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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Medium's Plan to Serve the Next Generation of Bloggers

Medium's Plan to Serve the Next Generation of Bloggers | Public Relations & Social Media Insight | Scoop.it

Medium wants to be the next-generation self-publishing platform for bloggers who write....

 

Enter Medium, a simple self-publishing platform launched last October to serve the next generation of bloggers who write. In the words of founder Evan Williams, who also co-founded Blogger and Twitter, "Medium is a beautiful space for reading and writing — and little else. The words are central. They can be accompanied by images to help illustrate your point.

 

But there are no gratuitous sidebars, plug-ins, or widgets. There is nothing to set up or customize." "Images are great, too," Williams wrote in response to an emailed question about whether Medium is positioned as 'the anti-Tumblr.' "But we're building a platform that helps words shine, because it seems like that's what's needed now. Obviously we were aware of what Tumblr's done, but Medium was inspired by many things — including ideas I had wanted to implement in Blogger over a decade ago."...

Jeff Domansky's insight:

Medium is taking a new, and simpler, approach to blogging. While access is still limited, watch for it to blossom in the near future.

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Content Marketing Mistakes in Social Media | Social Media Today

Content Marketing Mistakes in Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.

 

...Along the way, it’s nearly impossible to avoid subjects such as blogging, search, social, and some of the other tricks of the trade. Why? Because the best website in the world won’t make you a dime unless people come to it and find themselves engaged with the content there. There I go again. I can’t stop spouting the gospel.

 

I want my clients to understand the key to effective online marketing, or any marketing, is to get customers to know, like and trust you. That’s a high bar seldom achieved with a heavy dependence on ad or brochure-like communications. Ugh. Stop me now before I talk you into doing content marketing against your will....

Jeff Domansky's insight:

Learn from this collection of content mistakes and lessons from Barry Feldman.

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33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen

33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms....

Jeff Domansky's insight:

How to use social media to promote your blog.

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Steve Miletto's curator insight, September 18, 2013 1:08 PM

Helpful ideas for bloggers

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Need More Website Traffic? Use Blog Posts, Not Social Media | Business 2 Community

Need More Website Traffic? Use Blog Posts, Not Social Media | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot more long-term value than the other. Do you know which one it is? (spoiler alert: look at the graph to the right) Let’s take a minute to discuss both of these methods and then you can make your own decision regarding which is more valuable....

Jeff Domansky's insight:

Research says: blog posts deliver long-term traffic.

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Kaye Blum's curator insight, May 21, 2013 6:51 PM

Yep: social content needs to have value.

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How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update | Search Engine Journal

How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword rankings – when it’s done consistently and when those guest posts are published on authoritative domains that are relevant. It’s been in the back of my mind for some time now, actually since the first iteration of the Google Penguin update, that guest blogging may become a target of Google. I believe that guest blogging will still continue to be effective after the next major Penguin update, however the way in which you build links through guest blogging will change. This is how I think guest bloggers will be impacted...

Jeff Domansky's insight:

Valuable SEO tips and Guest blogging perspective...

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Leaner, More Effective Content Marketing in 6 Steps

Leaner, More Effective Content Marketing in 6 Steps | Public Relations & Social Media Insight | Scoop.it
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...

Via Ally Greer
Jeff Domansky's insight:

Liked these tips. Very practical.

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Randy Bauer's comment, May 18, 2013 11:56 AM
Thanks Ally for passing this along. Very concise article on the lean content creation and curation.
James Dean Waryk's curator insight, May 18, 2013 1:39 PM

This is an experiment

Marilyn Korhonen's curator insight, June 20, 2013 10:13 AM

This content is useful to grant proposal writing because it provides a method for focusing content (proposal) into an easily accessible message. 

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Generic social media advice you should never listen to | Sarah Arrow

Generic social media advice you should never listen to | Sarah Arrow | Public Relations & Social Media Insight | Scoop.it

It goes without saying that if you don’t have a plan then you have a plan to fail. In this post I’m going to share with you a few of the generic pieces of advice that I see people sharing on social media and why you should not listen to such advice....

