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CorpComms - News Twitter Best For Press Releases

CorpComms - News Twitter Best For Press Releases | Public Relations & Social Media Insight | Scoop.it

[Great news release ROI on social media - JD]

 

Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.

 

The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today To Improve Your Pins on Pinterest | Public Relations & Social Media Insight | Scoop.it

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.


Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!


Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....

Jeff Domansky's insight:

Want to improve your pins on Pinterest? Here are 6 quick tips you can use today.

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The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships - Brian Solis

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships - Brian Solis | Public Relations & Social Media Insight | Scoop.it

LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study.


After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas:

1. Content marketing

2. Employee engagement

3. Talent and recruitment

4. SalesLinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather insights into how employees feel about their company’s use of social media.


The results of both studies were visualized in one infographic entitled, “Relationship Economics.” ....

Jeff Domansky's insight:

Valuable research by Brian Solis and LinkedIn looks at employee engagement and social media practices.

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Why wearables are not just about tech companies? | firstBiz

Why wearables are not just about tech companies? | firstBiz | Public Relations & Social Media Insight | Scoop.it

Too many technology-led companies see wearable devices as simply the next wave of smartphones or accessories and pay lip service to aesthetics and style, according to Saverio Romeo, principal analyst at Beecham Research, who has detailed his opinion on the future of the wearable technology market in a new report.


The report highlights mistakes being made by many companies trying to grab a share of the much hyped wearable tech opportunity and provides a very different vision and set of predictions, compared with much of today’s thinking.


“Current market forecasts are based on a smartphone-centric view of wearable technology,” said Saverio Romeo. “We see wearable tech as playing a critical role in the drive to greater connectivity and the Internet of Things, where we will interact with intelligent spaces through wearable devices. But while these devices may have some smartphone functionality, they will be much more than smartphones.”...

Jeff Domansky's insight:

How about business models?

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Jeff Domansky's curator insight, Today, 12:04 AM

Useful research report and look at wearable technology's future

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"Sharing Personal Data with Marketers" | Tom Fishburne: Marketoonist

"Sharing Personal Data with Marketers" | Tom Fishburne: Marketoonist | Public Relations & Social Media Insight | Scoop.it

Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand.


In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would pay a 5% premium for a guarantee that their personal data would not be captured.


Yet 52% of consumers would share their personal data with marketers for discounts, with younger consumers more comfortable sharing personal data. A majority of Millennials and Gen X-ers would share data for discounts, while a majority of Boomers and Silents would not....

Jeff Domansky's insight:

Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card writes Tom Fishburne.

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iWatch, iBeacon and What's Wrong with Wearables

iWatch, iBeacon and What's Wrong with Wearables | Public Relations & Social Media Insight | Scoop.it

...Now, clearly, an iWatch will receive. It will be a screen. And a few months ago I would have imagined that its primary purpose would be to offload push messaging, step tracking, heart rate monitoring, music controls and other functions from the phone to the wrist. (And all of these things will likely be true).


But there’s potentially another paradigm in place – one that will be recognized by those who think long and hard about beacons. Because in addition to being another screen, data capture device and interface controller, I think the real value of an iWatch could come from someplace else.


Because what if, much like beacons, the iWatch was less a receiving screen and instead was more like a broadcaster? What if your watch was, like a beacon, a way to signal to the world around you: “I’m here, and here are the permissions I’m giving you, here are the rules of my being in this space, and if I choose to I’ll share my identity or let you send me messages and communicate.”


In this view, an iWatch (and other future wearables) shouldn’t just be a screen programmed to receive.


It’s a wearable form of identity and intent....

Jeff Domansky's insight:

Doug Thompson wonders. iBeacon gives us a hint of new paradigms for smart watches that the current generation gets wrong. Will iWatch get it right? Or just another screen?"

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Jeff Domansky's curator insight, July 13, 10:40 PM

Doug Thompson says there's more to the SmartWatch than just another screen.

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The Best Services for Sending Large Files over the Internet

The Best Services for Sending Large Files over the Internet | Public Relations & Social Media Insight | Scoop.it

Learn about the best web services and software tools that will help when you have to share a large file with someone over the Internet,


If you have to share a large file with someone over the Internet, there are generally two options – you can either put the file in an email message as an attachment or, if the file is too big to fit inside email, you can upload it to an file hosting service and then share the download links with the recipient....


Jeff Domansky's insight:

Useful chart showing options for sending large files.


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4 Ways Wearable Tech Could Change Your Marketing Strategy | CMI

4 Ways Wearable Tech Could Change Your Marketing Strategy | CMI | Public Relations & Social Media Insight | Scoop.it

...Given how quickly the wearables market is developing, Snodgrass believes marketers need to carve out a small amount of budget now to do what he calls micro-tests. “Focus half of your mobile team on trying to understand and explore how this new market works. At the least, the market share for mobile will flow naturally into the market share for wearables.


