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CorpComms - News Twitter Best For Press Releases

CorpComms - News Twitter Best For Press Releases | Public Relations & Social Media Insight | Scoop.it

[Great news release ROI on social media - JD]

 

Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.

 

The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Marketing has become PR: 13 key skills PR needs

Marketing has become PR: 13 key skills PR needs | Public Relations & Social Media Insight | Scoop.it

Kelly Walsh and James Warren, chief strategy officer and head of digital at MSLGroup, set the tone in their keynote presentation, which argued that marketing comms and PR are pretty much the same thing these days.


Warren said: "If one analyses what a brand or organisation needs to excel at to deliver marketing success in a digital age, the result is a long list of PR outputs. In the new communications agenda, everything is PR.


"But they warned that PR is woefully behind competitive industries when it comes to adopting technology and innovation, adding: "The creative and media agencies have invested vast sums of money and effort towards meeting the challenge of change, head-on, and PR agencies haven’t."...

Jeff Domansky's insight:

Check out the 13 key skills PR needs if it's going to lead marketing in the future.

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Marco Favero's curator insight, Today, 11:43 AM

aggiungi la tua intuizione ...

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Why Simplicity May Be the Secret to Brand Success

Why Simplicity May Be the Secret to Brand Success | Public Relations & Social Media Insight | Scoop.it

The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.


At Siegel+Gale, we release an annual Global Brand Simplicity Index that examines the global state of simplicity for the world's leading brands.


The recent report also shows how consumers ranked 40 of the most prevalent, so-called "disruptive" brands in the US and UK. The disrupters outperformed the incumbent brands in every category, particularly in the US where, compared to their established counterparts, they took eight of the top 10 spots based on their simplicity score....

Jeff Domansky's insight:

Fascinating report and findings on disruptors and simplicity in the business model of startups.

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What Data Means for the Future Of Marketing | Mediashift

What Data Means for the Future Of Marketing | Mediashift | Public Relations & Social Media Insight | Scoop.it

The biggest issue in marketing today, and the one we’re not discussing nearly enough, isn’t so much how to understand data. We can all learn and adapt to that. The biggest issue is that we’re not advancing our processes fast enough to actually put that data to work. According to a recent study by Digiday and Chute, marketers said that mining consumer insights (i.e. collecting data on content viewers) was the number one feature that would save their teams the most time if automated....

Jeff Domansky's insight:

Today, data is becoming increasingly granular and interconnected. Facebook is a key example of this phenomenon. Explore why data matters.

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How to Generate Income on Pinterest

How to Generate Income on Pinterest | Public Relations & Social Media Insight | Scoop.it

For many people, social media is one a great place to meet new consumers and gain followers. One of the most popular and overlooked social media sites is Pinterest. Pinterest is an online bulletin board that lets users save photos and pictures.


Users have multiple boards and can favorite and follow photos, boards, and users. Users see newly updated pins on their stream as people, and boards they follow are updated. This is a unique opportunity to showcase your products and help you generate income on Pinterest....

Jeff Domansky's insight:

Valuable tips and insight into Pinterest from Neil Patel.

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Jeff Domansky's curator insight, May 3, 10:46 AM

Valuable tips and insight into Pinterest from Neil Patel.

Marco Favero's curator insight, Today, 3:23 AM

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Mind Blowing 3D Sidewalk art!

Mind Blowing 3D Sidewalk art! | Public Relations & Social Media Insight | Scoop.it

3D Street Painting and 3D Pavement Art Illusion


Is it real?! The chalk drawing of London's most popular underground train station looks to have that couple a bit off-balance as the man holds onto the wall.. it must be as good in person as it is digitally! Wait ..is that sign on the far left not real?!

