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CorpComms - News Twitter Best For Press Releases

CorpComms - News Twitter Best For Press Releases | Public Relations & Social Media Insight | Scoop.it

[Great news release ROI on social media - JD]

 

Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.

 

The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Marketo Data Tells Us: Which Channel Wins More, Faster

Marketo Data Tells Us: Which Channel Wins More, Faster | Public Relations & Social Media Insight | Scoop.it

In my recent blog on channel conversion rate, I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost.


So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity.


You can’t measure the effectiveness of a channel just based on conversion rate. A lot of marketers fall in to the pit trap of stopping their metrics right before the marketing-to-sales handoff.


Without closed loop visibility from sales back to marketing, you often hear conversations like these:


Marketing: “Here are some high converting leads!”(3 months later)


Sales: “Those leads were garbage.”...

Jeff Domansky's insight:

Johnny Cheng looks at more social marketing metrics that matter.

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10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Public Relations & Social Media Insight | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
Jeff Domansky's insight:

Thanks to Baiba Svenca for sharing this terrific list of 10 presentation apps.

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Willem Kuypers's curator insight, August 31, 10:40 AM

Toujours plus d'outils pour créer des présentations.

Philippe Hassel's curator insight, Today, 3:31 AM

Mon sujet favori, les présentations...

whinchatglaze's comment, Today, 5:36 AM
Its really good :)
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24 Examples of Split-Screen Layout In Web Design | Bashooka

24 Examples of Split-Screen Layout In Web Design | Bashooka | Public Relations & Social Media Insight | Scoop.it

One of the more interesting design trends is the split-screen layout, in which some kind of vertical break divides portions of the page into two or more parts. A split-screen websites will showcase messages which are equal in terms of importance. If you offer goods, as well as services, you may feature your products on one side of a split screen and then highlight your services on the other side. So here, we take a look at some of examples of split-screen layout in Web design.

Jeff Domansky's insight:

Enjoy some creativity with your coffee.

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How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz

How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz | Public Relations & Social Media Insight | Scoop.it
There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that.
Jeff Domansky's insight:
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first.
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Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart

Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart | Public Relations & Social Media Insight | Scoop.it

As we mentioned last week, picking the right colors is the single most important decision you can make when designing an infographic. Most designers realize this, and for years they’ve been trying to answer one question: is there a science to picking colors that work well together or is it just subjective? Why do some colors match, while others look strange?


The internet has been debating this for a while without much consensus, but I believe the real answer is both: it’s an art and a science. Every design decision is heavily influenced by a designer’s intuition and sense of aesthetics, but there is also a strong scientific component that conveys if a color works well with another.


Expert designers use it to validate their intuition, but we are going to learn how to use color theory to pair beautiful colors together....

Jeff Domansky's insight:

Pairing colors effectively makes your design beautiful and helps your audience consume your content more effectively. We've listed three tools that can help you pair colors easier and better.

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Ink and Links: How to Measure Public Relations Using Google Analytics — Medium

Ink and Links: How to Measure Public Relations Using Google Analytics — Medium | Public Relations & Social Media Insight | Scoop.it

The influential blogger you’ve been pitching name dropped your product with a link back to your website — high five! The WSJ business and technology article mentioning your company just published, cheers! Your company just made the top 10 list of best companies to work for, party on! The blog post interviewing your CEO as one of the industry’s leading innovators just went viral thanks to his inspiring quotes, company happy hour!

How do you measure all that digital ink?


With today’s access to advanced technology, the public relations industry must keep up with the data pace. Although dealing with numbers and statistics is a relatively new practice for PR specialists, it’s now part of the requirement to access and analyze public relations ROI. In the past, it was acceptable for PR to be a bit fuzzy when it came to measurement. For instance, an article about your business may be published in multiple publications, and may even result in an overall successful campaign, but how you do know which publication brought in the most traffic? Was it all of them or just one or two? This is where Google Analytics comes in.

