Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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No social media guru is holding you back from anything | @MarkWSchaefer

No social media guru is holding you back from anything | @MarkWSchaefer | Public Relations & Social Media Insight | Scoop.it
I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I.
Jeff Domansky's insight:
Mark Schaefer speaks from the heart about how no social media gurus or bloggers are keeping you from success. Well ... they're not.
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8 Top Social Media Channels To Promote Your Blog

8 Top Social Media Channels To Promote Your Blog | Public Relations & Social Media Insight | Scoop.it

To make your posts relevant you must join the madness and promote your blog on social media.

But there are so many social media channels, if you tried to engage in them all you would drown in a sea of hashtags!

By spreading yourself too thin across the social spectrum you can easy spend too much time being social and too little time writing.

You have to decide which social media channels to focus on....

Jeff Domansky's insight:

Good refresher on promoting your blog in key social media channels.

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Jack Later's curator insight, March 9, 2015 11:07 PM

Awesome post on how to promote your blog.

I've created a similar post that might help you in your blog promotion efforts.  

It is call my "How to promote your blog like a rock star"

 

I think you will find it super valuable.  Just click here 

http://www.workwithjacklater.com/how-to-promote-your-blog-or-web-site-like-a-rock-star/
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Social Media Images in 30 Seconds Flat: Meet Pablo by Buffer

Social Media Images in 30 Seconds Flat: Meet Pablo by Buffer | Public Relations & Social Media Insight | Scoop.it

Engagement-grabbing social media images might be the closest thing we have to a magic wand on social media. And to make it even easier to design these images in a snap, we’ve whipped up a new, free tool we’d love to share with you.

Meet Pablo, the easiest way to create engaging social media images....

Jeff Domansky's insight:

Great free tool for easy visual marketing and blogging.

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Your 16-Point Content Publishing Checklist | Arnie Kuenn

Your 16-Point Content Publishing Checklist | Arnie Kuenn | Public Relations & Social Media Insight | Scoop.it

I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again.

The same goes for publishing content.

With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Here are my top 16 items to check before you push your content live for all the world to see....

Jeff Domansky's insight:

Arnie Kuenn offers a useful pre-blogging checklist.

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36 Tried-and-True Ways to Promote Your Blog Posts | Hubspot

36 Tried-and-True Ways to Promote Your Blog Posts | Hubspot | Public Relations & Social Media Insight | Scoop.it

There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

Luckily, you have many creative options when it comes to promoting your blog content. In the infographic below from ReferralCandy, we hear from over 40 marketing experts about their favorite blog promotion tactics -- everything from relationship building to email segmentation to social media. Check it out....

Jeff Domansky's insight:

Lindsay Kolowich offers 36 smart ways to promote your blog posts. Useful reading 9/10

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Jeff Domansky's curator insight, February 13, 2015 10:12 PM

Lindsay Kolowich offers 36 smart ways to promote your blog posts. Useful reading 9/10

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10 Ideas To Get Double Benefit From Old Blog Posts

10 Ideas To Get Double Benefit From Old Blog Posts | Public Relations & Social Media Insight | Scoop.it

These posts might have their own readership, but for whatever reason they do not operate at full capacity. I would like to share my ideas about what can be done about old posts to increase their search engine rankings and page views.

Here are the top 10 tips how to breathe life into your old posts....

Jeff Domansky's insight:

Smart blogging tips.

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Ibrahim Rahmani's curator insight, February 9, 2015 2:44 AM

Just keep in mind that sometimes it’s more useful to reconsider already written pieces than to create new ones. Don’t forget to write updates if the information provided in the post becomes outdated.

Marco Favero's curator insight, February 9, 2015 4:47 AM

aggiungi la tua intuizione ...

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25 SEO Tools You Shouldn't Blog Without

25 SEO Tools You Shouldn't Blog Without | Public Relations & Social Media Insight | Scoop.it
Which is why we invited Irina Weber from SERanking.com to enlighten us as to which tools are the most productive and best organized to help you succeed as a blogger.

Irina and her team have tested many tools of top productivity and blogging experts and have a good idea of what top performers in the blogging world are using to get through the day in a highly productive manner.

Here’s an awesome list of SEO tools that can simplify and supercharge your blogging efforts…
Jeff Domansky's insight:

Are you bogged down in your blogging? These tools will help you break free.

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adagencysaroj's curator insight, February 7, 2015 2:38 AM

Very useful, especially i found BuzzSumo very useful and there are many useful tools which are worth trying. Thanks for sahring

Carlos Polaino Jiménez's curator insight, February 7, 2015 9:12 AM

Here’s an awesome list of SEO tools that can simplify and supercharge your blogging efforts

Marco Favero's curator insight, February 7, 2015 9:46 AM

aggiungi la tua intuizione ...

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Archbishop of Canterbury warns social media is creating ‘trauma and sorrow’ within society

Archbishop of Canterbury warns social media is creating ‘trauma and sorrow’ within society | Public Relations & Social Media Insight | Scoop.it
The Archbishop of Canterbury has criticised social media for fermenting disagreements, exacerbating what ought to be face-to-face fallouts into wider digital spats with correspondingly inflated consequences.

Writing on his Lambeth Palace blog, the Most Rev Justin Welby, discussed Twitter rage and avoided seeking to ‘set everyone right on everything’ through the medium of online chat forums.
Jeff Domansky's insight:

It's both useful and hypocritical to note that the Archbishop is using his blog to decry social media.

