Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting sufficient budget for their content efforts.
Regardless of where the resources come from, marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you.
They’ve done their research and homework online, applying the same behavior they use as consumers. To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings....