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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Run a SWOT Analysis on Your Blog - Dukeo

Run a SWOT Analysis on Your Blog - Dukeo | Public Relations & Social Media Insight | Scoop.it

...This is the final post in my 31 Days to Building a Better Blog Challenge and your final bit of homework is to run a SWOT analysis on your blog.

 

What’s a SWOT analysis? Why, we’re going to analyze your blog’s Strengths, Weaknesses, Opportunities, and Threats, and I promise it’ll be relatively painless. A SWOT analysis is actually a strategic tool that businesses have been using for many years, so it’s not just some blogging term I just made up off the top of my head. Here’s how you can apply it to your blog....

Jeff Domansky's insight:

Great blogging strategy and tips.

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What's So New About Content Marketing?

What's So New About Content Marketing? | Public Relations & Social Media Insight | Scoop.it

What's so new about content marketing? The "nothing new here" brigade has a point: Content has always been an important part of many marketing plans (generally the better ones)....

 

As content marketing grows more popular than Justin Bieber, there’s one question I keep hearing from those who are innately suspicious of fads (i.e., people like me): “What’s so new about content marketing? It’s just what good marketers have always done.” This is one of the content marketing backlash arguments that I’ve talked about here on CMI and on my company’s blog, but I think it’s worth drilling down into this one a bit further. Of course, the “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones).

 

But clearly, something unique is going on here. Somewhere along the line, something changed to turn that “little thing we’ve always done” into this big, voracious thing that’s eating up every budget. Something had to have happened to release the beast we now know as content marketing. So what was this catalyst? (Insert drum roll… add cymbal crash!)...

Jeff Domansky's insight:

Adapting content to new mediums is key. A good reflection on content changes and what IS new.

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Steven Mallach's curator insight, June 1, 2013 12:53 PM

I've said it before and I'll say it again. It's not the message, it's the medium.

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Blogging is Good PR | JaymeSouati

Blogging is Good PR | JaymeSouati | Public Relations & Social Media Insight | Scoop.it

Blogging is good for growing business, as owned media, for good PR, building authority, and developing brand....

 

How many gazillion blogs are there in the world now? Technorati says about 3 million or so. You can see where your blog ranks via something called an Alexa ranking. Best to just ignore all that though and focus on a few other things, such as: Blogs Only Get Better When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger....

Jeff Domansky's insight:

Solid blogging advice from Jayme Soulati..

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Medium's Plan to Serve the Next Generation of Bloggers

Medium's Plan to Serve the Next Generation of Bloggers | Public Relations & Social Media Insight | Scoop.it

Medium wants to be the next-generation self-publishing platform for bloggers who write....

 

Enter Medium, a simple self-publishing platform launched last October to serve the next generation of bloggers who write. In the words of founder Evan Williams, who also co-founded Blogger and Twitter, "Medium is a beautiful space for reading and writing — and little else. The words are central. They can be accompanied by images to help illustrate your point.

 

But there are no gratuitous sidebars, plug-ins, or widgets. There is nothing to set up or customize." "Images are great, too," Williams wrote in response to an emailed question about whether Medium is positioned as 'the anti-Tumblr.' "But we're building a platform that helps words shine, because it seems like that's what's needed now. Obviously we were aware of what Tumblr's done, but Medium was inspired by many things — including ideas I had wanted to implement in Blogger over a decade ago."...

Jeff Domansky's insight:

Medium is taking a new, and simpler, approach to blogging. While access is still limited, watch for it to blossom in the near future.

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Content Marketing Mistakes in Social Media | Social Media Today

Content Marketing Mistakes in Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.

 

...Along the way, it’s nearly impossible to avoid subjects such as blogging, search, social, and some of the other tricks of the trade. Why? Because the best website in the world won’t make you a dime unless people come to it and find themselves engaged with the content there. There I go again. I can’t stop spouting the gospel.

 

I want my clients to understand the key to effective online marketing, or any marketing, is to get customers to know, like and trust you. That’s a high bar seldom achieved with a heavy dependence on ad or brochure-like communications. Ugh. Stop me now before I talk you into doing content marketing against your will....

Jeff Domansky's insight:

Learn from this collection of content mistakes and lessons from Barry Feldman.

