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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
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Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Primal Marketing: 4 Ways to Create an Instant Connection With Customers | Public Relations & Social Media Insight | Scoop.it

Scientists have conducted research for years to unlock the secrets of the human mind -- and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results....

Jeff Domansky's insight:

To connect better with your customers think about the following tools: storytelling, visuals, emotions and colors.

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Amber Childress's curator insight, March 23, 1:43 PM

Do everything yourself...is the wrong answer.

Marketing is a science. Work with an expert and stick to what you know and love. #SocialMediaStrategist #SmallBizRocks 

 

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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Public Relations & Social Media Insight | Scoop.it
Since decades, it has been a powerful state-of-the-heart method of communication that strikes the right emotional balance. Instead of relying on a block of text, visual storytelling follows ‘show, don’t tell’ approach which results in greater engagement, traffic, and sales.


Check out these statistics:
1. Photos and images are the most important element in optimizing social media posts.
2. 93 percent of the most engaging Facebook posts include images 
3. Videos on Facebook are shared 12 times more than text posts and links combined.


As a result, integrating story-depicting visuals into the content you post on Facebook will increase consumer interactions, even if your target audience are short on time....

Jeff Domansky's insight:

Once again we learn how important visuals are in storytelling.

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Why great brands tell a story

Why great brands tell a story | Public Relations & Social Media Insight | Scoop.it

In order to counter the complexity of the situation, marketers need to attain accurate visibility and understanding of the path to purchase, their customers are taking. Efforts to visualisze the customer journey have traditionally involved the mapping of customer touch points. Says Hopkins:


“The biggest problem in marketing is that no one person owns all of the touch points in a business."


The average person is exposed to 5000 marketing messages a day. Brands interact with its customers through a hundred different touch points. They have the power to influence our decision making capacity. But with infinite limitless choice for human beings, how can marketers build a magnetic brand in a complex world? According to Melissa Hopkins, the answer lies in truly knowing your customer....

Jeff Domansky's insight:

Here's a look at how storytelling can help build a magnetic brand.

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Nutshell: a cool new cinematic storytelling app

Nutshell: a cool new cinematic storytelling app | Public Relations & Social Media Insight | Scoop.it

Snap three pictures.


Add captions.


Choose graphics.


Let Nutshell turn it all into a shareable cinematic story....

Jeff Domansky's insight:

Very cool new app for quick storytelling.

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Developing the Brand Storytelling Plan

Developing the Brand Storytelling Plan | Public Relations & Social Media Insight | Scoop.it

“Storytelling.” It’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for good reason. Stories are how humans communicate – with each other individually, across populations and over centuries.

In fact, many organizations are pretty good at identifying and defining their key story lines. The key to success in brand storytelling is in the next step – the strategic deployment of the story. Telling the brand story effectively requires a plan.

And to be clear, we’re not talking about hanging a touchy-feely post up on the blog and then calling it a day.  No.  Brand storytelling, in this context, means developing a sustained plan to create and execute a strategic approach to telling the brand story, in a way that supports company’s objectives.  Personally, I don’t give a hoot about impressions.  Let’s gun for something a bit more meaningful....

Jeff Domansky's insight:

Sarah Skerik offers valuable tips on how to develop your brand storytelling plan.

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Bilawal Sher SEO Masters's curator insight, February 10, 10:39 PM

nice

rodrick rajive lal's curator insight, February 11, 1:21 AM

Storytelling is definitely the flavour of the day, not just for content marketers, but also for educators and learners alike! Stories are about making emotive connections, they are about being human and not cyborgs! Making connections is also about being able to "communicate with each other," as the article states, and it is about appreciating another's point of view!

Kym Reinstadler, SCN Feature Writer's curator insight, February 11, 11:27 PM

So, what does content marketing mean? It’s strategically telling the story of a brand in a way that supports company objectives. Here are some practical tips how. 

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Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | Public Relations & Social Media Insight | Scoop.it

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.


A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....

Jeff Domansky's insight:

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

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rodrick rajive lal's curator insight, February 9, 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!

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Thematic - Create your own scrolling album for free

Thematic - Create your own scrolling album for free | Public Relations & Social Media Insight | Scoop.it
Visit www.thematic.co to create your own free scrolling album to share with your friends.

Via Baiba Svenca
Jeff Domansky's insight:

Thematic is a cool tool for storytelling and other presentations. Worth looking at.

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Cheryl Frose's curator insight, February 10, 5:41 PM

Baiba Svenca's insight:

Thematic web app lets you create visual photo stories with textual comments. Great for picture presentations.

