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5 Brands Most Likely To Be Gone By 2015 - Forbes

5 Brands Most Likely To Be Gone By 2015 - Forbes | Public Relations & Social Media Insight | Scoop.it
From www.forbes.com - December 20, 2011 9:20 PM

Prophet recently conducted a spot survey of some 5,000 U.S. consumers to see which brands they’d put on the deathwatch for anytime between now and 2015.

 

Anyone who even skims the news headlines will find their rankings no big surprise: Eastman Kodak topped the list with 27 percent of the group, with Netflix and the U.S. Post Office coming in with 19 percent and 18 percent of the vote. RIM (Blackberry) came as fourth most likely to fail (14 percent), and Sears came in fifth (11 percent).

 

But what struck me about this exercise was less the polled group’s choices and more their observations about these brands’ failings...

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Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA

Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA | Public Relations & Social Media Insight | Scoop.it
From thisistransmedia.com - May 14, 11:53 PM

Knowing whether or not your project should be classified as transmedia can be a complicated, daunting question. In order to put you at ease so you can get back to writing, filming, coding, community building, or whatever is required to bring your project to life, This Is Transmedia created a simplified flowchart:

 
Jeff Domansky's insight:

Very funny infographic ;-)

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Radically redefining TV | # Transmedia

Radically redefining TV | # Transmedia | Public Relations & Social Media Insight | Scoop.it
From www.thebigidea.co.nz - December 5, 2012 10:51 PM
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.

 

[The production for Doctors Without Borders is a useful case study in Transmedia ~ Jeff]


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Da Vinci on Transmedia

Da Vinci on Transmedia | Public Relations & Social Media Insight | Scoop.it
From simonstaffans.com - November 28, 2012 3:14 PM

Simon Staffans: "[...] even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today" ...

 

[Transmedia storytelling genius from a Renaissance genius ~ Jeff]


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Transmedia Journalism in 499 Words

Transmedia Journalism in 499 Words | Public Relations & Social Media Insight | Scoop.it
From transmediajournalism.org - November 7, 2012 3:07 PM

Kevin Moloney: "Transmedia journalism is designing a project to unfold across multiple media in an expansive rather than repetitive way" ...

 

[Excellent overview of Transmedia storytelling ~ Jeff]


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Transmedia - the ketchup effect

Transmedia - the ketchup effect | Public Relations & Social Media Insight | Scoop.it
From muchtoolong.blogspot.co.nz - August 14, 2012 6:39 PM

Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."

 

[Very interesting read for storytellers, bloggers and content producers -- JD]


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How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA

How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA | Public Relations & Social Media Insight | Scoop.it
From thisistransmedia.com - January 11, 7:46 PM

Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia...

Jeff Domansky's insight:

Mike Vogel shares a really interesting look at Transmedia and where it's going in the future. But, he cautions, keep it simple. No more secret handshakes, obscure technical lingo or or making things more complicated than they need to be.

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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Public Relations & Social Media Insight | Scoop.it
From terribleminds.com - November 28, 2012 10:04 PM

Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles).

 

So, here I am, putting my transmedia ducks in a row.

 

Please to enjoy....

 

[Chuck Wendig shares an entertaining point of view on Transmedia storytelling ~ Jeff]

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Adventures in Transmedia | Swissnex

Adventures in Transmedia | Swissnex | Public Relations & Social Media Insight | Scoop.it
From nextrends.swissnexsanfrancisco.org - November 24, 2012 5:56 PM

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...

 

[Must-read; excellent look inside Transmedia storytelling. Really captures the essence and possibilities. Infographic show what "Heidi" would look like as a transmedia tale. ~ Jeff]


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Transmedia Writing | Geoff Livingstone

Transmedia Writing | Geoff Livingstone | Public Relations & Social Media Insight | Scoop.it
From martinamcgowan.visibli.com - October 31, 2012 4:10 PM

Geoff Livingston:  "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."

 

[Excellent look at the challenge of writing for Transmedia ~ Jeff]


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