Public Relations ...
Follow
Find tag "marketing"
143.1K views | +453 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Social Media Advertising Ecosystem Explained

The Social Media Advertising Ecosystem Explained | Public Relations & Social Media Insight | Scoop.it

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

 

How can you solve this problem? Social media offers a solution....

Jeff Domansky's insight:

A new report from BI Intelligence analyzes: "the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market."

 

The overview gives you a good introduction and the links to numerous reports cited are invaluable for marketers, PR and content pros. Recommended reading.

 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

16 Steps to Hosting a Successful Webinar | Social Media Today

16 Steps to Hosting a Successful Webinar | Social Media Today | Public Relations & Social Media Insight | Scoop.it

But how do you generate leads with successful webinars? This is the fun part! You get to use traditional and new tactics to gain registrations. You’ll use media relations, email marketing, social media, direct mail, content, and advertising. In most cases, you’ll be marketing to prospects who haven’t made a decision yet to work with you, former clients, or someone new entirely.

 

Host a Successful Webinar Following is a step-by-step list of how you’ll do this. Of course, this list could change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content....

Jeff Domansky's insight:

Gini Dietrich shares webinar marketing tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How It Would Look If Men Posed The Way Female American Apparel Models Do

How It Would Look If Men Posed The Way Female American Apparel Models Do | Public Relations & Social Media Insight | Scoop.it

Double standard much?

 

Debate has heated up in Sweden regarding American Apparel's sexualization of its female models. The retailer's shock-tactic ads featuring naked women are certainly nothing new. But this week Swedish blogger Emelie Eriksson made headlines by juxtaposing male models' poses in unisex American Apparel Clothing with the R-rated images of women wearing the same shirts (often sans pants).

 

To show how American Apparel's double standard works, a small Swedish clothing company named byPM decided to do a photo shoot in which a man posed in the same position....

Jeff Domansky's insight:

Friday marketing fun...

more...
Vloasis's curator insight, May 17, 2013 12:19 PM

Excellent illustration of a double standard.

Scooped by Jeff Domansky
Scoop.it!

10 Visual Social Media Tips for Image Success

10 Visual Social Media Tips for Image Success | Public Relations & Social Media Insight | Scoop.it

So your online business has always experienced praise for its crisp quality content from customers and admirers? But as of late, maybe you’ve noticed that your posts are facing a lot of stagnancy in reaching your perfect target audience? And after initial analysis, you may have realized that your social media messages somehow lacked the “visual magic” that is necessary for image success? Below are some tips to get you back on track....

Jeff Domansky's insight:

Pictures matter and they do have major impact on your visitors.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

by Rich Becker: Five Things I Wish Every Advertiser, Marketer, And PR Pro Knew

by Rich Becker: Five Things I Wish Every Advertiser, Marketer, And PR Pro Knew | Public Relations & Social Media Insight | Scoop.it

In truth, ten years of material is a pretty conservative estimate but not because of the quantity. The way I see it, there is never any shortage of material as long as the instructor continues to explore, learn and grow. Ideally, they will with one foot in academics and one in the real world but sometimes one or the other will suffice. No one ever wants to feel dusty or complacent unless they've given up. Eventually, I settled on five things I wish every advertiser, marketer and PR pro knew because I think all of us, at one time or another, grows weary of watching people fail. That's the way marketing works. You can put in hard work or learn the hard way....

Jeff Domansky's insight:

Rick Becker is always inspirational as he shows in this thoughtful post.

more...
Knowva Consulting's curator insight, May 16, 2013 11:40 AM

Love this point from this excellent article:

"Every time you introduce yourself as a noun, the person you're speaking to asks themselves if they need one. Do I need a plumber? Do I need a social media expert? Do I need an advertising agency? Maybe it would be more worthwhile to conjure up a different question inside their heads. Or, better yet, keep your mouth shut and let them tell you what they need."

Scooped by Jeff Domansky
Scoop.it!

Google Tools for Investor Relations

Google Tools for Investor Relations | Public Relations & Social Media Insight | Scoop.it

IR Smartt examines: How should you incorporate Google Tools in your Investor Relations strategy?

 

Google has some wonderful Social Media tools for IR, including Google+ and YouTube. But today, we’re going to take a look at a few of Google’s other awesome web apps and how exactly they can assist in marketing your public company.

 

Read on for a look at Analytics, Webmaster Tools, Reader, Google Finance and Blog Search....

