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What Can Advertising Learn From PR When It Comes to Social Media?

Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together?

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Sini Tagiloa's curator insight, August 20, 2014 5:43 PM

Paid Media vs. Earned Media. Which way is todays world 'turning' in terms of Marketing integration? Which one is more effective in modern day Marketing?

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Beer label design trends taking it to the extreme - The Creative Edge

Beer label design trends taking it to the extreme - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

When the weather warms up, the arctic length of the supermarket beer aisle starts to beckon. And every year, when we venture over, we are amazed by the amount of design talent on display. Moreover, it is clear that the trends in beer label design are always changing.


The growth of the craft beer (a.k.a. artisanal, a.k.a. micro-brewed, a.k.a. small batch, whatever) industry appears to be unstoppable. In fact, there are so many bottles to choose from now, almost all of them thoughtfully designed, that it has become rather difficult for any one to stand out. Is it still possible to do so on the basis of a particularly good beer label design alone?


We think so.Here is our trend observation: the best examples of beer label design today do not take the middle road. They are either distinctly maximal (colorful, visually loud, eclectic and full of attitude) or minimal (confidently spare, geometric, typography-oriented, exuding elegance). Below we’ve rounded up our favorite recent examples of each type...

Jeff Domansky's insight:

With beer label design, the best way to stand out is often a super maximal approach or a very minimal one. Here 99 Designs rounds up great examples of each.

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Step-by-Step Guide to Syndicating Content (Without Screwing up Your SEO)

Step-by-Step Guide to Syndicating Content (Without Screwing up Your SEO) | Public Relations & Social Media Insight | Scoop.it

Do you want to give your content legs? Legs — so that your content can reach thousands of readers who perhaps don’t even know that your blog exists?


Well, there’s a way to do it. It’s called content syndication. Content syndication is the process of republishing your content on third-party sites.


I’ll admit: I borrowed the legs analogy from James Clear. James is a big fan of content syndication and he has had a lot of success with it....

Jeff Domansky's insight:

Neil Patel shares a blueprint for content syndication and what to watch out for.

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High-Performing Facebook Ads: It’s a Numbers Game - Social media and content marketing technology

High-Performing Facebook Ads: It’s a Numbers Game - Social media and content marketing technology | Public Relations & Social Media Insight | Scoop.it

Most people make a half-hearted effort at using Facebook Ads to grow their business. They use ONE crummy graphic, to build ONE ad and put it in front of ONE poorly designed audience. After three or four days of throwing money down the drain and not seeing results they quit and conclude “Facebook Ads don’t work!”


They do. You are just placing all of your chips on one number!Here are the two things that you can do to vastly improve your success rate with Facebook Ads....

Jeff Domansky's insight:

Valuable Facebook advertising tips and strategies.

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Pinterest Tools For Marketers And Social Media Managers

Pinterest Tools For Marketers And Social Media Managers | Public Relations & Social Media Insight | Scoop.it

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon change.


In a recent report by PewResearch, 31% of adult internet users are now using Pinterest, compared to 28% in September 2014. Of this figure, 44% are women and 16% are men. Also, those younger than 50 are 37% more likely to use Pinterest compared to the 22% likelihood of those aged 50 and older.


If that still does not convince social media managers and marketers of Pinterest’s rising status, perhaps this next set of data will.


As it turns out, from having been on the #4 spot of most used social media platforms (trailing behind Facebook, Twitter, and Instagram) featured in PewResearch’s Demographics of Key Social Networking Platforms 2014 report, Pinterest has since then jumped to the #2 spot, right after the still un-dethroned top biller Facebook....

Jeff Domansky's insight:

Pinterest should be a key part of your social marketing strategy given its rise in popularity and reach.

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Should You Compete with Amazon or Sell on Amazon?

Should You Compete with Amazon or Sell on Amazon? | Public Relations & Social Media Insight | Scoop.it

Selling through Amazon is extremely tempting for a simple, logical reason: you don’t have to pay for digital marketing to drive traffic to Amazon. The volume is bigger than any marketer can dream. Before Journelle, I worked at an Amazon subsidiary, Quidsi, and during my tenure, our core strategy pivoted from investing in its stand-alone sites like Diapers.com and Soap.com to rapidly scaling sales on Amazon’s Marketplace, exactly for this reason.


