Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Types of Content B2B Marketing Can’t Thrive Without

6 Types of Content B2B Marketing Can’t Thrive Without | Public Relations & Social Media Insight | Scoop.it

But usage doesn’t mean it’s working. And I get asked all the time, “What types of content work best for this stage of buyer’s journey?”


The honest answer is, “It depends.” It depends on your industry, the content consumption habits of your buyers, the complexity of your product or service. There’s no one-size-fits-all approach.


But there are at least six kinds of content I’ve seen as invaluable to just about every B2B marketing organization. So I’m going to name the go-to content types for B2B, along with an explanation of why they’re so useful....

Jeff Domansky's insight:

Here are the six types of content that matter in social marketing today.

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Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day

Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day | Public Relations & Social Media Insight | Scoop.it

Hey there, marketer. I’m curious … what’s really going on in that day-to-day work life of yours?


When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn?  It's time to speak the truth. 


Below are 15 graphs and charts showing how we really spend our days....

Jeff Domansky's insight:

Great marketing fun! Check out these 15 charts and graphs that describe what life is really like as a marketer. Recommended reading. 9/10

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Watch All The Ads From Super Bowl 2015 So Far

Watch All The Ads From Super Bowl 2015 So Far | Public Relations & Social Media Insight | Scoop.it

Bud's puppy returns, Newcastle actually does it, BMW goes back in time, and much more.

The week before the Super Bowl has predictably seen a flurry of commercial activity, hype and hyperbole with more and more brands rolling out their big game ads to kickstart some momentum before Sunday. Celebrities! Puppies! GoDaddy even managed to ban its own ad ahead of time.

Not everyone has spilled their Super Bowl ad secrets, but here are all the commercials so far....

Jeff Domansky's insight:

All the Super Bowl ads, all in one place.

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Survey: Real Forces Disrupting Marketing Effectiveness

Survey: Real Forces Disrupting Marketing Effectiveness | Public Relations & Social Media Insight | Scoop.it
In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results.
Jeff Domansky's insight:
Whar are the real forces disrupting marketing effectiveness? Data-driven decisions, matrixed organizational structures and mobile are the top challenges for businesses according to McKinsey
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Why #H2H Broke Twitter

Why #H2H Broke Twitter | Public Relations & Social Media Insight | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!


The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...

Jeff Domansky's insight:

H2H is a concept worth considering by marketers. Learn more about this trend.

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Julie Rescourio's curator insight, January 25, 2015 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 2015 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

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The Hole in the Leaky Bucket Theory | AMA

The Hole in the Leaky Bucket Theory | AMA | Public Relations & Social Media Insight | Scoop.it

The leaky bucket theory suggests that companies are always losing customers, so to maintain share, you have to win an equal number of new customers to keep the bucket full, so to speak. To grow share, you have to be especially good at new customer acquisition, or you have to slow the leak.


The idea of plugging the leak became popular with theorists who sold the idea to practical marketers, who believed, without any evidence, that retention is cheaper than acquisition. The most extreme, and fanciful, example was from a 1990 Harvard Business Review article, “Zero Defections: Quality Comes to Services,” which alleged that the leak could be plugged for huge gains in profitability. Again, there was no empirical evidence...

Jeff Domansky's insight:

Filling that leaky bucket of client losses is a big challenge. But does the theory hold water?

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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Public Relations & Social Media Insight | Scoop.it

As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan.

If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:

-  Crystalize your content marketing strategy
-  Gain stronger buy-in more quickly from executives or clients
-  Keep content producers strategically aligned...

Jeff Domansky's insight:

Helpful tips on creating a one-page marketing strategy. Nice and easy and suggested reading.

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Hand-picked Brand Style Guide Examples by Saijo George

Hand-picked Brand Style Guide Examples by Saijo George | Public Relations & Social Media Insight | Scoop.it
Hand-picked collection of brand style guide examples, pattern libraries and design manuals for inspiration. Find all the best style guides in one place. Maintained by Saijo George, find me on Twitter or LinkedIn.
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How to Turn Your Data Into Stories | PR Newswire

How to Turn Your Data Into Stories | PR Newswire | Public Relations & Social Media Insight | Scoop.it

4Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered.


Why these pitches were unsuccessful is explored in-depth on the Bad Pitch Blog, but a common thread among them was using—and assuming—an unusual statistic or trend was enough to get Crudele’s attention. As evidenced by Crudele’s blunt reaction, numbers alone aren’t enough to get media coverage.


What journalists are really looking for is the story behind the number that is relevant to their beat and the interests of their readers....

Jeff Domansky's insight:

Superb data storytelling and media relations advice from Shannon Ramlochan at PR Newswire.

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jose antonio gabelas's curator insight, January 16, 2015 6:24 AM

AÑADA su visión ...

Dean Ryan G. Martin's curator insight, January 16, 2015 9:05 AM

In SEO, we are surrounded with data. Yet, "what journalists and their audiences will remember in the end is how your story made them feel." 

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5 Publishers Who Created The Best Sponsored Content in 2014

5 Publishers Who Created The Best Sponsored Content in 2014 | Public Relations & Social Media Insight | Scoop.it

How do readers feel about all of this? Most research suggests that audiences prefer sponsored posts to banner ads, but they also appreciate it less than regular content. If you’ve come across sponsored content before, you’ll probably understand how it can be both confusing and frustrating.

In 2015, as brands continue to pour dollars into these projects, publishers will keep growing their resources and improving their output. Consequently, audiences will begin to realize that content underwritten by brands can be meaningful too.

