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Highly Tweeted Articles 11 Times More Likely To Be Cited; Can Predict Successful Posts Within 3 Days

Highly Tweeted Articles 11 Times More Likely To Be Cited; Can Predict Successful Posts Within 3 Days | Public Relations & Social Media Insight | Scoop.it
When we think of retweets, we think interesting articles someone found, witty or funny comments made, links to videos and other pieces of information...

 

Usually when something is retweeted, we take a look at it before moving on to the next one. However, there is a extra benefit from being retweeted heavily, mainly that they will stick in the collective memory of users more and while it’s something that media outlets experience on a regular basis, due to their familiarity with the medium, other areas are catching up....

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Do you need to create content on the go?

Looking for mobile apps to help?

A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.

In this article, you’ll discover six mobile apps to create content for your social media profiles.
Jeff Domansky's insight:

Handy apps if you create content on the go.

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The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know | Public Relations & Social Media Insight | Scoop.it
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become very popular, generating thousands of new leads, from organic search, for Brian.

This article may not be as in-depth as Brian’s. Instead, I want to show you the 10 most important SEO tips that you need to know right now.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings, without risking a Google penalty.
Jeff Domansky's insight:

Neil Patel shares practical SEO tips.

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16 of the Best Website Homepage Design Examples

16 of the Best Website Homepage Design Examples | Public Relations & Social Media Insight | Scoop.it

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.


For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.


That's right -- unfortunately, a lot of people still judge a book by its cover.What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains....

Jeff Domansky's insight:

Browse through these excellent website homepage design examples to get inspiration for your own homepage design strategy.

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Rieder: Newspapers haven't 'cracked code,' Buffett says

Rieder: Newspapers haven't 'cracked code,' Buffett says | Public Relations & Social Media Insight | Scoop.it

When I talked to Warren Buffett three years ago, he confided that he had a forbidden passion.


"It's almost unnatural how much I love newspapers," he said.


And he was acting on that love. Four years after saying that he wouldn't buy newspapers "at any price," the financial guru had started snapping them up. In his 2013 letter to shareholders, he and right-hand man Charlie Munger declared that they "believe that papers delivering comprehensive and reliable information to tightly bound communities and having a sensible Internet strategy will remain viable for a long time.


" It was a powerful vote of confidence for a reeling industry totally disrupted by the digital revolution.Buffett admits an 'almost unnatural' newspaper love.


So three years in, I wondered, how is Omaha's favorite Oracle feeling about those beleaguered ink-on-paper broadsheets and tabloids he adores? In a telephone interview Tuesday, Buffett sounded decidedly less bullish about their future.


His ardor is undiminished, but he fears newspapers don't love him back.


"We haven't cracked the code yet" as far as a viable business plan is concerned, he told me, speaking about his own holdings and the industry as a whole.


"Circulation continues to decline at a significant pace, advertising at an even faster pace. The easy cutting has taken place. There's no indication that anyone besides the national papers has found a way."...

Jeff Domansky's insight:

Can newspapers "crack the code" and find new business model? So far, no, says Warren Buffet.

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The Internet's 10 "Ugliest" Websites

The Internet's 10 "Ugliest" Websites | Public Relations & Social Media Insight | Scoop.it

Craigslist is one of the ugliest websites on the Internet. The home page is an indistinct wall of links and text, the site is tough to navigate, the postings are cluttered, and the design has barely changed in the past 15 years. At a time when websites are competing to offer the best digital experiences, Craigslist is the pinnacle of user unfriendliness. And that's exactly what makes it brilliant, says Pascal Deville.

Deville is founder of Brutalist Websites, a site dedicated to the most frustrating design on the web. The site takes its name from the controversial architectural movement Brutalism. To some, Brutalist buildings are poetry in concrete; to others, they're chilly monoliths. Web design, Deville argues, has a similar dichotomy. Here's how he describes a Brutalist website:

In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design.


Appropriately, Deville's website has some of the hallmarks of the content it espouses—a rudimentary layout, one of the most basic typefaces (Courier), an infinite scroll, and no tabs or ways to sort the dozens of blog posts....

Jeff Domansky's insight:

Yes they're ugly. But these websites have a little bit of charm.

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5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream

5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream | Public Relations & Social Media Insight | Scoop.it

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.


Yesterday I flew out to the Google Performance Summit and got an exclusive first look at the newest ad formats and features coming to Google. Here’s everything you need to know moving forward about these big changes coming soon to AdWords....

Jeff Domansky's insight:

Google announced big changes to AdWords coming soon, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Larry Kim has the details here!

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Beer label design trends taking it to the extreme - The Creative Edge

Beer label design trends taking it to the extreme - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

When the weather warms up, the arctic length of the supermarket beer aisle starts to beckon. And every year, when we venture over, we are amazed by the amount of design talent on display. Moreover, it is clear that the trends in beer label design are always changing.


The growth of the craft beer (a.k.a. artisanal, a.k.a. micro-brewed, a.k.a. small batch, whatever) industry appears to be unstoppable. In fact, there are so many bottles to choose from now, almost all of them thoughtfully designed, that it has become rather difficult for any one to stand out. Is it still possible to do so on the basis of a particularly good beer label design alone?


