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Gallup poll: More people have a negative view of PR and advertising

Among 25 industries in the U.S., public relations and advertising ranked 16th in terms of the public’s positive view. The industries’ image has seen an overall decline since 2001.

 

Not surprising given poor corporate leadership and the constant litany of PR fails and sometimes questionable ethics...

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Public Relations & Social Media Insight | Scoop.it

Besides keeping up with the news (and subscribing to your favorite marketing blogs), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. While there are certainly nuances to posting on each social network, these tips are the common thread across all your social media accounts....

Jeff Domansky's insight:

Want to up your game on social media? Check out the anatomy of a properly optimized social post from Ginny Soskey.

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After Selling Out to Microsoft, Minecraft and Its Founder Write the World's Best Press Releases

After Selling Out to Microsoft, Minecraft and Its Founder Write the World's Best Press Releases | Public Relations & Social Media Insight | Scoop.it

No surprise that Microsoft just bought Mojang, the company behind the hit game Minecraft, for $2.5 billion. We told you about that last week.


The shock is that the tiny team at Mojang — which has fewer than 30 workers — employs someone with the ability to write the world’s best hey-we-just-sold-out letter, directed at the game’s many passionate fans — the ones who will determine whether Microsoft got a bargain or bubble-inflated dud.*


If you’re ever in a position to announce that you’ve sold your company for $2.5 billion, or any sum, you should be taking notes.


Here’s a free head start....

Jeff Domansky's insight:

Peter Kafka says here's how you tell your fans you sold out.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 3:12 AM

Well, now, ain't that sweet.

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One Of The Smartest VCs Of All Time Has An Ominous Warning For The Tech Industry

One Of The Smartest VCs Of All Time Has An Ominous Warning For The Tech Industry | Public Relations & Social Media Insight | Scoop.it

Respected venture capitalist Bill Gurley is sounding the alarm on the startup industry.


In an interview with The Wall Street Journal, Gurley says the current environment reminds him of the tech bubble that formed in the late 1990s.


Every incremental day that goes past I have this feeling a little bit more. I think that Silicon Valley as a whole or that the venture-capital community or startup community is taking on an excessive amount of risk right now. Unprecedented since ‘'99. In some ways less silly than '99 and in other ways more silly than in '99.


Gurley adds, "No one's fearful, everyone's greedy, and it will eventually end."


Gurley is a partner at Benchmark. He's invested in Uber, OpenTable, and Zillow. Benchmark has invested in Snapchat, Quip, Yelp, and many more.


Private companies are raising giant sums of money — some as much as $500 million, says Gurley. When you have that much money, you have to spend it, so companies are upping their "burn rate," or the amount of money they're willing to lose to grow their businesses....

Jeff Domansky's insight:

Is the technology market buoyant or is it a bubble ready to burst? this VC is talking bubble.

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The Secret Formula to Creating a Bestselling Book

The Secret Formula to Creating a Bestselling Book | Public Relations & Social Media Insight | Scoop.it

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, knowexactly what to do to create an outstanding, well-received bookthat was promoted in such a way that it sold better than you expected? Sound like a dream?


Well, certainly nothing is without risk but in working and speaking with thousands of authors, I have found that there are certain things that work every time – and others that don’t.There is a formula for success,and though varying degrees of it may be modified to better serve your audience and genre, most of the things that propel books to success are the same across the board....

Jeff Domansky's insight:

Writing the book is half the battle. Promotion is the other critical half.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 3:25 AM

Nice. You want to read and absorb.

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What Happens When Crowdsourcing Stops Being Polite And Starts Getting Real

What Happens When Crowdsourcing Stops Being Polite And Starts Getting Real | Public Relations & Social Media Insight | Scoop.it

Garthen Leslie is an IT consultant and looks the part. He's geeky, quiet, and middle-aged, sporting a long, untucked white polo, khakis, and wire-framed glasses. But today, very suddenly, he is also the face of a new ideal--a symbol of how invention itself is being reinvented.


"It was August and really hot," Leslie says, recalling how it all began, as he reaches for an hors d'oeuvre at a media-saturated party being thrown in his honor in Manhattan's Chelsea neigh­borhood (Martha Stewart will amble through the door in about 15 minutes). The 63-year-old had been commuting from Washington, D.C., to suburban Maryland, dreading the hellishly stuffy home that awaited him--but he didn't want to leave his AC on all day, for fear of an equally hellish energy bill. "I thought, There are all kinds of applications forsmartphones," he says. "Why couldn't we marry one to these window air conditioners?" He dreamt up a device that did just that and submitted it to a New York startup called Quirky,

which turns great ideas into best-selling products...