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Christoph Dahn's curator insight, January 31, 2015 5:57 AM

I think there is a need to listen to critical voices in all this social media craze.

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How #Blogging Affects Your Bottom Line

How #Blogging Affects Your Bottom Line | Public Relations & Social Media Insight | Scoop.it
Blogging has been identified as one of the best ways to attract new customers. 57 percent of companies with a blog have acquired a customer from their blog, which means if you blog more, you'll get more customers.An infographic from Quicksprout shows that blogging highly affects consumer buying behavior even more than advertising. 81 percent of US consumers trust advice and information from blog and 61 percent of consumers have made a purchase based on a blog post....
Jeff Domansky's insight:
Blogging not only gets you more traffic, but leads as well. In fact, many believe it's the best lead generation channel. Did you know small business with blogs generates 126 percent more leads.
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Lydia Gracia's curator insight, January 27, 2015 4:10 AM

Tenir un blog d'entreprise, on le sait, génère du trafic qualifié sur son site. Saviez-vous aussi que le blog peut générer bien plus de leads que la publicité ou toute autre technique push? Pour y arriver, pas de secret mais:


  • Du contenu ciblé (essayez la technique des personas pour identifier vos consommateurs type et leur procurer du contenu sur-mesure)
  • De la fréquence (plus vous serez présent,  plus vous aurez des chances  d'être à la première place au moment où le consommateur fera son choix.
  • mais surtout de la constance (c'est une course d'endurance, où ce qui compte c'est d'arriver à destination avec un public qui vous suit tout le long)


Vous avez encore des questions? Vous aimeriez vous aussi vous lancer dans le blog d'entreprise (ou e-commerce) mais il vous manque les ficelles? On peut en discuter ensemble, pour me contacter c'est par ici



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How to Write the Perfect Blog Post: A Complete Guide to Copy.

How to Write the Perfect Blog Post: A Complete Guide to Copy. | Public Relations & Social Media Insight | Scoop.it
What I’m going to do today is show you a very deliberate formula and list of inclusions that I follow with my posts in order to ensure that I get results.

I’m not saying that it works every time, but I can guarantee that if you start to add these elements to your own blog posts you’ll start to get wins a lot more often.

Sound good?
Jeff Domansky's insight:

Ramsay Taplin, aka The Blog Tyrant, shares his KISS guide to blogging success. If you're new to blogging or need a refresher, this is a good starting point.

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Marc Kneepkens's curator insight, January 19, 2015 9:52 AM

Lots of good tips and ideas for creating successful blog posts.

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10 Tools That Amplify Your Content Reach | Tom Pick

10 Tools That Amplify Your Content Reach | Tom Pick | Public Relations & Social Media Insight | Scoop.it
Want more people to see your content?

Have you considered new methods of sharing content?

Look beyond the big social networks to expand your influence, increase exposure and grow your following.

In this article I’ll share 10 platforms, sites and tools to use to increase your reach and get your content noticed.
Jeff Domansky's insight:

Tom Pick shares a useful collection of social marketing and content marketing tools from Social Media Examiner.

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50 Free Resources To Become A Great Writer

50 Free Resources To Become A Great Writer | Public Relations & Social Media Insight | Scoop.it
There wasn't a content marketing course back in the day, so everything I've learned has been self-taught. And I'd love to share some of my favorite lessons, so I've emptied my swipe file. What you see here is everything I've saved over the past five years.

If you want to learn more about writing for the Web, content marketing, and the most persuasive way to communicate online, these are great places to start.
Jeff Domansky's insight:

What a great collection of resources for writers and bloggers! Recommended reading. 9/10

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What Content Has the Most Clout?

What Content Has the Most Clout? | Public Relations & Social Media Insight | Scoop.it
When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.
Jeff Domansky's insight:

The data tells you which content matters the most. Create your content accordingly.

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5 Steps to Make the Writing Process Less Painful

5 Steps to Make the Writing Process Less Painful | Public Relations & Social Media Insight | Scoop.it

When you can send a prospect a well-crafted article that addresses his exact question, you've got a powerful tool. You'll get extra points if it's published in a major news source in your industry or has high engagement via social media.


So what is the best way to actually get pen to paper (or fingers to keys) and start laying out some prose? Given my seventh-grade love for alliteration, here are the five steps I use when trying to bring out my inner Hemingway: Environment, Exploration, Extraction, Expansion, and Editing....

Jeff Domansky's insight:

Ross Beyeler helps define your writing process for better results. Writers of every stripe and experience level can benefit from reading this post.

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DrAlfonso Orozco C.'s curator insight, March 13, 2015 11:55 AM

9 Tips of Jeff.>>>>>>>>>> plus 5 Steps to make the Writing Process. El proceso para escribir mejor.

BJ Kurtz's curator insight, March 16, 2015 3:35 PM

I really like the first two. I think those are key.

AtharHousni's curator insight, April 15, 2015 3:58 PM

For us, writers

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20 Absolutely Essential Free Web Design Ebooks

20 Absolutely Essential Free Web Design Ebooks | Public Relations & Social Media Insight | Scoop.it

As a web designer or web developer one must always stay updated with the latest design trends and know the recent discoveries in the development niche. Also, designers must continuously improve their skills and get better and better at their work. To help you achieve just that, we selected 20 absolutely essential free web design ebooks.


These great free web design ebooks will help you design better websites, enhance your developing skills and overall become better at your job....

Jeff Domansky's insight:

Designers and bloggers alike will find these resources very useful.

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