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CorpComms - News Twitter Best For Press Releases

CorpComms - News Twitter Best For Press Releases | Public Relations & Social Media Insight | Scoop.it

[Great news release ROI on social media - JD]

 

Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.

 

The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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4 Marketing Analytics That Matter for Driving Higher Revenue

4 Marketing Analytics That Matter for Driving Higher Revenue | Public Relations & Social Media Insight | Scoop.it

Too often marketers talk about activities instead of outcomes—for example, how many campaigns  they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.


To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.


Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.


So how do you do it? Here are four marketing analytics for demonstrating marketing’s ability to drive revenue:...

Jeff Domansky's insight:

Here's what matters in measuring social marketing success.

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Don’t Send Another Cold Message on LinkedIn Until You Read This

Don’t Send Another Cold Message on LinkedIn Until You Read This | Public Relations & Social Media Insight | Scoop.it

There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. There are far more direct ways to get into a conversation with a prospect with far better results.


To recap what the LinkedIn connection outreach process typically looks like:

-  Build a list of prospects you want to talk to.

-  Mine their profiles for mutual connections.

-  Email the mutual connection and ask them if you could use their name in a message to your prospect, or even ask them to make the recommendation themselves.

-  Send an email to the prospect saying you have a shared contact that trusts you, and therefore the two of you should talk.


I have tested this extensively. I’ve had some successes and quite a few failures too. After reflecting a bit, there are three main reasons I’d suggest this is no longer an effective strategy....

Jeff Domansky's insight:

Sales prospecting on LinkedIn is no longer an effective strategy unless you change your strategy.

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wearable marketing

wearable marketing | Public Relations & Social Media Insight | Scoop.it

I heard recently that the average person checks their mobile 150 times a day. From a marketer’s perspective, that’s a lot of potential touch points — both in collecting data and in messaging. But it pales in comparison to the staggering world of wearables.


Technology is giving unparalleled access for marketers to understand consumers, and to reach them in a highly relevant and targeted way. But we’re going to be in the Wild West for a while. It’s not clear what marketing will be welcome and what will be considered invasive. There’s a fine line between relevant and creepy. If you think retargeting ads that follow you across the web after viewing a lamp on Amazon are annoying, just wait for when wearables are mainstream....

Jeff Domansky's insight:

Tom Fishburne wonders if it's wearout or wearables in this Marketoon.

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Jeff Domansky's curator insight, Today, 10:34 AM

Tom Fishburne wonders if it's wearout or wearables in this Marketoon.

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Quality vs. Quantity: 6-Month Analysis of the Age-Old Blogging Debate

Quality vs. Quantity: 6-Month Analysis of the Age-Old Blogging Debate | Public Relations & Social Media Insight | Scoop.it

And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot Blog's editorial strategy. It got me thinking: With all these new tools and resources at our disposal, was the Marketing Blog's current high volume strategy still best for our readers, thus best for us?


Keeping our headcount and resources constant, what kind of posts should we be publishing -- and at what frequency -- to grow faster?


Funny enough, we weren't the only ones interested in finding out this answer. After Joe and Kieran chatted with Rand on Twitter, we reached out to Trevor Klein at Moz to see if he wanted to run a similar experiment with their audience. He did -- and you can head over to their blog to read their findings.


Six months after starting this experiment on the Marketing Blog, we've uncovered some compelling insights that will transform how our section operates. Here's what we did to figure out our optimal editorial strategy -- and what we're going to do about it.  ...

Jeff Domansky's insight:

Epic research report by Hupspot and invaluable recommendations to help every blogger succeed with better content. Highly recommended reading for bloggers. 9/10

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The 8 Most Effective Link Building Tactics For 2015

The 8 Most Effective Link Building Tactics For 2015 | Public Relations & Social Media Insight | Scoop.it

Although there haven’t been any new tactics for link building in a while, some proved to more effective than others in 2015. Plus, you can always find ways to improve each of the tactics.