”Schonfeld concurs, saying marketing teams will benefit from some wearables-spurred experimentation — even if it doesn’t yet lead to integrating wearables in the marketing strategy. “For quantified-self wearables, it’s all about the data. How can brands tap into that data or enhance it to actually deliver value to consumers? Glass is more experimental, but thinking about ways to market on a heads-up screen could lead to broader insights about mobile marketing in general.”...

Jeff Domansky's insight:

Okay marketers, just when you thought you had mobile and all the new social media channels covered, here comes wearable technology. And experts are saying you'll need to start thinking about how it affects content and soon you will need to allocate a budget for marketing. Catch your breath!

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Jeff Domansky's curator insight, July 13, 7:54 AM

Okay marketers, just when you thought you had mobile and all the new social media channels covered, here comes wearable technology. And experts are saying you'll need to start thinking about how it affects content and soon you will need to allocate a budget for marketing. But, then we knew that, right?

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5 Ways to Revitalize Your Business Instagram Account | Work at Home Woman

5 Ways to Revitalize Your Business Instagram Account | Work at Home Woman | Public Relations & Social Media Insight | Scoop.it

If you’re worried that your brand’s Instagramaccount is one of the ones currently buried in coffee cups or that you haven’t updated in awhile, now’s the time to revamp it and give your customers an up and personal, stylishly filtered, look at your business....

Jeff Domansky's insight:

Here are five Instagram tips you can put to use quickly.

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5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Public Relations & Social Media Insight | Scoop.it
If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....
Jeff Domansky's insight:
These five ecommerce tools are definitely worth a look, depending on your needs.
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People Are Trusting Online Reviews More Than Ever

People Are Trusting Online Reviews More Than Ever | Public Relations & Social Media Insight | Scoop.it

It appears that people are not only turning to online reviews for local businesses more and more, but they are actually trusting them more than ever…

...88% of those surveyed said they have read reviews to determine the quality of a local business (up from 85% in 2013). 39% read reviews on a regular basis. Only 12% don’t read reviews, down from 15% last year.


One of the more interesting takeaways from the findings are that consumers appear to be doing their homework on businesses, and reading a significant number of reviews before deciding whether or not to trust them.


67% say they read up to 6 reviews. 85% say they read up to 10. 7% say they read over 20. That last percentage may be small, but it’s up from 2% last year.


“The significance of these stats is that it sets a benchmark for the number of positive reviews that they need,” says Anderson. “With 85% of consumers reading 10 or less reviews then we need to ensure that we have at least 10 reviews to satisfy them, but more importantly that the most recent 10 reviews are all positive....

Jeff Domansky's insight:

The Power of Positive online reviews is growing even bigger. Markers and PR take note.

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5 Social Networking Promotions That Backfired Spectacularly

5 Social Networking Promotions That Backfired Spectacularly | Public Relations & Social Media Insight | Scoop.it

The great thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. The terrible thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. It takes about 30 seconds of thought to accurately gauge whether your brilliant marketing gimmick will build brand engagement or be prosecuted as some kind of hate crime in certain countries in Europe.


The folks on this list did not take those 30 seconds......

Jeff Domansky's insight:

These are spectacular marketing failures proving once again that marketing should never be left in the hands of kids or adults who haven't grown up yet.

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Paul Duxbury's curator insight, July 12, 7:40 AM

add your insight...

WorldwideAlliances's curator insight, July 12, 10:27 PM

Wow! Creating games like that and saying ridiculous stuff just to make sales. The bad side of Social Media?

 

What do they think folks on Social Media are? Half-crazed loonies?

 

I believe most people are good and have love for their friends and fellow humans. Call me an idealist, I don't care.

 

Welcome to the NEW marketing where all that nutty "old marketing" fails. I love Social Media! ;)

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23 Facts About Women and Advertising - TheInternetVision.com

23 Facts About Women and Advertising - TheInternetVision.com | Public Relations & Social Media Insight | Scoop.it

Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them?  


Here are 23 surprising facts you probably didn’t know about women and advertising.

-  Women account for 85% of consumer purchases (She-conomy)

-  Despite this, 91% of women say advertisers don’t understand them...

Jeff Domansky's insight:

Hey marketers, women don't think we're listening. And they're right.

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WorldwideAlliances's curator insight, July 12, 1:25 AM

She-conomy! ~LOL

 

This is very interesting, but I wonder how many arrogant, male marketing-gurus will sit up and take notice.

