Public Relations & Social Media Insight
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Applying the 'hero's journey' to PR stories

Applying the 'hero's journey' to PR stories | Public Relations & Social Media Insight | Scoop.it
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
Jeff Domansky's insight:

Amen. Stories rule!

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New redesigned search experience, customizable movies, and more

Rolling out…

New redesigned search experience, customizable movies, and more<br/><br/>Rolling out… | Public Relations & Social Media Insight | Scoop.it

Rolling out now, the latest Google Photos update helps you find your photos faster with a new search bar. Start searching in one tap, or scroll down after tapping on the search bar to see faces, places, and photo types from your library.

In addition, Google Photos now offers the ability to customize automatically created movies with your own music, photos, and videos, so it’s easier than ever to make the perfect video after a holiday or trip. It’s also perfect for Mother’s Day – which you knew was coming up on May 8, right?

Finally, it’s now possible to rename or delete device folders you’ve created and manage your photos on SD cards by adding a new folder, copying, and moving photos.

These changes make Google Photos faster and easier to use than ever, and will be coming soon to iOS.

Jeff Domansky's insight:

The new Google Photos may (or may not) search photos better but from the comments, many users feel essential features were taken away and other potentially better features were not added. Time will tell.

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Snapchat User `Stories' Fuel 10 Billion Daily Video Views

Snapchat User `Stories' Fuel 10 Billion Daily Video Views | Public Relations & Social Media Insight | Scoop.it

More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February. Snapchat on Thursday confirmed the number of video views.


Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing. Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.


That design gives the company an edge in a market where Facebook Inc. is building a business quickly. The social networking leader, with 1.65 billion users, started making live video a priority this year, prompting people to create and share their experiences in the news feed. Facebook has also said it may be willing to pay for live content....

Jeff Domansky's insight:

Snapchat just keeps growing.

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This Week in Social: Latest News, Trends and 5 Eye-Opening Stats - Buffer Blog

This Week in Social: Latest News, Trends and 5 Eye-Opening Stats - Buffer Blog | Public Relations & Social Media Insight | Scoop.it

The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week.


From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week.Let’s get started!...

Jeff Domansky's insight:

Buffer' offers a list of fresh social media articles.

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Reading Roundup: What's New in Blogging Lately?

Reading Roundup: What's New in Blogging Lately? | Public Relations & Social Media Insight | Scoop.it

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start!


How Facebook Decides Who Sees Your Updates | Edgar


Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff. One of the tips shared in this article from the people at Facebook is… “avoid promotion”. Yay. Ah but all hope is not lost – they have other pretty solid tips to help you lift your Facebook algorithm game. I wrote them down in all caps.


5 Secrets of Selling to a Small Blog Audience | Be a Better Blogger


Not all of us are rolling in millions of unique pageviews a month, but we still have an audience. I think these are pretty solid ideas to help you make the most of what youdo have – and I loved her take on small blogs and advertising.


How to Make Money When Your Blog is Brand New | Blog Tyrant


A fantastic and very practical guide to earning an income right from the start. Couldn’t agree more!...

Jeff Domansky's insight:

Stacey Roberts shares an excellent reading list for bloggers. Recommended reading! 9/10

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We've Been Approaching The Internet Of Things All Wrong

We've Been Approaching The Internet Of Things All Wrong | Public Relations & Social Media Insight | Scoop.it

For years now, we've been hearing about how the Internet of Things will connect every object in our homes. And for years, the vast majority of those objects stay dumb.

"What companies are struggling with when it comes to the broad label of the IoT on the consumer side is what the actual problem trying to be solved is," says Rob Chandhouk, president of the sensor startup Helium. "Look at Samsung's new smart fridge, which they're marketing as the hub for your home. Do you think of your refrigerator as a hub?"

Chandhouk doesn't believe that the IoT will be making any big breakthroughs with consumers any time soon. Instead, Helium is betting big IoT's real utility is on the commercial and industrial side of things. It looks like numerous big players agree, based on a recent $20 million Series B funding round including Alphabet's investment arm GV, previously known as Google Ventures. But it's another investor in the latest round that gives us our clearest hint of where IoT is going: Munich Re, an insurance and risk management company....

Jeff Domansky's insight:

Helium is betting that IoT will move to commercial and industrial applications before consumer products get a foothold. And there are some good examples that show the direction seems right.

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Jeff Domansky's curator insight, Today, 4:38 AM

Helium is betting that IoT will move to commercial and industrial applications before consumer products get a foothold. And there are some good examples that show the direction seems right.

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Here's A Toolkit For Creating A Loyal Instagram Following

Here's A Toolkit For Creating A Loyal Instagram Following | Public Relations & Social Media Insight | Scoop.it

Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.

Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.

According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."

Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales.

 

The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....

Jeff Domansky's insight:

Really practical toolkit for growing your Instagram network.

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11 Ways To Engage Influencers Before Asking For Something

11 Ways To Engage Influencers Before Asking For Something | Public Relations & Social Media Insight | Scoop.it
Now to be honest, sometimes the resources they send are great, and from time to time I’ll even link to them.

But what would go SO much better would be if someone offered me something, anything related to what I’m working on.

