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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson

Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson | Public Relations & Social Media Insight | Scoop.it
Business models are destiny, which means newspapers, with their reliance on advertising, are doomed. But for writers the Internet means a new golden age....Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers....
Jeff Domansky's insight:
Ben Thompson thinks its a golden age for journalism. The challenge is, journalists are not business people.
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Five Reasons Your Company Should Start Cause Marketing | Vocus

Five Reasons Your Company Should Start Cause Marketing | Vocus | Public Relations & Social Media Insight | Scoop.it
The biggest challenge with cause marketing is convincing businesses of the value of supporting a cause. Sure, it’s good for society, and that reason is as good as any. But businesses of all sizes need marketing to deliver a bottom-line benefit. They can’t make an exception for cause marketing.Businesses are smart to set the bar high for cause marketing. That’s why I’m sharing five reasons why they should support a cause...
Jeff Domansky's insight:
Is there an ROI on cause marketing? Joe Waters, the author of the Selfish Giving blog, gives you five reasons to support a cause.
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Homeless Man Runs International Business From His Car

Homeless Man Runs International Business From His Car | Public Relations & Social Media Insight | Scoop.it

OMooch has been living out of his car since the autumn of 2010. He has a full-time security job and a gym membership at a 24 hour fitness club. He uses public Wi-fi to work on client’s projects and he says he’s never “…been happier or more successful…” in his life. Mooch is homeless.


Mooch, obviously, is not his real name. Neither is it a derogatory term placed on him by society. It is a street moniker he chose himself. Some people say that Mooch is homeless by choice. That’s a statement that upsets him because he feels it labels his situation. When he couldn’t pay his rent at his apartment in California, Mooch moved in with his dad. Originally, the agreement was that Mooch would live with his father rent-free. Mooch would just have to buy his own groceries.....

Jeff Domansky's insight:

A strange story if true but would you want to be buying from a business using open access wifi? Also the reporter fails to determine how much income the man actually makes.

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This Is The Secret Ingredient of Content Marketing | Jay Baer

This Is The Secret Ingredient of Content Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it

Contented marketing success isn't really about marketing at all. It's about courage.


I believe these things:

- The best content is content that people cherish, not content that people tolerate.

- The best content is content that people want, not content that companies think they need.

- The best content is content so useful that people would pay for it if you asked them to do so.

- The best content is a Youtility....

Jeff Domansky's insight:

Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.

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19 Apps and Tools To Help You Create Better Content

19 Apps and Tools To Help You Create Better Content | Public Relations & Social Media Insight | Scoop.it

Content is key for any website. Quality content however can seem daunting, is often expensive, and can be cumbersome if you are creating it yourself. Thankfully there are a number of tools and apps out there can can help you create high-quality content....

Jeff Domansky's insight:

These are just excellent tools to enhance your blogging and content marketing. Recommended reading.  9/10

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The greatest novel you've never read: The revival of Stoner

The greatest novel you've never read: The revival of Stoner | Public Relations & Social Media Insight | Scoop.it

John Williams’ Stoner is one of the most highly and widely praised novels of recent times. Hailed as a ‘perfect novel’ by New York Timescritic Morris Dickstein, it has collected high-profile endorsements from the likes of Bret Easton Ellis (‘a great American novel’), Ian McEwan (‘a minor masterpiece’), and even Tom Hanks, who wrote in Times Magazine: ‘It’s one of the most fascinating things you’ve ever come across’.


It was recently a bestseller across most of Europe. It is also 48 years old. Which begs the question: how does a largely forgotten American novel become a bestseller 48 years after its initial publication?...

Jeff Domansky's insight:

I'm definitely going to check out this novel.

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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | Public Relations & Social Media Insight | Scoop.it

The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.


Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...

Jeff Domansky's insight:

Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...

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Joan Puighermanal Oller's curator insight, March 24, 2014 11:54 AM

Faig esforços per a sumar-me a aquesta nova fe.

Laura Avila's curator insight, March 24, 2014 3:48 PM

It's so important to keep the balance between being visible and being obnoxious. Connections with publics are so important to maintain.

