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Newsknife Rates 2011 Top News Sites, Journalists

Newsknife Rates 2011 Top News Sites, Journalists | Public Relations & Social Media Insight | Scoop.it
Ever wonder who the top journalists and news sites are on Google News? Newsknife is out with its 2011 ranking of top news sites and journalists.

 

 ...Why would PR pros be interested in this type of data? Mostly because stories that appear on Google News have the potential to reach large global audiences and drive huge website traffic....

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Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Consumer Biases: The Blemishing Effect

Consumer Biases: The Blemishing Effect | Public Relations & Social Media Insight | Scoop.it

From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services?


Entrepreneurs, marketers and optimistic people in general tend to see (and to show others) the positive angle of things. That’s a great thing to keep your sanity. However, what if I told you that by presenting some negative information you could make things look more attractive?...

Jeff Domansky's insight:

Could "my product sucks" be your new marketing strategy for 2015?

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Oh God, People (and #MTV) Are Still #Talking #About #Millennials

Oh God, People (and #MTV) Are Still #Talking #About #Millennials | Public Relations & Social Media Insight | Scoop.it

Above: some young people in a car, yesterday.


No wonder we're the most narcissistic, self-entitled generation ever: people just won't stop talking about #millennials.


Here's the latest new heap of s*** that pokes and prods at the hapless, buried-in-sane #GenY #millennials who are so diverse, yet so easy to speak for—a new study from perpetually hip MTV, now the Voice Of Two Generations, saying that #millennials love driving and cars and "see car ownership as a way to craft their unique adult identity," which was an actual sentence spoken by an actual sentient human being with actual free will who makes more actual money than any #millennial ever will.


"The study said 82 percent of #millennials find buying or leasing a new car 'exciting,'" in the same way they find paying for coffee with a Vine of a Macklemore concert exciting. It goes on. "The study found 87 percent of #millennials said they enjoyed customizing things to make them unique.


The study found 72 percent would rather give up texting for a week than surrender their cars. The study found 72 percent of #millennials enjoy the smell of their own farts. The study found 102 percent of #millennials think Edward Snowden is a slang word for a new type of ecstasy. The study found 369 percent of #millennials would rather give up the use of their testicles than give up the chance to use #hashtags to search for #CocaColaLife coupons on #Ello."...

Jeff Domansky's insight:

Phil Hill does a wonderful take out on marketing to Millennials. I wonder if Millennials order more take out food? #Justwondering? Recommended reading. 9.5/10

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What is OmniChannel?

What is OmniChannel? | Public Relations & Social Media Insight | Scoop.it

What is OmniChannel?

Jeff Domansky's insight:

In marketing and technology you often know that something is still new when you can’t find one unanimous way to spell it. Ecommerce, eCommerce, e-commerce – remember those days? We now find Omni-channel, omnichannel and omni channel across the web, each attached to prestigious brand and pundit thinking. Instead of arguing about the correct spelling, we just see it an indicator of something new and yet to be decided by the masses.


By no means is the concept under-noted or fledgling. And, as with most things that are new, there are still developing ideas.Omni comes from the word Omnis which can mean all or universal. This is in comparison to other categories out there, like “multichannel”, from the Latin word Multus, meaning multiple or many and from crosschannel, derived from the Latin word Crux, meaning to go across. The way that many are explaining omnichannel today is: ‘cross channel being done well’.


Examples are often that the mobile app should match the responsive design of the website which should thematically reflect the look and feel inside the store. We’d argue that doing cross channel well with the user in mind, is not worthy (nor useful) enough to  deserve a new category. Instead, we hold the belief that Omnichannel is something new and notable, even revolutionary, not just a marginal evolution of existing thinking....

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Why You're Failing at Mobile Marketing: Tips to Master mCommerce

Why You're Failing at Mobile Marketing: Tips to Master mCommerce | Public Relations & Social Media Insight | Scoop.it
Mobile matters. In the past four years, mobile has jumped from 3 percent to 37 percent of total eCommerce sales. Nearly all the important 2015 eCommerce trend lists emphasize mobile, but while it’s obvious that forming a strategy for mobile customers is important, knowing the best ways to take advantage of mobile sales isn’t always so clear...
Jeff Domansky's insight:
Forming a mobile strategy doesn't have to be difficult. We're here to make mobile marketing for eCommerce simple again.
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Marco Favero's curator insight, January 23, 4:33 AM

aggiungi la tua intuizione ...

Debbie Miller's curator insight, January 23, 9:50 AM

Now's the time, to upgrade your mobile devices if you're still using 2 year old technology.  Link accounts so you create one post which automatically populates to many. 

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The Rise of Podcasts as Business Education [Infographic]

The Rise of Podcasts as Business Education [Infographic] | Public Relations & Social Media Insight | Scoop.it
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.

