Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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8 Tips for Maintaining a Blog with a Small Team

8 Tips for Maintaining a Blog with a Small Team | Public Relations & Social Media Insight | Scoop.it

No matter what your role is at a startup or within small team, you’re likely getting pulled in many directions at once. It’s that excitement and opportunity to learn that attracted us in the first place, right?


Good news is, with the proper process, workflows, and team buy-in in place, you can produce high-quality content on a regular schedule, while maintaining your normal level of sleep…whatever that is.


Here’s how you can manage a blog with a small team while producing quality content on a regular basis....

Jeff Domansky's insight:

Just the blogging basics.

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Arja Parpala's curator insight, December 19, 2014 7:04 AM

Blogging is a great asset for an expert organization.

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3 Alternatives To Spending Hours Writing A Blog Post

3 Alternatives To Spending Hours Writing A Blog Post | Public Relations & Social Media Insight | Scoop.it
The “trick” here is to create content buckets you can easily fill in addition to the ones you fill with your own, original content. The same way you might share famous quotes for “motivational Monday” or old photos on “throwback Thursday” on your social media channels, you can find ways to create content categories, or buckets, on your blog that you don’t have to create from scratch.

I talk more about the concept of filling your buckets in my Blogstorm course, which will go live again in January, but here are some ideas:
Jeff Domansky's insight:

Relief is at hand from the grind of blogging. Bloggers take note of these three tips.

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Infographic: How writing affects your brain

Infographic: How writing affects your brain | Public Relations & Social Media Insight | Scoop.it

Did you know writing affects your brain in a way similar to meditation?
When you write, your breathing slows and you enter a "zone," which allows your words to flow more freely, an infographic from BestInfographics.co says.

The infographic illustrates how writing affects the brain, and shares other interesting facts, like why stories are so memorable and clichés are not. Here are a few takeaways:...

Jeff Domansky's insight:

Your brain on writing…

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Elaine J Roberts, Ph.D.'s curator insight, December 27, 2014 11:15 AM

Just as reading transforms us, so can writing impact and improve us. Whether reading or writing, or listening or speaking, our use of words matters.

Ivon Prefontaine's curator insight, December 27, 2014 7:17 PM

There are a number of educators who think we should do away with cursive writing. The infographic provides some food for thought.

 

@ivon_ehd1

Audrey's curator insight, January 4, 2015 6:05 PM

You activate many areas of your brain when you tell a story.  There are so many areas in education where students can use stories to remember details of information needed for writing  exam answers.  Stories are visual,  can be auditory; you can introduce smells and engage with whatever you are writing about. 

 

The whole brain becomes stimulated with a person's own  record of the information.  How can you forget?


Go to www.hotmoodle.com  for story writing information.

 

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The Ultimate List of 95 Blogpost Ideas for Content Creators

The Ultimate List of 95 Blogpost Ideas for Content Creators | Public Relations & Social Media Insight | Scoop.it

Having all the best blogging tools and resources, having a plan to share  your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.


Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.


I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....

Jeff Domansky's insight:

Kevan Lee offers a list of the strategies, post types, and questions that lead to an endless supply of writing and blogpost ideas.

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If You Blog And No One Reads It Did You Really Write It?

If You Blog And No One Reads It Did You Really Write It? | Public Relations & Social Media Insight | Scoop.it

While some marketers have solved the content conundrum of using a blog to drive awareness, engagement and pipeline acceleration, most are just still figuring it out. Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process.

Check marks (for a marketing plan execution to-do list) and editorial high fives are given when someone writes a blog – whether or not anyone reads it. And, that’s the writing rub, many great ideas that manifest in a blog post never get read, shared or clicked – missing out on the next step of brand engagement. Underwhelming blog post performance is not attributed to wrong ideas. Rather, it’s the fact that the blog isn’t built to be found. Writing powerful prose is one thing. Building a blog post to be an always-on marketing magnet is another....

Jeff Domansky's insight:

Basic blogging strategies and a full out blueprint for beginners.

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CommerceKarma Bangalore's curator insight, November 29, 2014 1:31 AM

http://www.commercekarma.com

Marco Favero's curator insight, November 29, 2014 6:33 AM

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María Dolores Díaz Noguera's curator insight, November 29, 2014 7:44 AM

If You Blog And No One Reads It Did You Really Write It? | @scoopit via @ThePRCoach http://sco.lt/...

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How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio

How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio | Public Relations & Social Media Insight | Scoop.it

While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.


Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...

Jeff Domansky's insight:

Best tips on how to promote your blog posts on Twitter the right way, meaning more visibility, increased engagement, and maximizing efficiency and time spent on Twitter.

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Wdideas's curator insight, November 26, 2014 4:05 AM

Promote Your Posts on Twitter

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 27, 2014 1:58 AM

This post gave me a couple of new ideas. Hope it does the same for you.

Amanda Kaye Wall's curator insight, November 28, 2014 12:57 PM

Recently I had a project that involved making a schedule for when we would post certain things to our social media pages. I wish I had of found this blog earlier as it gives some great insight on how to promote posts on specifically Twitter but in the right way.  

