Regardless of how compelling your products or services are, your ideal customers will not necessarily contact you if they don’t find the information they are seeking.
It’s not enough to throw up a website and hope that word of mouth or offline advertising will drive potential customers to your doorstep.
Your potential clients are seeking information as part of their normal buying cycle.
To some degree it is out of your control to stem the tidal wave of how your ideal customer chooses to conduct their business with you.
Via Brian Yanish - MarketingHits.com