We think so.Here is our trend observation: the best examples of beer label design today do not take the middle road. They are either distinctly maximal (colorful, visually loud, eclectic and full of attitude) or minimal (confidently spare, geometric, typography-oriented, exuding elegance). Below we’ve rounded up our favorite recent examples of each type...

Jeff Domansky's insight:

With beer label design, the best way to stand out is often a super maximal approach or a very minimal one. Here 99 Designs rounds up great examples of each.

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Step-by-Step Guide to Syndicating Content (Without Screwing up Your SEO)

Step-by-Step Guide to Syndicating Content (Without Screwing up Your SEO) | Public Relations & Social Media Insight | Scoop.it

Do you want to give your content legs? Legs — so that your content can reach thousands of readers who perhaps don’t even know that your blog exists?


Well, there’s a way to do it. It’s called content syndication. Content syndication is the process of republishing your content on third-party sites.


I’ll admit: I borrowed the legs analogy from James Clear. James is a big fan of content syndication and he has had a lot of success with it....

Jeff Domansky's insight:

Neil Patel shares a blueprint for content syndication and what to watch out for.

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Steven Adams's comment, May 25, 3:37 AM
Wow! :) I appreciate your post :)
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High-Performing Facebook Ads: It’s a Numbers Game - Social media and content marketing technology

High-Performing Facebook Ads: It’s a Numbers Game - Social media and content marketing technology | Public Relations & Social Media Insight | Scoop.it

Most people make a half-hearted effort at using Facebook Ads to grow their business. They use ONE crummy graphic, to build ONE ad and put it in front of ONE poorly designed audience. After three or four days of throwing money down the drain and not seeing results they quit and conclude “Facebook Ads don’t work!”


They do. You are just placing all of your chips on one number!Here are the two things that you can do to vastly improve your success rate with Facebook Ads....

Jeff Domansky's insight:

Valuable Facebook advertising tips and strategies.

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Pinterest Tools For Marketers And Social Media Managers

Pinterest Tools For Marketers And Social Media Managers | Public Relations & Social Media Insight | Scoop.it

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon change.


In a recent report by PewResearch, 31% of adult internet users are now using Pinterest, compared to 28% in September 2014. Of this figure, 44% are women and 16% are men. Also, those younger than 50 are 37% more likely to use Pinterest compared to the 22% likelihood of those aged 50 and older.


If that still does not convince social media managers and marketers of Pinterest’s rising status, perhaps this next set of data will.


As it turns out, from having been on the #4 spot of most used social media platforms (trailing behind Facebook, Twitter, and Instagram) featured in PewResearch’s Demographics of Key Social Networking Platforms 2014 report, Pinterest has since then jumped to the #2 spot, right after the still un-dethroned top biller Facebook....

Jeff Domansky's insight:

Pinterest should be a key part of your social marketing strategy given its rise in popularity and reach.

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Should You Compete with Amazon or Sell on Amazon?

Should You Compete with Amazon or Sell on Amazon? | Public Relations & Social Media Insight | Scoop.it

Selling through Amazon is extremely tempting for a simple, logical reason: you don’t have to pay for digital marketing to drive traffic to Amazon. The volume is bigger than any marketer can dream. Before Journelle, I worked at an Amazon subsidiary, Quidsi, and during my tenure, our core strategy pivoted from investing in its stand-alone sites like Diapers.com and Soap.com to rapidly scaling sales on Amazon’s Marketplace, exactly for this reason.


Amazon Marketplace vendors simply need to offer the most competitive price on a product to win the coveted Amazon “Buy Box”. “Buy Box” winners take all of the sales volume without any marketing spend required, making up for margin loss and commission to Amazon. To scale on Amazon, Quidsi capitalized on selection breadth and uniqueness, and created effective and predictive pricing algorithms to beat their competitors. Overnight, day-to-day business became more like trading stocks than traditional online marketing.


At the same time, there are downsides to relying too much on Amazon. First, there’s the risk of having too much of your revenue coming from a platform you don’t control. There’s also the risk that if you offer all your products on Amazon, you’ll cannibalize your own direct sales (and lose those higher margins). Finally, for high-end brands, Amazon’s site does not offer luxury customers a distinctive experience....

Jeff Domansky's insight:

Harvard Business Review shares key questions to help e-commerce companies decide.

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12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read

12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read | Public Relations & Social Media Insight | Scoop.it

As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.


When you apply this formula to your 1500-word post, the answer comes out as 420 words.


If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.


But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. ...

Jeff Domansky's insight:

Neil Patel shares 12 excellent tips on writing and blogging.

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6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | Public Relations & Social Media Insight | Scoop.it

If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?


Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.


I’m going to share with you six tips, many of which are a bit unconventional but can work wonders....

Jeff Domansky's insight:

How much content have you written in the past month? Are you happy with that amount? Most marketers answer no and Neil Patel offers tips to create content faster.

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These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around | Public Relations & Social Media Insight | Scoop.it
Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto. 


The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity. 

 

A two-minute video explains the concept, and illustrates the dangers of cheating—reaching its high point when one young woman pretends, in brilliantly unconvincing fashion, that she hasn't seen the episode she's watching with her boyfriend.

The idea of rings that forcibly prevent viewers from such dalliances is so silly and au courant that it almost doesn't matter that the details of its functionality aren't entirely ironed out....

Jeff Domansky's insight:

A little Friday fun.

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