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33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen

33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms....

Jeff Domansky's insight:

How to use social media to promote your blog.

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Steve Miletto's curator insight, September 18, 2013 1:08 PM

Helpful ideas for bloggers

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Need More Website Traffic? Use Blog Posts, Not Social Media | Business 2 Community

Need More Website Traffic? Use Blog Posts, Not Social Media | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot more long-term value than the other. Do you know which one it is? (spoiler alert: look at the graph to the right) Let’s take a minute to discuss both of these methods and then you can make your own decision regarding which is more valuable....

Jeff Domansky's insight:

Research says: blog posts deliver long-term traffic.

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Kaye Blum's curator insight, May 21, 2013 6:51 PM

Yep: social content needs to have value.

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How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update | Search Engine Journal

How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword rankings – when it’s done consistently and when those guest posts are published on authoritative domains that are relevant. It’s been in the back of my mind for some time now, actually since the first iteration of the Google Penguin update, that guest blogging may become a target of Google. I believe that guest blogging will still continue to be effective after the next major Penguin update, however the way in which you build links through guest blogging will change. This is how I think guest bloggers will be impacted...

Jeff Domansky's insight:

Valuable SEO tips and Guest blogging perspective...

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Leaner, More Effective Content Marketing in 6 Steps

Leaner, More Effective Content Marketing in 6 Steps | Public Relations & Social Media Insight | Scoop.it
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...

Via Ally Greer
Jeff Domansky's insight:

Liked these tips. Very practical.

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Randy Bauer's comment, May 18, 2013 11:56 AM
Thanks Ally for passing this along. Very concise article on the lean content creation and curation.
James Dean Waryk's curator insight, May 18, 2013 1:39 PM

This is an experiment

Marilyn Korhonen's curator insight, June 20, 2013 10:13 AM

This content is useful to grant proposal writing because it provides a method for focusing content (proposal) into an easily accessible message. 

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Generic social media advice you should never listen to | Sarah Arrow

Generic social media advice you should never listen to | Sarah Arrow | Public Relations & Social Media Insight | Scoop.it

It goes without saying that if you don’t have a plan then you have a plan to fail. In this post I’m going to share with you a few of the generic pieces of advice that I see people sharing on social media and why you should not listen to such advice....

Jeff Domansky's insight:

Great counterpoint and social media advice from Sarah Arrow.

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We Wrote 150 Blog Posts In 50 Days, How About Our Traffic?

We Wrote 150 Blog Posts In 50 Days, How About Our Traffic? | Public Relations & Social Media Insight | Scoop.it

For the last year we’ve written about 2 blog posts each week on our blog LogMyCalls. We said we had a content strategy, but we really didn’t. Our blogs were read, but not all that much. It sort of felt like we were writing into an empty box. Then I came across a blog post by a guy who had written 50 blog posts in 25 days. His traffic went up, his organic traffic went up, his referral traffic went up. Everything went up.

 

So, we decided to do something similar at LogMyCalls. We decided to write 150 blog posts in 50 days. We did this from Feb 3 until April 13. We only published blogs on weekdays, so the experiment lasted 10 weeks. Three blogs a day, 5 days a week. We wrote on marketing and call tracking related topics. The results of this test speak for themselves...

Jeff Domansky's insight:

What an interesting case study in blogging, content marketing and SEO. Lots of inspiration here!

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How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner

How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Business blogging: learn how businesses with top marketing blogs generate leads with social media and content marketing....

 

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. Here are some useful tactics to entice and capture leads used by top marketing business blogs!...

Jeff Domansky's insight:

Several useful tips on how to use your blog to create leads. Blogging is more than an awareness tool.

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Paid, Owned and Earned Media in Digital PR

Paid, Owned and Earned Media in Digital PR | Public Relations & Social Media Insight | Scoop.it

Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media.

 

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Brands have indeed become the media. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.) Earned media has morphed too – apart from the traditional mainstream media there are bloggers and industry influencers on Twitter with a large following who have to be included in your media relations plan.


As Chris Elliott, blogger and writer for National Geographic, said to me recently: the public decides who has credibility and they choose where they get their news and information. PR has concentrated more on earned media than paid media....