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SMToolbox: Social Analytics from Zuum | Social Media Today

SMToolbox: Social Analytics from Zuum | Social Media Today | Public Relations & Social Media Insight | Scoop.it

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. Generating actionable insights from social data has been the core focus of the Zuum team. This week in the SMToolbox, we take a look at their tool and how Zuum's reports and analytics can benefit social media marketers.


Zuum bills itself as a social content strategy tool; in essence, it is a social analytics tool, but with a difference. The Zuum team are really focused on helping you to understand what causes things to happen in the social world. Thus, if you see a spike in engagement or rapid growth in followers, Zuum will help you identify what caused these particular changes. Zuum also allows you to compare your company's performance with that of other brands and gain insights that will help you improve your own performance....

Jeff Domansky's insight:

This social media measurement tool is definitely worth a look.

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What the Fox Knows

What the Fox Knows | Public Relations & Social Media Insight | Scoop.it

FiveThirtyEight is a data journalism organization. Let me explain what we mean by that, and why we think the intersection of data and journalism is so important.


If you’re a casual reader of FiveThirtyEight, you may associate us with election forecasting, and in particular with the 2012 presidential election, when our election model “called” 50 out of 50 states right.


Certainly we had a good night. But this was and remains a tremendously overrated accomplishment....


The other reason I say our election forecasts were overrated is because they didn’t represent the totality, or even the most important part, of our journalism at FiveThirtyEight. We also covered topics ranging from the increasing acceptance of gay marriage to the election of the new pope, along with subjects in sports, science, lifestyle and economics. Relatively little of this coverage entailed making predictions. Instead, it usually involved more preliminary steps in the data journalism process: collecting data, organizing data, exploring data for meaningful relationships, and so forth.


Data journalists have the potential to add value in each of these ways, just as other types of journalists can add value by gathering evidence and writing stories....

Jeff Domansky's insight:

Here is Nate Silver's statement on the launch of data journalism's FiveThirtyEight. Lots of critics in the first several days but time will tell how it contributes to journalism and news trends.

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The Social Science of Social Selling

The Social Science of Social Selling | Public Relations & Social Media Insight | Scoop.it

This week, we focus on the art and science of social selling. One insight that emerged from our most recent Gartner Social Marketing Survey(subscription required) is that most digital marketers are only beginning to explore this rich tundra.


Highlighted research this week provides advice on choreographing your social selling moves:

1. How to use social behavior to trigger buying behavior

2. How to turn social marketing activities into sales

3. How to choose a social storefront....

Jeff Domansky's insight:

Good look at how social selling fits into social marketing.

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British Airways Flying the Flag for Content - Silverbean Blog

British Airways Flying the Flag for Content - Silverbean Blog | Public Relations & Social Media Insight | Scoop.it

It stands to reason that few other industries place as much emphasis on the “customer journey” as Travel and Leisure. At a recent ABTA meeting, the chairman of the Thomas Cook digital advisory board claimed that attracting people to visit websites is not the biggest issue facing brands – converting them into customers once they’ve arrived is. He cited an average transactional rate of just 3%. This view was echoed by Google, which pointed out that the buying process for holidays is among the most elongated, since they can be such emotional experiences.


How to improve conversion rates? The first thing to recognise is that with people now accessing content across multiple platforms and devices, brands need to ensure what they’re producing is finding their customers in the right place at the right time.


British Airways offers a superb example of a brand fully embracing the multi-channel approach, and assembling high-quality content to fit....

Jeff Domansky's insight:

Useful case study for content marketing creativity.

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A Step By Step Guide to Make Your Blog Popular

A Step By Step Guide to Make Your Blog Popular | Public Relations & Social Media Insight | Scoop.it

Who else wants to build a popular and profitable blog or website? Here’s a step by step guide by money making expert Anil Agarwal on building a better blog.


So who else wants to make their blogs and websites popular? Hands down, almost everyone is trying to get attention in this lousy blogosphere. If you are a new blogger it might be bit hard for you to get more shares, comments and links to your posts.