 

"91% of women say advertisers don't understand them..." Wow, that's amazing. Gave me ideas for a few different products ;)

 

It's time to start talking TO women rather than AT them.  What do women want? Hmmmmmm. I am sure big marketing companies throw millions trying to find answers to that question. But they still don't get it. Why? Because they look at women as walking ATMs, as potentials buyers as a whole rather than individuals.

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How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency

How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency | Public Relations & Social Media Insight | Scoop.it

On July 7th Marks and Spencer revealed that their online sales were down 8% v(compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February.


M&S have a team of 50 software developers along with a graduate scheme and a specialist ‘digital lab’ dedicated to fostering a ‘start-up’ culture around the project, accompanied by management from the likes of Laura Wade-Gery – ex-head of Tesco.com and Tesco Direct. Together this seemed like a recipe for success, complimented by a generous budget that appeared to reflect M&S’s determined ambition to be taken more seriously by the modern world.


It’s difficult to pick apart where M&S might have faltered with the limited details and metrics they have made available, however it is possible to create a list of suggestions as to where they may have had problems. Should you want specific examples of broken links, error pages, incompatible browsers, unexplained changes to orders, and a whole host of other issues, simply check out the posts from customers to the M&S facebook page. From those communications alone, you could write a ‘how not to do e-commerce’ book!...

Jeff Domansky's insight:

What a nightmare example of bad planning and poor execution of an ecommerce website. And a budget of £150 million!

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20+ Places To Find Interesting Content To Share On Social Media

20+ Places To Find Interesting Content To Share On Social Media | Public Relations & Social Media Insight | Scoop.it

As a blogger, you may not always get to produce content as much as you want, so to keep your social accounts fresh and updated, you may need to curate other people’s stuff.


Plus you can’t just always promote your own posts 24/7 especially if you’re a newbie or you’ll become repetitive and eventually bore your followers.


But remember, you have to be picky with what you curate. Share content that your audience cares about. Don’t just randomly post anything or you’ll just frustrate your users. And this is why I’m writing this post, to help you find great stuff....

Jeff Domansky's insight:

21 great social media tools and reference sites for content.

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malek's curator insight, Today, 4:37 AM

No mater how social media savvy you're, you're missing at least half a dozen of tools to discover new content.

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Top Tools to Elevate Your Content Marketing Strategy – 3cseo

Top Tools to Elevate Your Content Marketing Strategy – 3cseo | Public Relations & Social Media Insight | Scoop.it

CcDo you find yourself overwhelmed by the complexity of content marketing? You have to curate AND create content, find contributors, strategize a posting calendar, actually ACCOMPLISH that strategy, and then share all of the content to boot. It's enough to make anyone's head spin.


But a marketer can always benefit from some really great tools, and the GSMI Network has certainly done the job reporting on the best content marketing tools in this infographic....

Jeff Domansky's insight:

Useful social marketing tools check list.

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Jeff Domansky's curator insight, Today, 12:14 AM

Here's a helpful social marketing tools checklist.

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11 Freemium Tools To Spy On Your Online Competition

11 Freemium Tools To Spy On Your Online Competition | Public Relations & Social Media Insight | Scoop.it

“If you know the enemy and know yourself you need not fear the results of a hundred battles” - Sun Tzu


Business can learn a lot from ancient military wisdom. Armies have been using spies for millenia to report on the other side's strategies, weaponry, supplies, morale, and general's hangover.


While binoculars and a fake mustache may have been the most important tools for most of spying history, the internet age has provided us with somewhat more advanced tools to keep track of our competitors. Take a look at the following list of free(mium) tools you can use to unravel the actions and underlying strategies of your competition....

Jeff Domansky's insight:

Cool SM tools to help you gather business Intelligence.

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Overrated Tech Trends in Marketing - JOSIC Media

Overrated Tech Trends in Marketing - JOSIC Media | Public Relations & Social Media Insight | Scoop.it
According to Shawn Porat, CEO of Fortune Cookie Advertising, small business are falling prey to the hype of new marketing trends in technology. He names three leading tech trends in marketing that have more hype than value.
Jeff Domansky's insight:
Full of hype or hope?
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Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong

Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong | Public Relations & Social Media Insight | Scoop.it

"Do you know how big a change that is?" he recalls Jobs saying. "I don’t have time to redesign the store."


It seemed like that was that, but 10 minutes later when the pair walked into the meeting, Jobs immediately spoke up.


"Well, Ron thinks our store is all wrong," Jobs said. "And he’s right, so I’m going to leave now. And Ron, you work with the team and design the store."


Even though it would take longer to open the store because of the redesign, Jobs knew that it was worth taking the extra time to get it right. 


"It’s not about speed to market," Johnson says. "It’s really about doing your level best."...