Amazon Marketplace vendors simply need to offer the most competitive price on a product to win the coveted Amazon “Buy Box”. “Buy Box” winners take all of the sales volume without any marketing spend required, making up for margin loss and commission to Amazon. To scale on Amazon, Quidsi capitalized on selection breadth and uniqueness, and created effective and predictive pricing algorithms to beat their competitors. Overnight, day-to-day business became more like trading stocks than traditional online marketing.


At the same time, there are downsides to relying too much on Amazon. First, there’s the risk of having too much of your revenue coming from a platform you don’t control. There’s also the risk that if you offer all your products on Amazon, you’ll cannibalize your own direct sales (and lose those higher margins). Finally, for high-end brands, Amazon’s site does not offer luxury customers a distinctive experience....

Jeff Domansky's insight:

Harvard Business Review shares key questions to help e-commerce companies decide.

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12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read

12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read | Public Relations & Social Media Insight | Scoop.it

As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.


When you apply this formula to your 1500-word post, the answer comes out as 420 words.


If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.


But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. ...

Jeff Domansky's insight:

Neil Patel shares 12 excellent tips on writing and blogging.

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6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | Public Relations & Social Media Insight | Scoop.it

If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?


Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.


I’m going to share with you six tips, many of which are a bit unconventional but can work wonders....

Jeff Domansky's insight:

How much content have you written in the past month? Are you happy with that amount? Most marketers answer no and Neil Patel offers tips to create content faster.

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McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy | Public Relations & Social Media Insight | Scoop.it

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents Publicis and Omnicom in the running), and the alleged reasons behind its decision are even more intriguing.


The client required competitors to complete their respective pitches in 60 days, with a June 30 deadline, and presented contracts forbidding future partners from turning a profit on base compensation, according to sources with direct knowledge of the matter. Agencies would allegedly operate at cost before meeting unspecified targets for performance-based pay.


"Clients have always had the power," said Bryan Wiener, executive chairman of 360i. "And performance-based compensation is not a new topic either, but it's very hard to find ways to make it work so that all parties are aligned.


"McDonald's did not respond to Adweek's requests for comment on the claims, which stirred controversy among creative agencies. One source who requested anonymity described the terms as "unheard of" and noted, "I don't know of any business that operates that way."...

Jeff Domansky's insight:

McDonald's Global agency review and contract terms seem unfair and unreasonable.

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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You) | Public Relations & Social Media Insight | Scoop.it

Five years on, it's clear that Snapchat wasn't a gimmick. The company was recently valued at $16 billion and now has more than 100 million daily users who spend an average of half an hour on the app every day. And it's not just teens who love Snapchat.


Although the service still skews toward the millennial set—60% of all 13- to 34-year-old smartphone users are on the platform—14% of Snapchat's user base is over 35.


The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


All of this results in 10 billion video views every single day. Many are personal messages sent and received between individuals, but these days, media companies and brands are competing for users' eyeballs as well. It might seem counterproductive for a company to invest in creating content that will be gone after 24 hours, but according to Bob Wolfley, who runs social media at the underwear company MeUndies, the fleetingness of these videos makes users more likely to be actively engaged with them.


"We've been so trained by the constant rush of content on all these other social media networks that we mindlessly cycle through it to kill time," he says. "The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


Snapchat does not have metrics for companies to track how effective their snaps have been for driving traffic and generating sales, but the brands Fast Company interviewed say that they have done their own little experiments.


MeUndies, for instance, which has been on Snapchat for two years, has used a variety of methods to see how the audience is engaging with the brand. Wolfley has created vanity URLs to track if followers were going from Snapchat to the MeUndies website and has also launched several hidden sales campaigns to determine how many users used a specific promotion code. He is now convinced that Snapchat is the most impactful channel for introducing users to the brand and then getting them to make purchases. "We're getting more bang for our buck per follower than any other social media network," he says....

Jeff Domansky's insight:

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

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Jack Niall's curator insight, May 24, 1:37 AM
Yes! Its true! Start sharing your Startup with all through Snapchat today!
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Ripple Takes on Hyper-Local News, But Compensation Issues Remain

Ripple Takes on Hyper-Local News, But Compensation Issues Remain | Public Relations & Social Media Insight | Scoop.it

From LocalLabs to GoLocal24 to Everyblock, hyper-local news startups have consistently collided with foreboding economics: Narrow audiences tend to be small audiences, and small audiences are hard to monetize.


But Ripple founder and CEO Razmig Hovaghimian, who previously made splashes with Embrace and Viki, thinks his latest project could build a more successful business model for hyper-local news — and several heavyweight funders are buying in.