Jeff Domansky's insight:

Great counterpoint and social media advice from Sarah Arrow.

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We Wrote 150 Blog Posts In 50 Days, How About Our Traffic?

We Wrote 150 Blog Posts In 50 Days, How About Our Traffic? | Public Relations & Social Media Insight | Scoop.it

For the last year we’ve written about 2 blog posts each week on our blog LogMyCalls. We said we had a content strategy, but we really didn’t. Our blogs were read, but not all that much. It sort of felt like we were writing into an empty box. Then I came across a blog post by a guy who had written 50 blog posts in 25 days. His traffic went up, his organic traffic went up, his referral traffic went up. Everything went up.

 

So, we decided to do something similar at LogMyCalls. We decided to write 150 blog posts in 50 days. We did this from Feb 3 until April 13. We only published blogs on weekdays, so the experiment lasted 10 weeks. Three blogs a day, 5 days a week. We wrote on marketing and call tracking related topics. The results of this test speak for themselves...

Jeff Domansky's insight:

What an interesting case study in blogging, content marketing and SEO. Lots of inspiration here!

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How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner

How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Business blogging: learn how businesses with top marketing blogs generate leads with social media and content marketing....

 

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. Here are some useful tactics to entice and capture leads used by top marketing business blogs!...

Jeff Domansky's insight:

Several useful tips on how to use your blog to create leads. Blogging is more than an awareness tool.

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Paid, Owned and Earned Media in Digital PR

Paid, Owned and Earned Media in Digital PR | Public Relations & Social Media Insight | Scoop.it

Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media.

 

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Brands have indeed become the media. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.) Earned media has morphed too – apart from the traditional mainstream media there are bloggers and industry influencers on Twitter with a large following who have to be included in your media relations plan.


As Chris Elliott, blogger and writer for National Geographic, said to me recently: the public decides who has credibility and they choose where they get their news and information. PR has concentrated more on earned media than paid media....

Jeff Domansky's insight:

Good overview of PR's role and the changing marketplace. 

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Dig Into Your Blog's Statistics - Dukeo

Dig Into Your Blog's Statistics - Dukeo | Public Relations & Social Media Insight | Scoop.it
Today’s task for the 31 Day blogging project is to dig into your blog’s statistics. But not just to see where you’re at or how much things have changed since the last time you looked. While you’re there, you might as well learn how you can use those stats to help build a better blog. Here are some of the key metrics you’ll want to analyze...
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Blogging Best Practices: How to Get More Blog Readers

Blogging Best Practices: How to Get More Blog Readers | Public Relations & Social Media Insight | Scoop.it

Want to get more blog readers? Follow these easy-to-understand best practices as part of your corporate blogging efforts and you'll be amazed at the results....

 

One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is the easy part, getting it read is what takes skill. Understanding blog post optimization and doing your homework before you write your post can go a long way toward making sure your blog content attracts readers. Sometimes when I say that “writing is the easy part” thing, writers get all bristly (and yes, it’s a word if I say it is), but it’s true.

 

There are lots of people out there writing some terrific stuff, but attracting readers often has nothing to do with how great your writing is. Knowing how to write for the web, which is completely different than other types of writing, knowing how to optimize your posts and understanding the importance of building your networks can make all the difference in the world. And that, my friends, is how you get more blog readers. Let’s talk about why....

Jeff Domansky's insight:

Practical tips tohlp you attract more blog readers.

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kudosify's curator insight, May 12, 2013 1:24 PM

Great 1 from the writer you can read of this news at http://nairatech.net

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4 Things Marketers Should Know About Tumblr

4 Things Marketers Should Know About Tumblr | Public Relations & Social Media Insight | Scoop.it

With 105 million blogs and 49 billion posts, Tumblr, the free blog hosting and social networking site, is the 32ndmost popular site in the world. So if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

 

“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.” Here are Neil’s tips for marketing your business on Tumblr....

