Public Relations & Social Media Insight
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Traditional media struggles to find profit model

Traditional media struggles to find profit model | Public Relations & Social Media Insight | Scoop.it
Denver-based GroundFloor Media's Gil Rudawsky discusses how profits for traditional media take another hit, making issues management and crisis communication that much harder for the PR world.
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8 must-reads detail how to verify information in real-time, from social media, users

Verifying social media content “involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them. It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members.”

 

(Published April 27, 2012.) Craig Silverman provides an introduction to the topic and then an annoatated list of eight articles/blog posts that add clarity and examples. HT: Steve Buttry.


Via Mindy McAdams
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