Jeff Domansky's insight:

Good reminder of how Google tools can be used for IR as well as other PR and marketing of course.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile | Public Relations & Social Media Insight | Scoop.it

...Among other things, baby-boomer marketers need to accept the fact that millennials have not inherited their parents' love for the "touch" of paper. They do not naturally go gaga over double-page spreads of either editorial or advertising in magazines. They do not feel compelled to seek their fashion and beauty direction from the magazines that served as bibles for older generations. Nor do millennials feel the need to park themselves in front of a TV at the time appointed for their favorite show, or even to watch TV on a TV at all. Millennials spend a huge amount of their lives online: on smartphones (59%), on tablets (35%) and on their laptops (70%). As of 2011, 91% of millennials are regular internet users, according to Forrester Research....

Jeff Domansky's insight:

Okay Boomer marketers. Listen up. Milllennials are different. Here's why that matters.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

gyroVoice: Why Persuasive Technology Just Might Redefine Advertising

gyroVoice: Why Persuasive Technology Just Might Redefine Advertising | Public Relations & Social Media Insight | Scoop.it

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful....

 

... Now in our digital experiences, especially the ones built around our mobile devices, there is a new form of persuasiveness in town. The problem is brands and marketers are undervaluing it. It is persuasive technology. In simplest terms, persuasive technology is any system, app or software that through its function and design can change a user’s attitude or behavior.

 

For example, persuasive technology would be a healthcare app that encourages exercise and fitness and rewards you as you go. Or financial apps that encourage saving and investing, enabling you to not only track and understand your finances but also provide tips and education about how to be more fiscally responsible. Or Progressive Insurance’s “Snapshot” usage-based program that monitors your driving data via your car’s data port. The safer you drive, the more you save. Through the use of these systems, your attitude and behaviors are changed far beyond what a convincing bit of copy or picture can do. They become part of your daily life....

Jeff Domansky's insight:

Here's a persuasive argument that "persuasive technology" could be the trend of the future. 

 

In some respects, it's simply putting a name on an evolving practice of direct engagement with consumers. There's no argument that some of the new apps, tools and technology will draw consumers closer but it will take different thinking by companies for it to succeed. 

 

All in all, an interesting look at the future of marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Moms Stressed Out by Pinterest | MediaPost

While Pinterest might seem like a place for caring and sharing, the female-dominated social network is actually stressing a lot of users out, according to a Today.com survey of 7,000 U.S. mothers: in fact, 42% of respondents said they suffer from “Pinterest stress,” stemming from anxiety that they can’t live up to the ideal suggested by images of domestic perfection posted on the site.

 

Additionally, 75% of mothers told Today.com they are their own worst critics (versus other moms). Since the stress is largely self-induced, it’s easy to imagine triggering it by looking at, say, pictures of someone else’s happy children playing in their urban rooftop vegetable garden and then the delicious healthy organic vegetable lasagna they made from scratch for their happy children who ate it all without being asked twice because it was so tasty and, well, you get the idea. Overall the mothers surveyed posted an average stress level of 8.5 out of 10 (yikes)....

Jeff Domansky's insight:

This brief hiighlights women but also references other similar research on social media stress.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Five Top Mobile Marketing Campaigns | 60 Second Marketer

Five Top Mobile Marketing Campaigns | 60 Second Marketer | Public Relations & Social Media Insight | Scoop.it

Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration.

 

1. Heineken Hits the Back of the Net with Dual Screen Game In 2011, UEFA Champion’s League sponsor Heineken introduced an innovative ‘dual screen’ app that let fans interact via their smartphones as games were taking place....

Jeff Domansky's insight:

Good learning from five social marketigcase studies.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The 13 Most Drastic Big Brand Logo Changes Ever Seen

The 13 Most Drastic Big Brand Logo Changes Ever Seen | Public Relations & Social Media Insight | Scoop.it

Lots of cool logos and creative inspiration... What were they thinking and how and why did their logos evolve?

Jeff Domansky's insight:

Nice nostalgia trip and a bit of marketing history.

more...
Karoly Domonyi's comment, May 13, 2013 10:30 AM
Old logo is best!
Jeff Domansky's comment, May 13, 2013 3:09 PM
Can't agree with you there Karoly LOL.
Scooped by Jeff Domansky
Scoop.it!

Random Thoughts From Marketers Like You

Random Thoughts From Marketers Like You | Public Relations & Social Media Insight | Scoop.it

As marketers tackle the inbound marketing terrain, here's what's going through their brain.... One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I'm knee deep in inbound marketing.