Jeff Domansky's insight:

Good overview of PR's role and the changing marketplace. 

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11 things I've learned from writing 1,000 blog posts

11 things I've learned from writing 1,000 blog posts | Public Relations & Social Media Insight | Scoop.it

I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts. ...However, it quickly became apparent that news is nowhere near as effective in pulling in the readers, and the right sort of readers, as tips and best practice posts. The reason being that you can get news from any number of sources and the very nature of that kind of content means that it has a short shelf life. In contrast, if you write a tips post or investigate an issue in some depth then it continues to be relevant and will keep cropping up in search engines. This 'evergreen content' will pull in traffic for months and even years after it was initially published....

Jeff Domansky's insight:

Great lessons for all bloggers from a former journalist.

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JoyRR's curator insight, June 1, 2013 2:56 PM

Good insights, especially the part about writing quality content that discusses an issue in some depth.

Susan Kay Daniels's curator insight, July 1, 2013 9:42 PM

1,000 blog posts in 18 months? I think I could learn something from this guy... ;)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Tyler Rrokk's curator insight, July 6, 2013 3:13 AM

Maybe it should be 1000 post and 1000 things I learned!

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12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing | Search Engine Journal

12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we pull out our hair, though, we miss the Penguin and Panda memo: Content Marketing IS link building.

 

By now you should already understand the limitless value of high quality content. I hope you understand that publishing lots of low or medium quality articles won’t help and that buying links or joining blog networks will only result in grief in the short or long term. The article you’ve just published should be full of actionable “gems” that will answer questions that your buyer personas are asking about your brand, industry or service. You’ve given them something of supreme value. And now the real work begins. Your job is not done after you publish your post.

 

Publishing marks the beginning of the most important aspect of content creation: outreach and promotions. 12 Steps to take after you have written a new blog post....

Jeff Domansky's insight:

Excellent tips for enhanced blog success. Take note bloggers!

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Kristina Aston's curator insight, June 13, 2013 3:14 AM

The real work does begin after you hit publish! Thanks for these tips.

Suneeta ITBP's comment, June 13, 2013 4:36 AM
excellent work!!!
Jeff Domansky's comment, June 13, 2013 6:03 PM
Kristina, Suneeta, glad the tips were useful
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Jack Kerouac inspired the new blogging platform Ghost, but will it inspire you?

Jack Kerouac inspired the new blogging platform Ghost, but will it inspire you? | Public Relations & Social Media Insight | Scoop.it

I know what you're thinking: Why do we need yet another blogging platform?...

 

...Pontin’s thesis can be summed up like this: One reason Jack Kerouac could inaugurate the Beat era of writing was that—so he claimed—he got his hands on a 120-foot roll of teletype paper which encouraged him to write On The Road continuously, without breaks. (In fact, he was so calculating in his manipulation of medium that he taped sheets of paper together into a roll.)...

 

This is where Ghost comes in, says O’Nolan. If he and his team can successfully create a system that makes it easy for writers to express thoughts without interrupting themselves to construct the elaborate, multi-media layouts that characterize articles on the web, everyone will start writing differently.

 

“This is the biggest thing I’m excited about,” says O’Nolan. “How can a tool affect the outcome of what it’s being used to create?”...

 

Jeff Domansky's insight:

On the Road to a new blogging platform for you blogging Dharma Bums? Let's see if ghost materializes. ;-)

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13 Blog Post Topic Ideas For Small Business Marketers | Business 2 Community

13 Blog Post Topic Ideas For Small Business Marketers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

You probably have a website, and chances are, you have the ability to publish content to that website. So, why not write blog posts yourself? No one knows your business, and your customers (see readers) like you do. If you don’t have a website that you can edit yourself, check out my recommended list of website building tools.

 

Think about it, if you’re not blogging, and your competitors are, they’re making out like bandits with customers that could/should be yours. Set aside 1-2 hours every week to write a blog post on one of the 13 topics below. Before you say that’s too much time, consider this stat I found in an recent ebook from Inbound Marketing giants HubSpot: “Companies with blogs get 55% more website traffic, and that number goes up exponentially whether you post once a week, twice a week, and then up to several times a day – wherein you become a thought leader in your field.

 

Our advice? Blog as often as you can while keeping the content valuable for your prospects.”...