Marco Favero's curator insight, February 15, 8:06 AM

Create beautiful visual stories

Nedko Aldev's curator insight, March 2, 10:53 AM

 

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4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | Public Relations & Social Media Insight | Scoop.it

So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?


There are four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform....

Jeff Domansky's insight:

Useful tips to help you tell your stories better using transmedia storytelling techniques.

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The 22 rules of storytelling, according to Pixar

The 22 rules of storytelling, according to Pixar | Public Relations & Social Media Insight | Scoop.it

On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years. It's some sage stuff, although there's nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their hearts. A truly glaring ommission.


#1: You admire a character for trying more than for their successes.


#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be v. different....

Jeff Domansky's insight:

Storytelling wisdom that will make you rethink your approach to stories no matter where or how you tell them.

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Marco Favero's curator insight, January 22, 11:35 AM

aggiungi la tua intuizione ...

Marlon Saville, CAP's curator insight, January 23, 2:50 PM

With a bit of creative application these 22 successful rules of storytelling can help one pitch a new product, business, process, or anything that requires the audeince to suspend belief and buy YOUR story.

 

With any writer there must be a passion for the topic, players, AND the story. 

 

When you define your story you will have a new resource to STRETCH by!

 

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What Does It Take To Tell A Successful Corporate Story In 2015?

What Does It Take To Tell A Successful Corporate Story In 2015? | Public Relations & Social Media Insight | Scoop.it

One of the by products of this research is that we’re learning how much of decision-making is unconscious, and indeed beyond the reach of the conscious mind until the decision is already made. So your traditional means of testing – the focus groups, the in-depth interviews, the surveys, and so on – by their very nature miss out on the interesting parts of consumer choice.


If you’re not tapping into this new kind of data, you’re not only behind the curve, you’re out of the loop, the one that matters, the consumer decision-making loop.Can your story stand up to that kind of pressure? Does your story meet these new kinds of tests?...

Jeff Domansky's insight:

Business storytelling? Corporations are going to have to up their game in 2015 if their stories are going to touch the public.

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Marco Favero's curator insight, January 21, 9:57 AM

aggiungi la tua intuizione ...

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Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field ...

Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field ... | Public Relations & Social Media Insight | Scoop.it

WASHINGTON, DC – Jan. 13, 2015 – Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field of journalism....


Out of Eden launched in January of 2013 in Ethiopia, when Salopek, a two-time Pulitzer Prize winner, began an epic journey to retrace on foot and with minimal logistical support the path of early human migration, covering 21,000 miles. Since then, Salopek has connected with wide audiences and generated a huge social media following as well as dedicated supporters. More than 200 schools worldwide have signed up for Out of Eden Walk online curriculums....

Jeff Domansky's insight:

Journalist and Pulitzer winner Paul Salopek to test new digital storytelling and audience engagement tools on seven-year journey around the world.

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Public Relations & Social Media Insight | Scoop.it

“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”


Via Karen Dietz
Jeff Domansky's insight:

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

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Russell R. Roberts, Jr.'s curator insight, January 2, 2:45 PM

Although I'm not a great storyteller, Karen Dietz is.  Her advice has proven useful in the past when I needed  to explain a concept on one of my blogs.  She is direct, easy to understand, and provides plenty of real life examples of how storytelling can help your business or your personal life.  Take her advice and become something new in the "blogosphere."

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 4:10 PM

You know what? The less arty and artificial is it, the better... 

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Innovation Excellence | Storytelling is out, enter Storydoing

Innovation Excellence | Storytelling is out, enter Storydoing | Public Relations & Social Media Insight | Scoop.it

As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year.


Organisations that “do things” are said to be more successful than companies that merely “talk”. Now there is proof. As a consumer, we already knew this was true, now your professional alter ego can be persuaded as well.


The world has changed dramatically. Bob Garfield and Doug Levy recently wrote a book about it. According to their conclusions, we have entered what they call “the Relationship Era”. A world in which companies no longer hide behind well-chosen visuals and creative one-liners that — at best — stick. Companies have to do things, more than just saying....

Jeff Domansky's insight:

Doing instead of saying has become the new storytelling.

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4 Steps to Creating Authentic Stories Your Customers Will Want to Read

4 Steps to Creating Authentic Stories Your Customers Will Want to Read | Public Relations & Social Media Insight | Scoop.it
Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.
Jeff Domansky's insight:

Useful tips for better business storytelling.