What I’m about to show you are the 8 most effective link building tactics that work well right now as well as ways to implement them better than, or at least as well as, anyone else....

Jeff Domansky's insight:

Do you ever wonder if you’re wasting your time building links? Neil Patel shares epic link building tips and strategies.

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Marco Favero's curator insight, July 25, 4:57 AM

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How to Generate Leads Through Content Marketing

How to Generate Leads Through Content Marketing | Public Relations & Social Media Insight | Scoop.it

Are you struggling to generate leads for your business? I’m about to show you a way to do that easily, using high-quality content.


In modern SEO, there is a huge demand for high-value content from users. If you meet that need, your users will trust you.


No matter what your business model is, content is still king. One research study a few years ago revealed that many B2B marketers have documented plans to increase their lead generation budgets by up to 50% the following year. That investment is still on the rise overall....

Jeff Domansky's insight:

High value content, according to Neil Patel, really delivers marketing results.

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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | Public Relations & Social Media Insight | Scoop.it

Google in particular has made incredible strides in the last few years. Recently, there was a huge Phantom update that caused huge shifts in rankings. This update was the result of Google changing its core algorithm once again. It’s only going to keep improving from here.


I know that some of you are frustrated and angry because of those changes. It sucks if your traffic declines because your pages now rank lower.


I understand that, but in all honesty, does your content deserve to be #1?It probably doesn’t. Maybe it did before, and maybe it got surpassed. Regardless of why, the good news is that you can get your rankings back.


How? Create the best damn content out there. There are no secrets at this point.


Considering organic search still makes up about 64% of referral traffic, it’s worth it....

Jeff Domansky's insight:

You might not want to hear this... ...but the fact is that your content may not deserve to rank #1 in search engines. Neil Patel shares how to rank better.

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Brian Chaulk's curator insight, July 26, 9:38 AM

Content marketing is a must. Good content marketing is vital. 

John Grant's curator insight, July 26, 3:22 PM

#seo

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How to Craft an Inbound Twitter Marketing Strategy

How to Craft an Inbound Twitter Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Inbound Twitter marketing is strategic calls-to-action, driving targeted web traffic, lead capture, audience engagement, and follower building.


In this post, I talk about major considerations (content and strategy) for the process of executing the business mechanics of inbound marketing on Twitter. With major consideration on achieving the scale needed to achieve your desired results and then measuring, reporting and improving....

Jeff Domansky's insight:

Here's an epic post to help you create a super Twitter marketing strategy. Highly recommended for beginners and pros alike. 9/10

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Maria Rekrut's curator insight, July 25, 8:16 AM

Some more Saturday morning Great tips for #vacationrental owners to use.

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9 great color resources | Creative Bloq

9 great color resources | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Take a look at these top online resources on the subject of color and color theory.


Colour is an integral element of design. And the web is full of endless resources and tutorials covering it. But, sometimes too much choice can be confusing. So we've picked this selection of the best resources that will really help you to get to grips with the subject....

Jeff Domansky's insight:

Here's some useful and colorful tools for choosing color in your design, marketing and blogging.

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Inside a consumer's mind with Text Analytics

Inside a consumer's mind with Text Analytics | Public Relations & Social Media Insight | Scoop.it

So how can an analyst get into a consumer’s mind by analyzing Tweets and how would this information be useful?


To find some answers I teamed up with Marketing Strategist Dr Nikos Dimitriadis to assist me in the actionability and interestingness of each extracted insight.


Note that we capture thoughts from a biased sample which means that we cannot make inferences about the general population. However this work can be a great additional tool for finding new ideas and insights for Marketing initiatives -on top of more traditional methods such as focus groups- and also enables us to form several hypotheses as to what could likely work....

Jeff Domansky's insight:

Good illustration of big data analysis.

