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Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
Scoop.it!
[Great news release ROI on social media - JD]
Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.
The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....
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Scoop.it!
Robin Good: If you are just about to start testing how effective a content curation tool like Scoop.it can be for building your own reputation and visibility in a specific interest area, this 10-step guide by Shirley Williams does provide some important information on how to start with the proper foot.
The guide is illustrated with many screenshots and it pinpoints the key items you need to be paying attention to when starting to curate a dedicated channel.
Informative. Useful for novices. 7/10
Full mini-guide: http://socialmediapearls.com/10-steps-to-curate-your-social-media-content-with-scoop-it-for-increased-value Via Shirley Williams (XeeMe.com/ShirleyWilliams), Robin Good 
Ken Morrison's comment,
May 21, 2012 3:32 AM
Hi students (and visitors). If you are having trouble with your profile photo changing every time that you post a new scoop, you can fix it by following these directions that a representative from Scoop.it sent me:
Indeed there's a setting to avoid that. Tell your students that on their Curate page, click on Manage>Customizations>untick "Last Post Image" box and click on Save.
Ken Morrison's comment,
September 29, 2012 9:34 PM
Thank you for the rescoop. It looks like you have a great site. If I spoke Spanish, I would follow it.
Robin Good's comment,
September 30, 2012 2:41 AM
Hi Ken, no need to speak Spanish to follow me or read my stuff.
Just check: http://www.masternewmedia.org ;-) Delete the scoop?
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