But when you gain connections and start knowing other people, it becomes easy for you to make your blog popular. The key here is to be consistent with your efforts and don’t give up too soon.Here is the detailed guide on (I must say an easy step by step guide) on making your blog popular and profitable....

Jeff Domansky's insight:

Really useful blogging tips and tactics.

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101 Conversion Rate Optimization Tips, Tactics, and Techniques

101 Conversion Rate Optimization Tips, Tactics, and Techniques | Public Relations & Social Media Insight | Scoop.it

To get you started with conversion optimization, here’s a giant list of 101 valuable, actionable tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.


These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly...

Jeff Domansky's insight:

This is a valuable list of 101 optimization resources. Recommended reading for marketers and PR pros.

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12 ways to automate and systemise 95% of your blog promotion strategy | Econsultancy

12 ways to automate and systemise 95% of your blog promotion strategy | Econsultancy | Public Relations & Social Media Insight | Scoop.it
Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don’t have a six or seven figure audience to send their content out to.Below are some of the tactics and techniques that I’ve experimented with over the past few years to try and systemise aspects of blog promotion...
Jeff Domansky's insight:
Smart blogging tips from Econsultancy.
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Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE

Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE | Public Relations & Social Media Insight | Scoop.it
There is a major gap between what consumers expect and what retailers are providing them, according to a new study released today, with 94 percent of retail decision-makers surveyed saying that their companies are facing significant barriers to omni-channel commerce.“Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,” from Accenture and hybris software, an SAP company, peels back the onion to reveal that the difference between the omni-channel ideal and what retailers are currently able to achieve for customers is vast...
Jeff Domansky's insight:
Lots of work and big challenges ahead for retailers in meeting customer expectations. Must-read for retailers, marketing and branding experts.
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Mr Tozzo's curator insight, March 24, 2014 5:21 AM
Study: Retailers face significant hurdles in omni-channel race
aanve's curator insight, March 24, 2014 11:21 PM

www.aanve.com

 

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CIO White Paper: Boosting Brand Value with Social Media

CIO White Paper: Boosting Brand Value with Social Media | Public Relations & Social Media Insight | Scoop.it

As opportunities for dynamic dialogue between business and consumer have multiplied exponentially, organizations are pushing to find ways to engage and elevate their associative value. Brands that get it right go beyond appealing to material needs; they transcend the superficial back-and-forth to engage with audiences not just around what people seek in a material sense, but on a deeper and more personal level....

Jeff Domansky's insight:

Free white paper from CIO magazine is valuable reading for branding, marketing and business. Key takeaway? Digital business needs to move from meeting the "I want" to meeting the "I am" needs of customers.

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Forrester: Six Steps To Become A Digital Business

Forrester: Six Steps To Become A Digital Business | Public Relations & Social Media Insight | Scoop.it

The bumpy road to becoming a digital business is one where big data, social, marketing automation, mobile, cloud computing and the App economy all come together to help companies bring new products, innovations and services to the market and get closer to their targeted customers base.


The C-Suite historically has been guilty of not paying serious attention to digital as a central part of their business. The fact is, many customers, products, and competitors are fundamentally digital. Here are some shocking stats: while 74% of business executives say their company has a digital strategy, only 16% believe that their company has the skills and capabilities to execute on that strategy....

Jeff Domansky's insight:

Business Leaders should pay special attention to Forresters six steps to becoming a digital business. Great insight!

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Mass Moments: Kerouac Writes First Novel, March 23, 1948

Mass Moments: Kerouac Writes First Novel, March 23, 1948 | Public Relations & Social Media Insight | Scoop.it
On this day ...in 1948, Lowell native Jack Kerouac happily noted in his diary that he had written 2500 words. If he could keep up this pace, he would finish his first novel in a matter of weeks. The highly autobiographical The Town and the City was published in 1950, the same year he began writing On the Road, the novel that earned him the title "Father of the Beat Generation." By the time he died at the age of 47 Jack Kerouac had published 14 books. On the Road is Kerouac's most-read work today; it is widely considered one of the most important and influential American novels of the twentieth century, and Jack Kerouac is celebrated as one of Lowell's favorite sons....
Jeff Domansky's insight:
Remembering one of my favorite novels...
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Pikock: a Website Creation Tool for People Who Can't Code

Pikock: a Website Creation Tool for People Who Can't Code | Public Relations & Social Media Insight | Scoop.it

French company founded in 2012, has just launched an all-in-one website creation platform that allows users to build and launch sites that automatically adapt to a range of devices without needing to know any code at all.


