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5 Brands Most Likely To Be Gone By 2015 - Forbes

5 Brands Most Likely To Be Gone By 2015 - Forbes | Public Relations & Social Media Insight | Scoop.it

Prophet recently conducted a spot survey of some 5,000 U.S. consumers to see which brands they’d put on the deathwatch for anytime between now and 2015.

 

Anyone who even skims the news headlines will find their rankings no big surprise: Eastman Kodak topped the list with 27 percent of the group, with Netflix and the U.S. Post Office coming in with 19 percent and 18 percent of the vote. RIM (Blackberry) came as fourth most likely to fail (14 percent), and Sears came in fifth (11 percent).

 

But what struck me about this exercise was less the polled group’s choices and more their observations about these brands’ failings...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Public Relations & Social Media Insight | Scoop.it
Some of my takeaways?

LinkedIn, for example, provided an excellent return on B2B ads, while Google still reigned supreme for B2C. StumbleUpon’s conversion rate for paid products was woefully low.

The top three paid ad spots on Google’s SERPs, for example, get 41% of the clicks. Even the best SEO techniques will only expose you to 59% of the viewing audience, and Google’s knowledge graph and infoboxes are quickly cutting into that as well.

Marketing professionals across the board agree that pay-per-click advertising works. The hard part is getting set up with a solid PPC plan to serve as your foundation.

We need to know how much to spend, when to spend it, where to spend it, and how to spend it correctly.

Those are tough calls to make, especially if you’re a paid advertising newbie. The paid platforms can be complicated and confusing. What do you do with all these options, data, and metrics?
Jeff Domansky's insight:

Sage advice on paid social media advertising from Neil Patel.

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Sheep Runs Across Outfield, Interrupts Minor League Baseball Game

Sheep Runs Across Outfield, Interrupts Minor League Baseball Game | Public Relations & Social Media Insight | Scoop.it

Thursday’s Single-A minor league game between the Batavia Muckdogs and State College Spikes was interrupted by a fan on the field.

That fan was a sheep.

Presumably on hand for some sort of promotion, the sheep slipped onto the field when a stadium gate was opened, according to the announcers' conversation.

The grounds crew was able to guide the woolly visitor off the field eventually, but it wasn’t happy.

Maybe it just wanted a better view of the game....

Jeff Domansky's insight:

You know you're in the minor leagues when... baaaaaater up! ;-)

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At Mylan, Epi-penance is transparent on actions, opaque on reasons - without bullshit

At Mylan, Epi-penance is transparent on actions, opaque on reasons - without bullshit | Public Relations & Social Media Insight | Scoop.it

Mylan and its CEO Heather Bresch are under fire. It raised the price of its EpiPen product — an essential protection for people with life threatening allergies — by a factor of five in the last eight years. Mylan’s statement defending itself clarifies what it’s doing — providing rebates — but evades the main issue of why it increased the price in the first place.


Here’s the dialogue between Mylan and the public, in a nutshell:


Public: Why is this thing so hellishly expensive?


Mylan: We’ll help you afford it with coupons and rebates.


Public: Why is this thing so hellishly expensive?


Mylan: We’re on your side. It’s the insurance regulations.


Public: Why is this thing so hellishly expensive???


RtMylan: We even give some away to schools!S


So Mylan’s position is that it won’t explain the massive price increase on a product where it has a monopoly on a generic medication product that millions of people could die without, a product that’s essentially unchanged from past years....

Jeff Domansky's insight:

Perceptions matter but Mylan's decision seems to be "profits first!" Sloppy messaging at the least.

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Examining the Real Cost of Donald Trump's Wall - Cool Infographics

Examining the Real Cost of Donald Trump's Wall - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Real Money has done the math and shared their findings in the infographic Examining the Real Cost of Donald Trump's Wall, designed by DesignBySoap. It appears that the actual cost of the wall would end up being 2-3 times more expensive than the publicly released estimate. Luckily, even many of his supporters do not believe he will build the wall. You can see the details of Trump's plan, as well as some statistics on how Americans feel about it in the infographic above.

Jeff Domansky's insight:

Yep, we'll build that wall and I've got a bridge to sell you.

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Jeff Domansky's curator insight, Today, 11:28 AM

Yep, we'll build that wall and I've got a bridge to sell you.

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The Right Wine in the Right Kind of Glass | Cool Infographics

The Right Wine in the Right Kind of Glass | Cool Infographics | Public Relations & Social Media Insight | Scoop.it
Just like how specific wines bring out the best flavors in certain foods, specific wine glasses bring out the best characteristics of each wine. The Right Wine in the Right Kind of Glass infographic from Wine Coolers starts off by showing us some general characteristic differences between red and white wine glasses, then shows us the correct wine glass to pair with each wine.
Jeff Domansky's insight:
Tasty Infographic!
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Jeff Domansky's curator insight, Today, 1:25 AM

Tasty Infographic!

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How Often Should You Post to Social Media? - Insights

How Often Should You Post to Social Media? - Insights | Public Relations & Social Media Insight | Scoop.it

Although many sources may claim to know the best day and time to post, a strategic social media strategy ultimately depends on your location, type of business, and type of audience.


For a B2B company like NewsCred, we choose to stop using social media to market to brands and instead choose to start communicating with people. 


To do so, brands need to know the right place and the right time to share, so NewsCred created a guide to help you along the way....

Jeff Domansky's insight:

A social media strategy ultimately depends on your location, type of business, and type of audience. Brands need to know the right place and time to share.

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Type No More: How Voice Search is Going to Impact the SEO Landscape

Type No More: How Voice Search is Going to Impact the SEO Landscape | Public Relations & Social Media Insight | Scoop.it

One such significant trend that might govern the future of SEO is:

Voice queries on mobile…

The chronically expanded use of smartphones and the arrival of personal assistants has led to their prominence.

Voice queries are like a two-way conversation and they aim to help the user complete tasks from their life in real-time, like booking tickets and making a purchase.

Rather than links, users want direct answers, when they perform a voice search. So, such queries are inherently different from the typical keyword search in the search box....

Jeff Domansky's insight:

Search by voice may transform search engine optimization.

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