"Podcasts are a new form of continuing education, making it possible to 'audit a class' in any subject just by listening on the go," states the following Marketing Podcasts infographic.

And unlike in the early days of podcasting, today's podcasts are easier to download and listen to on smartphones and mobile devices.

For example, iTunes now has 250,000 podcasts, up from 200,000 in 2010, and Apple has more than one billion subscriptions to podcasts via its iTunes app.

Want to learn more about the benefits of podcasts and the technologies that have improved podcasting? Then check out the infographic:
Jeff Domansky's insight:

Podcasts enjoying popularity as portable education tool.

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Marco Favero's curator insight, January 23, 4:42 AM

aggiungi la tua intuizione ...

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The 22 rules of storytelling, according to Pixar

The 22 rules of storytelling, according to Pixar | Public Relations & Social Media Insight | Scoop.it

On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years. It's some sage stuff, although there's nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their hearts. A truly glaring ommission.


#1: You admire a character for trying more than for their successes.


#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be v. different....

Jeff Domansky's insight:

Storytelling wisdom that will make you rethink your approach to stories no matter where or how you tell them.

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Marco Favero's curator insight, January 22, 11:35 AM

aggiungi la tua intuizione ...

Marlon Saville, CAP's curator insight, January 23, 2:50 PM

With a bit of creative application these 22 successful rules of storytelling can help one pitch a new product, business, process, or anything that requires the audeince to suspend belief and buy YOUR story.

 

With any writer there must be a passion for the topic, players, AND the story. 

 

When you define your story you will have a new resource to STRETCH by!

 

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Inside Forbes: What Journalists Must Know -- and Can Do -- About New Upheavals in the Ad World

Inside Forbes: What Journalists Must Know -- and Can Do -- About New Upheavals in the Ad World | Public Relations & Social Media Insight | Scoop.it

"Half the money I spend on advertising is wasted. The problem is I'm not sure which half." ~ John Wanamaker, Philadelphia department store magnate


It would appear Wanamaker’s lament, repeated by many who came after him, will finally be a thing of the past. One of the grand promises of the Internet was to make advertising more efficient. To a large extent it has, but not like what’s to come for big brands. I learned that first hand last month when we didn’t meet a marketer’s unstated expectation that 100% of its display ads on Forbes.com would be in view for readers to see.


Until recently, that wasn’t a standard contractual obligation. Then, the marketer told us it had monitored in-view rates with new ad technology. The industry calls it 100% ad viewability, and compliance presents daunting challenges for every publisher.


For journalists asking why they should care, it’s simple: the news business is about to dramatically change — again.


That’s actually a good thing. Journalism must adapt  – and it has — as digital publishing and social media continue to democratize the creation, distribution and marketing of content....

Jeff Domansky's insight:

Lewis DVorkin ponders the impact of new upheavals in the ad industry and journalism  Good news and bad depending on how publishers respond.

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Marco Favero's curator insight, January 22, 11:34 AM

aggiungi la tua intuizione ...

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50 Content Marketing Blogs to Read and Follow

50 Content Marketing Blogs to Read and Follow | Public Relations & Social Media Insight | Scoop.it

Content marketing is all the rage at the moment. Whether you're a small business manager, a large company CEO, or a freelance designer, content marketing is something you should be aware of and able to leverage. Getting it right can be tricky though, so you need to read up.


Fortunately, there are tons of great resources out there on this very topic. Here are fifty of our favorites....

Jeff Domansky's insight:

This is a masterful collection of content marketing blogs you should follow.

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John Norman's curator insight, January 22, 2:44 PM

50 sounds a lot of blog reading. However number you actually engage in the key point to remember is to find discussions that are relevant to you or your business and read the original contribution and all following contributions before adding anything. Make sure you focus on adding quality rather than quantity. I suggest you create a log to record your activities so you can follow up in week or so.

Helen Richards's curator insight, January 23, 2:12 AM

Thank you!

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Secret Twitter Hack Creates a Twitter List Out of Everyone Who Mentions You

Secret Twitter Hack Creates a Twitter List Out of Everyone Who Mentions You | Public Relations & Social Media Insight | Scoop.it

Something cool happened when I was tweeting with my buddy Thomas Marzano.


Marzano added me to a list called “IFTTT Engaging Followers“.


But that’s not the cool part.


The cool part is I was added to the list automatically.


Marzano told me he created an “IFTTT recipe” that automatically adds users to the list when they mention Marzano on Twitter.


And he told me it’s super easy to do. So I did it and wrote this blog post on how!...

Jeff Domansky's insight:

Having trouble keeping up with the people who mention you on Twitter? No problem. This Twitter hack automatically adds everyone who mentions you to a list.