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How Do CEOs Consume Content? Quartz Asked 940 Executives to Find Out

How Do CEOs Consume Content? Quartz Asked 940 Executives to Find Out | Public Relations & Social Media Insight | Scoop.it

Mobile first; everything else, a distant second

Nearly 75 percent of respondents said they primarily consume content on mobile devices (50% said mobile phones specifically), a quarter of executives claimed to consume content primarily on desktops, and only one percent said they relied on print materials for news content.


The inbox is the new homepage (email still rules)

Executives are less likely to jump from homepage to homepage when looking for news, because most of what interests them already lives within their inbox. About 60 percent of respondents say they get their news from an email newsletter....

Jeff Domansky's insight:

Quartz shares takeaways from global survey of CEOs and top executives to find out why and how they consume and share content, including news and branded content.

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Jeff Domansky's curator insight, July 25, 11:21 AM

Quartz shares takeaways from global survey of CEOs and top executives to find out why and how they consume and share content, including news and branded content.

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How to Use Topsy for Social Media Marketing - RazorSocial

How to Use Topsy for Social Media Marketing - RazorSocial | Public Relations & Social Media Insight | Scoop.it

Do you know how many people have tweeted your latest blog post?


Do you know how many of those people are influencers?


The more we can learn about people and posts on Twitter, the more we can improve our social media marketing.Topsy is a tool that you can use to get lots of information about tweets.  So, if you want to know who’s sharing your stuff, what I’ve said in the past about a particular tool, or which influencers are talking about your niche, read on to find out how…...

Jeff Domansky's insight:

The tool man - Ian Cleary - shares advice on using Topsy to improve your social marketing results.

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Shelley Costello's curator insight, July 22, 8:54 AM

My favorite new tool TOPSY- Love it!

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A Designer's Life in 10 Hilarious Cartoons

A Designer's Life in 10 Hilarious Cartoons | Public Relations & Social Media Insight | Scoop.it

There are both many privileges and many challenges that go hand-in-hand with living the life of a designer. From dealing with difficult clients to figuring out how to manage your time, the designer life has a slew of common problems -- many of which are illustrated in the hilarious cartoons below.


Read on to learn more (and laugh!) about some familiar designer problems that you most likely share with creative types across the world....

Jeff Domansky's insight:

Every creative person has been through these situations many times.

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BuzzSumo Review: Ultimate Guide for Content Research

BuzzSumo Review: Ultimate Guide for Content Research | Public Relations & Social Media Insight | Scoop.it

Are you buzzing with BuzzSumo?


I don’t know what that means, but what I do know is that BuzzSumo is a very valuable tool to have in your social media toolbox.


In this article, we talk about buzzing with BuzzSumo… eh actually no! We talk about the super features it has as a tool. So hang on in there and enjoy the ride. You’ll be glad you did!...

Jeff Domansky's insight:

Are you looking for a great tool to research content on your site or your competitors? Ian Cleary says BuzzSumo is an excellent tool and well worth checking out.

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15 Sales Email Opening Lines That Put "Hi, My Name Is" to Shame

15 Sales Email Opening Lines That Put "Hi, My Name Is" to Shame | Public Relations & Social Media Insight | Scoop.it

You know what tips buyers off that the email they're reading is a sales pitch?


"Hi, My name is John Smith, and I'm a sales rep at Company."


Yup. That'll do it.


While you should never actively hide the fact that you're a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. "Hi, I'm a salesperson" encourages readers to hit "delete" immediately, which is a shame because you probably have something valuable to offer. Changing up your opening lines to position yourself as a consultant, business expert, or interested party will do you justice and keep the prospect reading.


If you're struggling to think of alternatives to the standard opening line, take one of these for a spin and see how they perform for you. ...

Jeff Domansky's insight:

Opening your sales email with "Hi, I'm a salesperson" prompts your prospect to delete. Get 15 creative opening lines that keep buyers reading.

