Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.
...In 2013 Red Bull sold 5,300,000,000 cans of Red Bull generating almost $7,000,000,000 in sales (3% growth). Monster Energy’s sales in the same period of $2,590,000,000 (9% growth). Monster may be growing more on a % basis, but Red Bull’s growth added $75,000,000 more than their competitor.
Yes Red Bull’s multi-channel and multi-media marketing efforts are making the energy brand money. Red Bull’s advantage, the engine driving growth, is a MONSTER to even think of attacking as our Curagami Score shows.
Curagami ScoreThere are any number of places willing to score a site’s authority or Klout. We find these scores lacking in direction or actionable content marketing information. Here is Red Bull and Monster’s Curagami Scores (expressed as %):...