at the best price, including coupon aggregation sites like CouponCabin.com and RetailMeNot.com. Commission Junction recently conducted a study of 1,000 coupon site users to better understand the influence coupon sites have on shoppers.


According to a recent eMarketer report, more than half (52 percent) of online shoppers now use digital coupons. Are retailers capitalizing on this trend? How can they benefit from the growing use of coupons and coupon sites? Our study identified four ways coupon sites can help retailers better reach their customers...

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Colour psychology in call to action button design | Top Design Magazine - Web Design and Digital Content

Colour psychology in call to action button design | Top Design Magazine - Web Design and Digital Content | Public Relations & Social Media Insight | Scoop.it

The psychology of colour is a fascinating subject. Different colours and shades can have drastic impacts on what we can do and how we feel. Studies have shown, for example, that weightlifters in blue rooms can handle more weight and that eaters in restaurants with red, orange and yellow colour schemes eat more food faster (which is why almost all fast food joints have those colours inside). Pastel greens and blues are calming, and white looks clean and sterile.


Colours have these impacts on us for a variety of reasons, be they cultural, environmental or based on our past experiences, and many people are taking advantage of the associations we have with colours. Website owners and internet marketers in particular are turning to this fascinating subject to see just how the psychology of colour affects how users respond to call to action buttons. Below is what these owners are learning and how you can apply the lessons to your own site....

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Grant Epstein, MBA's curator insight, January 23, 2014 8:45 AM

Take a look at how the psychology of color affects your entire website, not just the COA - 

 

http://www.intechnic.com/blog/color-psychology-101-how-color-affects-perception-of-your-website/

Intechnic's curator insight, January 23, 2014 8:45 AM

Take a look at how the psychology of color affects your entire website, not just the COA - 

 

http://www.intechnic.com/blog/color-psychology-101-how-color-affects-perception-of-your-website/

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Marketing's new and re-designed 7P's

Marketing's new and re-designed 7P's | Public Relations & Social Media Insight | Scoop.it

The omni-channel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.


This age requires us to re-design them. Here’s my attempt. Please  comment and let’s make them even better:

- Position – in customer’s mind

- Performance – the user experience

- Proximity – How close the brand is to it’s customers, Customer intimacy

- Price  – Price is no longer a fixed figure

- Presence – instead of Place

- Product

- Promotion...

Jeff Domansky's insight:

Of course, I'd add an eighth "P" - Public Relations!

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Marie Clement's curator insight, January 20, 2014 6:58 AM

It's 54 years ago since E. Jerome McCarthy came up with the 4 P's and yes, they are still valid, to this list I'd also add People because it doesn't matter how online we go, people still buy people - used to only be added for service-based business marketing. 

ubiqinno's curator insight, January 20, 2014 5:57 PM

Very interesting update - good thinking changing these marketing P's to the digital world.

dan's curator insight, January 22, 2014 11:40 AM

P's

I can add a few More!

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The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study | Public Relations & Social Media Insight | Scoop.it

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!)


Today, we’re sharing 3 of the most surprising insights we found. A lot of you have asked us about general rules of thumb around what drives (and doesn’t drive) attention – in this post you’ll learn why rules of thumb are difficult to establish and how a lot of the common ideas we have about human attention are more complicated than they seem. In fact, what you’re about to read is going to be rather surprising and we’re hoping to dispel some common myths about attention and web design with data. :)...

Jeff Domansky's insight:

This eye tracking research study offers valuable insight. Recommended reading. 9/10

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Why the 'Hierarchy of Relevance' is integral to effective real-time marketing

Why the 'Hierarchy of Relevance' is integral to effective real-time marketing | Public Relations & Social Media Insight | Scoop.it

... The general public are becoming much more savvy around this data value exchange, and their expectations for what they get in return are increasing.

Relevance is key, and that means serving your customers and prospective customers with meaningful content that services a current need for them, and content which is served via a medium (or channel) that suits their behaviours. Knowing all the about 'who' on its own is no longer enough, it needs to be complimented by the 'when' and the combination of both is where real-time relevance can be provided.There is a simple hierarchy model that can be applied to help ensure relevance can be delivered, and it would be good to hear your opinions on this in the comments section....

Jeff Domansky's insight:

Here's a look at how the "hierarchy of relevance" can make the difference in your content marketing.

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Reinventing, or perhaps just finessing, retail for 2014

Reinventing, or perhaps just finessing, retail for 2014 | Public Relations & Social Media Insight | Scoop.it

What do customers want in a multichannel experience and how will technology help deliver it in 2014?


Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.


Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.


Here are the best bits...

Jeff Domansky's insight:

Retailers and marketers take note of these retail trends for 2014.

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malek's curator insight, January 7, 2014 10:56 AM

Is it all about Free Shipping, Free returns and exchanges?

Craig Jarman's curator insight, January 30, 2014 6:02 PM

Believe it or not... there are opportunities to compete against Amazon...

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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Public Relations & Social Media Insight | Scoop.it

Are you looking for rich and insightful blog posts to boost your social media marketing?


We asked our writers to share their favorite social media blog posts.


What follows is a gold mine of content you can apply to your marketing in 2014...

Jeff Domansky's insight:

Absolutely a must-read for any marketer in 2014. Highly recommended. 9/10

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Peinture Deco's curator insight, January 1, 2014 2:34 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
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5 Marketing Predictions for 2014 | Gigya's Blog

5 Marketing Predictions for 2014 | Gigya's Blog | Public Relations & Social Media Insight | Scoop.it

...Marketers have finally started moving beyond accumulating Likes and posting tweets to leveraging social connectivity to develop authentic consumer relationships.


2014 is poised to present even greater changes, challenges and opportunities for marketers. As user data gets bigger and the variety of consumer touch points grows wider, marketers must continue to optimize their strategies to connect with customers on deeper, more personal levels. Here are 5 predictions that we believe will shape the way marketers connect with consumers in 2014....

Jeff Domansky's insight:

Good marketing insight and things to watch for in 2014.

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How Influence Marketing Scores #SocialPR Power in 2014

How Influence Marketing Scores #SocialPR Power in 2014 | Public Relations & Social Media Insight | Scoop.it

So what exactly is this buzz about influence marketing? Imagine handpicking the most influential bloggers to work together in evangelizing your story. Ok, now take it one step further for it to really work: make sure that those influencers are actually true fans who LOVE and believe in your brand!


From a public relations perspective influence marketing is about targeting your brand evangelists or groups of your biggest fans versus a solo celebrity sponsor or the masses. Call it brand evangelists, loyalists, advocates or influencers, welcome to the next phase in social PR marketing as platforms like Triberr take blogger outreach and influence marketing to new levels...

Jeff Domansky's insight:

if you ignore the obvious product hype, there are some useful influence marketing tips here.

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What If There Were No Ads

What If There Were No Ads | Public Relations & Social Media Insight | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.


Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.


An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....

Jeff Domansky's insight:

Tom Hidvegi shares an intriguing post asking "what if there were no ads?"

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Lori Wilk's curator insight, December 24, 2013 10:02 AM

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-