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10 Ways to Create Picture Perfect Posts on Instagram

10 Ways to Create Picture Perfect Posts on Instagram | Public Relations & Social Media Insight | Scoop.it

A practical Slideshare presentation by Peg Fitzpatrick to help you create a memorable and exciting Instagram presence. Jam-packed with actionable tips.

Jeff Domansky's insight:

Useful tips to spice up your Instagram posts.

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Odeyemi Adedayo's curator insight, July 27, 10:00 AM
UNLIMITED TRAFFIC INTO VIDEO-SITE-LINK Click: http://goo.gl/SrPGJe #ARTICLEWRITING #EDITING #TRAFFIC #VIDEO #SITE
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16 of the Best Examples of Mobile-Friendly Website Design

16 of the Best Examples of Mobile-Friendly Website Design | Public Relations & Social Media Insight | Scoop.it

While some of the commotion was certainly a bit extreme, the update was a big deal, is a big deal, and will mean billions in revenue gained or lost in the coming years. This is especially true now that mobile search queries have already begun to surpass desktop.


Many brands across the globe have been working to improve their mobile website experiences. To help inspire your own mobile web design, the team here at Crayon has compiled 16 companies that are doing a great job with their mobile optimization. Let's take a look at the designs of their mobile websites and go over what makes them so great....

Jeff Domansky's insight:

Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.

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Guillermo Meza's curator insight, July 25, 9:35 PM

16 of the Best Examples of Mobile-Friendly Website Design

Comunicologos.com's curator insight, July 26, 11:06 AM

Mobile Design

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How to Write a Headline People Will Want to Click

How to Write a Headline People Will Want to Click | Public Relations & Social Media Insight | Scoop.it

Your headline will determine the success of your article.This is something that Vincent Musetto, a former editor of the New York Post who passed away in June, knew to be true -- even when newspapers were only products of paper and ink. He was a master at structuring sentences and organizing words into wacky, surprising, and memorable ways. 


Consider his most famous headline: Headless Body in Topless Bar


Or his personal favorite from his work: Granny Executed in Her Pink Pajamas


I wouldn't hesitate to click. According to a study from Upworthy -- a site with a polarizing headline formula -- traffic to an article can vary by 500% based on the headline. ...

Jeff Domansky's insight:

Learn how to cut through the clutter by writing better headlines.

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Maria Rekrut's curator insight, July 25, 8:12 AM

Fab info for the #VacationRental Owners

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12 About Us Pages That Are Probably Better Than Yours

12 About Us Pages That Are Probably Better Than Yours | Public Relations & Social Media Insight | Scoop.it

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.


So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.


I know ... easier said than done.


Still, there's no excuse for you to neglect one of the most important pages on your website -- which also happens to be one of the most commonly overlooked pages. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. By the end of this post, showing off how awesome your company is won't seem like such a challenging feat...

Jeff Domansky's insight:

Get inspired by these awesome 'About Us' page examples from real companies.

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Maria Rekrut's curator insight, July 25, 8:12 AM

More great ideas!!

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Boost your skills with these fun typography games - The Creative Edge

Boost your skills with these fun typography games - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Typography, like any expertise, can only be truly mastered with practice – but that doesn’t mean it has to be boring! What better way to spiff up your design skills than with some fun online games?


We’ve compiled a collection of entertaining typography games sure to test your knowledge. Pair typefaces at rapid speed, identify fonts in the blink of an eye, improve your kerning and ragging, and learn the history behind some of your favorite typefaces.Best of all? Nearly all these games are free to play!...

Jeff Domansky's insight:

A fun collection of entertaining typography games sure to test your knowledge in font styles, typefaces, kerning and design history. Recommended playing for creatives! 10/10

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Алла Миргородская's curator insight, July 27, 1:36 AM

добавить ваше понимание ...

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How SEO is Stealing PR Business : A Case Study

How SEO is Stealing PR Business : A Case Study | Public Relations & Social Media Insight | Scoop.it

By adding in the content part of their offering they make an excellent case to the client for having an ongoing billable relationship rather than simply overhauling the SEO as a one-off project and then moving on.