Let’s look at some publishers that are currently leading the pack in terms of content quality, formatting and design, and reader experience:...

Jeff Domansky's insight:

Are sponsored posts passé? It's a question worth exploring.

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15 Digital Marketing and Social Media Trends That Will Shape 2015

15 Digital Marketing and Social Media Trends That Will Shape 2015 | Public Relations & Social Media Insight | Scoop.it

What I love about social media is that is really levels the playing field and allows small businesses to connect one on one with their customers in an intimate way. Marketing is about building relationships with your current, past and future customers. Social media is about sharing great content to communicate in a new way.


Via Kamal Bennani
Jeff Domansky's insight:

Good read for creative marketers.

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Jason Cliff's curator insight, January 2, 2015 3:58 PM

This is a test

For Common Cause's curator insight, January 6, 2015 6:37 AM

Social media will help You to take off...

Daneysi's curator insight, January 20, 2015 7:57 PM

Facebook exigirá pagos para llegar a muchas personas con la publicidad por lo que prevé mayor número de empresas que huyan de Facebook a otros espacios.

Blogging Will Continue To Dominate Lead Generation   El Blogin continua dominando

Los influenciadores (no son los mismos que los comunity managers ) cada vez más importantes

Las App de marketing – móvil no son solo para las nuevas generación, hay que estar optimizado para móviles si se quiere llegar a la gente.

Es necesario captar la atención rápida de la gente para sobresalir en este mar de contenidos por lo que la estrategia comunicacional visual  cobra cada vez más importancia.

Se resalta la importancia de los nichos web para llegar a las personas adecuadas.

Utilizar el  marketing con videos para generar confianza con los clientes.


....

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91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration

91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration | Public Relations & Social Media Insight | Scoop.it

Your memory of 2014 won’t be defined by those things. Instead, you’ll remember the Ebola outbreak, Lavern Cox, Ferguson, LeBron’s return home, the World Cup, True Detective, missing flight MH370, and maybe even Alex from Target.


These and many other cultural and political moments shaped the year and will continue to be part of our conversations in 2015. To commemorate these events, Beutler Ink created Here’s to 2014!, a graphic featuring 91 memorable moments. The poster is a follow-up to the 2013 edition, which featured Miley Cyrus, Prince George, and Pope Francis...

Jeff Domansky's insight:

Discover the cultural moments that defined 2014 in this wonderful illustration by Beutler Ink.

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From 3-D Printed Fetuses To Vagina Kayaks: The Weirdest Design Of 2014

From 3-D Printed Fetuses To Vagina Kayaks: The Weirdest Design Of 2014 | Public Relations & Social Media Insight | Scoop.it
In 2014, it became possible to drink champagne out of a glass shaped like Kate Moss’s boob while sitting on a chair designed to resemble a fat person’s flesh in a restaurant decorated with hundreds of animal bones. If you wanted to, you could also paddle down a river in a kayak shaped like a vagina while biting into a pear shaped like a human baby and stroking a taxidermied pig encrusted with rhinestone Chanel logos. If that sounds too complicated, you could just 3-D print your unborn fetus and call it a day. These are designs that, as of this year, all actually exist in the world....
Jeff Domansky's insight:
Bizarre! Innovation at its freakiest: presenting 12 of the most bizarre inventions of the year, from Kate Moss boob glasses to chairs resembling fat.
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Don’t Get Eaten! How Training Professionals Can Survive and Thrive with Software - eLearning Industry

Don’t Get Eaten! How Training Professionals Can Survive and Thrive with Software - eLearning Industry | Public Relations & Social Media Insight | Scoop.it
So how are we to respond? I believe that no matter what your business is, you need to become the CEO of a software company. Software must be your differentiator. Software must be your competitive advantage. Software must be integrated, ingested, and ingrained in every aspect of your offering. Software must become your foundation so that you’re freed to build the rest of your offering, rather than constantly defending against new challenges posed by voracious software.
Jeff Domansky's insight:

John Peebles offers a thoughtful look at business, training and how organizations need to make software a key part of the foundation of their business.

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Tough Quiz: Can You Guess the Brands Behind These 16 Slogans?

Tough Quiz: Can You Guess the Brands Behind These 16 Slogans? | Public Relations & Social Media Insight | Scoop.it

A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. But today, marketers and advertisers tend to rely on visual cues -- a font, a color, a spokesperson, or even an icon -- to inspire.


Consider this: What phrase do you associate with Nike? Would the brand symbolize the same attitude without their famous "Just Do It" tagline?


There is power in right words. But if you still don't believe me, take our quiz below. Can you guess the brands behind these famous taglines and slogans? And how do these phrases change the way you think about each company?...

Jeff Domansky's insight:

I thought this quiz would be a slam dunk. It's not! This is a tough one without the visuals. Have fun trying.

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MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments

MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments | Public Relations & Social Media Insight | Scoop.it

Hopkins summarized his theory of advertising in a short, easy-to-digest, book called Scientific Advertising. This was Ogilvy’s go-to book. I remember the first time I read through it.


What really struck me about it was its relevance to what we were discovering (or I guess is should say rediscovering) almost a century later here atMarketingExperiments.com.


Now, I confess, I am only on my third round through this book, so I know I am not quite yet fit to work for Ogilvy, but I thought it would be fitting to share with you a few of Hopkins principles that seem relevant for us to remember nearly 100 years later....

Jeff Domansky's insight:

This MarketingExperiments Blog pos