Jeff Domansky's insight:

Great things have come from Quirky and its community of inventors. But their biggest project, Aros, strained everyone. fast Company looks inside the crowdsourcing phenomena.

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A Glimpse Into Marketers’ Social Media Strategies | AdWeek

A Glimpse Into Marketers’ Social Media Strategies | AdWeek | Public Relations & Social Media Insight | Scoop.it

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement....

Jeff Domansky's insight:

How are you measuring up in your social media? This infographic covers the best practices, tools and tips.

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Jeff Domansky's curator insight, September 16, 10:35 PM

How are you measuring up in your social media? This infographic covers the best practices, tools and tips.

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Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops | Public Relations & Social Media Insight | Scoop.it

One of the best parts of my job involves conducting storytelling workshops.It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time.


I’m constantly refining the package shared with participants in our workshops for business storytelling.Lately, these are my go-to narratives....

Jeff Domansky's insight:

Useful storytelling resources from Lou Hoffman

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Here Comes the Content Marketing Shakeout | Jay Baer

Here Comes the Content Marketing Shakeout | Jay Baer | Public Relations & Social Media Insight | Scoop.it

The tick tock until the big content marketing software shakeup is under way.


... Content marketing success is about the wizard, not the wand.


You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?...

Jeff Domansky's insight:

Jay Baer reflects on the state of the content marketing industry and where customers of its software may be. A thoughtful post worth reading by software makers, content marketers, PR, advertising and marketing pros. 9/10

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6 free visual marketing tools

6 free visual marketing tools | Public Relations & Social Media Insight | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.


I know I'm not alone.


Luckily, we non-artists have a few tools to mask our lack of design talent.


These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....

Jeff Domansky's insight:

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

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Jeff Domansky's curator insight, September 15, 11:43 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

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Blogging Tips and Techniques for Wordpress | Ian Cleary

Blogging Tips and Techniques for Wordpress | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Looking for some irresistible tips to help with your WordPress blog?


Well, we’re here to share those tips!  And yes, they are irresistible… such a good word.


From the list below, my goal is that you will be able to pick out at least a couple to implement.  If you do, then we’ll be happy....

Jeff Domansky's insight:

If you're a WordPress blogger, Ian Cleary's 15 tips are essential reading.  9.5/10

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THE DIGITAL VIDEO AD REPORT: Growth Forecasts, Major Industry Players, And Viewability Scandals

THE DIGITAL VIDEO AD REPORT: Growth Forecasts, Major Industry Players, And Viewability Scandals | Public Relations & Social Media Insight | Scoop.it

The online video ad industry is exploding as TV ad budgets go digital. Online video ads reached over 35 billion views in the U.S. in December of last year.


...Here are some of the key trends we explore in the report:


Jeff Domansky's insight:

Explosive growth and impressive numbers are driving growth in the online video marketplace.

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Meet the Man Who Unlocked the Secrets of Mobile Marketing

Meet the Man Who Unlocked the Secrets of Mobile Marketing | Public Relations & Social Media Insight | Scoop.it

...Jarre gets paid to do all this, something that would, naturally, be a dream job for any kid with a smartphone. MTV enlisted him for its marquee event to share these videos on his Vine account, which boasts an impressive 7.2 million followers. The going rate for one of his Vines is $25,000. He pulls down $35,000 for sending a single Snapchat message. 


Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent....

Jeff Domansky's insight:

Star of Vine, Snapchat and Instagram Jerome Jarre pockets big bucks for his social media reach and influence.

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Social media on one hand. Words on the other | PR Coach

Social media on one hand. Words on the other | PR Coach | Public Relations & Social Media Insight | Scoop.it

It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived.


Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector.


Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next big thing?


While you’re at it, let’s produce some video. Got six seconds? Here’s a Vine. Need 15 seconds for your video? Instagram has you covered. Producing an epic? YouTube it...

Jeff Domansky's insight:

When you strip away all the social media noise, what's left is one simple fact. Words matter more than ever!

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Meet the McGill professor who got inside Anonymous | Toronto Star

Meet the McGill professor who got inside Anonymous | Toronto Star | Public Relations & Social Media Insight | Scoop.it
Gabriella Coleman "lived" online, documenting codes and customs of the infamous hacktivist collective. Eventually, she became their chief interpreter.


...For a bleary Coleman, either way meant a maelstrom. As the world’s foremost — and pretty much only — scholar on Anonymous, she has become the lightning rod that attracts the world’s crackling media whenever Anonymous does something newsworthy, which is often.