So, in light of this movement towards depersonalization, I’m going to pitch you all on how you can engage with people BEFORE demanding something from them, as well as give you some ideas for what you can offer in that outreach email.

Here are 11 ways to build a relationship before asking for something in return.
Jeff Domansky's insight:

Dave Schneider shares smart influencer marketing tips.

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Newspaper Reporter Is The Worst Job In America

Newspaper Reporter Is The Worst Job In America | Public Relations & Social Media Insight | Scoop.it

As if the newspaper business didn’t have enough trouble already, the position of “newspaper reporter” has been named the single worst job in the United States – again.

The extremely dubious honor was conferred on the beleaguered industry by CareerCast, which offers job listings in local and niche job markets. While it’s probably not much comfort, a number of other traditional media careers are also in the doghouse.

According to CareerCast’s list of the 400 best and worst jobs, newspaper reporter came in at the very bottom with a median salary of $37,200 for a print reporter, plus a negative growth outlook for the industry of -9%....

Jeff Domansky's insight:

Not a surprise, but if I was a reporter I would look at reinventing, retraining and repositioning into social media or PR where salaries are more substantial.

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Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards?

Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards? | Public Relations & Social Media Insight | Scoop.it
That dog won't hunt, but it will rack up debt via chew-toy impulse buys. Canada's Zulu Alpha Kilo is well known for elaborate self-promotions, like its recently revamped agency website poking fun at agency websites. But the shop does have real clients,...
Jeff Domansky's insight:
Pure Friday fun and creativity.
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I Spent A Week Talking to a Millennial Chatbot Character on Facebook

I Spent A Week Talking to a Millennial Chatbot Character on Facebook | Public Relations & Social Media Insight | Scoop.it

For the past week or so, I’ve been engaged in a running Facebook Messenger conversation with an impulsive, irresponsible twentysomething named Jessie. She uses all caps when excited; chats with me during job interviews and dates; consults me about her bad decisions; and sometimes even follows my advice.


She is also, I should mention, a chatbot—an automated script being served to me by a computer program. But don’t judge me too harshly for spending time with her. Our conversation is also a game and a story, and Jessie is a narrative vehicle with whom, like a character in a novel, it is possible and even enjoyable to empathize.


Last week, Facebook joined companies like Kik and Microsoft by inviting any company to build a chatbot for its Messenger platform. The typical hypothetical examples were transactional.


An airline might build a bot that helps passengers book tickets. OpenTable might build one to take restaurant reservations. Uber could build one through which its users hail a ride. But if chatbots are, as we’ve been promised, the next evolution of apps, some of them will surely be games. It was the job of Rod Humble, the game developer who created Jessie, to figure out what that meant....

Jeff Domansky's insight:

Chatbots as entertainment are a surprisingly compelling new art form.

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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Public Relations & Social Media Insight | Scoop.it

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

Jeff Domansky's insight:

Blogging or designing visuals? Learn these background design tips to make your message pop.

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rodrick rajive lal's curator insight, April 26, 4:10 AM
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!
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Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram | Public Relations & Social Media Insight | Scoop.it

Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers.


Innovid, a company that powers campaigns for publishers including CBS, MSN, Crackle, Hulu and Roku, is launching a beta program to make its interactive video ads compatible with social posts. Innovid's advertisers include Microsoft, Mondelez and Target.


British tea and coffee brand Taylors of Harrogate ran a campaign last December to test the technology.


A 30-second video featured a button in the corner of the screen. When users scroll over it, they can take a quiz to find their perfect coffee flavor, buy products from retailers including Sainsbury's and Asda and sign up for emails.


The new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares....

Jeff Domansky's insight:

New interactive ad concepts deliver ROI.

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Friilance's curator insight, April 21, 9:02 PM

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

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Video Mistakes We've Made So You Don't Have To! | Video Pep Talk

Video Mistakes We've Made So You Don't Have To! | Video Pep Talk | Public Relations & Social Media Insight | Scoop.it

Mistakes happen, especially when you’re getting started with video. But, just because you made a mistake doesn’t mean you didn’t learn anything from it.


Rocky hosted a Blab along with special guests Britney Clapp & Drew Keller where he talked all about video mistakes our team has made and what we learned from those mistakes.


Here’s some of the biggest mistakes we’ve made...

Jeff Domansky's insight:

Very practical smartphone video tips.

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Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones

Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones | Public Relations & Social Media Insight | Scoop.it

Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.


That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.


Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign....

Jeff Domansky's insight:

Are bumper ads like little haiku video moments? Or, are they just another intrusion on YouTube viewers? The difference as always, is in the execution. Atlantic records and Volkswagen seem to get it right initially.

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AB | Smart, Automated Craft Beer Home Brewery

Using only the highest quality of beer brewing ingredients, you'll be able to select your recipe from a library of hundreds of master recipes and, with the push of a few buttons, you'll have perfect beer in as little as one week. Fully customizable and community-integrated, it will change the way you both brew and experience beer for the rest of your life!...

Jeff Domansky's insight:

Now that's tasty, smart technology!

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Jeff Domansky's curator insight, Today, 9:33 PM

Now that's tasty, smart technology!