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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Public Relations & Social Media Insight | Scoop.it
Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....
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Must-read for PR and content marketing pros.
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Denise Griffitts's curator insight, July 23, 2014 3:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Dasgupta's curator insight, July 24, 2014 12:38 AM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner. 

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Social media, PR insight & thought leadership - from The PR Coach
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5 Creative Ways to Use Video Marketing

5 Creative Ways to Use Video Marketing | Public Relations & Social Media Insight | Scoop.it

One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:

  • Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015.
  • 96% of B2B companies use video as part of their online marketing strategy. 
  • Brands see a 157% increase in organic search engine traffic from videos.
  • Videos increase the likelihood of online purchases by 64%.
  • 70% of marketers say that video creates higher conversion rates than any other type of content.

 

Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....

Jeff Domansky's insight:

Here's why video is so important to your marketing strategies.

 
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Appolon Noel's curator insight, Today, 10:40 AM
Curating and sharing these as tools are efficient in marketing your brand
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Twitter's new 'Connect' tab makes it easier to find accounts to follow

Twitter's new 'Connect' tab makes it easier to find accounts to follow | Public Relations & Social Media Insight | Scoop.it

Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.

Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.

To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.

Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....

Jeff Domansky's insight:

New Twitter Connect tab will help you find interesting accounts to connect with.

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Ad tech is having a premature midlife crisis - Digiday

Ad tech is having a premature midlife crisis - Digiday | Public Relations & Social Media Insight | Scoop.it

In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.”

This is, in many ways, patently unfair. The shift from manual and inefficient ad buying practices to automated and data-driven ones is a no-brainer. There’s little doubt that automation will play an ever-larger role in advertising. Yet ad tech in 2016 is a victim of its own success. Few people fight its ascendency, but nagging questions have arisen based on outsized expectations.

Talk to brands and publishers, and the formulation is basically the same. There are plenty of tech vendors but not enough standards, driving marketer frustration to an all-time high. Consumers don’t trust ads, as evidenced by the rise of ad blocking. Meanwhile, venture capitalists are pouring less money into ad tech.

Too much complexity
The LUMAscape lays bare the sheer amount of fragmentation in ad tech: “There are too many vendors claiming they do too many things for too many people. It’s turned ad tech into a commodity market,” said Brian Ferrario, vp of marketing at programmatic ad company Drawbridge.

Jeff Domansky's insight:

According to the Gartner hype cycle, ad technology is stuck in the "trough of disappointment." What an interesting read from Digiday. 9/10

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10 Instagram Profiles Every Media Professional Should Follow

10 Instagram Profiles Every Media Professional Should Follow | Public Relations & Social Media Insight | Scoop.it
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
Jeff Domansky's insight:

Good list of Instagram accounts to follow.

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Friilance's curator insight, May 3, 5:28 AM

10 Instagram Profiles Every Media Professional Should Follow

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How to Create Social Media Contests That Convert : Social Media Examiner

How to Create Social Media Contests That Convert : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Looking for ways to improve your social media contests?

Want to know what works for other businesses?

Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions.

In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests....

Jeff Domansky's insight:

Contests can be a powerful promotional tool. Here's how to do it right from Social Media Examiner

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30 Insanely Useful Websites You Probably Don’t Know About

30 Insanely Useful Websites You Probably Don’t Know About | Public Relations & Social Media Insight | Scoop.it
The Internet never ceases to amaze; it’s simultaneously the best resource for learning, the biggest tool for relieving boredom, and – ahem – the best place to see cats.

Even if you’re an online ninja, you’ll never have seen it all – as of today, there are a mammoth one billion websites online. To put that into context, you’d have to visit a new page every second for 31 years to get through it all.

With that in mind, here’s our look at the top thirty websites that you probably don’t know about…
Jeff Domansky's insight:

And, there actually were a few sites I didn't know about…

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10 Myths about YouTube Users [Infographic] | Daily Infographic

10 Myths about YouTube Users [Infographic] | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.

The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.

As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....

Jeff Domansky's insight:

10 stereotypes about YouTube to note.

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Why You Need to Own Your Review Content

Why You Need to Own Your Review Content | Public Relations & Social Media Insight | Scoop.it

Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?


We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.

It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....

Jeff Domansky's insight:

This post looks at the value of customer reviews and you need to build them into your marketing and SEO strategies.

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Wearable Technology at Work for Enterprise Business, Part 3 - Manufacturing | EnterpriseWear Blog

Wearable Technology at Work for Enterprise Business, Part 3 - Manufacturing | EnterpriseWear Blog | Public Relations & Social Media Insight | Scoop.it

Welcome to Part 3 of our latest blog series giving you early access to the upcoming BrainXchange-Hewlett Packard Enterprise white paper. In Parts 1 and 2, we shared examples from the automotive and heavy equipment industries. Today, we will look at how a thread manufacturer could employ an advanced collaboration platform like HPE’s MyRoom/VRG along with wearable technology to better support and train the end users of its products....