Jeff Domansky's insight:

Nice overview of Tumblr.

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13 Blog Post Topic Ideas For Small Business Marketers | Business 2 Community

13 Blog Post Topic Ideas For Small Business Marketers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

You probably have a website, and chances are, you have the ability to publish content to that website. So, why not write blog posts yourself? No one knows your business, and your customers (see readers) like you do. If you don’t have a website that you can edit yourself, check out my recommended list of website building tools.

 

Think about it, if you’re not blogging, and your competitors are, they’re making out like bandits with customers that could/should be yours. Set aside 1-2 hours every week to write a blog post on one of the 13 topics below. Before you say that’s too much time, consider this stat I found in an recent ebook from Inbound Marketing giants HubSpot: “Companies with blogs get 55% more website traffic, and that number goes up exponentially whether you post once a week, twice a week, and then up to several times a day – wherein you become a thought leader in your field.

 

Our advice? Blog as often as you can while keeping the content valuable for your prospects.”...

Jeff Domansky's insight:

Blogging can pay back if done with a plan and by delivering quality content that meets customer needs.

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What the Future Holds for Business Blogging

What the Future Holds for Business Blogging | Public Relations & Social Media Insight | Scoop.it

As crappy content keeps adding to the clutter, the business blogging world will change for the better. If you haven't yet flipped through Velocity Partners' SlideShare deck, "Crap. The Content Marketing Deluge," it's definitely worth a look (we've embedded it below).

 

It's no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. The good news is, while it's becoming harder and harder to get eyeballs on your content, the future is bright for marketers committed to quality. And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it's right in my wheelhouse as HubSpot's blog manager -- I thought I'd share with you what I think the future of business blogging holds....

Jeff Domansky's insight:

Great snapshot of the future of business blogging and how it can generate leads.

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How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV

How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV | Public Relations & Social Media Insight | Scoop.it
When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.

 

...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.

 

Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....

Jeff Domansky's insight:

Great tips and inspiration for Twitter humor...

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Aleatha Shepley's curator insight, May 21, 2013 11:39 PM

That's funny

Two Pens's curator insight, May 23, 2013 2:37 PM

Anyone who thinks you can't make a reputation on Twitter is hiding one's head under the ostrich and the earth. 

Emily at Two Pens's curator insight, May 23, 2013 3:04 PM

She's an accomplished poet, too!

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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Media Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog

The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

If you are serious about turning a blog into income and then your business, then laying the right foundations is important. It means sitting down and doing some planning. It means asking some questions What am I going to focus on? What should the branding and design be like? What should I develop it on? The list goes on.

 

If you do mean business then you need to create the right framework and foundation for your blog. A framework for the future Sometimes a little thought, the right framework and resources can be time saving and stress relieving in the long run.

 

Here are 10 key building blocks to get you started....

Jeff Domansky's insight:

Really good read and reminder about blogging and social business fundamentals.

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7 Questions for Creating Content That Actually Matters | Business 2 Community

7 Questions for Creating Content That Actually Matters | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter.

 

But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...

Jeff Domansky's insight:

Seven great questions that will help PR and marketing create content that means something to readers.

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Yu Ji's curator insight, May 16, 2013 6:07 AM

Very interesting post. Teaching you how to create rather than write the content.  Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

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12 Ways Blogging Would Be Different Without Twitter

12 Ways Blogging Would Be Different Without Twitter | Public Relations & Social Media Insight | Scoop.it

It’s hard to imagine a world without Twitter. It was the faster-growing social network in 2012, and 1/5 of all US Internet users are also active on Twitter.* For bloggers especially, the world would be very different without Twitter. But maybe there’s something we can learn from that.

 

Twitter is an amazing way to reach your community, but it can perhaps cloud our vision. By thinking about what the world would be like without Twitter, we can perhaps find some new opportunities for our blogs. Here’s how blogging would be different if Twitter did not exist...

