Public Relations ...
Follow
Find
292.6K views | +63 today
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Newsknife Rates 2011 Top News Sites, Journalists

Newsknife Rates 2011 Top News Sites, Journalists | Public Relations & Social Media Insight | Scoop.it
Ever wonder who the top journalists and news sites are on Google News? Newsknife is out with its 2011 ranking of top news sites and journalists.

 

 ...Why would PR pros be interested in this type of data? Mostly because stories that appear on Google News have the potential to reach large global audiences and drive huge website traffic....

more...
No comment yet.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes

Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes | Public Relations & Social Media Insight | Scoop.it

It’s always fascinating to hear artists who create history recount back-stories in their own words. When I interview 1960s rock icons, I try to ask what they remember about the moment they wrote and/or recorded their big hits.

In the past, we’ve done similar interviews with Art Garfunkel (Sounds of Silence), Cream’s late Jack Bruce (Sunshine Of Your Love) and Johnny Rivers (Secret Agent Man). In separate interviews with three of the four surviving members of Jefferson Airplane – Grace Slick, and Jack Casady and Jorma Kaukonen – we discussed the hits Somebody To Love and White Rabbit from the Surrealistic Pillow album. Following are edited excerpts from what they had to say....

Jeff Domansky's insight:

For fans of 60s/70s music or those who can still remember, this little interview is a gem.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Ways To Get 10x More Retweets On Twitter

5 Ways To Get 10x More Retweets On Twitter | Public Relations & Social Media Insight | Scoop.it

Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate.


I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement.

I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets....

Jeff Domansky's insight:

Larry Kim shares five basic ways to accelerate your success on Twitter.

more...
No comment yet.
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

more...
Francis Gilbert's curator insight, Today, 2:45 AM

Not sure I totally agree but this is interesting. 

Olivier Lefèvre's curator insight, Today, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, Today, 5:11 AM

The emerging zeitgeist...

Scooped by Jeff Domansky
Scoop.it!

The Sharing Age

The Sharing Age | Public Relations & Social Media Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 unexpected places to inject personality into your site - The Creative Edge

5 unexpected places to inject personality into your site - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
Personality transforms a basic site into an engaging, entertaining one. It’s what convinces first-time visitors to keep clicking and repeat visitors to come back. However, once you’ve added personality in all the obvious places – like your copy, visuals, fonts, and color scheme – you might not know what else to personalize.If that’s the case, check out these five places you can give your site a little personality....
Jeff Domansky's insight:
However, once you've added personality in all the obvious places, you might not know what else to personalize. Here's 5 clever options to think about.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Simple Techniques You Should Be Using to Build Trust Online

7 Simple Techniques You Should Be Using to Build Trust Online | Public Relations & Social Media Insight | Scoop.it

When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your products or services over those of your competitors, so you can’t afford to overlook it.


To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today. These seven techniques involve educating consumers, personalizing marketing messages, and providing a positive user experience to help you get the most out of your investment and increase sales....

Jeff Domansky's insight:

Trust and reputation go hand in hand.

more...
Scooped by Jeff Domansky
Scoop.it!

Online Branding: How to build your brand on periscope

Online Branding: How to build your brand on periscope | Public Relations & Social Media Insight | Scoop.it

Periscope is a live video streaming application for iOS and Android. This platform allows people to share live video streams, and those are usually not available for repeated viewing. Through this live streaming platform, many companies have started to gain attention from new audiences and potential customers to their broadcasts. This has become one of the most effective ways to build followers for a particular brand. This is the latest sensation in broadcasting which companies are promoting their brands as well as earning loyal viewing figures.


Brands are using Periscope to scope their runway shows or to make an announcement about their product launch or for press events or even to get a sneak peek behind the scenes; be it the green room of a celebrity, parties of famous sports persons, and so on....

Jeff Domansky's insight:

Online Branding: How to build your brand on periscope - the live video streaming application for iOS and Android.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why People Choose to Shop—or Not to Shop—on Their Phones

Why People Choose to Shop—or Not to Shop—on Their Phones | Public Relations & Social Media Insight | Scoop.it

Mobile shopping isn't going anywhere this year.


More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)


Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.


The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....

Jeff Domansky's insight:

Interesting mobile shopping research.

more...
Marco Favero's curator insight, February 6, 6:01 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

7 Tips to Supercharge Your Blog Growth in 2016

7 Tips to Supercharge Your Blog Growth in 2016 | Public Relations & Social Media Insight | Scoop.it

Do you know that a simple tweak to your blog can double, triple, or even quadruple your blog growth?

In 2015, I made slight changes to my blogging strategy and saw some massive results; for example, installing a simple plugin resulted in over a thousand extra subscribers to my blog every month, and I was able to get hundreds of subscribers from several of my guest posts even when people were crying that guest blogging is dead.

With the right plan, you can supercharge your blogging and take your blogging from nobody to superstar status. In this article, I share 7 tips guaranteed to supercharge your blog growth in 2016; these tips worked really well for me in 2015, and I plan to use them even more this year. Enjoy!...

