Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | Public Relations & Social Media Insight | Scoop.it

Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.)


Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because I am very passionate about the topic....

Jeff Domansky's insight:

Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.

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Two Key Tools to Centrally Monitor Your Social Mentions

Two Key Tools to Centrally Monitor Your Social Mentions | Public Relations & Social Media Insight | Scoop.it

Do you want to find company mentions beyond news articles and blogs?


Do you want to monitor social mentions and metrics?


Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.


In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence....

Jeff Domansky's insight:

Mention and SumAll track mentions on social media, websites and blogs.

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Who Killed Wikipedia?

Who Killed Wikipedia? | Public Relations & Social Media Insight | Scoop.it

A hardened corps of volunteer editors is the only force protecting Wikipedia. They might also be killing it.

Wikipedia is the sixth most popular website in the world. It’s the quickest way to get the lowdown on the Battle of Nashville, find out exactly how old Ruth Bader Ginsburg is, or discover who invented Hot Pockets. You can find more authoritative specialized resources online—from the Stanford Encyclopedia of Philosophy to IMDb— but nothing is as comprehensive. The English-language edition, the largest of Wikipedia’s 287 language editions, now includes more than 4.5 million entries, and 11 other editions have more than a million each.

Few of the tens of millions of readers who rely on Wikipedia give much thought to where its content comes from or why the site, which is crowdsourced and open (at least in theory) for anyone to edit, doesn’t degenerate into gibberish and graffiti. Like Google or running water, it is simply there. Yet its very existence is something of a miracle. Despite its ocean of content, this vital piece of informational infrastructure is the work of a surprisingly small community of volunteers. Only about 3,000 editors contribute more than 100 changes a month to the English-language Wikipedia, down from a high of more than 4,700 in early 2007. Without any central direction or outside recognition, these dedicated amateurs create, refine, and maintain millions of content pages....

Jeff Domansky's insight:

The wonder and potential woe of Wikipedia.

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Marco Favero's curator insight, November 17, 2014 3:24 PM

aggiungi la tua intuizione ...

Leonard Waks's curator insight, November 17, 2014 4:33 PM

The take-away: the top editors do not trust the newbies, and are likely to eliminate any new edit in a matter of seconds. New and more obscure rules emerge. The once flexible giant is getting arthritic. 

Moumita Dasgupta's curator insight, November 18, 2014 12:19 AM

Wikipedia Killed??????????

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This Is What Consumers Want From New Tech

This Is What Consumers Want From New Tech | Public Relations & Social Media Insight | Scoop.it

What needs and priorities define the contemporary American consumer?


The Future Foundation took a look as at some key trends shaping emodern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends.


That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

Interesting research into the minds of consumers and what they want from technology. Good read for marketers.

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Marco Favero's curator insight, November 17, 2014 10:30 AM

aggiungi la tua intuizione ...

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6 Top Brands That Have Used Social Media Flawlessly

6 Top Brands That Have Used Social Media Flawlessly | Public Relations & Social Media Insight | Scoop.it

As digital marketers, we all know the impact a great social media campaign can have on a business big or small.


Whilst those who understand a strong customer service platform is essential in any business, optimising those social media platforms in particular is even more vital in the 21st century.


Investing a little time, money and effort online is essential. Here are some of the best social media brand campaigns to date, and the impact of their clever campaigns....

Jeff Domansky's insight:

Great social marketing case studies and lessons.

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Jan Wallen's curator insight, November 17, 2014 9:41 AM

It's always good to know real-life Success Stories. 

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10 Must Reads for Improving Your Online Marketing

10 Must Reads for Improving Your Online Marketing | Public Relations & Social Media Insight | Scoop.it

Having a good website and clear online marketing strategy is very important in today’s business world. But there’s a lot that goes into building an online strategy.


So we rounded up some of the best tips and related posts from members of our small business community. Read on for the full list in this week’s Small Business Trends community and information roundup.

Jeff Domansky's insight:

These tips will help you have a good website and clear online marketing strategy

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How to Choose the Most Effective Social Media Platform for Your Brand

How to Choose the Most Effective Social Media Platform for Your Brand | Public Relations & Social Media Insight | Scoop.it

This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. This same process should be used for determining which social media platforms you should focus the majority of your efforts on.


The infographic below from Social Barrel analyzes the audiences that frequent ten of the most popular social media platforms to help you decide where you should focus your efforts....

Jeff Domansky's insight:

To help you understand what to post on these various social media sites, this infographic explains which types of media are most suitable for each social media platform.

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Buying the Bricks for Your Online Storefront | NYTimes.com

Buying the Bricks for Your Online Storefront | NYTimes.com | Public Relations & Social Media Insight | Scoop.it
...I’ve noticed that all these companies — as well as several others I’ve come across — have something interesting in common. While their online shops often have very different appearances, they were all built on the backs of e-commerce start-ups like Bigcommerce, Shopify, Tictail, Storenvy and Big Cartel — each of which specializes in helping people build virtual storefronts for their businesses, generally in exchange for a percentage of their transactions. And business is booming..
Jeff Domansky's insight:
Quick overview of e-commerce platforms for small business. Good read.
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Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | Public Relations & Social Media Insight | Scoop.it

Search engine optimization experts share tips and tools to help you manage your company's online reputation.