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Jan Vajda's curator insight, Today, 5:57 AM

Přidejte svůj pohled ...

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Luxury Brands Don’t Really Understand Their Customers

Luxury Brands Don’t Really Understand Their Customers | Public Relations & Social Media Insight | Scoop.it

Businesses need to understand their customers in order to succeed. They need to know who their customers are, what kinds of products they appreciate, what they expect in a shopping experience and more. But according to a recent study, there’s one type of business that isn’t really doing this effectively.


A study conducted by Epsilon concluded that luxury brands lose up to 50 percent of their top clientele annually due to misidentified demographic and economic information, as well as failure to create a personalized shopping experience.


For luxury brands, creating an experience is especially important. Since customers have to spend a lot of money to shop there, they want the experience to be more enjoyable than what they’d find at an average store....

Jeff Domansky's insight:

Luxury brand shoppers need to see a show in order to make the sale.

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The Hole in the Leaky Bucket Theory | AMA

The Hole in the Leaky Bucket Theory | AMA | Public Relations & Social Media Insight | Scoop.it

The leaky bucket theory suggests that companies are always losing customers, so to maintain share, you have to win an equal number of new customers to keep the bucket full, so to speak. To grow share, you have to be especially good at new customer acquisition, or you have to slow the leak.


The idea of plugging the leak became popular with theorists who sold the idea to practical marketers, who believed, without any evidence, that retention is cheaper than acquisition. The most extreme, and fanciful, example was from a 1990 Harvard Business Review article, “Zero Defections: Quality Comes to Services,” which alleged that the leak could be plugged for huge gains in profitability. Again, there was no empirical evidence...

Jeff Domansky's insight:

Filling that leaky bucket of client losses is a big challenge. But does the theory hold water?

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31 Essential Content Marketing Tools - Verve

31 Essential Content Marketing Tools - Verve | Public Relations & Social Media Insight | Scoop.it

With businesses allocating more and more money at Content Marketing year upon year, it is important to get the most of out of your time. The SEO Experts at Verve have once again compiled a go-to list for you to reference when marketing your content. We have split this list into 4 categories for your easy consumption:...

Jeff Domansky's insight:

James Whittall at Verve have compiled a blog post of 31 Essential Content Marketing Tools. Excellent social media toolkit. Recommended viewing. 9/10

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Branding of LeBron, Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

Branding of LeBron, Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014 | Public Relations & Social Media Insight | Scoop.it
Here comes the first grab bag post of 2015.For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone....
Jeff Domansky's insight:
Lou Hoffman shares three examples of effective business storytelling.
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Why #H2H Broke Twitter

Why #H2H Broke Twitter | Public Relations & Social Media Insight | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!


The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...

Jeff Domansky's insight:

H2H is a concept worth considering by marketers. Learn more about this trend.

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Julie Rescourio's curator insight, Today, 4:09 AM

On l'oublie trop souvent !

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Stay Ahead of the Game: 2015 Online Marketing Predictions By Experts

Stay Ahead of the Game: 2015 Online Marketing Predictions By Experts | Public Relations & Social Media Insight | Scoop.it
Some online marketing trends of the past year are a watershed to what can be expected in 2015.From storytelling to mobile social, here’s what the top marketers predict for this year:Mobile takes a greater importance in digital marketingMobile optimization was a buzzword in 2014. Marketers sought to reach out to the burgeoning use of mobile devices among consumers and this trend will gather more steam in 2015....
Jeff Domansky's insight:
Andrew Spence looks at online marketing trends of 2015.
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How is IoT technology innovating the retail experience?

How is IoT technology innovating the retail experience? | Public Relations & Social Media Insight | Scoop.it

The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.


For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.


In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Jeff Domansky's insight:

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

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Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

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The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]

The Ultimate Social Media Cheat Sheet [INFOGRAPHIC] | Public Relations & Social Media Insight | Scoop.it

Whether you’re just getting started in the world of social media or have long-established yourself as a social marketing wizard, launching a brand-new Twitter profile or Facebook page can be a laboriously time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels — or those of your clients — stand out from the crowd....

Jeff Domansky's insight:

Quickly work out the sizes of all the images you need to make your channels stand out from the crowd.

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100 Content Marketers to Follow on Twitter in 2015

We at WittyParrot aim to help you produce and efficiently use content that sells your strengths, getting you the business you need to flourish. This dedication to helping you look good extends beyond our product and into our own content.

Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
Jeff Domansky's insight:

Excellent content marketing resource and honored to be included in such great company.

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Patricia Alvarez's curator insight, January 22, 11:41 PM

Cool!

Marco Favero's curator insight, January 23, 4:43 AM

aggiungi la tua intuizione ...

