Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Embed Your Biz Stories Anyway With Cowbird's New Function

Embed Your Biz Stories Anyway With Cowbird's New Function | Public Relations & Social Media Insight | Scoop.it
Cowbird has been used by the National Geographic and other outlets as a storytelling tool

Via Karen Dietz, Cendrine Marrouat - cendrinemarrouat.com
Jeff Domansky's insight:

Storytelling tool worth a look.

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Karen Dietz's comment, May 24, 2013 5:15 PM
HI Barbara and thanks for your input! When Cowbird originally came out, I too thought it would not work for business folks so have ignored it. I thought the focus on personal stories not related to business wouldn't work. I really didn't think Cowbird would be attractive to businesses because of the type of stories people were sharing plus the stories stayed on Cowbird's site. But because they've added new functionality where you can now embed your stories on your website, blog, etc. I think businesses could use it today. The best business stories are personal. I've poked around Cowbird and it seems a simple enough tool to use so I think biz folks could definitely leverage it now to their advantage. I am sure businesses will come up with creative ideas for how using this tool if they want.
Jeff Domansky's comment, May 24, 2013 6:32 PM
Hi all, I agree Cowbird is not for most businesses yet. But imagine if your business wanted to connect with customers and encourage them to share their personal stories in a contest, to illustrate a concept or support a charity? I'm with Karen. It's not the tools, it's the creativity that counts.
Karen Dietz's comment, May 24, 2013 7:08 PM
Yeah, great idea Jeff! Sort of like Pinterest.
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Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience | Public Relations & Social Media Insight | Scoop.it

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

 

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.

 

But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....

 

Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....

Jeff Domansky's insight:

This post highlights the importance of customer engagement and how data can be used to tell interesting and meaningful stories. The four examples demonstrate how.

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Advice For Building A Global Tech Company In The Middle Of Nowhere

Advice For Building A Global Tech Company In The Middle Of Nowhere | Public Relations & Social Media Insight | Scoop.it

Is relocating your nascent company to a startup hotbed worth the price of admission A Renobased entrepreneur weighs the pros and cons....

 

... Creating a startup is hard enough without the additional expense and stress of moving, of not having friends and family around, and of not knowing where the best restaurants are. So I decided I had to make my new venture work in the place where I was already established.

 

My point is that while there are benefits to planting yourself in a hub, there are plenty of advantages to setting up shop in a more isolated place. For starters, when I started ShortStack three years ago, I already knew where the best brew pub in Reno, Nevada was--so I haven’t wasted any time or money on bad beer! Here’s how to start a business wherever you are...

Jeff Domansky's insight:

Good storytelling about small business challenges and choices.

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Movenote - video presentation creator

Movenote - video presentation creator | Public Relations & Social Media Insight | Scoop.it

The Movenote app lets you record video alongside documents or pictures to create an integrated video presentation with slides.   

 

Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.


Via Baiba Svenca, Mayra Aixa Villar
Jeff Domansky's insight:

Very promising app for storytelling, PR, marketing, training and much more. Website is www.movenote.com 

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Ness Crouch's curator insight, May 14, 2013 4:29 PM

This is a great tool. I've downloaded it to my Samsung tablet can't wait to put it to good use!

 

Domitilla Enders's curator insight, May 16, 2013 8:35 AM

Great tool to mix it up in the classroom

Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s comment, June 24, 2013 3:42 AM
thanks for the scoop, super tool to ork creatively in the classroom
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What the Pulitzers Tell Us about Successful Storytelling Strategies | Sarah Skerik

What the Pulitzers Tell Us about Successful Storytelling Strategies | Sarah Skerik | Public Relations & Social Media Insight | Scoop.it

The Pulitzer Prizes for journalism were announced this week, and the winning stories represent a variety of different angles, techniques and tools that provide good ideas – and more than a little inspiration – for public relations and marketing communicators.

Jeff Domansky's insight:

Great stories well told by talented journalists.

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Edvina Babic's curator insight, April 17, 2013 6:25 AM

Personal Branding gaat voor een groot deel over het ontdekken van jouw unieke code, het schrijven van jouw verhaal en het delen ervan 'right time, right place'. Nog nooit tevoren hebben we beschikking gehad over zo veel mogelijkheden, tools en platformen voor het delen van ons verhaal. Dit artikel laat zien hoe krachtig de integratie van verschillende middelen, zoals beeld, video, design en tekst, bij kan dragen aan het overbrengen van de beleving. In Personal Branding dient de inhoud van je verhaal als leidraad voor het overbrengen van beleving op je publiek. 