Coleman is an anthropologist. Had she been a different kind of scholar, her experience might have been different. But just as traditional anthropologists might live amid a village or tribe to observe their customs,


Coleman spent years “living” online, logging long days and sleepless nights in a quest to understand the language, culture and ethical codes of a notoriously amorphous group. As Anonymous evolved from pranksters to political “hacktivists,” taking on targets from the Church of Scientology to African autocrats, she was one of a tiny few watching courtside.


That perspective has put Coleman in demand, and informs her soon-to-be-published book, Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous . But it has also pitched her into sticky ethical positions, and often left her exhausted, paranoid, and, after the FBI zeroed in on Anonymous, potentially a target....


Jeff Domansky's insight:

Fascinating story and look inside Anonymous. Recommended reading 9/10

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10 Free Blog Post Ideas - Schaefer Marketing Solutions: We Help Businesses {grow}

10 Free Blog Post Ideas - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

...Over the years, my list of potential blog posts has built up to include 268 ideas, and I began to wonder … just what is down there at the “bottom of the sea?” What was I thinking about four years ago when this pile started to accumulate?


So I started cleaning out the closet. I uncovered some long-forgotten ideas that still ring true … they will probably be resurrected into full-blown posts some day. Others just don’t make sense any more so I deleted them. But there was another list that I want to give to you: Good blog post ideas that I never intend to write.


The following list is up for grabs. If any of these headlines inspire you to write a blog post let me know and I will tweet your post and add a link back to your piece at the bottom of this post as a historical record of what happened. Up for it?...


Jeff Domansky's insight:

Mark W Schaefer issues a blogging challenge. Are you up for it?

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5 Ways You Can Add Social Proof to Your Landing Pages

Social proof can be a powerful tool for converting visitors to your landing page. Learn some ways to add social proof to your landing pages.
Jeff Domansky's insight:

Do you know the definition of social proof? Find out more and get some tips on how to use it to your advantage.

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The Real Reason You Don't Care About The Apple Watch

The Real Reason You Don't Care About The Apple Watch | Public Relations & Social Media Insight | Scoop.it

Why is the Apple Watch a bit, well, boring?


Because the next set of problems Apple has to solve is so much less fun than the last....

Jeff Domansky's insight:

Interesting point of view on Apple's newest creation, the market and the marketing challenge.

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30 Awe-Inspiring Examples of Digital Illustration Artwork

30 Awe-Inspiring Examples of Digital Illustration Artwork | Public Relations & Social Media Insight | Scoop.it
Amazing Digital art and illustration artwork created by professional artists from around the world that will surely mesmerize you and stir your imagination. Have a look, and feel the power of Illustrator!

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Browse these fantastic illustrations for a little creativity with your coffee.

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The 10 Most Influential Marketers of 2014

The 10 Most Influential Marketers of 2014 | Public Relations & Social Media Insight | Scoop.it
Who is a marketer? It might sound like a silly or redundant question, but in a mobile, on-the-go world of ever-shifting content offerings (this time last year, had you even heard of Blippar? Vine?), the quandary requires deeper consideration.


This list of the 10 most influential marketers makes it clear that marketers don't necessarily have marketing job titles anymore: editors, curators, and digital managers are in the club now too. In no particular order - here are some of our favorites....

Jeff Domansky's insight:

NewsCred offers up an interesting list of its "10 most influential marketers of 2014." Some good follows here and a good read. 8.5/10 

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"Ten Reasons Visual Communication Can't Be Ignored" | Haiku Deck

"Ten Reasons Visual Communication Can't Be Ignored" | Haiku Deck | Public Relations & Social Media Insight | Scoop.it
Why visual communication is arguably the best way to reach your audiences, and five tips for using images in your content...
Jeff Domansky's insight:
Valuable stats and tips on the power of visuals in presentations.
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vivianne agudelo's curator insight, September 16, 3:51 PM

El mejor complemento de la noticia.

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One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic | Public Relations & Social Media Insight | Scoop.it

Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for?


In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.


That’s 119,655 more visitors a month. Or 74% more search traffic per month....

Jeff Domansky's insight:

Putting aside a little hype, this is a valuable strategy to grow your search engine traffic.

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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Public Relations & Social Media Insight | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 
Jeff Domansky's insight:

Get the picture?

