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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Find new stories, and maybe your new favorite writer!

Find new stories, and maybe your new favorite writer! | Public Relations & Social Media Insight | Scoop.it

Do you have a favorite writer? Are you looking for another one? Visit our Writers page to discover Most Read, Featured, and Up & Coming Writers. Or visit your favorite authors’ own pages, where our editors have hand-picked the very best stories for you to enjoy. Read on for notable stories from our favorite authors....

 

[Awesome reading, story suggestions from Byliner. Just in time for the long weekend - JD]

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Jeff Domansky's curator insight, June 29, 2013 6:44 PM

I use Byliner often and highly recommend Ed for discovery and simply finding stories by your favorite writers.

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Facts Tell, Stories Sell | speakfearlessly.net

Facts Tell, Stories Sell | speakfearlessly.net | Public Relations & Social Media Insight | Scoop.it
Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.

 

In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…”

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Advancing the Story » Bob Dotson’s elements of great TV news stories

Advancing the Story » Bob Dotson’s elements of great TV news stories | Public Relations & Social Media Insight | Scoop.it

“Start every story as if no cares,” says Dotson. “Then structure the story to make them care.”


At the Broadcast Education Association Convention in Las Vegas, he built on that concept and shared his four elements of great stories....

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The Stoner Arms Dealers: How Two American Kids Became Big-Time Weapons Traders | Rolling Stone

The Stoner Arms Dealers: How Two American Kids Became Big-Time Weapons Traders | Rolling Stone | Public Relations & Social Media Insight | Scoop.it

The e-mail confirmed it: everything was finally back on schedule after weeks of maddening, inexplicable delay. A 747 cargo plane had just lifted off from an airport in Hungary and was banking over the Black Sea toward Kyrgyzstan, some 3,000 miles to the east. After stopping to refuel there, the flight would carry on to Kabul, the capital of Afghanistan. Aboard the plane were 80 pallets loaded with nearly 5 million rounds of ammunition for AK-47s, the Soviet-era assault rifle favored by the Afghan National Army....

[Terrific storytelling by Guy Lawson in Rolling Stone - JD]

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The Elements of Great Storytelling (and a 9-Year-Old Boy) | Mr. Media Training

The Elements of Great Storytelling (and a 9-Year-Old Boy) | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
This video featuring an incredible 9-year-old teaches all of us a lot about the elements of great storytelling.

 

What makes a video go viral?


A video featuring Caine, an imaginative 9-year-old boy living in East Los Angeles, spread like wildfire over the past week. It’s easy to see why.


This video features all six of the critical elements of great storytelling....

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“Why’s this so good?” No. 31: Susan Orlean maps obsession – Nieman Storyboard

“Why’s this so good?” No. 31: Susan Orlean maps obsession – Nieman Storyboard | Public Relations & Social Media Insight | Scoop.it

 Susan Orlean’s “Orchid Fever” first ran in The New Yorker on January 23, 1995. It had a second life as a book, and a third as a movie, in which adapting the latter from the former drives a screenwriter to madness, ruin and redemption.

 

And no wonder: Orlean’s most famous article is, in fact, not much of a story – in the sense that not much happens in it. But neither is the piece really a profile of John Laroche, the off-kilter orchid thief at the heart of the tale. “Orchid Fever” is, at root, a portrait of desire, a tribute to and cautionary tale of infatuation....

 

[Such amazing writing & storytelling shared by Nieman Storyboard - JD]

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Podcasting and principles of narrative – a case study | Online Journalism Blog

I've been thinking a lot recently about how narrative techniques are used within journalism to engage users and then keep them reading/listening/watching/clicking. By way of illustrating this, specifically with relation to audio, I wanted to blog in some detail about how narrative is used in a very good example I came across last month: a Freakonomics podcast....

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How Do Novelists Treat The Lead Sentence In Their Own Bios? | Lou Hoffman

How Do Novelists Treat The Lead Sentence In Their Own Bios? | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

We’ve been trained to craft a lead sentence that grabs the reader by the scruff of the neck.

 

It seems logical that the sooner you interest the reader, the better, especially in business communications where you don’t have the luxury of developing a narrative over 200 pages.

 

To test this theory, I looked at the websites of several novelists and how their personal bios kick off....

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My Application: Head of Public Relations, Goldman Sachs | The Big Picture

My Application: Head of Public Relations, Goldman Sachs | The Big Picture | Public Relations & Social Media Insight | Scoop.it
To: Hiring Committee, Goldman Sachs From: Barry Ritholtz Re:  Position, Head of Public Relations, Goldman Sachs Date: February 13,...