Jeff Domansky's insight:

This was a good reflection on Twitter and an out of the box look at blogging.

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Social media questions for online publishers

Social media questions for online publishers | Public Relations & Social Media Insight | Scoop.it

How to get better social marketing and content marketing results... A lot of our digital generation publishers are enjoying the benefit of the large audience created for them by their prominence in the social media. Notwithstanding, some are still trying to find their feet. They aren't able to strategize properly, execute and incorporate their plan into a unified program.

 

Here are eight social media questions that publishers should be asking themselves....

Jeff Domansky's insight:

I thought this was a very interesting set of questions to be asking about your publishing and content marketing programs. And who isn't a publisher these days?

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Business Blogging Pros, Cons & Best Practices for Better Content Marketing | TopRank

Business Blogging Pros, Cons & Best Practices for Better Content Marketing  | TopRank | Public Relations & Social Media Insight | Scoop.it

Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right....

 

According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do. With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage.

 

Trust me, I’m in the content business and they don’t. In fact, brands split just 11% of their total social media budget between blogging and influencer outreach. So just to clear up any ambiguity and to follow the format for this series, here goes:...

Jeff Domansky's insight:

Here's a useful overview of business blogging and content marketing. The author shares several examples of companies doing business blogging the right way.

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Blog Improvement: 10 Simple Steps Will Improve Your Business Blog

Blog Improvement: 10 Simple Steps Will Improve Your Business Blog | Public Relations & Social Media Insight | Scoop.it

Social media platforms like Twitter and Facebook enjoy huge popularity, but blogs are still an important tool for small business marketing. Jennifer Bourn, Owner and Creative Director for Sacramento WordPress Web design and branding firm, Bourn Creative, claimed they are “no longer optional for small businesses” in a recent guest post at The Sacremento Business Journal.

 

So if you don’t yet have a blog – start one. And if you do have one, apply the blog improvement steps below to kick it up a notch. If you have one, use these simple steps for overall blog improvement and increased visibility.

Jeff Domansky's insight:

The importance of blogging and its ROI. What are you waiting for?

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Frederique Niel's curator insight, May 13, 2013 12:45 PM

This is an article about improvements you can do to your blog. What is interesting is that each suggestion has a link to another article that treat the subject in more depth.

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This Is What Happens When Publishers Invest In Long Stories

This Is What Happens When Publishers Invest In Long Stories | Public Relations & Social Media Insight | Scoop.it

We decided to experiment with a new, super-long article format akin to "slow live blogging." When we looked at the traffic charts below, our jaws dropped. Here's what we learned about long form stories--and why quality, not velocity, is the future of online news. As web publishers we're obsessed with analytics. Any strategy that moves the needle gets our attention.

 

So you can imagine my surprise when a new way of writing articles blew up my assumptions about how to drive traffic. Before I go on--looking at analytics is tricky. Because we have imperfect information about our audience, it can be difficult to translate aggregate reader behavior into real insights. We may see trends or correlations in the data, but they do not necessarily imply causation, and trying to analyze traffic too closely can coax editors and writers into an unhealthy diet of red herrings. Sometimes, though, a trend is so big and consistent that it's impossible not to engage in a little educated speculation. The last month of our traffic at FastCo.Labs has presented is with one such scenario....

Jeff Domansky's insight:

All about long form content and impact on blogging from FastCo.Labs study.

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The Evolution of the Blogger

The Evolution of the Blogger | Public Relations & Social Media Insight | Scoop.it

...The infographic is a vertical timeline. Various different kinds of bloggers are introduced with some subtle humour throughout. My favourite quote from the infographic is: “The next generation of bloggers is believed to be the micro-blogging bloggers. These bloggers, mostly seen on Twitter, have taken what old bloggers would see in 12,000 words and condensed it down to 140 characters of pure emotion.”...

Jeff Domansky's insight:

Fun infographic for new and longtime bloggers.

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Vloasis's curator insight, May 11, 2013 1:15 PM

The evolution of the spambot would also be an interesting infographic.