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How Big Data Brings Marketing and Finance Together

How Big Data Brings Marketing and Finance Together | Public Relations & Social Media Insight | Scoop.it

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. But the real power and full potential of data was not being fully realized by marketing.Rajamannar involved finance early.


To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. With a better understanding of the marketing context, she has brought a new level of financial discipline and rigor to the marketing team. This has reframed the conversation to balance the interests of both sides....

Jeff Domansky's insight:

Several case examples of how big data enhanced marketing.

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Social media, PR insight & thought leadership - from The PR Coach
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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Public Relations & Social Media Insight | Scoop.it

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.


Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.


In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.


When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....

Jeff Domansky's insight:

Check out these 10 examples of excellent video marketing campaigns on Facebook.

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7 Content Marketing Tools You Need to be Successful

7 Content Marketing Tools You Need to be Successful | Public Relations & Social Media Insight | Scoop.it

Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now.


For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep.


So focusing just on sales would make you miss out on a major part of the buyer’s journey.


With marketing automation tools, you can influence this journey at different stages:


-. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points.


-. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor.


-. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from.


This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings.


Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....

Jeff Domansky's insight:

Useful tools for a Content Marketing toolkit.

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Steven Adams's comment, Today, 8:58 AM
Thank u for sharing this with us.
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The 22 Worst LinkedIn Sins

The 22 Worst LinkedIn Sins | Public Relations & Social Media Insight | Scoop.it

We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin.


LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately.


Absolution is attainable, but only if you stop committing these crimes.


We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin....

Jeff Domansky's insight:

Take a look at these LinkedIn profile, connection, and interaction mistakes, and if any ring true for you, resolve to make good today.

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STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

Before you upload your next presentation to Slideshare, here are a few things you might want to implement.

Jeff Domansky's insight:

Super, practical Slideshare presentation tips.

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Five places your business should source online reviews other than Google & Yelp | Search Engine Watch

Five places your business should source online reviews other than Google & Yelp | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.

According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more.”

It’s no wonder Google and Yelp is so important to a business’s online success. Unfortunately, many companies stop there.

Believe it or not, there are actually many different online platforms and avenues you can take to get reviews for your business that will still add value, so it’s important you direct your consumers to write those stellar reviews in more places than just the top two....

Jeff Domansky's insight:

Lots of additional ways to get positive reviews to help build your business according to Search Engine Watch.

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Essential Chrome Extensions for Web Pros - 'Net Features - Website Magazine

Essential Chrome Extensions for Web Pros - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

There are many reasons why Chrome dominates the browser market, but one of those reasons is definitely its large library of extensions. In fact, Chromes extensions can help Web professionals with everything from taking screenshots to grammar. Discover some of the most essential extensions for Web pros below....

Jeff Domansky's insight:

These chrome extensions are valuable tools for every web user.

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How to Search on Google: 31 Advanced Google Search Tips

How to Search on Google: 31 Advanced Google Search Tips | Public Relations & Social Media Insight | Scoop.it

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.


On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.


The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....

Jeff Domansky's insight:

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

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Jeff Domansky's curator insight, May 28, 2:19 PM

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

 
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How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says

How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says | Public Relations & Social Media Insight | Scoop.it

No need to seek out the news. Today, we can just click around on cat videos and find it by accident.


A poll released Thursday by the Pew Research Center found that a majority of Americans (62%) now get news from social media. That includes 66% of Facebook FB -0.10% users — a big deal because more than two-thirds of Americans are on Facebook.


The math works out to about 44% of all Americans getting news from Facebook. It’s a number that could scare users angered by the recent censorship controversy. In early May, a staffer accused Facebook of preventing conservative stories from appearing in the small Trending Topics section that appears to the right of the main News Feed column.


Facebook has denied it has a bias, but that hasn’t stopped the conservative backlash. Liberals, too, have complained about the power that Facebook has over the news media.


Well, it turns out that that social media does have a lot of influence when it comes to how people get their news. It’s not just Facebook. On Reddit and Twitter TWTR +5.59%, 70% and 59% of users, respectively, say they use their networks to find news....

Jeff Domansky's insight:

We get a lot of our news on social media. I get that even though it is largely unfiltered and would better be described as "opinion." So much is unverified, not fact-checked -- an echo chamber. Case in point -- voters, let's not assume that opinions from would-be leaders are, in fact, knowledge. We need to get our news from many more than one source of social media in my opinion.

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News Use Across Social Media Platforms 2016

News Use Across Social Media Platforms 2016 | Public Relations & Social Media Insight | Scoop.it

A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.1

But which social media sites have the largest portion of users getting news there? How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?

As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.

News plays a varying role across the social networking sites studied.2 Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases....

Jeff Domansky's insight:

No surprise, but we now get most of our news from social media.

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The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights

The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights | Public Relations & Social Media Insight | Scoop.it

Bryan Kramer once wrote, “Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.”

Content is the key to this kind of communication and your company’s fuel for building connections with these multi-dimensional humans in your network — and that stems far from a marketing-only initiative.

One of the biggest mistakes I see companies continue to make is believing that quality content should be created, distributed, and used only by the marketing team. This belief is not only false, but it’s also a dangerous mentality that dramatically limits your long-term growth.

Content Marketing Institute reported this year that almost three in four B2B marketers still don’t believe their organizations are effective at content marketing. As I’ve discussed in a previous piece on content marketing trends, we’re starting to see new strategies emerge for utilizing content and improving its effectiveness. A trending strategy that brands need to take advantage of now is the use of content by teams outside the marketing department to accomplish more goals....

Jeff Domansky's insight:

Here's a thoughtful post from Forbes about the evolution of marketing.

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7 Content Marketing Tools You Need To Be Successful

7 Content Marketing Tools You Need To Be Successful | Public Relations & Social Media Insight | Scoop.it

DDid you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?

Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.

In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.

Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.

For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep....

Jeff Domansky's insight:

Good list of practical tools for content marketers.

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The ABCs of Facebook Marketing

The ABCs of Facebook Marketing | Public Relations & Social Media Insight | Scoop.it

Facebook wasn’t the first social network, but having stuck around for such a long time and changed in so many ways, it’s definitely one of the most complicated. It’s not a social network where you can take advantage of much automation.


Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...

Jeff Domansky's insight:

Your extensive primer to the many possibilities in Facebook marketing.

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Steven Adams's comment, May 27, 4:09 AM
Beautiful post, Thanks for sharing.
VIRTUADM1N's curator insight, May 28, 3:15 AM
Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...
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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Do you need to create content on the go?

Looking for mobile apps to help?

A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.

In this article, you’ll discover six mobile apps to create content for your social media profiles.
Jeff Domansky's insight:

Handy apps if you create content on the go.

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Why "rich content" is central to your social media strategy

Why "rich content" is central to your social media strategy | Public Relations & Social Media Insight | Scoop.it

What’s the point of this story?


First — as you know by now — that there is only value in content if it “moves.” If my article had not received any attention from my readers, it’s unlikely the reporter would have found it on search.


There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me.


But there is a bigger lesson here.


Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? Twitter? LinkedIn?


The answer is obvious – no.


To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content....

Jeff Domansky's insight:

Not all content is equal. Mark Schaefer shares why "rich content" needs to be the centerpiece of your social media strategy.

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