...To rank for a specific search phrase requires keyword research, content creation, and time to appear and climb up in the listings. It may also require supporting paid search advertising.
By contrast, content curation takes old fashion elbow grease. Translation: employee time.
Mind you not all content curation is created equal.
Bargain basement content curation won’t beat search. I’m talking about stripped down curation that attracts little distribution boost. This content curation adds little to the existing content beyond a ho-hum title and short, unmemorable commentary.
Here are 3 ways that content curation beats search for content distribution....