Public Relations & Social Media Insight
316.1K views | +1 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

11 Facts About Inbound Every Marketer Should Know

11 Facts About Inbound Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.


Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.


Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....

Jeff Domansky's insight:

Hubspot shares 11 key things you need to know about Inbound.

more...
No comment yet.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The future of digital lead generation

The future of digital lead generation | Public Relations & Social Media Insight | Scoop.it

Lead generation has come a long way. According to one analysis, lead generation dates back as far as 27 BC, assuming, of course, that we accept that the Roman trade market was the original lead generation platform for traders. The way in which leads were developed during Roman times was through word of mouth.

By spreading information via word of mouth, people with a network of connections trade information and recommendations based on experience. This still happens today. You may ask your neighbor who they hired to remodel their kitchen or ask a friend which doctor they suggest you visit, but do you seek references for many other reasons? You probably don’t.

As technology advances, the way in which leads are acquired also changes. Nowadays, when you need to buy something specific you rely on the Internet. It is the ultimate convenience, even easier than asking someone you know, and accessible to you wherever you are — at home, at work or on the go. Now that the way in which we seek information has changed, the way in which we receive information is different, as well. Before understanding how far we’ve come today, and where we’re going, we must understand where lead generation started....

Jeff Domansky's insight:

Fascinating article about the history and the future of digital lead generation. A must-read for marketers. Recommended reading  9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Ad of the Day: How Good Is This Vacuum? You Can Climb a Skyscraper With Its Suction

Ad of the Day: How Good Is This Vacuum? You Can Climb a Skyscraper With Its Suction | Public Relations & Social Media Insight | Scoop.it

We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we hereby assuage our consciences. 


Companies like GoPro and Samsung have made a mark on YouTube culture by using powerful demonstrations—from smart surfboards to sledding toddlers—to punt their fare.


Now, LG's jumping into the fray with something we can't quite recall seeing before.


It partnered with 2015 U.S. Extreme Rock Climbing medalist Sierra Blair-Coyle, who, in a video that defies belief, scales a skyscraper Spiderman-style, using suctions powered by two LG Code Zero K94SGN vacuum cleaners mounted on her back....

Jeff Domansky's insight:

Some ads are irresistible for their creative tension.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Mobile ads and fat finger syndrome

Mobile ads and fat finger syndrome | Public Relations & Social Media Insight | Scoop.it

I was struck by the recent research that 60% of clicks on mobile banner ads are accidental. The main contributing factor was identified as fat finger syndrome.


With mobile on track to become the third largest advertising medium, accounting for 12% of all ad spend, that’s an enormous disconnect.


Of course it’s not fat fingers that are to blame. It’s the state of mobile design....

Jeff Domansky's insight:

Tom Fishburne looks at fat finger syndrome and finds poor mobile design.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

he'd rather lose his job

he'd rather lose his job | Public Relations & Social Media Insight | Scoop.it

Remember when you were a kid and you'd lose track of time doing your favorite thing? 

That's what being in love with your work is like. 

Of course, people like being employed (and the money that goes with it).

But there are other things that matter just as much, like connection, meaning, purpose, and the rest of the narrative....

Jeff Domansky's insight:

I loved this cartoon from Gaping Void. So much truth about millennials. ;-)

 
more...
zagroscnc's curator insight, May 31, 9:16 AM
http://www.esfahanpayamak.com/seo سئو سایت در اصفهان http://www.esfahanpayamak.com/webDesign طراحی سایت اصفهان http://armanpajoohan.ir/payanname انجام پایان نامه در تهران
Scooped by Jeff Domansky
Scoop.it!

Consumers' mindsets are shifting dramatically — and it's killing brands like Tiffany

Consumers' mindsets are shifting dramatically — and it's killing brands like Tiffany | Public Relations & Social Media Insight | Scoop.it

 At first glance, the weakness in luxury is puzzling because consumer confidence is high and Tiffany's customers still have discretionary income to spend.

But Yarbrough points out that people are increasingly spending on categories other than luxury retail. 

"People are still willing to spend on auto, and they're still willing to spend on their homes which are bigger-ticket items," he said.

