Public Relations & Social Media Insight
322.5K views | +1 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Twitter courts small businesses with a new 'Dashboard' app

Twitter courts small businesses with a new 'Dashboard' app | Public Relations & Social Media Insight | Scoop.it

Twitter is looking to get small business owners more involved in its service with its latest standalone app.


Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.


For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.


While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....

Jeff Domansky's insight:

The free, new Twitter tool lets brands track mentions and schedule tweets. Definitely worth checking out!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter supports 140-second videos, coming soon to Vine

Twitter supports 140-second videos, coming soon to Vine | Public Relations & Social Media Insight | Scoop.it

The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.

Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.

Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....

Jeff Domansky's insight:

Two-minute plus video now comes to Twitter and it should prove positive for marketing and PR.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Create the Perfect Twitter Marketing Strategy

How to Create the Perfect Twitter Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.

You'll be able to create targeted audience segments for your specific Twitter goals.

In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.
Jeff Domansky's insight:

Kristi Hines offers in-depth tips on how to create the perfect Twitter marketing strategy. Recommended reading. 9/10

more...
Jeff Domansky's curator insight, June 18, 11:02 PM

Kristi Hines offers in-depth tips on how to create the perfect Twitter marketing strategy. Recommended reading. 9/10

Rescooped by Jeff Domansky from Mastering Facebook, Google+, Twitter
Scoop.it!

Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Public Relations & Social Media Insight | Scoop.it

Looking for a comprehensive guide on Twitter analytics? This is the only guide you will ever need.

Before we start, think about the following…

How much time do you waste on Twitter? (too much!!)

When was the last time you analyzed your tweets to figure out what works and what doesn’t work?

 

When was the last time you analyzed your audience to make sure you are attracting the right people?

 

What happens when traffic from Twitter arrives to your website?  What actions do they take?....


Via massimo facchinetti
Jeff Domansky's insight:

Excellent Twitter guide from Ian Cleary.

more...
Jeff Domansky's curator insight, June 17, 2:59 AM

Excellent Twitter guide from Ian Cleary.

Scooped by Jeff Domansky
Scoop.it!

How CNNs Spanish Site Reaches Its Global Audience Online

How CNNs Spanish Site Reaches Its Global Audience Online | Public Relations & Social Media Insight | Scoop.it

Juan Andres Muñoz was in his bedroom when he first tweeted news of Osama Bin Laden’s death to hundreds of thousands of followers of CNN’s Spanish language network, CNN en Español.“


I remember I was at home, and back at that time we didn’t have a lot of people working on social – I was doing a lot of the tweeting myself. I saw emails coming in, and everything indicated that it would be a big big story. As soon as it was confirmed by CNN, I tweeted immediately from the main CNN en Español account.“


I tweeted that from my room. It went all around the Spanish-speaking world, and ended up being one of the three biggest breaking news tweets on the event.”


That experience confirmed to Juan just how effective social media could be in spreading news and information....

Jeff Domansky's insight:

News Whip talked to the Head of Social Media and Digital at CNN's Spanish language network about reaching readers effectively around the Spanish-speaking world. His advice to journalists is equally valuable for bloggers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter to Stop Counting Photos, Usernames Toward Character Limit

Twitter to Stop Counting Photos, Usernames Toward Character Limit | Public Relations & Social Media Insight | Scoop.it

Twitter will soon allow users to include more content in their tweets, even without increasing the platform’s 140-character limit. Specifically, Twitter announced four new features coming to the platform over the coming months, including two tweaks to the way a tweet’s character count is measured.


First, @names will no longer count toward the 140-character limit, so users can add more words to their replies without removing usernames from a conversation.In addition, media attachments such as photos, GIFs, videos, polls and quote tweets will no longer count toward a tweet’s character limit. This feature was originally rumored by Bloomberg earlier this year.


Next, Twitter will introduce the ability for users to retweet and quote tweet their own tweets.


Finally, Twitter is removing the need for users to place periods before usernames when they want replies to be viewed by all of their followers. Instead, Twitter said, “New tweets that begin with a username will reach all of your followers … If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly.”...

Jeff Domansky's insight:

Brandy Shaul nicely summarizes the improvements.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A complete strategy for effective scheduled tweets

A complete strategy for effective scheduled tweets | Public Relations & Social Media Insight | Scoop.it

How I Use Automation To Manage Scheduled Tweets

 

Let’s start with the how, because I know sharing processes can really help those who may just be starting out.

Last December, I wrote a post on the exact process I use for distributing content, so if you’ve got the time I encourage you to take a peek.

