Public Relations & Social Media Insight
337.2K views | +61 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Public Relations & Social Media Insight | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...

Jeff Domansky's insight:

Here's how you can use storytelling for great story selling.

more...
Jeff Domansky's curator insight, April 16, 2015 11:36 PM

Here's how you can use great storytelling for better social selling.

rodrick rajive lal's curator insight, April 17, 2015 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 2015 3:16 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

Urgency Psychology, and One Simple Conversion Booster

Urgency Psychology, and One Simple Conversion Booster | Public Relations & Social Media Insight | Scoop.it

WhichTestWon encourages readers to guess which version of a page or ad performed better before they reveal the answer, and often the readers (mostly conversion optimizers) are quite evenly split. This time, 90% guessed that adding a small line of text to an ecommerce product page would increase sales. And, they were right.

So, despite the fact that almost all of these web marketers knew that the small change would help, very few websites actually use this approach.

So what was the powerful line of text?...

Jeff Domansky's insight:

Marketers take note. One line of text can bring big traffic gains.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know

Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know | Public Relations & Social Media Insight | Scoop.it

Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.

Are you ready for it? Let's find out....

Jeff Domansky's insight:

Get ready for Google's new update by becoming mobile-friendly or your site will be penalized. Here's what you need to know. Recommended reading. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There | Public Relations & Social Media Insight | Scoop.it
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts).


Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.


Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....

Jeff Domansky's insight:

A copywriter is a writer is an author. Or not. At least according to fickle clients in these entertaining British ads.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

21 Awesome Facebook Facts and Statistics You Need To Check Out

21 Awesome Facebook Facts and Statistics You Need To Check Out | Public Relations & Social Media Insight | Scoop.it
So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.


How wrong were those dinner party discussions.


The Facebook global numbers


Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.


The USA and Canada is now just a sub-set of the Facebook global family.

  • Asia Pacific is the largest at 449 million
  • Europe has another 301 million....
Jeff Domansky's insight:

Facebook has big numbers but it's a challenge for business to get results.Jeff Bullas' stats may convince you to try again.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Security will be critical to the success or failure of Internet of Things products

Security will be critical to the success or failure of Internet of Things products | Public Relations & Social Media Insight | Scoop.it

Over the next five years, the number of Internet of Things devices will grow nearly tenfold — from 2.5 billion in 2014, to nearly 24 billion by 2019, according to BI Intelligence estimates.


However, one of the biggest barriers currently preventing widespread IoT adoption are security concerns. Business executives, government officials, and consumers are rightly worried that by installing IoT devices within their business, city, or home they are exposing themselves to a hacker who could either use their IoT device in a malicious way and/or steal the data associated with the device....

Jeff Domansky's insight:

IoT devices have many security flaws that will be marketing's biggest challenge in the future.

more...
Jeff Domansky's curator insight, April 16, 2015 6:37 PM

IoT devices have many security flaws that will be marketing's biggest challenge in the future.

Laurent RUEL - HGAD Consulting's curator insight, April 17, 2015 2:27 AM

This is THE challenge for IoT success in the future, and we are not ready yet.

Scooped by Jeff Domansky
Scoop.it!

Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer

Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer | Public Relations & Social Media Insight | Scoop.it

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.


The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18....