A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.


The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....

Jeff Domansky's insight:

Great collection of tools for reputation management as well as advice.

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Marco Favero's curator insight, November 16, 2014 6:07 AM

aggiungi la tua intuizione ...

Darcy Bevelacqua's curator insight, November 17, 2014 11:54 AM

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 

Melanie Leszcynski's curator insight, December 10, 2014 11:10 AM

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 

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Instagram Marketing Strategies | Smart Insights

Instagram Marketing Strategies | Smart Insights | Public Relations & Social Media Insight | Scoop.it

With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram,. Marketing topic(s):Instagram marketing. Advice by Expert commentator.

Jeff Domansky's insight:

A 40 point checklist for marketing with Instagram.

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Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight, November 16, 2014 11:25 AM

The author shares 57 quick tips to improve your Instragram gameplan. A good resource to add to your social media toolkit.

Roberto Grossi's curator insight, November 16, 2014 11:39 AM

Instagram richiede delle specifiche modalità per fare marketing

Mr Tozzo's curator insight, November 17, 2014 5:36 AM

Instagram Marketing Strategies | Smart Insights

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How to Incorporate Customer Storytelling in Your Business

How to Incorporate Customer Storytelling in Your Business | Public Relations & Social Media Insight | Scoop.it

...For example, a selfie of a young twenty-something with a snowboard at a ski resort represents both the endorsement of a product, an endorsement of an activity, as well as an identifier of someone saying “I am a snowboarder”.


While its easy to dismiss that this is just a photo, the movement signals a future that we here at Curatti dub The Content of People, or the Internet of People. Note that this sounds a little bit like something similar, The Internet of Things, better known as IoT. That’s because in some sense, people and things are converging as we head towards an even more digital society — as consumers associate themselves with things and items, they become that item, as opposed to that item molding who they are. What you’re now seeing is a world where products no longer define people, but a world where the end user defines the product. Identity ultimately will (and has begun to) shift.


How to Execute in the Content of People (CoP)


Executing in the Content of People is a challenge, but not entirely impossible. As I look to the future of marketing and storytelling, here’s how I see the CoP impacting how marketing is done....

Jeff Domansky's insight:

Customer storytelling is entering its golden age. Are you ready?

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Ethan E Rix's curator insight, November 17, 2014 8:06 PM

When it comes to new media, Consumers have an unwieldy ability to choose the content they view, and have the option to avoid interruptions from their content. In the relationship between the marketer and the consumer the one way communications used in the past have been replaced with a conversation over social media. Consumers can give feedback and opinion to the service and the internet acts as a central hub to collect this information to be a powerful driver of business.


The way to be heard in business today is through the art of storytelling. Effective storytelling surrounded around the consumer acts as a powerful tool to connect them to the brand. The potential lies in giving the consumer the power to define the brand rather than trying to achieve this brands must be ready to be flexible and follow these tips; Emphasize Customer Service, be ready for products to transform radically, and share or encourage the stories of customers.


What this speaks to me is that you cannot think of marketing anymore as a certain formula. The most resonate communications I can think of are the businesses that take a risk and let a little more personality sneak out then their competitors. Sure, the product or service has to be connected back in some way, but it has to be in a unique way. Look to your core competencies and see what really makes you different than the rest. Let your consumers define who you are and just try to influence the conversation to boost the pros and resolve the conflicts. Just like any other relationship!

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Think you know how to Google? Here are 35 search tips you probably don’t know about

Think you know how to Google? Here are 35 search tips you probably don’t know about | Public Relations & Social Media Insight | Scoop.it

Google is kind of a big deal, to say the least. The tech giant has blossomed over the course of the past decade, quickly becoming part of the global lexicon, and establishing itself as an official verb in the dictionary. Although the company wears many hats, its most valuable asset has always been its phenomenal search engine.


Unfortunately, Google isn’t one to automatically recognize punctuation and grammar within search queries. However, the symbols and punctuation listed below are exceptions to the rules, ones that allow you to better refine your search results when used in conjunction with your desired search terms. Just don’t add any spaces between the symbol and your search phrases. Otherwise, Google will ignore your commands....

Jeff Domansky's insight:

There's more to a Google search than just inputting a few search terms. Check out some of our favorite Google tips, so you can make the most of the engine.

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Audrey T's curator insight, November 16, 2014 7:27 AM

Great list of search tips.

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A hands-on guide to visual press releases

A hands-on guide to visual press releases | Public Relations & Social Media Insight | Scoop.it

A common question I hear from PR professionals is, “How can I make my press releases more visual?”