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Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years

Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years | Public Relations & Social Media Insight | Scoop.it

Since 2009, Bill and Melinda Gates have written a letter every January discussing the work of their foundation (which is to receive the bulk of his wealth). Last year, they wrote about why they believed that people around the world are doing better today than ever, despite some people's perceptions otherwise.


This year, on the Gates Foundation's 15-year anniversary, two of the world's biggest optimists are predicting a better future, often through interventions that seem basic, but will drastically improve the lives of billions of people around the world.


"The lives of people in poor countries will improve faster in the next 15 years than at any other time in history," they write. "And their lives will improve more than anyone else’s."...

Jeff Domansky's insight:

I have immense respect for what Bill and Melinda Gates are trying to do with their foundation.

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Ultimate Recap: Top new social media tools of 2014

Ultimate Recap: Top new social media tools of 2014 | Public Relations & Social Media Insight | Scoop.it

It is always a fan favorite and for good reason. As marketers, we love learning about new tools.


This year’s list is our longest yet. There were a ton of new tools and a lot of great feature adds for existing tools. For instance, I had no idea that you can now edit Instagram captions (#1 on the list). I clearly need to up my Instagram game a bit.


We want to know what new hot app every cool kid is using so we don’t miss out on it. This year those are Buzzsumo (#4) and Slack.


We want to know what tool is going to save us time. Look to Edgar (#10) and Likeable Local (#8) and Coschedule (#5) for that.


Or even what new tool will make us money, Facebook Video Ads (#3)....

Jeff Domansky's insight:

Jason Keath's ultimate recap: the top new social media tools of 2014.

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The-king Gharip's comment, January 22, 7:40 AM
حفل شرين عبد الوهب اليوم 22-1-2015
http://www.mazika4way.com/2015/01/Sherine-abdelwahab.html
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14 Data Visualization Tools to Tell Better Stories with Numbers | Schaefer Marketing

14 Data Visualization Tools to Tell Better Stories with Numbers | Schaefer Marketing | Public Relations & Social Media Insight | Scoop.it

Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. They range in sophistication from “drag and drop,” plug-ins and widgets to JavaScript that is likely to involve a web developer; prices range from open source to thousands of dollars per year.


Data visualization adds a narrative element to your data, and can be a great way for a business to tell their story.


Which tools are best to tell your story?Here are 14 of the best data visualization tools. They are grouped by categories to help determine how you tell better stories with data....

Jeff Domansky's insight:

Rob Pedersen shares this useful list of data visualization tools.

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E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women

E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women | Public Relations & Social Media Insight | Scoop.it

The conventional wisdom is that women account for the lion's share of consumer spending, including online purchases. But it turns out that men are the power shoppers when it comes to purchases made on smartphones and tablets. 


In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ. It's important for retailers to know who their potential customers are online in order to market to them effectively....

Jeff Domansky's insight:

There's huge potential in targeting male shoppers on mobile according to a recent research study.

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Designing for Different Online Personality Types | UX Magazine

Designing for Different Online Personality Types | UX Magazine | Public Relations & Social Media Insight | Scoop.it

In my work as a web psychologist, I’m exposed to many different types of user behavior and online decision-making processesu. Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.”


In this piece, I’ll discuss the six pattern types, explain the psychological drivers of their behavior, and provide site optimization tips that online businesses can use to leverage each type’s unique desires....

Jeff Domansky's insight:

Six types of online behaviors that can drive your sales higher.

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RB's curator insight, January 22, 6:22 AM

Fabulous post by Liraz on buyer behaviour personas and how to adjust your ecommerce strategy for each type to maximise sales. RB

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The Social Network of Advertising Icons

The Social Network of Advertising Icons | Public Relations & Social Media Insight | Scoop.it
Some claim that the best way to learn a craft is by imitating -- studying and copying the authorities of your industry with the intention of adopting their techniques. But too often, we rely only on the current lanscape of creative to inspire us. You need a dose of history -- in a modern format, of course!

We created a "social profile" for 10 icons of the advertising industry to guide you in discovering more about his or her creative work, famous words, and life.

Be inspired and challenged by these masters of creativity.
Jeff Domansky's insight:

Terrific resource for writers and creatives.

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15 websites that use white space the right way

15 websites that use white space the right way | Public Relations & Social Media Insight | Scoop.it
Whenever anyone says white space, then we literally visualize white blank/empty spaces in our mind (white space can be of any color though). Well, that is true and is applicable even while designing. White space is actually the space that exists between elements to give a clean look to your web design. These days, many and many designers are understanding the importance of white space for creating clean, user friendly and elegant designs. The white spaces are being used in headers, footers, between images, between menus, text and sidebars....
Jeff Domansky's insight:
15 websites that use white space the right way. Creativity with your coffee.
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