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These Web Stars Are Beyond 'Vine Famous'

These Web Stars Are Beyond 'Vine Famous' | Public Relations & Social Media Insight | Scoop.it

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only the beginning. Take Nash Grier, with 9.3 million followers, who is spinning his Web notoriety into endorsements for brands like Virgin Mobile and even a film career. King Bach (aka Andrew Bachelor), with 8.2 million followers, is getting into the TV business and working with brands like Samsung. Check out their stories here.

Jeff Domansky's insight:

Cash, as in cashing in, is driving the six seconds of fame and fortune of these new Internet superstars. Don't know about you but they're already tired to me. The Vine "form" is limiting, you can't tell much of a story and one is very often similar to the next. I predict early adopters, then wearout, followed by "remember Vine?"

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Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt

Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt | Public Relations & Social Media Insight | Scoop.it

Filed under: The most WTF thing we've seen in months.


Urban Outfitters, purveyor of clothing and home goods, big-ass floppy hats and occasionally offensive T-shirts, has outdone itself with this product on its website—a "vintage" Kent State University sweatshirt featuring fake blood splatters.


In 1970, the Ohio National Guard fired on a group of unarmed anti-war student protesters at Kent State, killing four and wounding nine others.

The sweatshirt sold out quickly, because there was only one. ("We only have one, so get it or regret it!" said the description.) Now it's listed on eBay by someone who says he/she will "give 50% of the profit to the Southern Poverty Law Center, who protect those who cannot protect themselves, often those who are victims of police brutality."...

Jeff Domansky's insight:

While not intentended, it's still a marketing fail. Someone in the marketing department needs sensitivity training or some idea of how sloppy thinking can create a mini crisis that can quickly escalate into a social media firestorm. To their credit, the company was quick to apologize and explain but it shouldn't have gone there in the first place. Another marketing lesson.

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Deanna Casey's curator insight, September 15, 9:54 PM

Urban Outfitters clothing and home goods store has many loyal customers purchasing their unique items and childish style. Although their style and products are well liked among young hipsters, they have always been known for their controversial saying on products. Many people take offense to their blunt choices of prints and designs that contain controversial messages. Recently, in this article by adweek.com, they posted a vintage faded Kent State University sweatshirt with dye blood splatters, or what seemed to be. The company only had one for sale and did not refer to the 1970 anti-war student protesters killed and wounded at the University. Social media took off on this negative advertised product from a company that is constantly looking to be a topic of discussion. Teen Twitter members were furious that the company they purchased from were insensitive to the tragic event in 1970. Urban Outfitters posted an apology that the stains on the shirt were in no way supposed to represent a blood stain or had any connection to the 1970’s shooting event at Kent State University. Social consumers are gathering this negative information about Urban and seeing the hate from many on social media sites, this would lead them to purchase from a competing brand. Urban Outfitters digital identity of the way they represent themselves has been becoming more negative in the past couple years. With their countless articles of clothing with drinking and drugs messages, and their customer base under the age of 21 their reviews on social media have been nothing but negative. I feel that Urban Outfitters wants any sort of media coverage, good or bad. Having the spotlight on them encourages consumers to search the site, and possibly like some of their products. Urban has a fan base of mainly hipsters, which are identified as stepping out of the box and doing things outside the lines, the company is doing the same just in more extreme cases.

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Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times?

Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times? | Public Relations & Social Media Insight | Scoop.it

You'd think there wouldn't be much to say about a baked cinnamon roll with icing on top. But that hasn't stopped this mall chain with 1,181 locations worldwide from turning to Twitter literally every few minutes.


Usually, the news isn't exactly earthshattering, and often it's pun-heavy. (Example: "Glaze all you want at these beautiful buns.") But the food-porn shots help....


Social Media Profile (as of 9/15/14)
Facebook Likes: 1.1 million
Twitter Followers: 63,729
Instagram Followers: 20,765

Jeff Domansky's insight:

Sweet! No, not the cinnamon bun, their social media strategy. ;-)

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Maddy Maynard's curator insight, September 15, 9:19 PM

Marketing majors can agree that companies use social media as a way to promote their products and services. However, Cinnabon has decided to use social media in an entirely new way, by posting tweets and instagram pictures with witty and creative captions that catch the eye of anyone scrolling through their social media newsfeed. The catch? All of these recent posts have made a reference to their delicious products in combinations with a popular song lyric.

 

One example of these ironic posts included a picture of a delectable cinnamon bun with the caption, "Guess its true, I'm not good at a bun night stand", a reference to the hit song "Stay with me" by Sam Smith. 

 

http://www.adweek.com/news/advertising-branding/brand-day-why-has-cinnabon-tweeted-more-62000-times-159919