Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20 Best Color Palette Tools for Web and Graphic Design

20 Best Color Palette Tools for Web and Graphic Design | Public Relations & Social Media Insight | Scoop.it

As a web or graphic designer you must have a keen sense of color combinations and feel which colors look good together and which don’t. Anyway, even with this great skill in color combining, you may find yourself in situations when you just feel less inspired. That’s when these best color palette tools come in handy!


These 20 best color palette tools will help you choose and create the best color palettes for your graphic or web designs. Choose the one that is perfect for you and start using it! Enjoy

Jeff Domansky's insight:

Bloggers, marketing and PR pros will also appreciate these excellent color palette tools.

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10 Ways to Get Your Blog Posts Seen and Shared More

10 Ways to Get Your Blog Posts Seen and Shared More | Public Relations & Social Media Insight | Scoop.it

So what can you do to make sure you feel good about every blog post you publish? Well, many things.


Content creators have a lot of control over whether or not their content is seen and shared. There are several variables, like how frequently you post and what SEO methods you’re using, that controls how much traction your posts get.


To learn 10 tried-and-true ways to get more eyeballs on your blog posts, check out today’s featured infographic from the tech blog Bit Rebels below....

Jeff Domansky's insight:

A lot of brands and folks who maintain a blog measure the success of their blogging efforts by how many people see and share their content. When a blog post gets read and shared a lot, it's easy to feel good. Unfortunately, that's not enough.


This infographic provides an excellent blogging blueprint. Recommended reading.  9/10

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Marc Kneepkens's curator insight, March 22, 2015 5:22 PM

Getting good content out is so important... It defines to your public who you are and brings them back over and over again.

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Will Customer Reviews Help or Hurt My Business? | The Fried Side

Will Customer Reviews Help or Hurt My Business? | The Fried Side | Public Relations & Social Media Insight | Scoop.it

People often ask me, “Will customer reviews help or hurt my business?” Several months ago, I advised readers not to panic over customer reviews and to claim their accounts on Google Local, Yelp, and other sites that list businesses and accept reviews. Since then, I’ve come across a mix of opinions regarding customer reviews, and I still think that good, honest businesses benefit from reviews, even if they aren’t always full of praise.


Recent research shows that consumers who post reviews not only refrain from being overly negative, but want reviews to be balanced and informative. This is really good news for honest business owners like you....

Jeff Domansky's insight:

Here's why business shouldn't be afraid of online reviews if you're managing your social footprint wisely.

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india cox's curator insight, March 22, 2015 11:09 PM

The good side of online reviews in comparison to the bad trip advisor ones. It shows how hotels can benefit from online reviews and how they can respond to the negative ones. Creating a honest balanced online presence rather than a negative one. Rather than posting reviews that are all negative and that take 6 good reviews to get your good online presence back.

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Enchanting Consumers With Video Across Devices | Anjali Lai

Enchanting Consumers With Video Across Devices | Anjali Lai | Public Relations & Social Media Insight | Scoop.it

...This data illustrates how the quintessential picture of linear TV viewing is dramatically evolving as tech-savvy viewers with new consumption appetites enter the picture. Consumers can now select their preferred screen based on the type of content they wish to view, and each device supports a unique need. This allows media consumption to become even more ubiquitous and transcend the boundaries of time and place.


In his recent report, my colleague Jim Nail reveals that this modern pattern of media consumption gives marketers new opportunities to harness the power of video and tell their brand stories. However, in order to do this successfully, marketing professionals must “factor in different attention and engagement by platform.” As Jim says, “up to this point, advertisers have largely assumed that a video ad performs similarly whether it’s on TV, online, or on a mobile phone . . . TV may still have the larger audiences, but the smaller, more attentive audiences on other devices may drive higher message communication.”...

Jeff Domansky's insight:

Here's what Anjali Lai says marketers and PR pros need to know about the evolution of video and how to get results from social marketing in the future.

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Ali Meese:15-minute Guide to Blogging, Online Marketing, and Growth

Ali Meese:15-minute Guide to Blogging, Online Marketing, and Growth | Public Relations & Social Media Insight | Scoop.it

I will get straight to the point since I have so much to share.Long story short:Some weird things have happened since the morning of September 12, 2014, the day 1,009,964 people viewed the story of my life.


It was my second article to get big traffic, and since then my life has become a bit intense at the crossroads of freelancing, startup-ing, and blogging.


Here is the thing I want to share with everyone in this post:I am starting to come up with a set of tactics that have been working repeatedly for getting huge traffic and visitors, and turning them into subscribers or followers across all networks.


My findings come from online marketing, managing social media and growth for the businesses of friends and clients, and my own work....

Jeff Domansky's insight:

Ali Mese shares his experiences on how his blogging received six million page views and what types of marketing you need to achieve the same results.

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Marco Favero's curator insight, March 22, 2015 9:27 AM

aggiungi la tua intuizione ...

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How to Make the Best Blog Graphics (for Non-Designers) | CoSchedule

How to Make the Best Blog Graphics (for Non-Designers) | CoSchedule | Public Relations & Social Media Insight | Scoop.it

You probably know why: Posts with better graphics are easier to read and get more shares....


The good news is that you can learn to create your own blog post graphics fairly quickly. A handful of dollars in stock graphics, a few hours in Photoshop, and you will be on your way to making your blog look better in no time.


In this post, I’ll share with you the exact strategies I use to create visuals for my posts, right from start to finish....

Jeff Domansky's insight:

Check out this useful non-designer's guide to graphics. Perfect for bloggers, marketers and PR.

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SageRave of Get Custom Content's curator insight, March 21, 2015 6:08 PM

Good ideas for the DIY internet marketing crowd!

Marco Favero's curator insight, March 21, 2015 7:05 PM

aggiungi la tua intuizione ...

Dennis Wagner's curator insight, March 23, 2015 9:32 PM

Blog Graphics made easier..

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Are You Out of the Loop About Mobile Marketing?

Are You Out of the Loop About Mobile Marketing? | Public Relations & Social Media Insight | Scoop.it

As marketing has evolved from print media to online and online has become mobile, one thing has become clear. Nothing in the marketing world stays the same for very long, and the intervals between changes are getting shorter.


Savvy marketers understand that just keeping up with all this change is equivalent to lagging behind. An effective mobile marketing strategy means finding ways to stay ahead of the changes. Mobile marketing strategies must be flexible, agile and adaptable rather than standardized and monolithic...

Jeff Domansky's insight:

Ron Sela shares a few thoughts about how to master mobile marketing.

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SageRave of Get Custom Content's curator insight, March 21, 2015 6:11 PM

Mobile marketing is the next frontier, but take your time adjusting to avoid burnout.

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6 Things People Only Do On Social Media When They’re About To Break Up

6 Things People Only Do On Social Media When   They’re About To Break Up | Public Relations & Social Media Insight | Scoop.it

As with a snowstorm, there is always that feeling in the air right before someone is about to end a relationship. You may not be a part of the couple, but if you have access to them on social media, you can always kind of tell when things are about to go south really, really quickly. And while the behaviors are distinct for the future dumper and dumpee, they are traditions as old as social media itself (so, basically like 15 years old, max), and are not to be mistaken. Here, the 6 things people do when they’re totally about to break up....

Jeff Domansky's insight:

And that's usually just the start of it LOL.

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