Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Video Content on Social Media is About to Boom - Insights

Video Content on Social Media is About to Boom - Insights | Public Relations & Social Media Insight | Scoop.it


It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.

The reason why these major social networks are optimizing their platforms is because the majority of search traffic will be a result of video content, and future marketing projects will include high spending on digital. To illustrate this is eMarketer’s data on the expected ad expenditure in the US over the next four years. These future projections indicate that not only will digital ad spend increase significantly, increasing on average $13 billion every year, but social and video are the only ad types expected to grow in the near future. While social is expected to grow significantly, video ad types will boom 184% from $9.9 billion to $28 billion in ad spend – making them the fastest growing ad type....

Jeff Domansky's insight:

In just two years, video content will be 85% of search traffic in the US, mostly on social media. That's 85%. EightY-five. Percent. Got it?

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Why Video Marketing is the New Darling of the Marketing World

Why Video Marketing is the New Darling of the Marketing World | Public Relations & Social Media Insight | Scoop.it

Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.


Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....

Jeff Domansky's insight:

Video rocks!

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Jean Lie's curator insight, July 14, 3:35 AM
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How to Crush Content Marketing: Invest in Online Video

How to Crush Content Marketing: Invest in Online Video | Public Relations & Social Media Insight | Scoop.it

By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015.


With all that video streaming on devices and platforms, there are more opportunities than ever to reach your audience. So, are you in the game? Does your content strategy consider video? If it doesn’t, you might be in trouble. Here’s why online video is here to stay....

Jeff Domansky's insight:

Here's why video makes marketing sense.

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Twitter supports 140-second videos, coming soon to Vine

Twitter supports 140-second videos, coming soon to Vine | Public Relations & Social Media Insight | Scoop.it

The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.

Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.

Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....

Jeff Domansky's insight:

Two-minute plus video now comes to Twitter and it should prove positive for marketing and PR.

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Why video needs to be part of your paid advertising strategy

Why video needs to be part of your paid advertising strategy | Public Relations & Social Media Insight | Scoop.it

Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including:


- 74 percent of all Internet traffic will be video by 2017.


- Video is shared more than any other kind of content.


- YouTube is the second-largest search engine in the world.


- Around 8,333 Vine videos are shared each minute.


- 33 percent of tablet owners watch about an hour of video on their devices every day.


- Video in email can boost open rates by 20 percent and increase click-through rates two to three times.


Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels....

Jeff Domansky's insight:

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.

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6 Video Tools to Ignite Your Social Marketing : Social Media Examiner

6 Video Tools to Ignite Your Social Marketing : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to bring more pop to your social media marketing?

Looking for video tools to help?

The right tools make it easy to create engaging video content.

In this article, you’ll discover six tools to create and improve your social media videos....

Jeff Domansky's insight:

Here are six very useful video tools to enhance your content and social marketing.

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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Public Relations & Social Media Insight | Scoop.it

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.


Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.


In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.


When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....

Jeff Domansky's insight:

Check out these 10 examples of excellent video marketing campaigns on Facebook.

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zagroscnc's curator insight, May 31, 9:18 AM
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