Most PR pros understand that visual content is important, but for an industry that still relies heavily on pitch emails and text-based press releases, making the switch to visual PR can be daunting.

There are many reasons to include visual content in your press releases, but the biggest by far is that visual content gets shared more. A lot more. Facebook posts with images get 53 percent more likes and 104 percent more comments than the average post. Tweets with pictures are nearly twice as likely to be retweeted. Content with compelling images gets 94 percent more views than content without.

If that’s not enough to convince you that visual content matters, chew on this: A 2012 study by PR Newswire found that press releases with photos garnered nearly twice as many views as those with text alone. The more multimedia you add, the more that percentage grows. Press releases with text, photos, videos, and downloadable files received up to 9.7 times as many views as plain text releases....

Jeff Domansky's insight:

If you don't use visuals in your news releases, you're not getting the picture nor the results.

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Marco Favero's curator insight, November 15, 2014 5:42 AM

aggiungi la tua intuizione ...

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Five 2015 digital marketing trends for your consideration | Mark Schaefer

Five 2015 digital marketing trends for your consideration | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next!Here are some views of possible 2015 digital marketing trends that have my wheels turning....

Jeff Domansky's insight:

Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing predicted by Mark Schaefer.

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Our Best Twitter Tips: 33 Ways to Get the Most From Twitter

Our Best Twitter Tips: 33 Ways to Get the Most From Twitter | Public Relations & Social Media Insight | Scoop.it

When all was said and done, we totaled 33 actionable tips on how to get the most out of Twitter for your social media marketing. We’ve taken each one of these tips for a test drive, and it’s neat to see the impact they have on your efficiency on Twitter, your engagement, and your enjoyment.


Here is the complete list of 33 Twitter tips. Grab your copy of the Twitter ebook for additional details on each of the 33 tips below. I’ve bolded a few noteworthy ones that readers have particularly enjoyed....

Jeff Domansky's insight:

Twitter tips is one of our favorite topics on the blog. Learn how to get more followers, earn more clicks, and share better content from Kevan Lee at Buffer.

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Can We Trust The Trust Numbers?

Can We Trust The Trust Numbers? | Public Relations & Social Media Insight | Scoop.it

What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.


“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

The question is, how much trust can we put it in these trust numbers?

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Marco Favero's curator insight, November 17, 2014 10:29 AM

aggiungi la tua intuizione ...

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What Made These People and Companies Our 2014 Bright Bulb Winners

What Made These People and Companies Our 2014 Bright Bulb Winners | Public Relations & Social Media Insight | Scoop.it

Who are today's brightest marketers? Which brands—and agencies—stand out among the rest?Look no further than MarketingProfs' 2014 Bright Bulb B2B Award winners, who were announced by MarketingProfs chief content officer and best-selling author Ann Handley and comedy writer and emcee Tim Washer at the B2B Marketing Forum in October.


Rather than just give you a short and sweet list of winners, we pulled together this summary of what they did and why we think each winner is awesome....

Jeff Domansky's insight:

Marketing Strategy - Want to find outstanding examples of B2B marketing? Check out the 2014 Bright Bulb B2B Award winners and the reasons we find them awesome.

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8 things you need to think about for your 2015 digital marketing strategy | memeburn

8 things you need to think about for your 2015 digital marketing strategy | memeburn | Public Relations & Social Media Insight | Scoop.it

Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that.


So, doing my best not to write a “Predictions for 2015 in digital” post, here are some of the things I think marketers need to be focusing on post-2014s digital onslaught....

Jeff Domansky's insight:

8 things you need to pay attention to for better social marketing in 2015

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Innovation Excellence | Storytelling is out, enter Storydoing

Innovation Excellence | Storytelling is out, enter Storydoing | Public Relations & Social Media Insight | Scoop.it

As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year.


Organisations that “do things” are said to be more successful than companies that merely “talk”. Now there is proof. As a consumer, we already knew this was true, now your professional alter ego can be persuaded as well.


The world has changed dramatically. Bob Garfield and Doug Levy recently wrote a book about it. According to their conclusions, we have entered what they call “the Relationship Era”. A world in which companies no longer hide behind well-chosen visuals and creative one-liners that — at best — stick. Companies have to do things, more than just saying....

Jeff Domansky's insight:

Doing instead of saying has become the new storytelling.

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Prezentt - Share your slides & content seamlessly

Prezentt - Share your slides & content seamlessly | Public Relations & Social Media Insight | Scoop.it

Prezentt is a web app that helps presenters to get a 1000% better interaction with their audience through a range of tools. Share your slides with your audience immediately, track questions and follow ups, save time and get much greater audience engagement.


Via Baiba Svenca
Jeff Domansky's insight:

Interesting presentation app, worth a look.

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Roberta Bano's curator insight, November 17, 2014 6:07 AM

beautiful presentations, also interactive

Benjamin Labarthe-Piol's curator insight, November 21, 2014 10:31 AM

Useful