XgSomewhere, a business owner is writing a blog post.
She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.
Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.
This is the legend of the lone blogger who climbs the mountain of success one post at a time.
I’m not going to debunk this story.
Crafting amazing content is still critical to building a modern business. But buried in this story is the assumption that a blog is all you need to succeed....