Jeff Domansky's insight:

The genius of Steve Jobs and whyhe was brilliant! Must-read 10/10

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | Public Relations & Social Media Insight | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.


"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."


This infographic looks at what happens in just one minute on social web...

Jeff Domansky's insight:

Who knew? ;-)

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CESSON's curator insight, July 13, 7:23 PM

A minute in the life of the world wide web.

Michael Gleyzerov's curator insight, July 13, 8:40 PM

Did you know that every minute of everyday there are 138 million emails sent? This infographic looks at what happens in just one minute on social web.

J. Nolfo's curator insight, Today, 5:15 AM

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest.  Fascinating infographic.

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How You Can Drive Followers to Your Pinterest Profile | Sprout Social

How You Can Drive Followers to Your Pinterest Profile | Sprout Social | Public Relations & Social Media Insight | Scoop.it

Platforms like Pinterest are known for driving massive traffic to websites, but in order for that to happen you must first drive traffic to your Pinterest profile — just as you would with your Twitter account or Facebook Page.


Even if you already have a well-established follower base, it’s still important to create additional awareness in order to attract new audiences. Why? Because more followers equals more likes, repins, clicks, and ultimately more sales....

Jeff Domansky's insight:

Here's how to get traffic and results from a strategic Pinterest program.

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How to Build Headlines Using Social Media Analysis | Simply Measured

I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right attitude, and the right impression.


We create content all day, and don’t usually have a full team of editors like I did at the newspaper, standing at the ready to validate every headline option. What we do have is social media analytics, and that can be even more powerful when you know how to leverage it. Here are some ways to use your social media analytics to develop compelling, click-worthy headlines without sounding like spam....

Jeff Domansky's insight:

How to use data to help generate creative, effective headlines.

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To Grab Today's Customers, It's Time to Go Native (Advertising)

To Grab Today's Customers, It's Time to Go Native (Advertising) | Public Relations & Social Media Insight | Scoop.it

The days of banner ads are fading away.


In fact, according to research from IPG and Sharethrough, consumers looked at less intrusive native ads 53 percent more often than display ads. Native ads have also been shown to result in a higher lift in brand affinity (9 percent) and follow-through behavior (18 percent) compared to more traditional advertising.


Today’s consumers want to be as informed by advertising content as they are by articles and blog posts, and this era of native advertising is great news for businesses. Native advertising allows companies to make the jump onto the content bandwagon, providing their target audience with useful information while still leading to conversions....

Jeff Domansky's insight:

Here are four steps to get started with a new native advertising campaign .

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9 Myths Uncovered About Promotional Products

9 Myths Uncovered About Promotional Products | Public Relations & Social Media Insight | Scoop.it

There are always some interesting myths swirling around about promotional products. Some marketers can spot these myths from a mile away and don’t give them any consideration.


But others are quick to latch on to the misconceptions. They become wary about using promotional products. They doubt the effectiveness of promos and sometimes write them off altogether.


When marketers put stock in the myths they hear, they’re missing out. Big time. In this blog post, we shatter nine common myths about promotional products. Read on for the myths and why they’re busted....

Jeff Domansky's insight:

A few surprises and some useful fundamental stats for promotional marketing.

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With This App and Gadget, Google Glass Can Read Your Mind

With This App and Gadget, Google Glass Can Read Your Mind | Public Relations & Social Media Insight | Scoop.it

A London-based startup has created an app that lets users take pictures simply by concentrating.


Created by design studio This Place, MindRDR uses both Google Glass and a brain activity-monitoring device to take photos and then post them to social media without ever touching a screen.


The brain activity device — known as the Neurosky EEG biosensor — tracks the kind of neural patterns the brain exhibits when it's focusing on something. MindRDR then translates those patterns into actions — telling Glass to take a photo and then post it, all powered by thought....

Jeff Domansky's insight:

Kind of cool! Where is Spock when you need him?

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Jeff Domansky's curator insight, July 12, 12:09 AM

Cool app for Google glass. Let's see where this development goes.

Keepamericaheard Maria Catania's curator insight, July 12, 8:37 AM

#Googleglass 

concentrates on the mind to produce data results-

#Keepamericaheard #global

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The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.


With this in mind, what’s better than an infographic?


There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....

Jeff Domansky's insight:

What a great collection of social marketing data for marketing, content and PR pros. Recommended reading. 9/10

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Jeff Domansky's curator insight, July 11, 11:42 PM

This is a must-read collection of social marketing research and data for marketing, PR and content pros.

Elizabeth Hutchinson's curator insight, July 12, 12:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

massimo scalzo's curator insight, July 13, 2:01 AM

5 Infographics for...the CONTENT STRATEGY !