While the importance of providing great content to searchers has been highlighted and preached for a long time, 2013 was the year the content engine exploded. More and more businesses are jumping on the content bandwagon.It’s not about creating just ebooks or just blog posts. We’ve learned that a healthy variety in the kinds of content you produce is best.
This means videos, infographics and more. It keeps your audience expecting something different each time they come back to your website.
It also shows that you’re more willing to educate your readers with valuable information that will make their life simpler or purchase easier.
Specifically focusing on ebooks, their creation and use went up in 2013. According to the Content Marketing Institute, 51% of B2B marketers used ebooks in 2012. That number rose to 64% in 2013. So what’s to come for ebooks in 2014? Read on and I’ll tell you....