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Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
Scoop.it!
[Great news release ROI on social media - JD]
Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.
The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....
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How would "Seinfeld" play out in the 21st Century? A new Twitter account shows you.
The Twitter account Modern Seinfeld (@SeinfeldToday) popped up Sunday evening, imagining characters of the legendary sitcom living in the age of social media. What would edgy Elaine write on Yelp to pan a nasty restaurant? How would brusque Kramer interact with employees at the Apple store? What would neurotic George’s profile look like on an online dating website? By Monday afternoon, it had more than 28,000 followers – and seemingly everyone was getting in on the game....
[Simple awesomeness and another wasted 10 minutes to your day LOL ~ Jeff] Delete the scoop?
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