 

So I tapped into the minds of my fellow inbound marketers to come up with a marketing-themed parody of Aaron's list. Here's what we've all been thinking. I'm willing to bet a few of these have crossed your mind, too. Feel free to share your favorites using the tweet links below and hashtag #mktgthought....

Jeff Domansky's insight:

Channeling the marketing thoughts of your inner Homer Simpson. ;-)

more...
Elsie Whitelock's curator insight, May 11, 2013 8:40 AM

Just some funny thoughts..

Scooped by Jeff Domansky
Scoop.it!

Current Inbound Marketing Trends: 10 Things You Didn’t Expect | Business 2 Community

Current Inbound Marketing Trends: 10 Things You Didn’t Expect | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Inbound is so hot right now. One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Over 3,300 participants from 128 countries worldwide weighed in on how their organizations are adopting current marketing trends, tactics, and practices, and what really drives results.

 

Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report:

 

1. Inbound Is the New Norm If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Further analysis into the types of companies most likely to employ blogs, social media and email marketing revealed that some of the world’s sharpest groups of professionals, marketing agencies, were the most likely to employ inbound tactics, at 73%.

 

2. Corporate Integration Has a Way to Go Aligning your overall marketing strategy with organizational goals is crucial. Without lines of communication between sales and management, marketers are unable to generate a sufficient volume of the right leads. We were a bit disappointed to learn that only 34% of companies believe their strategy is “completely integrated” with their overall goals....

Jeff Domansky's insight:

Valuable overview of current marketing trends.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | Public Relations & Social Media Insight | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

B2B Lead Generation on Twitter | Social Media Today

B2B Lead Generation on Twitter | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.

Jeff Domansky's insight:

Twitter can do leads. Here's how.

more...
wanderingsalsero's curator insight, May 17, 2013 10:28 PM

Is this true?

 

I wonder how it could be used for a dance studio?

Jeff Domansky's comment, May 18, 2013 3:27 PM
I think you could use it to complement other marketing. As a sole lead generator, not local enough I don't believe.
Chris Agro's curator insight, May 21, 2013 10:08 AM

Very interesting - Twitter out performs Linkedin for lead generation? Worth looking into! #agrotising

Scooped by Jeff Domansky
Scoop.it!

6 'About Us' Pages That Are Probably Better Than Yours

6 'About Us' Pages That Are Probably Better Than Yours | Public Relations & Social Media Insight | Scoop.it

If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

 

So how do you balance your remarkable content creation with your website design needs? Why, with your 'About Us' page, of course! For a remarkable 'About Us' page, all you need to do is figure out your company's unique identity, and then share it with the world....

Jeff Domansky's insight:

This post is all about your About page and how to get about getting better About pages. Kidding aside, seriously good tips..

more...
Laura Brown's comment, May 17, 2013 11:11 AM
I've put time into my About pages. They may not be fancy with HTML code but I think they're pretty good.
Jeff Domansky's comment, May 17, 2013 4:43 PM
Hey Laura thanks for the Scoop. To me the most important thing is that your About page reflects your uniqueness.
Scooped by Jeff Domansky
Scoop.it!

How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget

How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget | Public Relations & Social Media Insight | Scoop.it

So how did we grow the business to over 100,000 customers? Well for starters we used to have a free plan, which helped a lot. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Before that point we didn’t have a big marketing budget… all we had was $10,000. So how did we do it? 7 essentials to startup success...

Jeff Domansky's insight:

An excellent case study and 7 essentials you need for marketing success with your start up.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Skift's approach to building a new media company: It's as much about data as it is about news

Skift's approach to building a new media company: It's as much about data as it is about news | Public Relations & Social Media Insight | Scoop.it

Despite the many miserable prognoses for the future of the media business, a few stubborn entrepreneurs still see fit to venture into content-driven companies. Among the crop of new players in media is Skift, a 10-month-old travel publication that merges content with data services while targeting a crossover audience of business readers and consumers.

 

Skift, which is already among the top three or four online travel industry trade publications in a space that has lagged behind the times, today announced that it has raised an additional $1.1 million in seed funding, adding Advancit Capital, Ironfire Angel, Mesa+ and others to an investment roster headed up by New York’s Lerer Ventures. (Disclosure: Lerer Ventures is also an investor in PandoDaily.) The round brings Skift’s total funding to $1.5 million.