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5 Browser-based Tools for Creating Audio Recordings | Richard Byrne

5 Browser-based Tools for Creating Audio Recordings | Richard Byrne | Public Relations & Social Media Insight | Scoop.it
An audio recording doesn't have to go through the full-fledged production process of creating an a podcast in order for it to be a valuable activity for students. Creating short, unedited audio recordings is a good way for students to record and share their reflections on things that they have learned and observed in your classroom. The following five tools can all be used for creating and sharing short audio recordings.
Jeff Domansky's insight:

Richard Byrne looks at five browser-based audio tools that are not just for the classroom.

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4 Ways to Create Powerful Branded Content

4 Ways to Create Powerful Branded Content | Public Relations & Social Media Insight | Scoop.it
According to the Custom Content Council, 61% of consumers say they feel better about and are more likely to buy from a company that delivers custom content. This is just one reason brands have jumped on the content marketing bandwagon. 

So how can a brand distinguish itself if every company is creating content?


According to Ogilvy Singapore’s Barrie Seppings, “In the era of big data, we need stories in order to build marketing messages that are both ‘accurate and human.’”

The most successful marketers know that it’s all about telling stories....

Jeff Domansky's insight:

Four useful tips on business storytelling.

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A Long, Long Story: 10 Captivating Storytelling Online Projects

A Long, Long Story: 10 Captivating Storytelling Online Projects | Public Relations & Social Media Insight | Scoop.it

Uncovering history as well as displaying statistics is really challenging and tricky, since traditionally both of them are associated with something boring and insipid that no one loves. However, it is hard to deny that we prefer visual over text, so why not turn this inclination into an advantage and reveal a series of facts and past events in a visually-appealing, engaging and alluring way thereby making a journey through history/story a really enjoyable and rewarding pastime. Besides, you do not have to reinvent the wheel, the solution is already here: visual storytelling is considered to be a new language for effectively and attractively communicating information.


The approach involves the utilization of modern techniques such as parallax scrolling or lazy loading animations that bring to life fascinating and impressive scenes built with the help of different themes and styles. There are no hard and fast rules: thus, websites that reveal history can be executed in a modern flat style or can be populated with glossy vector graphics, there is no obligation to bear a nostalgic feeling at all in order to become a masterpiece and draw attention.Want to see firsthand? Then explore our list that contains 10 informative and captivating visual storytelling online projects....

Jeff Domansky's insight:

Exploring new ways of social storytelling.

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Marco Favero's curator insight, February 13, 3:58 AM

aggiungi la tua intuizione ...

Kim Zinke (aka Gimli Goose)'s curator insight, February 17, 1:36 AM

Some really nice examples of telling stories online.  And it shoes that history doesn't need to be boring.  The stories can be easily transformed into really entertaining and memorable journeys through facts and events that not only effectively characterize a period of bygone times but also fill in the gaps in your knowledge.

Nedko Aldev's curator insight, March 7, 3:34 AM

 

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Thematic - Nice Tool for Creating Visual Stories | Richard Byrne

Thematic - Nice Tool for Creating Visual Stories | Richard Byrne | Public Relations & Social Media Insight | Scoop.it
Thematic is a new service designed for building and sharing visual stories. Thematic allows you to display up to twenty pictures organized around a theme of your choosing. You can add one line of text to each image in your story. Your completed story is displayed in a vertically scrolling format with each of your images occupying all of the available space in your browser. Completed stories can be shared publicly or kept private. Each public story can be shared via Twitter, Facebook, email, or embedding into a webpage. I've embedded my sample story below.
Jeff Domansky's insight:

Thematic is an interesting social tool for creating stories with minimal text. Worth exploring for a range of interesting creative applications.

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Tuhin Ghosh's curator insight, February 9, 11:37 PM

This can be a great tool for aiding content marketing

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Why Stories Matter, or Why All the Buzz about Story?

Why Stories Matter, or Why All the Buzz about Story? | Public Relations & Social Media Insight | Scoop.it

Stories matter. Not just any story, mind you. The story has to be well-told. So, what does that mean?


By the mid-1980’s, cognitive psychologist Jerome Bruner advanced the claim in Actual Minds, Possible Worlds (Harvard UP, 1986) that we are twenty-two times more likely to remember a story than fact.


Today, thanks to amazing research in the fields of neuroscience and cognitive psychology, we know more about how stories affect our brains than ever before....

Jeff Domansky's insight:

Sarah-Jane Murray looks at why we're hardwired for storytelling.

