Public Relations & Social Media Insight
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Gallup poll: More people have a negative view of PR and advertising

Among 25 industries in the U.S., public relations and advertising ranked 16th in terms of the public’s positive view. The industries’ image has seen an overall decline since 2001.

 

Not surprising given poor corporate leadership and the constant litany of PR fails and sometimes questionable ethics...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Pokémon Go Showcases Augmented-Reality Explosion In Retail

Pokémon Go Showcases Augmented-Reality Explosion In Retail | Public Relations & Social Media Insight | Scoop.it

One of the main effects of Pokémon Go has been to draw attention to existing AR apps, that build on current smart device functions — namely GPS and cameras. This works because the cameras allow for a view the environment in real time, which can be “augmented” from the user’s viewpoint. AR’s potential has been recognized by retail for quite a while. For example Lego introduced an AR app a full six years ago, allowing customers to hold a box in front of an in-store monitor and see what the finished model would look like.


More recently, the online store Wayfair launched Wayfair view, allowing shoppers to superimpose potential purchases on their own space to see if the items would fit and how they would look. Ikea has an AR catalog app, that lets shoppers use their smartphones to virtually furnish their rooms with items from the catalog. Other apps allow customers to virtually try on shoes and clothes and in some cases share photos with their social networks.


Retailers can also use AR to enhance and tailor the customer experience. Using a specialized store app, customers can get more information about a product, its availability and potential discounts or promos. By including AR components to store displays, retailers are able to profit from the fact that their customers are often more preoccupied with their phones than the merchandise right in front of them. Apps can also direct customers to particular items, and provide a guided map to the specific shelf, something that is tremendously useful in large stores....

Jeff Domansky's insight:

Valuable thoughts on how retail and business can capitalize on the potential impact of Pokémon Go.

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Video Production: How to Create Quality Videos Quickly : Social Media Examiner

Video Production: How to Create Quality Videos Quickly : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you create videos for your fans and followers?

Want to improve the quality?

Today, Roberto Blake is with us to explore how quality videos are produced.

Roberto Blake, a visual and video marketing expert, has a popular YouTube channel where he teaches YouTube marketing and video editing. You can find out more at RobertoBlake.com.

Roberto explores the ins and outs of producing quality videos. You’ll discover tools you need for video production.

Jeff Domansky's insight:

Solid video production tips from Roberto Blake on the Social Media Examiner podcast. Best quote: "...if business people use video to address commonly expressed customer pain points, they’re essentially buying back some of their time..."

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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Public Relations & Social Media Insight | Scoop.it
Some of my takeaways?

LinkedIn, for example, provided an excellent return on B2B ads, while Google still reigned supreme for B2C. StumbleUpon’s conversion rate for paid products was woefully low.

The top three paid ad spots on Google’s SERPs, for example, get 41% of the clicks. Even the best SEO techniques will only expose you to 59% of the viewing audience, and Google’s knowledge graph and infoboxes are quickly cutting into that as well.

Marketing professionals across the board agree that pay-per-click advertising works. The hard part is getting set up with a solid PPC plan to serve as your foundation.

We need to know how much to spend, when to spend it, where to spend it, and how to spend it correctly.

Those are tough calls to make, especially if you’re a paid advertising newbie. The paid platforms can be complicated and confusing. What do you do with all these options, data, and metrics?
Jeff Domansky's insight:

Sage advice on paid social media advertising from Neil Patel.

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Sagar Bhardwaj's curator insight, August 27, 12:36 AM
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AchhiKhabre's comment, August 27, 3:24 AM
Please visit us at www.achhikhabre.com
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Sheep Runs Across Outfield, Interrupts Minor League Baseball Game

Sheep Runs Across Outfield, Interrupts Minor League Baseball Game | Public Relations & Social Media Insight | Scoop.it

Thursday’s Single-A minor league game between the Batavia Muckdogs and State College Spikes was interrupted by a fan on the field.

That fan was a sheep.

Presumably on hand for some sort of promotion, the sheep slipped onto the field when a stadium gate was opened, according to the announcers' conversation.

The grounds crew was able to guide the woolly visitor off the field eventually, but it wasn’t happy.

Maybe it just wanted a better view of the game....

Jeff Domansky's insight:

You know you're in the minor leagues when... baaaaaater up! ;-)

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At Mylan, Epi-penance is transparent on actions, opaque on reasons - without bullshit

At Mylan, Epi-penance is transparent on actions, opaque on reasons - without bullshit | Public Relations & Social Media Insight | Scoop.it

Mylan and its CEO Heather Bresch are under fire. It raised the price of its EpiPen product — an essential protection for people with life threatening allergies — by a factor of five in the last eight years. Mylan’s statement defending itself clarifies what it’s doing — providing rebates — but evades the main issue of why it increased the price in the first place.


Here’s the dialogue between Mylan and the public, in a nutshell:


Public: Why is this thing so hellishly expensive?


Mylan: We’ll help you afford it with coupons and rebates.


Public: Why is this thing so hellishly expensive?


Mylan: We’re on your side. It’s the insurance regulations.


Public: Why is this thing so hellishly expensive???


RtMylan: We even give some away to schools!S


So Mylan’s position is that it won’t explain the massive price increase on a product where it has a monopoly on a generic medication product that millions of people could die without, a product that’s essentially unchanged from past years....

Jeff Domansky's insight:

Perceptions matter but Mylan's decision seems to be "profits first!" Sloppy messaging at the least.

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Examining the Real Cost of Donald Trump's Wall - Cool Infographics

Examining the Real Cost of Donald Trump's Wall - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Real Money has done the math and shared their findings in the infographic Examining the Real Cost of Donald Trump's Wall, designed by DesignBySoap. It appears that the actual cost of the wall would end up being 2-3 times more expensive than the publicly released estimate. Luckily, even many of his supporters do not believe he will build the wall. You can see the details of Trump's plan, as well as some statistics on how Americans feel about it in the infographic above.

Jeff Domansky's insight:

Yep, we'll build that wall and I've got a bridge to sell you.

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Jeff Domansky's curator insight, August 26, 11:28 AM

Yep, we'll build that wall and I've got a bridge to sell you.

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The Right Wine in the Right Kind of Glass | Cool Infographics

The Right Wine in the Right Kind of Glass | Cool Infographics | Public Relations & Social Media Insight | Scoop.it
Just like how specific wines bring out the best flavors in certain foods, specific wine glasses bring out the best characteristics of each wine. The Right Wine in the Right Kind of Glass infographic from Wine Coolers starts off by showing us some general characteristic differences between red and white wine glasses, then shows us the correct wine glass to pair with each wine.
Jeff Domansky's insight:
Tasty Infographic!
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Jeff Domansky's curator insight, August 26, 1:25 AM

Tasty Infographic!