There are three main tools I use to schedule my tweets (personally and professionally):

  1. Klout
  2. IFTTT
  3. Sprout Social...
Jeff Domansky's insight:

Brooke Sellas shares her Twitter strategy and tools.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter now bills itself as a news app, not a social network - Digiday

Twitter now bills itself as a news app, not a social network - Digiday | Public Relations & Social Media Insight | Scoop.it
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.

In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.


But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
Jeff Domansky's insight:

This is an odd move by Twitter. I don't think it will help attract new users but rather confuse its loyal user base. It isn't just a news app although it's very good at that. In many respects, this move is guaranteed to push away the younger demographic.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

On Twitter's birthday: How Twitter changed my life | Mark Schaefer

On Twitter's birthday: How Twitter changed my life | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. Despite protests from investors, the company launched officially July 15, 2006.


Still, I like to think of this day as the “real” birth of the service.It is no overstatement or social media hyperbole to say that Twitter has changed my life. Although I am known (somewhat?) for writing the best-selling book on Twitter the platform has altered my path in profound ways.I could spend days recounting the real personal and business benefits of Twitter, but allow me today to tell you one story, one of my favorites....

Jeff Domansky's insight:

On Twitter's birthday, Mark Schaefer reflects on how the 10-year-old company has changed his life, and the world.

more...
No comment yet.
Rescooped by Jeff Domansky from Business Improvement
Scoop.it!

How to Use Twitter to Grow Your Business

How to Use Twitter to Grow Your Business | Public Relations & Social Media Insight | Scoop.it

Where your business is concerned, how do you use Twitter? Do you listen? Do you create connections? Do you sell?


(I do none of those things. Mostly I just tweet links to new posts. I know, shame on me.)


But someone that does know a lot about using Twitter for business is Mike Dane, the PR Manager for TruConversion, an analytics and feedback application that helps you improve revenue with tools like visitor session playbacks, heat maps, conversion funnels, form analytics, surveys....


Here's Mike:


While there is no one right way to use the platform, success leaves us clues. That is why we've come up with twenty strategies to help you get the most out of your Twitter marketing efforts:


Via Daniel Watson
Jeff Domansky's insight:

20 useful tips any business can use on Twitter to grow their business.

more...
Antonio Ormachea's curator insight, April 1, 12:25 PM

 

Growing any small business is a challenge for most business owners, yet one social media platform makes it extremely easy (providing you know how), to grow your business without spending hours online. Clearly without great guidance, you can waste a lot of time floundering around, trying to establish what works and what doesn't. This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

Craig Broadbent's curator insight, April 3, 1:45 AM

 

Growing any small business is a challenge for most business owners, yet one social media platform makes it extremely easy (providing you know how), to grow your business without spending hours online. Clearly without great guidance, you can waste a lot of time floundering around, trying to establish what works and what doesn't. This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

Benoit Gourier's curator insight, April 3, 2:43 AM

 

Growing any small business is a challenge for most business owners, yet one social media platform makes it extremely easy (providing you know how), to grow your business without spending hours online. Clearly without great guidance, you can waste a lot of time floundering around, trying to establish what works and what doesn't. This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

Scooped by Jeff Domansky
Scoop.it!

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Public Relations & Social Media Insight | Scoop.it

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.

 

Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....

Jeff Domansky's insight:

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

more...
Cinta's curator insight, March 4, 2:33 AM

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

WikiBlinks's curator insight, March 5, 1:32 AM

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

Benoit Gourier's curator insight, April 3, 2:57 AM

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

Scooped by Jeff Domansky
Scoop.it!

Everything You Need to Know About The Latest Twitter Features | Buffer

Everything You Need to Know About The Latest Twitter Features | Buffer | Public Relations & Social Media Insight | Scoop.it

Over recent months, there has been a lot of debate about the future of Twitter.


Growth has halted, share prices have fallen, and some are even saying #RIPTwitter.


With all that in mind, the future of Twitter still feels extremely exciting, though. It feels like something big is afoot. And in order to kickstart growth and get people excited again, Twitter has been rolling out a range of great new features and updates.


In this post, I’d love to give you the lowdown on Twitter’s newest features and also share some thoughts on where it may be heading in the future.

Jeff Domansky's insight:

Ash Read offers his point of view on new Twitter features and futures.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl | Public Relations & Social Media Insight | Scoop.it

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand chiefly leaned on Twitter—not Facebook—to accomplish its feat. 


With the exception of #SB50 and #SuperBowl, the brand's #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for the San Francisco company. She said Twitter supplied her with that information Monday.


"And if you count retweets, we're No. 2 only behind #SB50," Abraham added. "There was no other [consumer] brand on that list."


Her company has been tweeted about 2.92 million times since its 30-second spot ran prior to this year's Big Game. The #esuranceswee