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Bernadette Johnson's curator insight, February 9, 9:43 AM

Understanding the power of YOUR story and sharing it can help you connect to others in a much deeper meaningful way.

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Storytelling Best Practices to Make a Compelling Content | SEJ

Storytelling Best Practices to Make a Compelling Content | SEJ | Public Relations & Social Media Insight | Scoop.it

If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices....

Jeff Domansky's insight:

The end goal of storytelling in content marketing is to help your audience connect to your business on a personal and emotional level. Here's how.

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Samantha Patterson 7's curator insight, February 4, 2:43 PM

Storytelling is very helpful for all learners. I especially like that it helps with visualization.

Leo J. Bogee III's curator insight, February 6, 5:44 PM

The end goal of any storytelling in content marketing is to help your audience connect to your business on a personal and emotional level.

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From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab

From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab | Public Relations & Social Media Insight | Scoop.it

How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.


Editor’s note: Public radio produces a lot of audio — but it doesn’t always get the attention on sharing platforms that it might deserve. Our friends at NPR Digital Services want to fix that, which has led to a series of experiments. Here, NPR’s Eric Athas shares some of what they’ve found.

Chances are you’ll listen to this audio — or at least 56 percent of you will.


That’s what our experiments in making audio more sharable have shown so far. You’re more likely to listen and share interesting sound if it’s packaged with a good headline and an image — and recently we’ve discovered the type of audio matters, too....

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Jeff Domansky's insight:

What makes audio go viral? Learn about the four types of audio files most shared on NPR in a recent experiment: audio, explainers, WHOA sounds, storytellers and snappy reviews.

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Branding of LeBron, Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

Branding of LeBron, Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014 | Public Relations & Social Media Insight | Scoop.it
Here comes the first grab bag post of 2015.For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone....
Jeff Domansky's insight:
Lou Hoffman shares three examples of effective business storytelling.
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Storytelling in the Age of Social News Consumption

Storytelling in the Age of Social News Consumption | Public Relations & Social Media Insight | Scoop.it

Social media is having a dramatic, perhaps outsized impact on how digital news is produced, distributed, consumed and ultimately monetized. As mobile and social technologies reach critical mass, it is fueling a footrace to create highly shareable, yet informative news stories that generate traffic. More critically this is changing how journalists approach their craft.


To address this dynamic further, Katie Scrivano and the Edelman Media Network (a team of earned media specialists) teamed with two start-ups,NewsWhip and Muck Rack to study U.S. social news consumption.


Working with NewsWhip, we identified the 50 overall most-shared, English-language articles, and in six key topics – general news, food and beverage, energy, health, technology and finance. Edelman Berland then analyzed each story to identify significant commonalities. This helped shaped a survey of more than 250 working journalists that Edelman conducted in collaboration with Muck Rack....

Jeff Domansky's insight:

A study on U.S. social news consumption reveals the dramatic impact of social media on how digital news is produced, distributed, consumed and monetized.

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Marco Favero's curator insight, January 19, 10:52 AM

aggiungi la tua intuizione ...

289 CID's curator insight, January 19, 4:13 PM

Can't help but think of Matthew Inman and his success behind "The Oatmeal"

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The Future of Content

The Future of Content - Ideas @ Sartaj Anand - Medium

All our stories are ultimately a reflection of our humanity and the world we inhabit. We may not notice it but everything around us is steadily changing and so stories exist to remind us of who we really are and all the places we have and have not been. Dickens, Rumi, Achebe and all the other literary giants shared this unique ability to transport their readers to a different place, a different time. They would paint foggy March mornings in London with the same detail as the warm evenings in the Grand Bazaar of Tehran and in that moment all their stores would become our own forever...

Jeff Domansky's insight:

Thoughtful post about how our Lives are changing the Stories we tell.

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An Infographic on the Future of Infographics

An Infographic on the Future of Infographics | Public Relations & Social Media Insight | Scoop.it

If you love infographics, you're hardly alone. They’re simple, informative, and they look great. But what will they look like in a year's time? If you're keen on keeping your content strategy air tight, you ought to be a little curious.


With this in mind, Column Five, a data visualization company out of California, offers a peek of what's to come. Just make sure you don't spend too long looking at the pretty pictures, because from modular design to divisible content, there are plenty of valuable tips on how to stay ahead of the visual storytelling curve....

Jeff Domansky's insight:

Three trends will drive the evolution of visual storytelling.

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Marco Favero's curator insight, December 17, 2014 3:36 AM

aggiungi la tua intuizione ...