Jeff Domansky's insight:

Useful reminders and practical blogging tips to increase your effectiveness.

more...
Linda Buckmaster's curator insight, February 5, 5:39 AM

Seven useful tips to supercharge our blogs

Scooped by Jeff Domansky
Scoop.it!

Guide to Influencer Marketing with BuzzStream and BuzzSumo

Guide to Influencer Marketing with BuzzStream and BuzzSumo | Public Relations & Social Media Insight | Scoop.it

Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing....

Jeff Domansky's insight:

Practical influencer marketing tips from BuzzSumo and BuzzStream experts.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Public Relations & Social Media Insight | Scoop.it

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better!


1. User experience is as big a part of your job as anything else

Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.Speaking of users...

Jeff Domansky's insight:

Listen up - nine valuable content strategy tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling

Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line....

Jeff Domansky's insight:

Trust me. Storytellers are con men. Or are they?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

20 famous logos made with Helvetica - The Creative Edge

20 famous logos made with Helvetica - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Just what separates a brand name in a standard, mass-distributed typeface from a bona fide logo? One of them is generic and basically worthless, while the other is (hopefully) an impactful, memorable, skillfully made, often very expensive work of design.In plainer terms, one of them is nothing, the other is something. Getting from point A to point B is one of the most common, difficult tasks that a graphic designer faces. How do you do it?


Helvetica offers the best possible lesson. Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere—logo designs included....

Jeff Domansky's insight:

A staggering number of famous logos are based on the ubiquitous font, Helvetica. They are a study in how to make a great design, simply

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Secrets of Delivering Impacftul Presentations #ImpactfulPrez

Why do some presentations and speeches rock, while some others suck? We set out to find the answer
Jeff Domansky's insight:

Best tip I thought was: "say something no one else has." That is hard and it's a big idea for presentations.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Snapchat Will Be Great for B2B Companies

Why Snapchat Will Be Great for B2B Companies | Public Relations & Social Media Insight | Scoop.it

I don’t understand how people don’t see the obvious, common trend of what happens to popular social networks like Snapchat.


They don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. It baffles me that people don’t understand that when an app hits 100 million active users, it’s gone mainstream. And what does that mean? It means that the platform can start to mature and start getting deeper into the business world. That’s because once you have the attention of the 35 to 65 year old world, you now have the potential to cross over into the B2B world.


I always like to say “Behind every B is a C.” What that means is, behind every business there is a human that is making the decisions. If you’re selling a phone system or a SaaS product to a big corporation, a human being is still making that decision. If you’re able to make content on a platform around interests in your specific industry, you’ve put yourself in a position to do B2B business....

Jeff Domansky's insight:

Gary Vaynerchuk talks about why Snapchat looks great for marketers in the near future.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School

Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School | Public Relations & Social Media Insight | Scoop.it

Collages uses diverse imagery and styles to produce a beautiful image layout.

They’re often related to scrapbooks but they also find a lot of purpose in different spheres of web and print design. And while moodboards and home-made albums are made by hand, the majority of today’s collages can be created with design softwares, like Canva.

Current trends in collage design has lead to the creation of new better tools for building compelling image compositions. This article will guide you though a series of print & digital collage types, classified into 10 main groups....

Jeff Domansky's insight:

Creativity with your coffee: how to create collage compositions creatively.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

These 39 Sites Have Amazing Stock Photos You Can Use For Free — Vantage

These 39 Sites Have Amazing Stock Photos You Can Use For Free - Vantage - Medium
Jeff Domansky's insight:

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

more...
Jeff Domansky's curator insight, February 6, 5:01 PM

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

malek's curator insight, February 6, 5:57 PM

some photos may require attribution

Scooped by Jeff Domansky
Scoop.it!

LinkedIn Mobile: What Marketers Need to Know : Social Media Examiner

LinkedIn Mobile: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.


There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn’s premium accounts. Then there’s LinkedIn’s news reader, Pulse, and the new Groups app.


Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free.  For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies....

Jeff Domansky's insight:

Social Media Marketing Podcast 183. In this episode Viveka von Rosen will explore the latest mobile apps from LinkedIn and what they mean for marketers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Types of Branded Content: A Guide to 11 Popular Formats

Types of Branded Content: A Guide to 11 Popular Formats | Public Relations & Social Media Insight | Scoop.it

The effectiveness ratings of branded content vary widely (see below). Interestingly, infographics is the tactic that had the greatest increase in usage (from 51% last year to 62% this year) for B2B marketers. Equally interesting, in the B2C spectrum, the use of blogging declined from 72% to 67% in 2015.


Determining the kinds of branded content your brand should create can be perplexing. Contently’s Sam Slaughter suggests you begin by considering:

- Theme

- Length

- Volume

- Format...

Jeff Domansky's insight:

With most companies pursuing content marketing more voraciously than ever, it's time to examine which types of branded content make sense for your company.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Four theories on the declining trust in Canadian social media

Four theories on the declining trust in Canadian social media | Public Relations & Social Media Insight | Scoop.it

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare).

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust....

Jeff Domansky's insight:

Interesting to note the decline in trust of social media.

more...
No comment yet.