Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
Scoop.it!
Ever wonder who the top journalists and news sites are on Google News? Newsknife is out with its 2011 ranking of top news sites and journalists.
...Why would PR pros be interested in this type of data? Mostly because stories that appear on Google News have the potential to reach large global audiences and drive huge website traffic....
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
Are you a headlines person? You know, the kind who reads the first few chapters of business books on Google and then move onto the next? Are you probably going to scan through this post for bolded phrases and numbered lists and then retweet it before really digging into the details?
What an interesting take on sharing stories on the Internet! I just love this new twist, and the ideas shared here for creating content. And with valuable points to take to heart.
The premis of this article is that many people will simply scan the content you create for your blog, website, social media posts, etc. Yet storytelling requires reading, not scanning.
So what's a person to do? Follow the advice here! Make your stories scannable, also. Seems like an oxymoron and there are times when it might not work. But then there will be times when you can follow the advice here and still have your stories be effective.
How do you do that? This author suggests saying the same things lots of times but in different ways, and using visual shortcuts.
Read the article to understand her points and think about what you might want to do.
Then share with me what your next steps are. I'd love to hear them!
Link to original article: http://www.bigspaceship.com/2012/07/offline-storytelling-for-online-scanners/ ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Scoop.it!
From
uxmag.com
-
June 6, 2012 5:03 PM
Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?
If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!
I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!
Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.
So go grab this article and its tips so you can continue developing audiences and engagement to build business success.
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
