As an industry PR is challenged: it struggles with who we are, what we do and how to measure our work. It should be no surprise then that there’s a great deal of discrepancy to be found in the methods and results of sizing up the PR industry.
Case in point? The latest VSS Communications Industry Forecast:
“The only Traditional Marketing segment to outperform the economy, Public Relations & Word-of-Mouth Marketing, will see CAGR of 14.0% in the forecast period to $10.96 billion in 2015, as the role of PR in integrated marketing campaigns expands and social media fuels gains in WoMM spending.”...
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