Google Analytics 101 Webinar hosted by Sally Falkow, Digital PR Strategists, and Tinu Abayomi-Paul, Website Promotion Specialists, gives us an overview of this valuable — and free — tool....

Jeff Domansky's insight:

Excellent guide to PR measurement using Google analytics. Recommended reading. 9/10

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Google Street View’s attempt to capture tomato-throwing festival squashed by revelers

Google Street View’s attempt to capture tomato-throwing festival squashed by revelers | Public Relations & Social Media Insight | Scoop.it

Google’s Street View team does an awesome job in getting just about everywhere these days, from the Great Barrier Reef to the top of Mount Fuji to inside the world’s largest passenger plane.


However, a somewhat brave attempt to offer stay-at-home travelers an immersive view of one of the world’s most bizarre festivals ended in failure this week when the camera-equipped car ended up being overrun by revelers. Oh, and tomatoes, too.


Yes, this was La Tomatina, an annual event in the town of Buñol in eastern Spain that sees some 30,000 people from around the world hitting the streets with the sole intention of laying waste to 150 tons of tomatoes....

Jeff Domansky's insight:

It may have seemed like a good idea at the time, but Google ended up having to pulp its plan to capture Street View imagery at Spain's famous tomato-throwing festival after its car and camera were damaged by exuberant revelers. Weekend funnies.

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5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future

5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future | Public Relations & Social Media Insight | Scoop.it

Online publisher content is almost completely reliant on advertising – a $50 billion a year industry. However, so much of that advertising actively detracts from enjoying the content itself. We’ve gotten used to believing is the price we pay to be entertained by the Internet.

The future belongs to the companies that instead of barraging consumers to “buy us”, ask them to “trust us.” They’ll do this by replacing much of those ads with relevant, informative content that drives trackable brand awareness and trust.

Here are 5 ways that companies will leverage content to make this transition....

Jeff Domansky's insight:

Alex Gold looks at companies testing the future of content marketing.

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Quiz Yourself: Is Your Grammar Holding You Back?

Quiz Yourself: Is Your Grammar Holding You Back? | Public Relations & Social Media Insight | Scoop.it

Why nitpick about grammar? Because if you don’t, people will assume you don’t know what you’re talking about — they often equate sloppy speech or writing with sloppy thinking. As a result, you may miss out on career and business opportunities. The stakes are that high.


This brief quiz will help you gauge how well you know some basic points of grammar. At the end, see how your score compares with the average on hbr.org....

Jeff Domansky's insight:

Are you a grammar God? Only one way to find out. Take the Harvard Business Review test.

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10 terrific Instagram tools and apps for marketers

10 terrific Instagram tools and apps for marketers | Public Relations & Social Media Insight | Scoop.it
Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.


These 10 Instagram tools and apps will help you make the most of your Instagram efforts, whether you're creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers...

Jeff Domansky's insight:

10 instagram tools you can use.

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Instagram Ends the Tyranny of the Square

Instagram Ends the Tyranny of the Square | Public Relations & Social Media Insight | Scoop.it

In its own way, it's been as defining a restriction as Twitter's 140-character limit. Instagram photos (and videos) come in one format: square. It forces the service's photographers into choosing thoughtful compositions, and provides an aesthetic link to the square snapshots that folks once took with Instamatics and Polaroids.


Except . . . Instagram users have stubbornly ignored this limitation. Actually, 20% of the photos people see on the service are portrait or landscape images that have been padded with white or black borders to fill out unused space, especially images that involve buildings, large groups of people, and other subjects that tend to be tall or wide. There are whole apps and tutorials designed to make this easy.


So maybe it's not that huge a deal that Instagram is taking this workaround that its users have embraced and turning it into a standard featurse. Henceforth, the service's iOS and Android apps will allow folks to share images and videos in a variety of aspect ratios....

Jeff Domansky's insight:

Instagram now lets you go wide or tall for photos and videos that don't fit into its iconic square frame. Don't be a square!

