What first attracted me to Twitter and social media six years ago was that you could achieve world wide marketing for free. It’s called organic reach. This enabled bloggers to build global brands.
That is changing.In 2014 we are seeing the rapid emergence of “pay to play” to reach your followers. So a question needs to be asked.
Is the social media “free lunch” over?
That also leads to another question. Is social going the way of mass media where the only way to gain attention is to pull out the cheque book?
The answer is much more complex than that. It is dependent on many factors including your choice of social networks, tactics and tools....