 

Zie hier hoe JOHN BRANCH een verhaal tot leven brengt: 

http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek

 

Welke beleving wil jij op je publiek overbrengen?

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Tell a four-word story. — Design story

Tell a four-word story. — Design story | Public Relations & Social Media Insight | Scoop.it

Forget the elevator pitch. You only get four words.

 

If you want to start a business or launch a new project, you need to be able to describe your effort in four words.

 

Why four?

 

If you write a longer story, the door cracks open to ambiguity; you can start to hedge your bets, get vague or abstract. Stick with four. It means you must identify a subject, an object, a verb and maybe one descriptor or refining notion....

Jeff Domansky's insight:

Four words speak volumes.

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Spoof ‘Startup’ Vooza Gets Serious About What It’s Really Up To — A New Kind Of Web Advertising | TechCrunch

Spoof ‘Startup’ Vooza Gets Serious About What It’s Really Up To — A New Kind Of Web Advertising | TechCrunch | Public Relations & Social Media Insight | Scoop.it
Yesterday we saw a lot of attempts at humor from tech companies, with varying degrees of success..... It’s something that’s been pretty darn successful. So far, Vooza’s clients have included email newsletter startup MailChimp, app analytics platform Tapstream, branding firm Eat My Words and others. The companies pay to have their brand worked into a segment written by Vooza’s writers and featuring its cast of characters — the video then goes out to Vooza’s own audience, and can also be used by the company in any way they wish. It’s a business model that can be classified as branded content or sponsored product placement, but Ruby says that he thinks of it more as “a throwback to the old school TV advertising model when the stars of a show would do the ads, like Johnny and Ed schilling for Alpo.”...
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By Making Storytelling Relevant Again, Social Media Has Forever Changed Marketing | Business 2 Community

By Making Storytelling Relevant Again, Social Media Has Forever Changed Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Many people will tell you that marketing is a game of numbers. They’ll say it’s about researching a target audience, developing a targeted message, and using advanced statistics and metrics to determine where that message should be delivered. Of course there’s a significant amount of truth to that statement, but I don’t think it remains as true as it once was. Successful marketing is about storytelling. In the past decade or so, that’s become even more true than it was before. Why has it become more true? Social media. Social media has turned marketing from a numbers driven game to a story telling game. How has it done that? That’s what I’ll discuss below....
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The Art of Storytelling in Public Relations | Vandiver Group

...With the increasing reliance on gadgets in everyday life, the PR industry risks losing some of its storytelling edge. With all the information we need available at our fingertips, many are beginning to question if storytelling has lost its value. Temasek Communications head Stephen Forshaw explains that, “we’ve lost the art of developing key messages and we’ve lost the art of storytelling, and storytelling is the heart of our business.”

 

It is hard to engage an audience with a meaningful, personal story when the world seems to become more and more impersonal every day. You can have a conversation with friends or family without ever actually seeing them face to face. The important thing to remember is the value of personal connections as our world becomes engrossed in technology....

Jeff Domansky's insight:

Remember, it's the people first, not the gadgets or technology.

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Sell Your Brand through Storytelling | Social Media Today

Sell Your Brand through Storytelling | Social Media Today | Public Relations & Social Media Insight | Scoop.it

...So the question is: Why is a story so important to your personal branding strategy? First of all, it sets your brand apart as unique. Every brand has its own story to tell, but yours is the only one of its kind. What drives you? Why did you enter the field that you find yourself in today?

 

You’d be surprised at what details will intrigue the reader and give your audience an idea of what your brand is really about. Perhaps one of the most effective characteristics of a story is that it humanizes your brand. It’s easy to launch a brand, but the story behind it can leave your target audience wondering where it came from.

 

What is your actual purpose? What drives your actions? Was it the right opportunity at the right moment? Now consider how your brand has affected others. How have you impacted the lives of those involved with your brand? Has it always gone smoothly? Are you new at this? What’s your experience prior to the creation of your brand? What is the story behind your personal brand?

 

While the story for your brand might satisfy your present audience, the aspects of your personal brand story can turn you from just a brand into the personification they can truly relate to.... 

Jeff Domansky's insight:

This post offered some nice inspiration for business storytelling. What are you waiting for?