But it means an SEO agency is getting work which might otherwise have gone to a communications or marketing company. This is the heart of the issue....

Jeff Domansky's insight:

Paul Sutton highlights an interesting dilemma and PR case study where the SEO industry is making a real effort to take a slice of the PR pie. In this case study, one comms professional reveals how she's fighting for her life.

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Marco Favero's curator insight, July 23, 6:44 AM

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Marketing in the Netflix Era: Accommodating Your Buyer’s Appetite to Binge - Kapost

Marketing in the Netflix Era: Accommodating Your Buyer’s Appetite to Binge - Kapost | Public Relations & Social Media Insight | Scoop.it

When’s the last time you watched just one episode of House of Cards in a sitting? As marketers, we’ve entered a new era of content engagement—one in which interested buyers consume content much in the same way they “binge-watch” their favorite shows on Netflix.


We’ve put together a new infographic to help you understand, at a glance, what the Netflix era means for marketers and why leading brands are shifting from scheduled to always-on marketing. Here’s a quick summary of the key takeaways....

Jeff Domansky's insight:

Can binge marketing be far behind binge consumption in the Netflix era? Good read.

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How to Measure the Impact of Your Content Marketing | CustomerThink

How to Measure the Impact of Your Content Marketing | CustomerThink | Public Relations & Social Media Insight | Scoop.it

Before you can determine whether or not your content marketing strategy is successful, you need to know what behavior you’re looking to create in your audience. The go-to assumption is that content marketing will drive sales, but if you’re hoping to push more towards thought leadership and positive branding through your strategy, you may be looking at the process differently. You might want to see:

• An increase in newsletter sign-ups
• An increase in the number of customers who click through to a targeted sales site
• An increase in the number of shares or comments on your posts


These different metrics drive different goals. Let’s look closer at some of these objectives to determine what might help you determine content marketing success....

Jeff Domansky's insight:

What's your nature of social media success? This post will help you measure your social marketing more effectively.

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Which are the most effective digital media?

Which are the most effective digital media? | Public Relations & Social Media Insight | Scoop.it

In this post, I'm taking another look at some data points from our 2015 research, in association with the TFM&A where we asked marketers which were the most effective online media.


The research showed the ongoing importance of the core digital marketing channels and Email Marketing rated highly or very effective by 51% of respondents, followed by SEO (44%) and Adwords (34%). Organic use of social media wasn’t far behind with 32%, but with only 21% believing paid social media was effective....

Jeff Domansky's insight:

Content marketing ranks well in marketing ROI.

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Marco Favero's curator insight, July 23, 4:15 AM

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Nicole Reid's curator insight, July 23, 11:53 AM

As most people know we are in the information technology age. There are so many opportunities for people to market their product on the internet. It is a great effective way to send a message. This article shows the effectiveness of different digital media outlets. I think that this is a great way for companies to go straight for the tools that give them the most bang for their buck.

Maria Rekrut's curator insight, July 25, 8:21 AM

Our respondents rated SEO as the most highest-rated channel for generating leads and sales, followed by Adwords.

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LinkedIn Marketing: All-in-One Guide to Content and Scheduling

LinkedIn Marketing: All-in-One Guide to Content and Scheduling | Public Relations & Social Media Insight | Scoop.it

We write a lot about Twitter tips and Facebook tips and less so about other places like LinkedIn. Part of it is that we’re still keen to figure out our best strategy here. And we thought, in the midst of our figuring things out, it’d be great to share with you what we’ve found so far!


I’m grateful to refer to a lot of amazing info that’s been shared online and on the Buffer blog in months past, some cool tips about LinkedIn marketing best practices and more. Here’s a rundown of the best LinkedIn marketing strategies we’ve found....

Jeff Domansky's insight:

Kevan Lee offers a complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.

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