"They're more interested in cars or homes or experiences," he said, pointing to movies and traveling as examples — not apparel.

An analysis by Jharonne Martis, director of consumer research for Thomson Reuters, confirmed that people were spending their money on hotels and casinos, too, Business Insider's Hayley Peterson reported earlier this month....

Jeff Domansky's insight:

Valuable look at consumer shopping trends and changes. Marketers take note

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why "rich content" is central to your social media strategy

Why "rich content" is central to your social media strategy | Public Relations & Social Media Insight | Scoop.it

What’s the point of this story?


First — as you know by now — that there is only value in content if it “moves.” If my article had not received any attention from my readers, it’s unlikely the reporter would have found it on search.


There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me.


But there is a bigger lesson here.


Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? Twitter? LinkedIn?


The answer is obvious – no.


To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content....

Jeff Domansky's insight:

Not all content is equal. Mark Schaefer shares why "rich content" needs to be the centerpiece of your social media strategy.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Create Facebook Ads That Convert

How To Create Facebook Ads That Convert | Public Relations & Social Media Insight | Scoop.it

Facebook ads are growing in popularity now that brands are seeing how effective they can be.


But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad that will get noticed and inspire action.


Just like with any aspect of online marketing, the ability to create a successful ad is more of an art than a science. However, here are a few things you can do to create Facebook ads that convert....

Jeff Domansky's insight:

Very basic Facebook ad tips from Johnny Rosen.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The 7 Best Tools to Present & Share Your PDF Files Online

The 7 Best Tools to Present & Share Your PDF Files Online | Public Relations & Social Media Insight | Scoop.it

Many websites now offer the facility of being able to host PDF files for easy viewing. The PDF file remains open inside a widget and you can scroll up and down while you read. From the latest Supreme Court rulings to a recipe for chocolate cake, you are likely to find all kinds of PDF’s hosted there.

These kinds of tools are also used to show leaked documents. Famous examples include an early draft of Quentin Tarantino’s “The Hateful Eight“, and 7,000 of Hillary Clinton’s emails.

Other tools enable you to easily convert to PDF. For example, if you have a PowerPoint presentation, you can export it to PDF, end up with better looking slides, and avoid the dreaded “Death By Powerpoint”.

So which are these sites and how do you use them?

Glad you asked. Read on to see some you will already know and use, while others will be less familiar....

Jeff Domansky's insight:

Here's an interesting alternative to boring PowerPoint presentations – consider using PDFs.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors

How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors | Public Relations & Social Media Insight | Scoop.it

Do you know that over 80% of Slideshare’s 70 million monthly visitors come from targeted search?

This indicates that Slideshare is a great opportunity to get your brand tremendous exposure and build a relationship with the right audience.

But, it’s one of the most misunderstood platform by marketers. Only 15% of marketers used Slideshare in 2014. Since it’s an underused medium, it’s easier to get onto, for tapping into new audiences and generating traffic and leads.

Want a teaser of the results that you can expect from the presentation-sharing platform?...

Jeff Domansky's insight:

Slideshare is an underutilized source of quality traffic and business leads. Neil Patel shows how to get your share.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15-Point Checklist for Worthwhile Content | SEJ

15-Point Checklist for Worthwhile Content | SEJ | Public Relations & Social Media Insight | Scoop.it

How many times have you hit that publish button, not 100% sure about your content and if it’s really worthwhile? A feeling that becomes more definite as weeks pass and you get fed up with waiting for your post to pick up traffic and results?

Whatever the case, there are things you should be doing before you hit the publish button to make sure you’re putting great content out there. Some of these to-do’s are for SEO purposes, others for readability, and yet others for the sake of organization.

That’s why you need a checklist.

I’ve seen too many publishers brain dump into their blog platform of choice and hit “Publish” with absolutely no strategy in mind. Then they don’t get traffic. No tweets. No comments. No results.


So you avoid the above no-results content scenarios, here’s my 15-point checklist to make sure you’re publishing great content. Ready? Let’s dive in!...

Jeff Domansky's insight:

Julia McCoy shares practical checklist to help you publish better quality content.

more...
No comment yet.
Rescooped by Jeff Domansky from Internet of Things & Wearable Technology Insights
Scoop.it!