Jeff Domansky's insight:

Creativity with your coffee. This amazing collection of 3-D sidewalk art, done in chalk, will absolutely stun you! Essential viewing. 10/10

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New Social Media Research Uncovers Big Problem for Businesses | Jay Baer

New Social Media Research Uncovers Big Problem for Businesses | Jay Baer | Public Relations & Social Media Insight | Scoop.it
What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.
Jeff Domansky's insight:
Jay Baer says consumers don't really want to hear from brands every day. They just want to hear from you when they need something! Essential reading. 10/10
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Check out Google's free Mobile-Friendly Test

Learn more about Google's new mobile friendly guidelines and algorithm.If you're interested in learning more about mobile sites, check out our Webmaster's Mobile Guide or the Principles of Site Designon Web Fundamentals....
Jeff Domansky's insight:
Take this free test to determine whether your blog or website is mobile-friendly enough for Google. You need to know so you can make sure you are not penalized with the new algorithm. Essential testing. 10/10
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10 Detailed Infographic Templates for Every Type of Business

10 Detailed Infographic Templates for Every Type of Business | Public Relations & Social Media Insight | Scoop.it

So, how do you prepare your next awesome infographic for your business? Well, if you are looking for templates that will help you create your own infographic for your business, you have come to the right place!


In this post, I have put together an assortment of our best infographic templates that offer everything you would ever need to display your data in a beautiful and effective way. Starting from as low as $4, these infographic templates are all yours to customize, extend and publish!...

Jeff Domansky's insight:

If you're looking for templates that will help you create your own infographic for your business, you have come to the right place! Recommended reading from Marketo. 9/10

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Comunicologos.com's curator insight, May 3, 10:38 AM

Infografías

Christine Villaverde's curator insight, Today, 9:42 AM

Infographics are the new "it" tool for presenting information on any topic in a concise, visually engaging, and easy to read format. Even better, they're versatile enough to be used by teachers, school administrators, and students.

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Who Unfollowed Me?.. Who Cares! More Important Question is WHY!

Who Unfollowed Me?.. Who Cares! More Important Question is WHY! | Public Relations & Social Media Insight | Scoop.it

So Buzzstream and Fractl got together to survey close to 900 people to understand why they unfollow brands on social media.


Let’s consider the data together. Are you ready?


Who unfollowed me on Facebook: THE STATS

-  25% said they unfollowed at least one brand in the last month

-  20% said they unfollow if posts are too repetitive or boring

-  19% said they unfollow if brands post more than 6 times per day

-  7% unfollow after finding a competitor’s page

-  20% went as far as to hide posts from the pages they unfollowed...

Jeff Domansky's insight:

Ever catch yourself thinking: Who unfollowed me on social media? STOP! The question you should be asking is WHY they unfollowed you. Here's the answer!

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Internet of Things influencing B2B sales process is changing - B2B News Network

Internet of Things influencing B2B sales process is changing - B2B News Network | Public Relations & Social Media Insight | Scoop.it
What’s trending this week in the B2B Twittersphere?In a similar vein as the Harvard Business Review article we mentioned at the beginning of this post, this infographic breaks down some numbers and facts reflecting the fact that more and more B2B buyers are making purchases online instead of through traditional sales channels.
Jeff Domansky's insight:
Here's a good look at how the Internet of Things is impacting business to business sales.
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10 Fantastic Instagram Posts and Why They Work

10 Fantastic Instagram Posts and Why They Work | Public Relations & Social Media Insight | Scoop.it
Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content....
Jeff Domansky's insight:
Peg Fitzpatrick shares 10 super lessons from top Instagram posts. Great learning and recommended reading. 9 / 10
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Jane Gardner's curator insight, May 1, 1:04 PM

Instagram is a social media platform you should check out just to see if your ideal audience is there waiting for you. 

