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29 terms we obvi need to totes elims from our lexi forevs |

29 terms we obvi need to totes elims from our lexi forevs | | Public Relations & Social Media Insight | Scoop.it
Didn't understand that headline? Don't worry--you're not alone. I had to have half those words on the list below explained to me by other people at different points. Which is a little ridiculous, isn't it?

 

[@Arik Hanson - Dude, awsum pst - JD]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Why Marketing Needs To Promote The Product, Not The Promise - Forbes

Why Marketing Needs To Promote The Product, Not The Promise - Forbes | Public Relations & Social Media Insight | Scoop.it

FFor two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify the product in an ad, and often can’t place themselves in the idealized aspiration being dramatized. Wrought with overblown promises and fantasy claims, these brands have left consumers apathetic. They live in the real world where you can’t buy happiness, so please, stop trying to sell it them.

Younger consumers, in particular, want to know what you’re actually selling, not how it’s supposed to make them feel. They value what’s real and pride themselves on seeing through marketing claims, so they look for emotional stories that are anchored in a product truth. They’ll trust you when you talk straight, have a sense of proportion, and deliver what you promise PMSEY +%. This down-to-earth approach is a driving factor behind the continued rise of Japanese retailer Uniqlo .

Uniqlo’s offering is simple – low-cost, high quality basics, all delivered with unmatchable customer service. With a focus on fabric over fashion, the brand is able to keep costs low while investing in product innovation. Each product in the store has a diagram of how it was made and an explanation of the materials used to underscore the quality and provide transparency. Advertising is clean and simple, stressing a technically superior garment at a reasonable price rather than pushing an aspirational ideal. All these elements together create a brand that has stripped away all the bells and whistles to offer something real and relevant....

Jeff Domansky's insight:

By their nature, some products simply aren't "aspirational" so trying to promote them as such is a worthless exercise. Depends on the product in my opinion.

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73 Questions with a Marketer: Michael Brenner

73 Questions with a Marketer: Michael Brenner | Public Relations & Social Media Insight | Scoop.it

For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career.

But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and those struggling to find guidance are often left feeling lost and discouraged.

As part of a new series, 73 Questions with a Marketer (inspired by Vogue’s), I’ll interview marketers who I’ve either been personally fortunate enough to have as a mentor or those who have been amazing mentors for others in the industry. To kick off this series, it felt only appropriate to interview my most influential mentor, Michael Brenner.

Michael spent nearly 7 years at enterprise software company, SAP, as its first Head of Digital Marketing and first Head of Content Marketing. During that time, he built an award-winning content marketing program that continues to this day. From there, Michael joined content marketing software company, NewsCred, as Head of Strategy. It was here that I was fortunate enough to be hired by, work for and co-author a book with him. Most recently, Michael started his own consulting business, Marketing Insider Group, where he continues to help brands build successful content marketing programs....

Jeff Domansky's insight:

Here's a fun look at Michael Brenner, the leader in content marketing and social marketing.

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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.

To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.

We examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months.

Here’s how it broke down…

Jeff Domansky's insight:

Lots of valuable blogging and content marketing insight from this new study by Buffer.

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52 Tips: How to Market on Instagram

52 Tips: How to Market on Instagram | Public Relations & Social Media Insight | Scoop.it

Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram


Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked.


Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail.


Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app


Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....

Jeff Domansky's insight:

Great guide to better Instagram marketing from Wishbone!

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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Public Relations & Social Media Insight | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.


To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.

Jeff Domansky's insight:

These ten businesses are successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels.

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These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around | Public Relations & Social Media Insight | Scoop.it
Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto. 


The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity. 

 

A two-minute video explains the concept, and illustrates the dangers of cheating—reaching its high point when one young woman pretends, in brilliantly unconvincing fashion, that she hasn't seen the episode she's watching with her boyfriend.

The idea of rings that forcibly prevent viewers from such dalliances is so silly and au courant that it almost doesn't matter that the details of its functionality aren't entirely ironed out....

Jeff Domansky's insight:

A little Friday fun.

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Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend

Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend | Public Relations & Social Media Insight | Scoop.it

Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking the volume of Madison Avenue’s biggest supply-chain players.

Google parent Alphabet continues to dominate the list at No. 1, but other than Facebook (No. 5) and China’s Baidu (No. 9) “traditional” media suppliers represent the rest of the top 10. The other pure-play digital suppliers -- Yahoo (No. 15) and Microsoft (No. 17) -- have not exactly been ascendant in recent years, although Google’s, Facebook’s and Baidu’s market power have been growing significantly as Madison Avenue reorganizes itself around the biggest-scale suppliers of digital media inventory.

To illustrate how much the media supply chain is becoming stratified -- and stratified among digital's Big 5 -- consider that the five pure-plays now represent about 19% of all global ad spending, but Google alone represents 12%, according to Zenith....

Jeff Domansky's insight:

Interesting look at digital media properties.

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Pizza Hut has employed a robot waiter

Pizza Hut has employed a robot waiter | Public Relations & Social Media Insight | Scoop.it

Mastercard has announced that it is powering the first commercial application of SoftBank’s humanoid robot Pepper, creating a service in Pizza Hut restaurants in Asia.