 

Now that your public relations chief, Lucas van Praag is (finally!) retiring, it is time for the executive committee to seriously rethink the position of PR head. To be blunt, your efforts have not been up to the level of excellence that one would expect from Goldman Sachs. It would be impolite to speak ill of the job done by LVP has done under challenging circumstances, but you gentlemen need to face the facts, and fast. On his watch, the firm’s reputation has suffered, its ability to recruit top talent has been compromised, and its market cap has gotten shellacked....

 

[Barry Ritholtz offers a fun job application to GS - JD]

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An Essential Key to Social Media Influence: Tell Your Story Well | Social Media Today

An Essential Key to Social Media Influence: Tell Your Story Well | Social Media Today | Public Relations & Social Media Insight | Scoop.it

...The greatest predictor of social media success is also the most challenging to master; it is the ability to tell a story well in very few words. A narrative must be intentionally developed and every post must become a building block that deepens and widens the story.

 

Those who succeed in social media, those who have the ability to influence the behavior of others, are master storytellers. They have learned how to graft powerful words together that pique emotion, stimulate a need, elicit a vision, and produce engagement....

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Storytelling in Business

Storytelling in Business | Public Relations & Social Media Insight | Scoop.it
Take your business to the next level in your clients’ minds through storytelling.

 

...Because such archetypal journeys play out regularly in the course of our personal, working, and business lives, they serve as powerful templates for meaning-making in the entrepreneurial context....

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Public Relations can really be so easy

Public Relations can really be so easy | Public Relations & Social Media Insight | Scoop.it

Dear Librarians,

Public Relations can really be so easy. Nowadays we worry so much about public relations, but sometimes success comes unexpectedly and without advance strategical planning.

 

A brief history of mouse time

The story starts in the year 2011. Occasionally, there are mice seen in the library. They are tolerated as they are not harmful. Until one day, on New Year’s Day 2011, in the early morning, a disaster descended on the library: The alarm went off, warning that there was an intruder in the library....

 

[Storytelling and a little PR at their finest - JD]

 

 

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“Why’s this so good?” No. 29: Andrea Curtis and the rhythm of mercy – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

“Why’s this so good?” No. 29: Andrea Curtis and the rhythm of mercy – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard | Public Relations & Social Media Insight | Scoop.it

As a rule, I’m not one of those readers who flips ahead to the last few pages of an article or book before committing myself to reading it. I like a little mystery in my life.

 

But that’s exactly what I found myself doing when I started to read Andrea Curtis’ “Small Mercies” after it first appeared in Toronto Life magazine in 2005. I was on a train crowded with commuters, heading home from a day of work, when I found myself in the unusual position of getting choked up after only a couple of pages....

 

[Great narrative and storytelling - JD]

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How I got that story

How I got that story | Public Relations & Social Media Insight | Scoop.it

In March 2011, Lisa M. Hamilton, a writer and photographer, began a series of road trips around rural California. She had a grant from the Creative Work Fund—a San Francisco-based foundation that supports collaboration between artists and nonprofits—to tell stories that would help bridge the cultural divide between the rural and urban parts of the state. Initially she wanted to address issues relating to the health of rural communities in the state. But as Hamilton started logging miles (nearly 10,000 total by the time she finished in December) and searching for the stories that would illuminate those issues in different ways, she began to understand that she needed to back up and tell a much more fundamental story....

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Every Picture (and Tweet, and Clip) Tells a Story

Every Picture (and Tweet, and Clip) Tells a Story | Public Relations & Social Media Insight | Scoop.it
Social startup Storify is capturing the imagination of journalists and brands...

 

With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify.


Storify built its name on enabling reporters, bloggers or anyone to aggregate status updates, tweets, links and YouTube videos and embed them into a blog-style, continuous-stream article treatment that can then live on a site of one’s choosing. The concept is fairly simple: capture as much content as possible on a particular topic from numerous voices across the Web in an easy-to-consume format....

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Jeff Domansky's curator insight, June 29, 2013 6:15 PM

Another storytelling and curation tool I can personally recommend.

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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Public Relations & Social Media Insight | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.

 

...And, in this, there is an important lesson about the molding power of story. When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.

 

This is exactly Guber’s point. The central metaphor of Tell to Win is the Trojan Horse. You know the back story...

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Leon Wieseltier: Going To Melody | The New Republic

Leon Wieseltier: Going To Melody | The New Republic | Public Relations & Social Media Insight | Scoop.it

In a country as injured as ours, there is something unseemly about all this sagacious talk of creative destruction. A concept that was designed to suggest the ironic cruelty of innovation has been twisted into an extenuation of economic misery—into capitalism’s theodicy. Where there are winners, there are losers: praise the Lord and pass the Kindle....