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12 Tips for Increasing Click-Through-Rates on Twitter

12 Tips for Increasing Click-Through-Rates on Twitter | Public Relations & Social Media Insight | Scoop.it
Today’s infographic comes from Hubspot and it shows us 12 tips you can use to get more conversions on Twitter. These are simple tweaks you can implement and test to see if they move the needle for you....
Jeff Domansky's insight:
Here's how tweaking Twitter can turn your tweets into tantalizing turn of results.
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How to Use Your Blog to Generate Leads Effectively

How to Use Your Blog to Generate Leads Effectively | Public Relations & Social Media Insight | Scoop.it

Ever since Bill Gates prophesied that content would be king way back in 1996, this advice has been repeated ad-nauseam by thousands of people across the web. But businesses, big and small alike, have always struggled to find the perfect recipe for what works for their audience and industry.


My article here is by no means the ultimate guide. However, what I have written here is based on things that have worked for me, and what I think can be repackaged to work for your business as well.


In this article, we will talk about:

-  The objective of writing on your company blog

-  What are the goals you set for every article

-  How to write article that will generate leadsHow to maximize lead generation with your blog articles...

Jeff Domansky's insight:

Practical tips and suggestions for writing a better company blog.

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Mobile commerce is thriving in the UK | QR Code Press

Mobile commerce is thriving in the UK | QR Code Press | Public Relations & Social Media Insight | Scoop.it

Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year.


The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the world.


Report shows that digital income revenue is on the rise


A recent report from Gartner suggests that digital income revenue in the United States has reached 22%. This will increase to 50% by 2017. A similar trend has emerged in the United Kingdom, where consumers are placing more value on mobile shopping over more conventional forms of

commerce....

Jeff Domansky's insight:

Can North America keep pace with the UK and especially developing countries like India and China when it comes to mobile commerce and mobile payments? The mobile disruptors are poised.

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Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality

Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality | Public Relations & Social Media Insight | Scoop.it

When companies emerge out of the start-up phase, quality standards are raised. But in order to make this happen, a lot of companies fall into a trap of implementing long lists of procedures.


So, let me ask, how do we drop the playbook of too many procedures but still achieve quality at scale, whether in our marketing department or in our organization as a whole? Let’s think outside the box for a moment and explore these two alternative approaches....

Jeff Domansky's insight:

Philip Chen offers some fresh thinking about managing quality and moving from start-up to operations.

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When Is the Best Time to Be Creative?

When Is the Best Time to Be Creative? | Public Relations & Social Media Insight | Scoop.it
Some people prefer working late into the night. Others hit their stride after lunch. If you're not sure what time of day is best for you to write, keep on reading. The infographic below from Neil Patel at Quick Sprout will dive into data on productivity and creativity so you can figure out what timing might work best for you....
Jeff Domansky's insight:
When's the best time to write and think creatively asks Ginny Soskey? Check out this infographic to find out.
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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | Public Relations & Social Media Insight | Scoop.it
With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...
Jeff Domansky's insight:
Here's why influencers and word of mouth marketing matter.
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Jeff Oskin's curator insight, Today, 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

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22 LinkedIn Hacks to
Make You More Productive | HubSpot

22 LinkedIn Hacks to<br/> Make You More Productive | HubSpot | Public Relations & Social Media Insight | Scoop.it

Prospecting just got a whole lot easier -- and that's just the beginning.


In this SlideShare, we've collected 22 of the most useful -- and hidden -- hacks in LinkedIn, including:

-  How to hide your connections from competitors

-  How to get a tailored lead list delivered directly to your iinbox weekly or daily

-  How to find prospects you already have something in common with

-  How to customize your connection request on a mobile device.


Take a look to upgrade your LinkedIn status from pro to hacker. (Andcheck out this post for the ultimate cheat sheet to mastering LinkedIn.)...

Jeff Domansky's insight:

Discover how to hide your connections from competitors, get a tailored lead list delivered to your inbox, customize your connection requests on mobile, and more. Essential reading. 10/10

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Simple Rules for Creating Presentations That Don't Put Prospects to Sleep

Simple Rules for Creating Presentations That Don't Put Prospects to Sleep | Public Relations & Social Media Insight | Scoop.it

And what's worse than a boring presentation? Five, 10, or even 15 boring presentations. That's the fate clients subject themselves to during the new business process. And while you might think they deserve to be in this situation, it won't help you win the account.