The service will have Mastercard’s digital payment service MasterPass as the core and Pizza Hut, the first brand to come on board to test the service, aims to trial Pepper over the next few months with the goal for it to be live in-store in Asian restaurants by the end of 2016.


Tobias Puehse, vice president, innovation management, digital payments and labs at MasterCard, said: “Consumers have come to expect personalized service, customized offers and simple and seamless processes both in-store and online. The app’s goal is to provide consumers with more memorable and personalized shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.


”Pepper will be programmed to launch on greeting, or when activated via a QR code or once the MasterPass has been activated within the app. Pepper will give personalised offers and suggestions, as well as helping with checking out and paying....

Jeff Domansky's insight:

I thought they already had robots serving in pizza restaurants? LOL

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Find Your Readers: 6 Marketing Channels (and which ones to pick)

Find Your Readers: 6 Marketing Channels (and which ones to pick) | Public Relations & Social Media Insight | Scoop.it

The number gets even more complicated if you consider that there are many offline marketing channels as well.

However, for most of us, the number of channels doesn’t matter.

What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.

That’s what this post is all about.

We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time....

Jeff Domansky's insight:

Neil Patel helps you evaluate the six most important social media channels.

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Twitter to Stop Counting Photos, Usernames Toward Character Limit

Twitter to Stop Counting Photos, Usernames Toward Character Limit | Public Relations & Social Media Insight | Scoop.it

Twitter will soon allow users to include more content in their tweets, even without increasing the platform’s 140-character limit. Specifically, Twitter announced four new features coming to the platform over the coming months, including two tweaks to the way a tweet’s character count is measured.


First, @names will no longer count toward the 140-character limit, so users can add more words to their replies without removing usernames from a conversation.In addition, media attachments such as photos, GIFs, videos, polls and quote tweets will no longer count toward a tweet’s character limit. This feature was originally rumored by Bloomberg earlier this year.


Next, Twitter will introduce the ability for users to retweet and quote tweet their own tweets.


Finally, Twitter is removing the need for users to place periods before usernames when they want replies to be viewed by all of their followers. Instead, Twitter said, “New tweets that begin with a username will reach all of your followers … If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly.”...

Jeff Domansky's insight:

Brandy Shaul nicely summarizes the improvements.

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8 Phrases to Use When Your Client Is Extremely Unhappy

8 Phrases to Use When Your Client Is Extremely Unhappy | Public Relations & Social Media Insight | Scoop.it

Most people are not trained in how to deal with anger, frustration, disappointment, and a host of other emotions that happen as a result of client-agency interactions. When a client expresses his emotions due to a mistake from the agency or a miscommunication, people struggle with figuring out the right thing to say or the right way to handle the situation.


So how do you calm the client's visible displeasure and salvage the trust that remains? How do you refocus their frustration and work together to find a solution to the current problem?


The first step is getting the client to talk through the problem. Use these prompts to continue the conversation in a productive way:...

Jeff Domansky's insight:

Use these phrases when dealing with unhappy, frustrated, and angry clients.

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The Costs of Self-Publishing Your Book

The Costs of Self-Publishing Your Book | Public Relations & Social Media Insight | Scoop.it

With the growing popularity of self-publishing, there is one recurring question I get from almost every aspiring author: “How much should I budget?” This is a really hard question to answer because the term “self-publishing” encompasses a wide range of very different possibilities.


For example, let’s say you’ve written a first draft of your novel and just uploaded it to Amazon via Kindle Direct Publishing. Technically, you’re “self-publishing.” And your only monetary cost is the formatting to get the required .mobi file, which can be done for free via several online tools.


Now, if you want to have a chance of selling that book, you need to replicate at least some of the steps of traditional publishing and ensure a certain level of quality and professionalism. This means having your book properly edited, typeset and proofread, and hiring a designer to create an eye-catching cover. Depending on your genre and your writing ability, these can cost more or less.


It’s impossible to say, “Self-publishing your book with cost you $X.” However, it is possible to find average costs for the different steps that go into producing a book: editing, design and typesetting. And this is what the data and infographic below focus on....

Jeff Domansky's insight:

Ever wondered about the costs of self-publishing? This infographic has answers.

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10 of the Best Brands on Twitter (And Why They're So Successful)

10 of the Best Brands on Twitter (And Why They're So Successful) | Public Relations & Social Media Insight | Scoop.it

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.


As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.


Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like?


Below is a list of 10 brands -- even those in seemingly "boring" industries -- that are consistently tweeting out great content. (And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.)....

Jeff Domansky's insight:

Check out these ten examples of the best Twitter accounts from brands.

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News Use Across Social Media Platforms 2016

News Use Across Social Media Platforms 2016 | Public Relations & Social Media Insight | Scoop.it

A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.1

But which social media sites have the largest portion of users getting news there? How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?

As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.

News plays a varying role across the social networking sites studied.2 Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases....

Jeff Domansky's insight:

No surprise, but we now get most of our news from social media.

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