So, Rupert Murdoch started tweeting on New Year’s eve? Now that’s news of the world! But is it credible PR 2.0 strategy?
...For someone who once described the internet as “predatory” writing, that’s quite a reversal. In Vanity Fair, Michael Wolff wrote “For him it’s a place for porn, thievery, and hackers.” It would seem he has now joined the club.
This is either a brilliant PR strategy or it’s a public relations train wreck just waiting to happen....
[Can't wait to see how this works out - JD]