 

Skift was brought into the world by Rafat Ali, who founded paidContent in 2002 as one of the first blog media companies. He later sold paidContent to Guardian Media, which subsequently sold the blog to GigaOm in 2012. After a couple years’ respite since selling paidContent, Ali saw an opportunity in travel, the world’s biggest industry, noticing that the publications that covered the industry had not been subjected to the same waves of disruption that, say, the tech and finance media had.

 

Social and mobile, for instance, were still largely foreign concepts among travel industry publications, which include TTG, Travel Weekly, and Business Traveller, all of which are freighted with legacy baggage from their print magazine backgrounds....

Jeff Domansky's insight:

I really liked this inside look at a new digital media startup. it really focused the conversation about transitioning from traditional to digital media and the revenue challenges and editorial overhead that will be a factor in the eventual success or failure of these new media.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Questions That Readers Want Answered In Your Marketing Content

Questions That Readers Want Answered In Your Marketing Content | Public Relations & Social Media Insight | Scoop.it

Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. Why? Because nobody cares about your business. Don’t take it personally. And please, stop scowling at me because I’m sure it’s not the first time you’ve heard this. People read your marketing content because they’re looking for answers to questions. The first of these questions is usually, “What can your business do for me?”...

Jeff Domansky's insight:

This is such an excellent post from Scott McKelvey. He really boils down to the key questions that your website, customer communications and content marketing need to answer for your customers or target markets. Recommended reading.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What Would a 'Mad Men' Era Ad Campaign Look Like Today?

What Would a 'Mad Men' Era Ad Campaign Look Like Today? | Public Relations & Social Media Insight | Scoop.it

Click here to turn the clock forward on an iconic ad campaign -- using inbound marketing, the original ad will be reframed....

 

Knowing how complicated our media landscape is these days, what would an ultra-popular, uber-successful vintage ad campaign have to look like today to make as big of a splash as it did in its time? What would Wendy’s have to do to turn “Where’s the beef?” into a modern day catchphrase? How would Volkswagen’s “Think Small” campaign have to be executed to make the Beetle the most popular imported vehicle?

 

These are the questions we explored with the help from a handful of advertising and creative experts in a recent ebook,Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Here’s our take on what one of those five applauded advertising campaigns would have to look like if it were recreated today using some popular inbound marketing tactics....

Jeff Domansky's insight:

What a fun look at advertising yesterday and today! A little creative inspiration with your coffee.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About

How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About | Public Relations & Social Media Insight | Scoop.it

Suffering from underperforming marketing KPIs? Read this post and learn how to fix those guys! After that, you’ve got to grab your marketing by the bootstraps and make the necessary adjustments in order to provide your CEO with the ROI they’re looking for.

 

Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog, how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Here’s how. How to Fix 6 Critical Marketing KPIs When They're Underperforming....

Jeff Domansky's insight:

Talking to your CEO about your social marketing results? Here's what matters to the executive suite and how to respond when your KPIs need fixing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8 Search & Social Media Optimization Tactics Worth Doing Well

8 Search & Social Media Optimization Tactics Worth Doing Well | Public Relations & Social Media Insight | Scoop.it

Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels....

 

... All the scrambling often means core skills are overlooked. In fact, one of the easiest things a company can do to improve online marketing performance is to stop sucking at the basics. When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience. Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process....

Jeff Domansky's insight:

Lee Odden's SEO advice is always worth noting.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

These Huge Brands' Early Websites From The 1990s Looked Terrible

These Huge Brands' Early Websites From The 1990s Looked Terrible | Public Relations & Social Media Insight | Scoop.it
Whoa! A very cool trip down the Internet memory lane... The internet's embarrassing middle school yearbook.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Corporate Logos That Contain Subliminal Messaging

15 Corporate Logos That Contain Subliminal Messaging | Public Relations & Social Media Insight | Scoop.it

Subliminal logo messages: Have you spotted them before?

Jeff Domansky's insight:

Lots of fun and you may find a few subliminal elements to logos that you haven't noticed before.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

13 Timeless Lessons from the Father of Advertising | Copyblogger

13 Timeless Lessons from the Father of Advertising | Copyblogger | Public Relations & Social Media Insight | Scoop.it

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others.

 

As content marketers, we can learn a lot from the legendary Mr. Ogilvy He was, after all, one of the pioneers of information-rich, “soft sell” ads that that didn’t insult the intelligence of the prospect. For example, consider The Guinness Guide to Oysters, an early form of what the kids are now calling native advertising — from 1951....

Jeff Domansky's insight:

Wisdom of David Ogilvy still works.

more...
No comment yet.