"I want [Ripple] to be a platform where storytellers get not only recognition and satisfaction from it, but compensation as well." -Razmig Hovaghimian


EarlIer this month, Hovaghimian and his six-person team launched Ripple, a hyper-local news app that uses geo-location technology to help users discover the stories closest to them. Backed by Greylock Partners, Knight Foundation, MIT Media Lab director Joi Ito and other funders, Ripple has now launched in ten cities, including San Francisco and New York, and Hovaghimian says more locations are coming soon.  


 source of enthusiasm for Ripple is two-fold: First, by combining geo-mapping technology with a voting system that allows stories to “ripple out” to a wider audience, Ripple creates an opportunity to produce hyper-local news at scale — a big step toward business viability....

Jeff Domansky's insight:

Could Ripple find a way to make local news profitable? VCs think so.

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5 tips for SEO-savvy news releases

5 tips for SEO-savvy news releases | Public Relations & Social Media Insight | Scoop.it

It can be difficult to get a news release approved internally—even without thinking about search engine optimization.
However, if exposure, disclosure or page views are your goals, you must heed content discoverability and make your release SEO-friendly.

A list of search engine violations and penalties shows ways your content can fail to attract attention online. This applies to all your owned media content—including your website and news releases.

What makes some releases more successful than others in terms of drawing traffic? They’re written with healthy SEO features. These successful news releases appeal to Google’s latest algorithm, which rewards high-quality, unique and non-spam content.

Follow these five simple steps to create releases that can rank high in search results....

Jeff Domansky's insight:

Five SEO tips that will help you get better search results from your news releases.

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6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine

6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

Light colors are easy on the eye, which means that they aren’t as likely to take attention away from the main goal or goals of a site. Negative space, on the other hand, makes websites look less cluttered and easier to navigate. Even though negative space can actually be filled with any color, white is typically the safest bet. For example, a brand like Best Buy is associated with the colors blue and yellow, but the company primarily uses these colors in the navigation menu of its site, which leaves plenty of whitespace to help guide visitors' eyes to calls-to-action (CTAs) like "Shop" and "Find out more."

Some brands, however, are okay with challenging the rules of Web design and are doing so with colorful designs that are pushing the best-practice boundaries. Although colorful designs are certainly not for everyone, they can be successful when they are executed correctly and used for the right brand. For some inspiration, check out the six colorful websites featured below...

Jeff Domansky's insight:

Nothing like a little design inspiration in these six websites provide that in spades.

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This Agency Made Edible Six-Pack Beer Rings to Feed Marine Life Instead of Killing It

This Agency Made Edible Six-Pack Beer Rings to Feed Marine Life Instead of Killing It | Public Relations & Social Media Insight | Scoop.it
Remember all those classic PSA posters showing fish, birds and other wildlife caught in the deadly clutches of bags, bottles and the deadly plastic rings that hold your beer and soda cans together? Research by Greenpeace found that 80 percent of sea turtles and 70 percent of seabirds are still ingesting plastic today. 


Very little about beer packaging is environmentally friendly, but many brewers find six-packs to be a more efficient way of storing their product, despite the continuing danger to sea life. 


New York agency We Believers and its client Saltwater Brewery came up with a solution—edible six-pack rings made of grains left over from the brewing process itself....

Jeff Domansky's insight:

Edible six-pack beer rings to feed marine life – now that's what you'd call green beer!

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The Costs of Self-Publishing Your Book

The Costs of Self-Publishing Your Book | Public Relations & Social Media Insight | Scoop.it

With the growing popularity of self-publishing, there is one recurring question I get from almost every aspiring author: “How much should I budget?” This is a really hard question to answer because the term “self-publishing” encompasses a wide range of very different possibilities.


For example, let’s say you’ve written a first draft of your novel and just uploaded it to Amazon via Kindle Direct Publishing. Technically, you’re “self-publishing.” And your only monetary cost is the formatting to get the required .mobi file, which can be done for free via several online tools.


Now, if you want to have a chance of selling that book, you need to replicate at least some of the steps of traditional publishing and ensure a certain level of quality and professionalism. This means having your book properly edited, typeset and proofread, and hiring a designer to create an eye-catching cover. Depending on your genre and your writing ability, these can cost more or less.


It’s impossible to say, “Self-publishing your book with cost you $X.” However, it is possible to find average costs for the different steps that go into producing a book: editing, design and typesetting. And this is what the data and infographic below focus on....

Jeff Domansky's insight:

Ever wondered about the costs of self-publishing? This infographic has answers.

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