Denver-based GroundFloor Media's Gil Rudawsky discusses how profits for traditional media take another hit, making issues management and crisis communication that much harder for the PR world.
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Jeff Domansky
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Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.
By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.
Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.
[Really useful overview of curation and balancing SEO ~ Jeff] Via Robin Good Delete the scoop?
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