Mind-Boggling Pace of Computing | Daily Infographic

Mind-Boggling Pace of Computing | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

The smartphone that is probably within arm’s reach of you now has more computing power than the Apollo missions to the moon. No, really. 

Before we get into the jaw-dropping info on this graphic, I would like to take a second to note that “teraflop” and “petaflop” are actual technical terms, and that that is awesome. Ok, back to business.

Not only is your smartphone more powerful than the Apollo missions, but your PS4 is more powerful than the late 90’s supercomputer that first beat a human at chess. 150 times more powerful, in fact. But here’s the thing that’s really going to bust your noggin – there’s more computing power in a singing birthday card than the entire Allied Forces possessed during WWII.

But the really fun stuff here is Moore’s Law and the future. Gordon Moore noted in the 70’s that the number of transistors in a dense integrated circuit was doubling approximately every two years, and predicted that it would continue to do so. In 2015 the man himself expressed doubt that his “law” would hold up for much longer, as the physical limits of cramming transistors onto a circuit is reached, but we’ll see! Quantum computing, I’m looking at you.

Dive deeper into the history of computing with this infographic about the evolution of the microprocessor....

Jeff Domansky's insight:

My iPhone 4 has more computing power than what was used on the Apollo mission? This is a thought-provoking infographic. 

more...
Jeff Domansky's curator insight, May 29, 5:25 PM

My iPhone 4 has more computing power than what was used on the Apollo mission? This is a thought-provoking infographic. 

Scooped by Jeff Domansky
Scoop.it!

5 Delicious Landing Page Types Your Business Should Cook With

5 Delicious Landing Page Types Your Business Should Cook With | Public Relations & Social Media Insight | Scoop.it

The message is clear: lead generation is positively impacted by having more landing pages.


Now, let’s move on to the next question…What are the different types of landing pages your business could create?


In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals....

Jeff Domansky's insight:

Sage landing page advice from Neil Patel.

more...
zagroscnc's curator insight, May 31, 9:21 AM
http://www.esfahanpayamak.com/seo سئو سایت در اصفهان http://www.esfahanpayamak.com/webDesign طراحی سایت اصفهان http://armanpajoohan.ir/payanname انجام پایان نامه در تهران
Scooped by Jeff Domansky
Scoop.it!

Why Marketing Needs To Promote The Product, Not The Promise - Forbes

Why Marketing Needs To Promote The Product, Not The Promise - Forbes | Public Relations & Social Media Insight | Scoop.it

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify the product in an ad, and often can’t place themselves in the idealized aspiration being dramatized. Wrought with overblown promises and fantasy claims, these brands have left consumers apathetic. They live in the real world where you can’t buy happiness, so please, stop trying to sell it them.

Younger consumers, in particular, want to know what you’re actually selling, not how it’s supposed to make them feel. They value what’s real and pride themselves on seeing through marketing claims, so they look for emotional stories that are anchored in a product truth. They’ll trust you when you talk straight, have a sense of proportion, and deliver what you promise PMSEY +%. This down-to-earth approach is a driving factor behind the continued rise of Japanese retailer Uniqlo .

Uniqlo’s offering is simple – low-cost, high quality basics, all delivered with unmatchable customer service. With a focus on fabric over fashion, the brand is able to keep costs low while investing in product innovation. Each product in the store has a diagram of how it was made and an explanation of the materials used to underscore the quality and provide transparency. Advertising is clean and simple, stressing a technically superior garment at a reasonable price rather than pushing an aspirational ideal. All these elements together create a brand that has stripped away all the bells and whistles to offer something real and relevant....

Jeff Domansky's insight:

By their nature, some products simply aren't "aspirational" so trying to promote them as such is a worthless exercise. Depends on the product in my opinion.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Why Samsung Turned a Russian Building Into a Massive Digital Billboard | Public Relations & Social Media Insight | Scoop.it

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.


This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. To compare, Apple's iPhone 6S has a 4.7-inch screen and clocks in at 5.04 ounces....

Jeff Domansky's insight:

Another very creative promotion from Russia with Samsung.

more...
No comment yet.