[Poignant storytelling from Leon Wieseltier in the New Republi - JD]

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Swallowed by a whale — a true tale?

Swallowed by a whale — a true tale? | Public Relations & Social Media Insight | Scoop.it
Everyone knows the story of Jonah.But my quest was to find evidence that man, gulped whole, had really survived...

 

An idea’s been floating around for some time that whales more than chewed people — that they swallowed them, and people might have survived in the stomach. Jonah’s story came first, and then there were rumors from the 19th century Yankee Whale Fishery — whaling ships leaving New York and New England ports for years on the open ocean....

 

[Not PR just great storytelling, a dogged search, and a journey of discovery - JD]

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Three more examples of video storytelling at its best

Three more examples of video storytelling at its best | Public Relations & Social Media Insight | Scoop.it

I've been collecting and curating remarkable examples of visual storytelling over at Vimeo for more than a year and the library now has nearly 50 inspiring, thought-provoking, engaging and well made films in there.

 

They are all examples of video storytelling at its very best: creative, universal, visual, and driven by strong narratives. If you’re new to video journalism, or just need some inspiration, then you ought to watch some. I’ve added several new ones in recent weeks which I could easily write pages and pages on.

 

Here’s three which I think you’ll like....

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13 Ways Stories Support Social Media Marketing | Heidi Cohen

13 Ways Stories Support Social Media Marketing | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Stories are the heart and soul of social media because they’re powerful, they connect us and help prospects and customers engage with our businesses, products and brands. At their core, stories are about our shared experiences and the strength of our relationship. They’re a critical component of social media marketing....

 

Here are thirteen ways to think about stories and how they apply to your social media marketing....

 

[Great storytelling tips - JD]

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Gregarious: The role of emotion in public relations

Gregarious: The role of emotion in public relations | Public Relations & Social Media Insight | Scoop.it

...So why, if the facts are on industry's side, and our president stands among natural gas' supporters, has the reputation of Marcellus Shale taken such a hit? The rationale I presented at the conference is that while facts are important, emotion is what wins the hearts and souls, and public opinion. I explained that while many in the room had philosophical differences with the ways in which so-called "fractivists" have dominated the story, there is still much to learn from their techniques.

 

At the meeting, I provided six out-of-the-box ideas for humanizing the face of the natural gas industry, along with the precise tactics, terminology, and language that needs to be used, alongside fact, to tilt public opinion in the favor of smart, respectful development that will tap an estimated 100-year supply of cleaner burning, domestically produced energy -- one that requires no risk to human life to develop and one that can and is being produced with limited environmental impact....

 

[Solid strategic PR analysis by Greg Matusky - JD]

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This week’s best new social media tools

This week’s best new social media tools | Public Relations & Social Media Insight | Scoop.it
Brrrrrr! It might be snowing in London (and incredibly cold!) but that hasn’t stopped us from serving up a collection of this week’s hottest new social media tools and platforms.

To ...To help warm you up, were giving this week’s post a ‘green theme’ – yep, the green we all want more of, money.
Let’s introduce our money-spinning tools to you one-by-one…
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Plotting PR narrative in social media : PR CONVERSATIONS

Plotting PR narrative in social media : PR CONVERSATIONS | Public Relations & Social Media Insight | Scoop.it

In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any real human connection.

 

Narrative draws on various literary and cultural principles, methods and practices; it is woven into the fabric of society and joins together our interpersonal relationships. It can be abused by PR practitioners...

 

[Excellent storytelling insight from Heather Yaxley - JD]

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What's the Difference Between a Blogger and a Storyteller?

What elements set storytellers apart from bloggers? Discover 3 elements of blog storytelling that will emotionally charge your audience.

 

I'm afraid, the more we've progressed with blog strategy, practice and technology the further away we've journeyed from telling and sharing compelling stories. And this, in my view is the missing ingredient in too many blogs. Blogs where there's too much focus on information, facts and boring sameness. Devoid of drama and a call to adventure these bland tasting blogs tend to calm our emotions instead of stirring up our convictions.

 

The difference between a blogger and a storyteller?...

 

[A little blogging inspiration - JD]

 

 

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Storytelling In Leadership, Brand Evolution And Language | Lou Hoffman

Storytelling In Leadership, Brand Evolution And Language | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

Lou Hoffman is a great storyteller. He shares three storytelling tidbits worth reading on Leadership and Storytelling, how Brands Must Evolve and some engineers having Fun with Language...

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