Don't be that agency that drives the client team over the edge with a PowerPoint presentation in 11-point Comic Sans text. Check out this  SlideShare for a few tips on how to create presentations that don't suck....

Jeff Domansky's insight:

Review this SlideShare for best practices and tips on how to create a memorable presentation.

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10 Advanced Twitter Growth Hacks To Increase Your Followers - Social Media Week

10 Advanced Twitter Growth Hacks To Increase Your Followers - Social Media Week | Public Relations & Social Media Insight | Scoop.it

Growing a larger and active Twitter following is the goal of many online marketers, bloggers, social media experts, and people with the time to say something in 140 characters or less often.


Here are 10 Twitter growth hacks that you may not be using already, and advice on how you can put them in play....

Jeff Domansky's insight:

Twitter rocks! Here's how to make the most of it with some advanced tips.

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Alice Haemmerle's curator insight, May 3, 8:03 AM

Want to grow your Twitter tribe? Here are some great tips on how to do that.

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43 Inspiring Social Media Books to Read, Accounts to Follow

43 Inspiring Social Media Books to Read, Accounts to Follow | Public Relations & Social Media Insight | Scoop.it
Understanding the art of social media. Bryan Kramer joins #bufferchat to share his thoughts on social media success, plus books and inspiration.Marketer, speaker and author, Kramer talks about the art (and impact) of sharing...
Jeff Domansky's insight:

This is very thoughtful post with many resources and a strategy for social media that's hard to resist. It's all based on sharing and sharing what's important. Recommended reading. 9/10

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Study: Couponers are Brands' Most Important Customers - Coupons in the News

Study: Couponers are Brands' Most Important Customers - Coupons in the News | Public Relations & Social Media Insight | Scoop.it
With tighter coupon policies, more coupon restrictions and extra-vigilant cashiers, it can sometimes feel like couponers are seen as the enemy who must be stopped, or at least reined in.Yet a new study says coupon users buy more, spend more and shop more than noncouponers. Even though they may not be paying full price, the study concludes, couponers are manufacturers’ best customers.That’s one of the findings in a joint report by market research firm GfK, and the publisher of the SmartSource coupon inserts....
Jeff Domansky's insight:
A new survey of coupon users reveals how and why they clip coupons, and concludes that couponers are brands' "most important consumers".
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Free Tool Determines Most Valuable Followers on Instagram, Twitter

Free Tool Determines Most Valuable Followers on Instagram, Twitter | Public Relations & Social Media Insight | Scoop.it
A brainchild of entrepreneurs Alexander Taub and Michael Schonfeld, SocialRank also allows users to filter their Twitter followings based on keyword, location, interests, activity and verification. Now, the company is launching a comparable tool for Instagram. Available today for free, the product lets users sort their followers based on engagement, bio keywords, location, follower count and even hashtag use, according to SocialRank....
Jeff Domansky's insight:
SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
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8 Top Instagram Accounts Marketers Need to Keep Their Eye On

8 Top Instagram Accounts Marketers Need to Keep Their Eye On | Public Relations & Social Media Insight | Scoop.it

These online users have a broad base of followers on this social media platform. Through their accounts, you can learn so many things and be able to personally relate as to how it really is working as a social media marketer.


The following top Instagram accounts can also help you be updated with the latest trends and developments in the social media marketing world...

Jeff Domansky's insight:

Instagram ticks all the boxes for an app that picked the top trends on the web. Social, mobile and visual. Here are 8 top Instagram accounts to check out.

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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Public Relations & Social Media Insight | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.
Jeff Domansky's insight:
Here's an excellent case study from Marketing Sherpa. It illustrates how storytelling can have a big impact on inbound marketing and sales.
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