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Laura Nunemaker's curator insight, August 28, 4:20 PM

Interesting that 20% of photos on Instagram are padded landscape & portrait pics anyway

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7 Questions Every Online Customer Has & Why You Need to Know Them

7 Questions Every Online Customer Has & Why You Need to Know Them | Public Relations & Social Media Insight | Scoop.it

Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your landing page converts. A while back, I talked about the importance of reading your customers’ minds to improve conversions, but you can go one better, by understanding not just their minds but their emotions.


According to Psychology Today, there’s a strong emotional component to the way people evaluate brands and potential purchases. And it’s not just about feeling good about your ad (though that’s important, too); it’s about what’s going on inside their brain....

Jeff Domansky's insight:

Learn the 7 questions your customers are asking even if they don`t always know it. Answer them and improve conversions.

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kelvin dsuja's curator insight, August 28, 2:34 AM

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nguyễn vui's curator insight, August 28, 6:02 AM

mẹo hay trong nhà 

Annie Sisk's curator insight, August 29, 9:30 AM

Whatever your niche, your customers probably have some of the same questions - can you answer them? 

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Global Content Impact Index CMI - Acrolinx

Global Content Impact Index CMI - Acrolinx | Public Relations & Social Media Insight | Scoop.it

Although content has proven itself to be a critically important component of successful marketing in today’s online world, all too often companies are sacrificing the quality of their content for quantity. As we’ve seen, most of the 340 companies we reviewed as part of our initial look at global content quality are producing content that doesn’t measure up.


We believe those companies, and the countless others just like them, will be handicapped if they don’t start paying more attention to their content quality....

Jeff Domansky's insight:

Without a focus on quality of content. It's just noise according to this global survey. Highly recommended reading. 9/10

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6 Ways Local Merchants Can Compete in Organic Search Results | Street Fight

6 Ways Local Merchants Can Compete in Organic Search Results | Street Fight | Public Relations & Social Media Insight | Scoop.it

Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of organic results for generic product/service keywords. Although Google displays a higher percentage of local search results for generic search terms than Bing or Yahoo, non-local, non-SMB websites still take up roughly 50% to 65% of the page-one space, according to a study by BrightLocal.


In order to get back on top, local merchants have to make a change in their SEO strategies. That means using more geo-modified terms, and it means relying more heavily on long-tail keywords — for example, “top hair stylist” or “wedding hair stylist” rather than just the generic “hair stylist.”


Here are six strategies for local merchants looking to compete for page-one real estate on Google, Yahoo, and Bing....

Jeff Domansky's insight:

Valuable marketing advice you can use for local merchants to help improve search results for local buyers.

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28 WordPress Plugins That Increase Profits and Save Time

28 WordPress Plugins That Increase Profits and Save Time | Public Relations & Social Media Insight | Scoop.it
Plugins are built to make your life easier. They make difficult tasks simple and tedious tasks automatic.

Most are free, and even if they aren’t, they’re cheap (much cheaper than hiring someone in most cases).

There’s one more challenge:

Which plugins does your business need?

The marketplace of WordPress plugins is huge, with tens of thousands plugins available.

To make your life easier, I’ll show you some of the most popular and useful plugins so you can pick the right ones for your site
Jeff Domansky's insight:

Valuable WordPress plugin suggestions from Neil Patel. Highly recommended 

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John Norman's curator insight, August 31, 6:22 PM

As a big fan of WordPress Plugins I can highly recommend checking out this article. You might find one that you can use very effectively.

Vikky Nix's curator insight, Today, 1:41 AM

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3 New Apps that Help Automate Content Promotion - SERPs Blog

3 New Apps that Help Automate Content Promotion - SERPs Blog | Public Relations & Social Media Insight | Scoop.it

There is a vast number of tools available on the market that help you spread the word on your content and reach a target audience.In this post I decided to show you 3 that can help with powerful content promotion strategies:Influencer outreach, Sharing archived content, and promoting your content with email....

Jeff Domansky's insight:

3 cool tools to help you be more effective in your content marketing.