While drag-and-drop website tools are nothing new, they often take a bit of manual tweaking – or you later find that a subsequent update has broken part of the site, or certain elements don’t play nicely together. Pikock claims, however, that it doesn’t just focus on being easy to use.....

Jeff Domansky's insight:

Intriguing new web building tool worth a test drive.

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Jeff Domansky's curator insight, March 24, 2014 1:42 AM

Take a look at new website building tool Pikock. Worth exploring if you're looking for a quick inexpensive tool.

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35 Worst Facebook Fails Ever

35 Worst Facebook Fails Ever | Public Relations & Social Media Insight | Scoop.it
Social media has revolutionized the way we communicate and has provided us with one important advantage – when someone says something stupid, it is published for the entire world to see. We’ve collected some of the funniest examples of Facebook fails that we could find and posted them here for all of you to enjoy....
Jeff Domansky's insight:
These definitely will bring a social media smile with your coffee.
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Twitter experimenting with showing how many people saw your tweets

Twitter experimenting with showing how many people saw your tweets | Public Relations & Social Media Insight | Scoop.it
205inShareHow many people saw your last tweet? A new Twitter experiment is answering that question for some users, adding the number of views a tweet has received underneath every post. Twitter's advertising products have long informed clients how many impressions their campaigns are receiving, but this test marks the first time that those statistics are available to everyday users....
Jeff Domansky's insight:
Watch for an interesting social media measurement development at Twitter.
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26 Creative Ways Brands Use Facebook Status Updates |

26 Creative Ways Brands Use Facebook Status Updates | | Public Relations & Social Media Insight | Scoop.it
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.Does your business have aFacebook marketing plan?Do you need inspiration for Facebook updates that excite your fans?Do you treat each and every update as an opportunity for engagement?In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction....
Jeff Domansky's insight:
Impressive results, lessons and creativity in these leading brand content marketing efforts on Facebook.
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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | Public Relations & Social Media Insight | Scoop.it

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!


This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....

Jeff Domansky's insight:

Find the new connected consumer and you will find a healthy target market.

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aanve's curator insight, March 23, 2014 11:28 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, March 25, 2014 3:11 PM

What part of the body does your business focus on?

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The Top Five TED Talks to Inspire Your Small Business Marketing | ThriveHive

The Top Five TED Talks to Inspire Your Small Business Marketing | ThriveHive | Public Relations & Social Media Insight | Scoop.it

Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk videos along with their valuable insights are recorded at the conference and are archived and free to view.


We went into the TED Talk library and selected our favorites videos to share. With topics ranging from leadership to social media, here are our top five TED Talks to inspire your small business marketing.

Jeff Domansky's insight:

Perfect marketing inspiration for a Sunday coffee break.

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Seth Godin: What Marketers Are Getting Wrong

Seth Godin: What Marketers Are Getting Wrong | Public Relations & Social Media Insight | Scoop.it

The marketing expert shares how companies can change their tactics to get customers' attention more effectively.


Seth Godin: The Internet is the first medium invented in 100 years that wasn't invented to make advertisers happy. The connection between running ads and making money is broken, probably forever. As soon as you take that out of the equation, everything we understand about marketing, manufacturing, distribution--it all goes away. The new era of modern marketing is about the connection economy, it's about trust, it's about awareness, it's about the fact that attention is worth way more than it used to be. Attention doesn't come in nice little bundles anymore.....

Jeff Domansky's insight:

it's all about the connection economy writes Seth Godin.

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Brian Jones Francis's curator insight, March 23, 2014 9:09 AM

“The new era of modern marketing is about the connection economy, it's about trust....”

 

- but hasn’t that always been so ?