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Rosie Ioane Mulipola's curator insight, March 19, 2013 8:58 PM

This article came across as very interesting to me because i had different thoughts about how people were selling brands, i thought it was through the brands popularity and also through other people having possesing those brands that made people want them too. Be that as it may this article gives a different view of how brands are seen by customers. Story telling of your brand is seen as a branding strategy and with a story to tell it sets your brand apart from other brands. The part that i found most interesting was the bit in the article where it states that one of the most effective characteristics of a story is that it humanizes your brand. Which i believe to be true, people buy brands for all sorts of reasons even the ones that i have stated but with a story behind the brand it leaves your audience or market wondering where the product came from, what is the purpose of the brand, who is behind the brand. As well as that with the many details provided in the story telling of your brand it intrigues your audience and gives them a fair idea of what your brand is all about. This articvle was a very good read.

Ashleigh Davis's comment, March 20, 2013 12:50 AM
By setting yourself apart from the rest of the pack, you can give your brand a point of difference. A story supplies consumers with something they can relate to, and a reason to buy into the experience of the brand or product you are selling. I think you're right, by intriguing an audience with a backstory. With the huge amount of choice in regard to any purchase these days, consumers are becoming as investigative as ever about the products they choose to buy and the brands they choose to support.
Ishika Nair's comment, March 20, 2013 5:13 AM
I agree with the comments. A brands purpose is to show features of a story that improves your brand. It is easy to launch but the story behind it captures the audience attention. The detail you give for your brand targerts the audience what your brand excels in.
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5 Tragic Ways To Lose An Audience Despite Telling Great Stories

5 Tragic Ways To Lose An Audience Despite Telling Great Stories | Public Relations & Social Media Insight | Scoop.it

There is plenty of advice out there on how to create a great presentation. Most of it centers on two pretty common pieces of advice:

Tell more stories.Use bigger fonts.

Neither is always easy to do, but the more events I attend – the more I realize a single fact that still manages to surprise me about why people do (or don’t) connect with you as a speaker.

 

Having a good story or great visuals is not enough.


Via Gregg Morris
Jeff Domansky's insight:

Great tips for speakers and presenters.

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Judith van Praag's comment, March 16, 2013 1:48 PM
Having witnessed two academic lecturers within two days, neither of whom could keep my attention, I'm once again convinced that a great story and no visuals is a no-no for today's audience. Academia looking down on storifying their material miss an opportunity. Looking down on New Media is downright "uneducated". This is a bit beside the point made above, the timing triggers this comment.
Judith van Praag's comment, March 16, 2013 1:49 PM
PS The link leads to incomplete post, perhaps the author took down the rest, or subscription is necessary?
Gregg Morris's comment, March 16, 2013 2:17 PM
Hi Judith, I just checked and the post is totally different than it was yesterday. Rohit must have modified it for one reason or another.
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Weaving Storytelling Effectively Into All Marketing Touch Points

Weaving Storytelling Effectively Into All Marketing Touch Points | Public Relations & Social Media Insight | Scoop.it

Storytelling is absolutely essential whether it be traditional paid media, owned media like social networks and blogs, or earned media where someone else is telling your story. It’s critical to connect your story of how you solve the customer’s problems at each step of their journey.

 

The key in storytelling though is to recognize that people are going to enter your story at different chapters and pages along their journey. It’s Their Story, Not Yours

 

So as you think of telling your story you must visualize it through their eyes. You should ask, where is the customer in the buying cycle, where are they in the learning cycle, and how does it relate to their job’s role as it relates to that stage of the process? That way the story is relevant to their needs, their issues, their requirements....

Jeff Domansky's insight:

Steve Farnsworth shares tips on combining storytelling and marketing...

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When Bowie met Burroughs | The Guardian

When Bowie met Burroughs | The Guardian | Public Relations & Social Media Insight | Scoop.it

Trend-setter, impresario, phenomenon: David Bowie has shaped entire subcultures. Jon Savage traces the star's talent for reinvention and his catalytic encounter with William Burroughs...

Jeff Domansky's insight:

Great weekend read for pop culturistas, music lovers and fans of a certain age...

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Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 


Via Robin Good, Tim Pixley
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carmen blyth's curator insight, May 22, 2013 9:31 PM

Distilled images woven into a story

Tyler Richendollar's curator insight, July 1, 2013 10:41 AM

Getty Images just knocked it out of the park with this. Great use of music, too. 

 

Linda Allen's curator insight, July 1, 2013 1:17 PM

Excellent