There may be no hotter debate in marketing today than the role of content in a business’s marketing strategy.
... In the next phases, they will begin acting more like production studios and creative shops that publish content people seek out to laugh, or cry, or touches them in some deep, personal way.
Visual content will be key. You’ll see more humor and much more humanity coming from the content brands produce. Brands will move beyond hiring journalists and begin to hire comedians, script writers, movie producers, and storytellers of all kinds.
In Summation: The role of content marketing for business is still much more in its infancy than some may think. While adoption is growing and more companies are starting to understand the role of content in the new buyer’s journey, there is still a substantial shift to take place from where we are today.