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7 surprising mobile shopping stats you need to know | Monetate

7 surprising mobile shopping stats you need to know | Monetate | Public Relations & Social Media Insight | Scoop.it

As we’ve said before, those customers who take the time to download your mobile app and actually shop with it are your best customers. What do you know about them? What should you know about them? What do they have in common with mobile shoppers and what’s different about them?


A variety of reports have come out recently that attempt to answer these questions. Here’s a roundup of our favorite surprising stats....

Jeff Domansky's insight:

Very useful collection of mobile marketing stats. Recommended reading. 8.5/10

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20 Creative Wordpress Themes Utilizing Geometric Shape's | Bashooka

20 Creative Wordpress Themes Utilizing Geometric Shape's | Bashooka | Public Relations & Social Media Insight | Scoop.it

The use of geometrics provides graphic designers with a fantastic opportunity to add to the flat design trend. Combined with flat design the use of geometric shapes enables a designer to stay true to the fundamentals of flat design – creating clean and clear designs, while also providing them with a clever use for negative space, and fun ways to explore colours.


So in this post i collected 20 WordPress Themes utilizing geometric concepts and shapes to produce simplistic, fun, modern and innovative designs with content at the forefront.

Jeff Domansky's insight:

Creativity with your coffee and 20 geometric WordPress designs to inspire you.

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Three Signs Digital Marketing Is Facing a Social Tsunami

Three Signs Digital Marketing Is Facing a Social Tsunami | Public Relations & Social Media Insight | Scoop.it

According to the Pew Research Center, at least 70% of U.S. Facebook users visit the site daily, and 45% visit multiple times per day. Most of these Facebook users are actively engaging their friends on the site, not just watching and listening. A similar story of regular socialization is unfolding on Instagram. Also, the overlap among audiences who use Facebook, Instagram, Twitter, Pinterest and LinkedIn is increasing across the board, meaning that, beyond the overt groundswell of consumers joining the social web, more social media users are becoming more social around the web.

Meanwhile, the novelty of social-for-business has grown up into pure business necessity. The revenue potential for marketers and advertisers adept at leveraging social is now clear (and clearly immense).

So here are three signs that getting good at social marketing and advertising will pay off in a much bigger way very soon....

Jeff Domansky's insight:

Here's why social marketing is the opportunity of the future.

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whinchatglaze's comment, Today, 5:37 AM
Its sweet
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The Top 50 Social Media Influencers on Twitter | Cision

The Top 50 Social Media Influencers on Twitter | Cision | Public Relations & Social Media Insight | Scoop.it

Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Our media research team pulled various lists of social media mavens on Twitter using Cision’s proprietary algorithm which looks for contextual relevancy, engagement levels, key terms and reach, among other components.

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically...

Jeff Domansky's insight:

Great list of social media influencers with lots of valuable things to share. Recommended reading.  9/10

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Annie Sisk's curator insight, August 29, 9:28 AM

Great list of influencers (I know, I kinda hate that word too but nobody's come up with a better one AFAIK). 

Guillermo Meza's curator insight, August 29, 2:23 PM

The Top 50 Social Media Influencers on Twitter | Cision

whinchatglaze's comment, Today, 5:38 AM
Its sweet
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Oxford Dictionaries Adds 'Fat-Shame,' 'Butthurt,' 'Redditor'

Oxford Dictionaries Adds 'Fat-Shame,' 'Butthurt,' 'Redditor' | Public Relations & Social Media Insight | Scoop.it

Oxford Dictionaries announced its latest additions on Wednesday, highlighting the things we were talking about in the summer of ’15—like angry Internet commenters, gender identity and what a sweet time of day “beer o’clock” is.

Oxford Dictionaries is the branch of the Oxford family that focuses on modern language—words that people are using now and how they’re using them—which makes their barriers to entry different than the venerable, historical Oxford English Dictionary. Their new words often arise from fresh technology and pop culture and might include Internet slang (like new entry pwnage) that would get laughed out of the OED’s admittance office.

As with every update, the additions reflect who English-speakers are. Sometimes we are microaggressive brain-farters. At other times we are butthurt pocket-dialers. At others still, we are simply hangry fat-shamers or rando Redditors....