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Part Three in a six-part series on wearable technology at work.

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Get your copy of the Bazaarvoice CGC Index

Get your copy of the Bazaarvoice CGC Index | Public Relations & Social Media Insight | Scoop.it

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments.

At BAZAARVOICE, we call this consumer-generated content (CGC).

CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.

These are the people we know, love, and specialize in: both the advocates and detractors. Their voices help brands and retailers connect with others when and where they shop....

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Learn how consumer-generated or user-generated content can help build your business.

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New redesigned search experience, customizable movies, and more

Rolling out…

New redesigned search experience, customizable movies, and more<br/><br/>Rolling out… | Public Relations & Social Media Insight | Scoop.it

Rolling out now, the latest Google Photos update helps you find your photos faster with a new search bar. Start searching in one tap, or scroll down after tapping on the search bar to see faces, places, and photo types from your library.

In addition, Google Photos now offers the ability to customize automatically created movies with your own music, photos, and videos, so it’s easier than ever to make the perfect video after a holiday or trip. It’s also perfect for Mother’s Day – which you knew was coming up on May 8, right?

Finally, it’s now possible to rename or delete device folders you’ve created and manage your photos on SD cards by adding a new folder, copying, and moving photos.

These changes make Google Photos faster and easier to use than ever, and will be coming soon to iOS.

Jeff Domansky's insight:

The new Google Photos may (or may not) search photos better but from the comments, many users feel essential features were taken away and other potentially better features were not added. Time will tell.

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Arnaud Dubois's curator insight, May 2, 6:15 AM
Google innovates constantly and now it's their Google Photos which gets an update. Easy and fun customization of your photos is around the corner !
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Snapchat User `Stories' Fuel 10 Billion Daily Video Views

Snapchat User `Stories' Fuel 10 Billion Daily Video Views | Public Relations & Social Media Insight | Scoop.it

More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February. Snapchat on Thursday confirmed the number of video views.


Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing. Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.


That design gives the company an edge in a market where Facebook Inc. is building a business quickly. The social networking leader, with 1.65 billion users, started making live video a priority this year, prompting people to create and share their experiences in the news feed. Facebook has also said it may be willing to pay for live content....

Jeff Domansky's insight:

Snapchat just keeps growing.

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This Week in Social: Latest News, Trends and 5 Eye-Opening Stats - Buffer Blog

This Week in Social: Latest News, Trends and 5 Eye-Opening Stats - Buffer Blog | Public Relations & Social Media Insight | Scoop.it

The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week.


From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week.Let’s get started!...

Jeff Domansky's insight:

Buffer' offers a list of fresh social media articles.

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The Internet of Things Needs Design, Not Just Technology

The Internet of Things Needs Design, Not Just Technology | Public Relations & Social Media Insight | Scoop.it

Gartner Research predicts that the typical family home will contain as many as 500 networked devices by 2020. Similarly, Ericsson forecasts 50 billion connected “things” by the same date. Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. This evolution to “Internet of Things (IoT) 2.0” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development.

Machine-to-machine (M2M) connectivity — the forerunner of consumer-focused IoT — has been around for decades. Overwhelmingly, those IoT 1.0 applications pushed technology to address B2B market requirements.

Product design considerations in the IoT 1.0 world are not critical to persuading customers to adopt offerings. Enterprise IoT buyers seldom require great design, because most often the buyer is not the product’s end user. Fleet logistics companies, for example, monitor the condition and location of their vehicles. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data....

Jeff Domansky's insight:

Better design would lead to better Internet of things products and higher consumer adoption write Scott Nelson and Paul Metaxatos in the Harvard Business Review.

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Jeff Domansky's curator insight, May 3, 10:24 PM

Better design would lead to better Internet of things products and higher consumer adoption write Scott Nelson and Paul Metaxatos in the Harvard Business Review.

Ken Bracken's curator insight, Today, 4:20 AM
What really concerns me about this, is not that connectivity is a bad thing. It's that I'm not sure if I trust my $15 kettle I bought in Tesco to have adequate security software. 

Many of the biggest security hacks have come through weakest links in the chain being attacked. Be they instances such as Target's data breach or HeartBleed. Connecting everything in your home without adequate security is madness. But I look forward to my fully functioning smart house.
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6 things I learned working with social media influencers

6 things I learned working with social media influencers | Public Relations & Social Media Insight | Scoop.it

f you’re thinking about using social influencers to grow your audience, then read on.

As the Director of Marketing for London-based social media startup 6Tribes, I’ve been tasked with quickly growing our user base and have had great success over the last few months using YouTube influencers as a marketing channel.

I’ve learned a lot about how to get the most out of these partnerships, so I thought I’d share with you six things that I’ve learned – which I hope you’ll find useful if you’re considering using social influencers to promote your brand.

Jeff Domansky's insight:

John LaMarca offers six tips on working with social influencers.