Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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The market opportunity: Sizing up the PR market

The market opportunity: Sizing up the PR market | Public Relations & Social Media Insight | Scoop.it

As an industry PR is challenged:  it struggles with who we are, what we do and how to measure our work.  It should be no surprise then that there’s a great deal of discrepancy to be found in the methods and results of sizing up the PR industry.

Case in point?  The latest VSS Communications Industry Forecast:

“The only Traditional Marketing segment to outperform the economy, Public Relations & Word-of-Mouth Marketing, will see CAGR of 14.0% in the forecast period to $10.96 billion in 2015, as the role of PR in integrated marketing campaigns expands and social media fuels gains in WoMM spending.”...

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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Public Relations & Social Media Insight | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx


Via Robin Good, janlgordon
El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Patrick Wohlmut's curator insight, February 24, 3:32 PM

Citing sources on a content curation page is important, not only for enhancing your creditability and being a mindful, respectful Internet community member, but also to let people know the kind of information to which they are linking.