 

Planning ahead is a good way to organize your content and keep audiences informed about an event or program before, during and after it has happened.  This blog really promotes attaching photos, links or videos to better engage your audience since it is really hard to say what you need to say in only 140 characters.

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33 Thought-Provoking Prompts To Get You Creating Content - SocialBro

33 Thought-Provoking Prompts To Get You Creating Content - SocialBro | Public Relations & Social Media Insight | Scoop.it
With 73% of organisations having someone in place to oversee their content strategy and 60% of marketers putting out content at least once a week, the competition to get noticed is fierce. Not only that, but regularly making enough original, engaging content can become a test that nearly half of marketers struggle with.


It’s not good enough to churn out any old posts, if people see you putting out too much half-hearted “me too” content then your reputation will plummet and they won’t visit you again. Creating quality blog posts, videos, Tweets, Pins, pictures and eBooks all starts with good ideas. Although we can’t produce your content for you, we can help with inspiration. Here’s 33 content prompts that can help get your creative juices flowing:...

Jeff Domansky's insight:

Here's some creative kindling for your content.

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Creating Winning Content - Smart Insights Digital Marketing Advice

Creating Winning Content - Smart Insights Digital Marketing Advice | Public Relations & Social Media Insight | Scoop.it
Now we’ll focus on actually writing that content and how myself and the rest of the Content Team produce guest posts, articles, blogs and features which are regularly placed on high-ranking websites and keep our clients happy, and reassured that we are delivering to their expectations.

I’ll talk you through a few examples of content published in recent months and how we created these articles; all of which were written on behalf of clients operating in niche business sectors. The conclusion I hope you reach is that, no matter how ‘limited’ the potential of the content may appear to be on paper, you can create appealing articles which transcend what might have started out as rather dry subject matter.

Just before we look at this in depth, however, I’d like to again stress the critical role of the headline. This is a subject I addressed at length in one of my recent blogs for Zazzle – you can read that piece in full by ‘nailing the perfect headline’.
Jeff Domansky's insight:

Content is still critical. Kevin Hughes shows us why with several case studies.

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Stuck in a Content Marketing Rut? Try This Trick.

Stuck in a Content Marketing Rut? Try This Trick. | Public Relations & Social Media Insight | Scoop.it
Are you getting tired of your blog?

If so, there’s a good chance your readers are, too.

There’s really nothing wrong with that, believe me. You’ve worked hard creating fantastic content that’s educational, engaging, and entertaining—possibly for years now. But for whatever reason, it’s just not working anymore. Or it’s still working, but your traffic and key KPIs are flatlining.

What’s even more important than figuring out why these problems exist is figuring out what to do about them. The answer is far simpler than you might think.
Jeff Domansky's insight:

Great tips for tired bloggers.

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8 Easy Ways To Speed Up WordPress

8 Easy Ways To Speed Up WordPress | Public Relations & Social Media Insight | Scoop.it
If your website takes too long to load, it is costing you money.

That’s a fact.

Studies have shown that just a 1 second delay in loading time can cause a 7% loss of conversions.

Think about it like this:

If your website pulled in just under $3,300 per day, 1 second delay in loading time could be costing you over $90,000 per year.

3 seconds would be getting close to a loss of $300,000 per year.
Jeff Domansky's insight:

Get your WordPress site rolling.

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Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer | Public Relations & Social Media Insight | Scoop.it
You spend hours, if not days, writing a great blog post. The last thing you want is for it not to be seen, right?

So, what do you do to ensure it gets seen? You share it on your social media profiles, tell a few friends to promote it and then repost the exact same blog post on other sites like Medium and LinkedIn.

The question is: should you be doing this? Will reposting your content hurt your SEO or drive you more traffic and sales?
Jeff Domansky's insight:

Basically, Neil Patel says it's not a good idea to repost identical content on a second or other sites. There is a workaround, but it's a little complex to carry out. You're better to write high quality content for the guest post and include a link back to your site for your other content.

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The Go-To Blog Post Template | Kapost Content Marketeer

The Go-To Blog Post Template  | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

Blogging is one of the most effective channels marketers have to drive traffic, engage target audiences, and drive leads.


B2B marketers who use blogs generate 67% more leads than those who do not. And companies publishing at least 15 blog posts per moúnth get 5X more traffic than those that don’t blog at all.


But most marketers struggle to do it regularly. That’s why we created this free blog post template. It Includes a simple formula for writing concise, engaging, and effective blog posts. We’ve highlighted the 10 key steps to better blogging...

Jeff Domansky's insight:

Excellent tips and blogging blueprint. Recommended reading 9/10

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How to Use Transparency to Transform Your Design

How to Use Transparency to Transform Your Design | Public Relations & Social Media Insight | Scoop.it

A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process....

Jeff Domansky's insight:

Canva shares some cool design tips, perfect for bloggers.

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Marco Favero's curator insight, October 29, 2014 3:35 AM

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