Jeff Domansky's insight:

Well it's beer o'clock and time to take a look at the newest updates to the OED. Butthurt? Really? We're doomed!

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Annie Sisk's curator insight, August 29, 9:29 AM

Some word porn for your Saturday! (Wait, that didn't sound right.)

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6 Advanced Google Analytics Tricks That All Site Owners Should Know

6 Advanced Google Analytics Tricks That All Site Owners Should Know | Public Relations & Social Media Insight | Scoop.it
When it comes to free analytics software, nothing comes close to Google Analytics.

Over 28,365,107 sites use it, which makes it the most popular analytics solution on the market.

Although it has some limitations, it’s fantastic as a free product.

However, most webmasters see the basic graphs and stats that Google Analytics (GA) gives you and never dig any deeper.

This is a shame because there are some really useful advanced features just waiting for you to be used. And I’m about to show you what they are.

And although they’re advanced, they aren’t that complicated to implement or use. I’m going to break them down step by step in this post, and I encourage you to start using as many of them as you find useful. 
Jeff Domansky's insight:

Neil Patel shares excellent tips for better results from Google Analytics.

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Sorrell: Online Video Ad Growth Threatened By Faulty Measurement

Sorrell: Online Video Ad Growth Threatened By Faulty Measurement | Public Relations & Social Media Insight | Scoop.it

WPP CEO Martin Sorrell told analysts on a Wednesday morning conference call that he’d like to see Rentrak and comScore “come together” to devise a solution for what Sorrell described as the “faulty measurement” for media that exists in the U.S. WPP has made investments in both those companies. 


Asked if he meant that the two media research companies should merge to create a new business entity, Sorrell replied that he would “welcome cooperation of any nature” by the companies to address U.S. media measurement — particularly online video measurement, whose value is being increasingly questioned by clients. Marketers are worried about viewability levels and related standards and verification issues, Sorrell said. 


Sorrell added that the current two-second viewability standard is “pretty ludicrous,” and that some clients are rolling back their commitments to online video because they can’t justify the investments based on current measurement and verification standards....

Jeff Domansky's insight:

Video just isn't measuring up according to Martin Sorrell.

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How to Promote with Brand Ambassadors Using Visual Content Marketing

How to Promote with Brand Ambassadors Using Visual Content Marketing | Public Relations & Social Media Insight | Scoop.it

When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. This can be done with visual contentmarketing that includes incentives, tools and technology that can multiply your brand awareness.


People like to buy from peopleIn the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. However, with the instant gratification demands of Gen Y and the “always on” expectations of Gen Z, there is so much more to successful brand marketing than a catchy jingle....

Jeff Domansky's insight:

Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing.

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donhornsby's curator insight, August 28, 8:02 AM

The media landscape has changed and there is a huge opportunity to grasp. With the right tools and technology, you can empower your consumers to not just speak about but become the voice of your brand.

P.K's comment, August 31, 5:36 AM
Thanks!!
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Psychological Tactics Used by High-Converting eCommerce Sites - Usabilla

Psychological Tactics Used by High-Converting eCommerce Sites - Usabilla | Public Relations & Social Media Insight | Scoop.it

Nothing happens until a visitor clicks a button. And once that happens, that visitor is somewhere in the pipeline of a purchase – either providing contact information, signing up for something, claiming a free trial, or actually making a final purchase. Any one of these actions can be considered a “conversion.”


Getting a visitor to the point of conversion requires sales tactics that have been used for years and are the result of basic human psychological behavior – emotional appeals, such as a sense of belonging, a need to not be left out or an urgency of some sort, like a limited time offer.


Overlaid onto human psychological needs, however, is the new research of neuroscience, which tracks brain activity when the senses are engaged. This new research adds to the “tricks” that ecommerce businesses can use to foster more conversions. Here are five tactics that use either basic psychological appeals, neuroscience, or a combination of both....

Jeff Domansky's insight:

Use insights from psychology to drive conversions on your ecommerce site

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