Jeff Domansky's insight:

Blogging can pay back if done with a plan and by delivering quality content that meets customer needs.

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What the Future Holds for Business Blogging

What the Future Holds for Business Blogging | Public Relations & Social Media Insight | Scoop.it

As crappy content keeps adding to the clutter, the business blogging world will change for the better. If you haven't yet flipped through Velocity Partners' SlideShare deck, "Crap. The Content Marketing Deluge," it's definitely worth a look (we've embedded it below).

 

It's no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. The good news is, while it's becoming harder and harder to get eyeballs on your content, the future is bright for marketers committed to quality. And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it's right in my wheelhouse as HubSpot's blog manager -- I thought I'd share with you what I think the future of business blogging holds....

Jeff Domansky's insight:

Great snapshot of the future of business blogging and how it can generate leads.

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How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV

How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV | Public Relations & Social Media Insight | Scoop.it
When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.

 

...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.

 

Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....

Jeff Domansky's insight:

Great tips and inspiration for Twitter humor...

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Aleatha Shepley's curator insight, May 21, 2013 11:39 PM

That's funny

Two Pens's curator insight, May 23, 2013 2:37 PM

Anyone who thinks you can't make a reputation on Twitter is hiding one's head under the ostrich and the earth. 

Emily at Two Pens's curator insight, May 23, 2013 3:04 PM

She's an accomplished poet, too!

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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Media Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog

The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

If you are serious about turning a blog into income and then your business, then laying the right foundations is important. It means sitting down and doing some planning. It means asking some questions What am I going to focus on? What should the branding and design be like? What should I develop it on? The list goes on.

 

If you do mean business then you need to create the right framework and foundation for your blog. A framework for the future Sometimes a little thought, the right framework and resources can be time saving and stress relieving in the long run.

 

Here are 10 key building blocks to get you started....

Jeff Domansky's insight:

Really good read and reminder about blogging and social business fundamentals.

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7 Questions for Creating Content That Actually Matters | Business 2 Community

7 Questions for Creating Content That Actually Matters | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter.

 

But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...

Jeff Domansky's insight:

Seven great questions that will help PR and marketing create content that means something to readers.

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Yu Ji's curator insight, May 16, 2013 6:07 AM

Very interesting post. Teaching you how to create rather than write the content.  Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

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12 Ways Blogging Would Be Different Without Twitter

12 Ways Blogging Would Be Different Without Twitter | Public Relations & Social Media Insight | Scoop.it

It’s hard to imagine a world without Twitter. It was the faster-growing social network in 2012, and 1/5 of all US Internet users are also active on Twitter.* For bloggers especially, the world would be very different without Twitter. But maybe there’s something we can learn from that.

 

Twitter is an amazing way to reach your community, but it can perhaps cloud our vision. By thinking about what the world would be like without Twitter, we can perhaps find some new opportunities for our blogs. Here’s how blogging would be different if Twitter did not exist...

Jeff Domansky's insight:

This was a good reflection on Twitter and an out of the box look at blogging.

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Social media questions for online publishers

Social media questions for online publishers | Public Relations & Social Media Insight | Scoop.it

How to get better social marketing and content marketing results... A lot of our digital generation publishers are enjoying the benefit of the large audience created for them by their prominence in the social media. Notwithstanding, some are still trying to find their feet. They aren't able to strategize properly, execute and incorporate their plan into a unified program.

 

Here are eight social media questions that publishers should be asking themselves....

Jeff Domansky's insight:

I thought this was a very interesting set of questions to be asking about your publishing and content marketing programs. And who isn't a publisher these days?

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Business Blogging Pros, Cons & Best Practices for Better Content Marketing | TopRank

Business Blogging Pros, Cons & Best Practices for Better Content Marketing  | TopRank | Public Relations & Social Media Insight | Scoop.it

Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right....

 

According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do. With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage.

 

Trust me, I’m in the content business and they don’t. In fact, brands split just 11% of their total social media budget between blogging and influencer outreach. So just to clear up any ambiguity and to follow the format for this series, here goes:...

Jeff Domansky's insight:

Here's a useful overview of business blogging and content marketing. The author shares several examples of companies doing business blogging the right way.

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